ソーシャル・ビジネス・インテリジェンスの世界市場

ソーシャル・ビジネス・インテリジェンスの世界市場は2030年までに305億米ドルに達する見込み

2023年に61億米ドルと推定されるソーシャル・ビジネス・インテリジェンスの世界市場は、2030年には305億米ドルに達し、分析期間2023-2030年のCAGRは25.9%で成長すると予測されます。

米国市場は17億米ドル、中国はCAGR24.6％で成長予測

米国のソーシャル・ビジネス・インテリジェンス市場は2023年に17億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに45億米ドルの市場規模に達すると予測され、分析期間2023-2030年のCAGRは24.6%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ23.0％と21.9％と予測されています。欧州では、ドイツがCAGR約17.8%で成長すると予測されています。

世界のソーシャル・ビジネス・インテリジェンス市場- 主要動向と促進要因のまとめ

ソーシャル・ビジネス・インテリジェンスが現代企業にとって重要となっている理由とは？

ソーシャル・ビジネス・インテリジェンス（ソーシャルBI）は、ソーシャルメディアデータを活用して、顧客行動、市場動向、競合力学に関する貴重な考察を得たいと考える現代企業にとって不可欠なツールとして台頭してきています。企業がデータ駆動型の意思決定にますます重点を置くようになる中、ソーシャルBIは、Facebook、Twitter、LinkedIn、Instagramなどのソーシャルメディア・プラットフォームから大量の非構造化データを分析することを可能にします。このデータは、顧客感情、ブランド認知、新興国市場の動向をリアルタイムで把握し、企業がマーケティング戦略、製品開拓、顧客エンゲージメントに関して十分な情報に基づいた意思決定を行うことを可能にします。顧客中心のビジネス戦略の重要性の高まりと競合情報の必要性により、小売、ヘルスケア、金融サービス、テクノロジーなど、さまざまな業界でソーシャルBIソリューションの導入が進んでいます。

技術の進歩はどのようにソーシャル・ビジネス・インテリジェンスソリューションを強化しているか？

人工知能（AI）、機械学習（ML）、自然言語処理（NLP）、ビッグデータ分析などの技術進歩により、ソーシャル・ビジネス・インテリジェンスソリューションの機能は大幅に向上しています。最新のソーシャルBIプラットフォームは、膨大な量のソーシャルメディアデータをリアルタイムで分析し、パターンを検出し、予測的洞察を提供できる高度なアルゴリズムを備えています。AIとMLの統合により、より正確なセンチメント分析、トピックのクラスタリング、動向予測が可能になり、企業は変化する市場力学に迅速に対応できるようになります。クラウドベースのソーシャルBIプラットフォームは、拡張性、柔軟性、費用対効果を提供し、あらゆる規模の企業が利用しやすくなっています。さらに、データの可視化とインタラクティブなダッシュボードの進歩により、ユーザーエクスペリエンスが向上し、より効果的なデータ主導の意思決定が可能になっています。このような技術革新が、ソーシャルBIソリューションの幅広い採用を促進しています。

どの市場セグメンテーションがソーシャル・ビジネス・インテリジェンス業界の成長を促進しているか？

導入タイプにはクラウドベースとオンプレミスのソリューションがあり、クラウドベースのソーシャルBIは拡張性と初期コストの低さから市場を独占しています。コンポーネントはソフトウェアとサービスに分けられ、データ可視化ツールやセンチメント分析プラットフォームなどのソフトウェアソリューションが最大のシェアを占めています。ソーシャルBIの用途は、顧客体験管理、競合情報、ブランド管理、営業・マーケティングの最適化、リスク管理など多岐にわたる。最終用途産業には、小売、BFSI（銀行・金融サービス・保険）、ヘルスケア、IT・通信、メディア・エンターテインメント、政府などが含まれます。地域別では、北米が市場をリードしており、これは高度な分析ソリューションの高い導入率と主要なソーシャルBIベンダーの存在によるもので、アジア太平洋はデジタル化とソーシャルメディア利用の増加により急成長が見込まれています。

