OTC補聴器の世界市場：製品タイプ別、流通チャネル別、世界予測（2024～2032年）

世界のOTC補聴器の市場規模は、2024～2032年にかけてCAGR 5.8%で成長すると予測されています。

急速な技術進歩は、より手頃な価格で利用しやすい補聴器の開発を促進し、費用対効果の高いソリューションを求める個人への製品採用をさらに促進しています。例えば、ドイツの音響機器メーカーであるSennheiserは2023年6月、米国市場向けにAll-Day ClearとAll-Day Slimという2つの新しい補聴器を発表しました。

専門家によるフィッティングを必要としないOTC補聴器の販売を認める規制の変更により、消費者のアクセシビリティと利便性が高まっています。難聴への早期介入の重要性に対する意識の高まりや、目立たずカスタマイズ可能な補聴器への要望も、産業の成長を後押しします。

OTC補聴器市場は、製品、タイプ、流通チャネル、地域に分類されます。

製品別では、ワイヤレスで目立たない聴覚ソリューションの人気の高まりにより、イヤホン分野の産業需要は、2024～2032年にかけてCAGR 5.9%で上昇すると予測されています。イヤホンは洗練された目立たないデザインで、より目立たない補聴器を求めるユーザーにとって魅力的です。また、ブルートゥース接続とカスタマイズ可能なサウンドプロファイルへの嗜好の高まりも、製品の使いやすさと消費者への訴求力を高めると思われます。

セルフフィッティングタイプのOTC補聴器市場収益は、分析期間中CAGR 5.6%になると推定されます。これは、便利で利用しやすい補聴器への需要が増加しているためです。セルフフィッティング補聴器は、専門家のサポートを必要とせず、ユーザーが聴こえをカスタマイズできるため、自律性と利便性が向上します。ユーザーフレンドリーなインターフェイスや自動校正プロセスなど、セルフフィッティング技術の発展も、セルフフィッティング補聴器をよりユーザーフレンドリーで魅力的なものにしています。

地域別では、欧州のOTC補聴器産業は、2024～2032年にかけてCAGR 5.7%を示すと予測されています。これは人口の高齢化、聴覚の健康に対する意識の高まり、市販補聴器の販売に関する規制の変更によるものです。音質の向上や接続機能などの急速な進歩により、OTC補聴器は消費者にとってより魅力的なものとなっています。手頃な価格で利用しやすい補聴器への需要の高まりも、この地域の補聴器需要に拍車をかけています。

目次

第1章 調査手法と調査範囲

第2章 エグゼクティブサマリー

第3章 OTC補聴器の産業洞察

• エコシステム分析
• 産業への影響要因
  • 促進要因
    • 難聴の有病率の増加
    • 高齢者人口の増加
    • 難聴による高い疾病負担
    • 補聴器の認知度・普及率の着実な上昇
  • 産業の潜在的リスク・課題
    • 補聴器装用に関する認知度の低さと社会的偏見
• 成長可能性分析
• 価格分析：地域別、2023年
• 一般用補聴器の法規制
• 市場シナリオ
  • 競合情勢
  • 資金動向
• ブランド分析
• 規制状況
• 消費者経路
• 疫学シナリオ
• 技術的展望
• ギャップ分析
• ポーター分析
• PESTEL分析

第4章 競合情勢

• イントロダクション
• 企業シェア分析
• 競合のポジショニングマトリックス
• 主要市場プレーヤーの競合分析
• 企業マトリックス分析
• 戦略ダッシュボード
• 戦略展望マトリックス

第5章 OTC補聴器の市場規模・予測：製品別、2022～2032年

• 主要動向：製品別
• Receiver in canal (RIC)
• Completely-in-the-canal (CIC)
• Earbuds
• その他の製品