ソーシャル・ビジネス・インテリジェンス市場の成長促進要因は？

ソーシャル・ビジネス・インテリジェンス市場の成長は、データ主導の意思決定の採用の増加、AIやML技術の進歩、リアルタイム分析に対する需要の高まりなど、いくつかの要因によってもたらされます。顧客感情の把握、ブランド評価の向上、競合考察といった企業ニーズの高まりが、ソーシャルBIソリューションの需要を促進しています。高度な分析、ビッグデータ、クラウドコンピューティングの統合は、ソーシャルBIプラットフォームの機能を拡張し、より正確な予測と実用的な洞察を可能にしています。顧客体験の向上、マーケティング戦略の最適化、データの可視化とインタラクティブなダッシュボードによるコラボレーションの強化に注力していることが、市場の成長をさらに後押ししています。さらに、新興市場におけるソーシャルBIツールの利用の増加と、コンプライアンスとデータセキュリティの重視の高まりが、市場拡大の新たな機会を生み出しています。

調査対象企業の例（注目の42社）

• Adobe, Inc.
• Bizzolution
• Bumble
• Business Science Institute Pte. Limited
• Call Cabinet Corporation
• Chordial Solutions, Inc.
• Climber
• Didik Design
• DMA
• EasyRewardz Software Services Private Limited

目次

第1章 調査手法

第2章 エグゼクティブサマリー

• 市場概要
• 主要企業
• 市場動向と促進要因
• 世界市場の見通し

第3章 市場分析

• 米国
• カナダ
• 日本
• 中国
• 欧州
• フランス
• ドイツ
• イタリア
• 英国
• その他欧州
• アジア太平洋
• その他の地域

第4章 競合

Global Social Business Intelligence Market to Reach US$30.5 Billion by 2030

The global market for Social Business Intelligence estimated at US$6.1 Billion in the year 2023, is expected to reach US$30.5 Billion by 2030, growing at a CAGR of 25.9% over the analysis period 2023-2030.

The U.S. Market is Estimated at US$1.7 Billion While China is Forecast to Grow at 24.6% CAGR

The Social Business Intelligence market in the U.S. is estimated at US$1.7 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$4.5 Billion by the year 2030 trailing a CAGR of 24.6% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 23.0% and 21.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 17.8% CAGR.

Global Social Business Intelligence Market - Key Trends and Drivers Summarized

Why Is Social Business Intelligence Becoming Critical for Modern Enterprises?

Social Business Intelligence (Social BI) is emerging as a vital tool for modern enterprises that want to leverage social media data to gain valuable insights into customer behavior, market trends, and competitive dynamics. As organizations increasingly focus on data-driven decision-making, Social BI enables them to analyze large volumes of unstructured data from social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. This data provides real-time insights into customer sentiment, brand perception, and emerging market trends, allowing companies to make informed decisions regarding marketing strategies, product development, and customer engagement. The growing importance of customer-centric business strategies and the need for competitive intelligence are driving the adoption of Social BI solutions across various industries, including retail, healthcare, financial services, and technology.

How Are Technological Advancements Enhancing Social Business Intelligence Solutions?

Technological advancements in Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), and big data analytics are significantly enhancing the capabilities of Social Business Intelligence solutions. Modern Social BI platforms are equipped with advanced algorithms that can analyze vast amounts of social media data in real time, detect patterns, and provide predictive insights. The integration of AI and ML is enabling more accurate sentiment analysis, topic clustering, and trend forecasting, allowing businesses to respond quickly to changing market dynamics. Cloud-based Social BI platforms offer scalability, flexibility, and cost-effectiveness, making them accessible to businesses of all sizes. Moreover, advancements in data visualization and interactive dashboards are improving user experience and enabling more effective data-driven decision-making. These technological innovations are driving the widespread adoption of Social BI solutions across sectors.

Which Market Segments Are Propelling the Growth of the Social Business Intelligence Industry?