第6章 OTC補聴器の市場規模・予測：タイプ別、2022～2032年

• 主要動向：タイプ別
• プリセット
• セルフフィッティング

第7章 OTC補聴器の市場規模・予測：流通チャネル別、2022～2032年

• 主要動向：流通チャネル別
• 実店舗
• eコマース

第8章 OTC補聴器の市場規模・予測：地域別、2022～2032年

• 主要動向：地域別
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • ポーランド
  • スウェーデン
  • オランダ
  • その他の欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国
  • インドネシア
  • フィリピン
  • マレーシア
  • その他のアジア太平洋
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • アルゼンチン
  • コロンビア
  • チリ
  • その他のラテンアメリカ
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ
  • イスラエル
  • トルコ
  • エジプト
  • その他の中東・アフリカ

第9章 企業プロファイル

• Audicus
• Audien Hearing
• Austar Hearing Science and Technology (Xiamen) Co., Ltd
• Eargo Inc
• GN Hearing A/S (GN Group)
• Hangzhou AcoSound Technology Co., Ltd
• HearX Group (pty) LTD (Lexie Hearing)
• InnerScope Hearing Technologies Inc
• Lucid Hearing (HEARING LAB TECHNOLOGY, LLC)
• MD Hearing
• Neuheara Limited
• Nuvomed Inc
• Sonova Holding AG
• SoundWave Hearing, LLC
• Starkey
• WS Audiology Denmark A/S
• Xiamen Melosound Technology Co. Ltd.