Deployment types include cloud-based and on-premise solutions, with cloud-based Social BI dominating the market due to its scalability and lower upfront costs. Components are divided into software and services, with software solutions, such as data visualization tools and sentiment analysis platforms, holding the largest share. Applications of Social BI span across customer experience management, competitive intelligence, brand management, sales and marketing optimization, and risk management. End-use industries include retail, BFSI (Banking, Financial Services, and Insurance), healthcare, IT and telecommunications, media and entertainment, and government. Geographically, North America leads the market, driven by the high adoption of advanced analytics solutions and the presence of key Social BI vendors, while Asia-Pacific is expected to witness rapid growth due to increasing digitalization and social media usage.

What Are the Key Drivers of Growth in the Social Business Intelligence Market?

The growth in the Social Business Intelligence market is driven by several factors, including the increasing adoption of data-driven decision-making, advancements in AI and ML technologies, and the rising demand for real-time analytics. The growing need for businesses to understand customer sentiment, enhance brand reputation, and gain competitive insights is driving the demand for Social BI solutions. The integration of advanced analytics, big data, and cloud computing is expanding the capabilities of Social BI platforms, enabling more accurate predictions and actionable insights. The focus on improving customer experience, optimizing marketing strategies, and enhancing collaboration through data visualization and interactive dashboards is further supporting market growth. Moreover, the increasing use of Social BI tools in emerging markets and the growing emphasis on compliance and data security are creating new opportunities for market expansion.

Select Competitors (Total 42 Featured) -

• Adobe, Inc.
• Bizzolution
• Bumble
• Business Science Institute Pte. Limited
• Call Cabinet Corporation
• Chordial Solutions, Inc.
• Climber
• Didik Design
• DMA
• EasyRewardz Software Services Private Limited

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Global Economic Update
  • Social Business Intelligence - Global Key Competitors Percentage Market Share in 2024 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Increasing Adoption of Data-Driven Decision-Making in Enterprises Drives Market Growth
  • Integration of Artificial Intelligence and Machine Learning in Social Business Intelligence Solutions Spurs Innovation
  • Growing Focus on Customer Insights and Competitive Intelligence Expands Addressable Market
  • Rising Demand for Real-Time Analytics and Predictive Insights Strengthens Business Case for Social BI
  • Emergence of Cloud-Based Social Business Intelligence Platforms Enhances Market Scalability
  • Challenges in Data Privacy and Security Pose Market Constraints
  • Increasing Use of Social Media Data for Brand Reputation Management Drives Market Adoption
  • Shift Towards Personalized Marketing and Customer Engagement Strategies Spurs Market Expansion
  • Focus on Integration with Customer Relationship Management (CRM) and Other Business Systems Drives Adoption
  • Rising Emphasis on Measuring Social Media ROI and Campaign Effectiveness Boosts Market Potential
  • Emergence of Self-Service Social Business Intelligence Tools Creates New Opportunities for SMEs
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Social Business Intelligence Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for Social Business Intelligence by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 3: World 7-Year Perspective for Social Business Intelligence by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
  • TABLE 4: USA Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
• CANADA
  • TABLE 5: Canada Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
• JAPAN
  • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
  • TABLE 6: Japan Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
• CHINA
  • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
  • TABLE 7: China Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
• EUROPE
  • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
  • TABLE 8: Europe Recent Past, Current & Future Analysis for Social Business Intelligence by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 9: Europe 7-Year Perspective for Social Business Intelligence by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
• FRANCE
  • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
  • TABLE 10: France Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
• GERMANY
  • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
  • TABLE 11: Germany Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
• ITALY
  • TABLE 12: Italy Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
• UNITED KINGDOM
  • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
  • TABLE 13: UK Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
• REST OF EUROPE
  • TABLE 14: Rest of Europe Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
• ASIA-PACIFIC
  • Social Business Intelligence Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
  • TABLE 15: Asia-Pacific Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
• REST OF WORLD
  • TABLE 16: Rest of World Recent Past, Current & Future Analysis for Social Business Intelligence by Segment - Social Business Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR

IV. COMPETITION