Data Tables

• TABLE 1. Brand analysis
• TABLE 2. Consumer pathway: online and in-store preference
• TABLE 3. Epidemiology scenario
• TABLE 4. Technological landscape
• TABLE 5. Competitive positioning matrix: classification criteria
• TABLE 6. Competitive benchmarking of major market players
• TABLE 7. Strategic outlook matrix: classification criteria
• TABLE 8. Receiver in canal (RIC) market size, 2022 - 2032 (USD Million)
• TABLE 9. Receiver in canal (RIC) market size, 2022 - 2032 (Units)
• TABLE 10. Completely-in-the-canal (CIC) market size, 2022 - 2032 (USD Million)
• TABLE 11. Completely-in-the-canal (CIC) market size, 2022 - 2032 (Units)
• TABLE 12. Earbuds market size, 2022 - 2032 (USD Million)
• TABLE 13. Earbuds market size, 2022 - 2032 (Units)
• TABLE 14. Other products market size, 2022 - 2032 (USD Million)
• TABLE 15. Other products market size, 2022 - 2032 (Units)
• TABLE 16. Preset market size, 2022 - 2032 (USD Million)
• TABLE 17. Self-fitting market size, 2022 - 2032 (USD Million)
• TABLE 18. Brick & mortar stores market size, 2022 - 2032 (USD Million)
• TABLE 19. E-commerce market size, 2022 - 2032 (USD Million)
• TABLE 20. North America OTC hearing aids market size, by country, 2022 - 2032 (USD Million)
• TABLE 21. North America OTC hearing aids market size, by country, 2022 - 2032 (Units)
• TABLE 22. North America OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 23. North America OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 24. North America OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 25. North America OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 26. U.S. OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 27. U.S. OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 28. U.S. OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 29. U.S. OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 30. Canada OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 31. Canada OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 32. Canada OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 33. Canada OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 34. Europe OTC hearing aids market size, by country, 2022 - 2032 (USD Million)
• TABLE 35. Europe OTC hearing aids market size, by country, 2022 - 2032 (Units)
• TABLE 36. Europe OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 37. Europe OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 38. Europe OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 39. Europe OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 40. Germany OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 41. Germany OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 42. Germany OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 43. Germany OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 44. UK OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 45. UK OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 46. UK OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 47. UK OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 48. France OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 49. France OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 50. France OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 51. France OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 52. Italy OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 53. Italy OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 54. Italy OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 55. Italy OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 56. Spain OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 57. Spain OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 58. Spain OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 59. Spain OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 60. Poland OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 61. Poland OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 62. Poland OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 63. Poland OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 64. Sweden OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 65. Sweden OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 66. Sweden OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 67. Sweden OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 68. Netherlands OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 69. Netherlands OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 70. Netherlands OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 71. Netherlands OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 72. Rest of Europe OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 73. Rest of Europe OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 74. Rest of Europe OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 75. Rest of Europe OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 76. Asia Pacific OTC hearing aids market size, by country, 2022 - 2032 (USD Million)
• TABLE 77. Asia Pacific OTC hearing aids market size, by country, 2022 - 2032 (Units)
• TABLE 78. Asia Pacific OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 79. Asia Pacific OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 80. Asia Pacific OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 81. Asia Pacific OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 82. China OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 83. China OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 84. China OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 85. China OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 86. Japan OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 87. Japan OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 88. Japan OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 89. Japan OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 90. India OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 91. India OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 92. India OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 93. India OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 94. Australia OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 95. Australia OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 96. Australia OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 97. Australia OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 98. South Korea OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 99. South Korea OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 100. South Korea OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 101. South Korea OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 102. Indonesia OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 103. Indonesia OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 104. Indonesia OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 105. Indonesia OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 106. Philippines OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 107. Philippines OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 108. Philippines OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 109. Philippines OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 110. Malaysia OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 111. Malaysia OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 112. Malaysia OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 113. Malaysia OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 114. Rest of Asia Pacific OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 115. Rest of Asia Pacific OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 116. Rest of Asia Pacific OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 117. Rest of Asia Pacific OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 118. Latin America OTC hearing aids market size, by country, 2022 - 2032 (USD Million)
• TABLE 119. Latin America OTC hearing aids market size, by country, 2022 - 2032 (Units)
• TABLE 120. Latin America OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 121. Latin America OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 122. Latin America OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 123. Latin America OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 124. Brazil OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 125. Brazil OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 126. Brazil OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 127. Brazil OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 128. Mexico OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 129. Mexico OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 130. Mexico OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 131. Mexico OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 132. Argentina OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 133. Argentina OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 134. Argentina OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 135. Argentina OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 136. Colombia OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 137. Colombia OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 138. Colombia OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 139. Colombia OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 140. Chile OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 141. Chile OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 142. Chile OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 143. Chile OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 144. Rest of Latin America OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 145. Rest of Latin America OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 146. Rest of Latin America OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 147. Rest of Latin America OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 148. Middle East & Africa OTC hearing aids market size, by country, 2022 - 2032 (USD Million)
• TABLE 149. Middle East & Africa OTC hearing aids market size, by country, 2022 - 2032 (Units)
• TABLE 150. Middle East & Africa OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 151. Middle East & Africa OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 152. Middle East & Africa OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 153. Middle East & Africa OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 154. Saudi Arabia OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 155. Saudi Arabia OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 156. Saudi Arabia OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 157. Saudi Arabia OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 158. UAE OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 159. UAE OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 160. UAE OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 161. UAE OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 162. South Africa OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 163. South Africa OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 164. South Africa OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 165. South Africa OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 166. Israel OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 167. Israel OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 168. Israel OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 169. Israel OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 170. Turkey OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 171. Turkey OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 172. Turkey OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 173. Turkey OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 174. Egypt OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 175. Egypt OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 176. Egypt OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 177. Egypt OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
• TABLE 178. Rest of Middle East & Africa OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
• TABLE 179. Rest of Middle East & Africa OTC hearing aids market size, by product, 2022 - 2032 (Units)
• TABLE 180. Rest of Middle East & Africa OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
• TABLE 181. Rest of Middle East & Africa OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)

Charts & Figures

• FIG. 1 Research design
• FIG. 2 Data collection techniques
• FIG. 3 Primary research process
• FIG. 4 Market sizing approach- top-down approach
• FIG. 5 Market sizing approach- bottom-up
• FIG. 6 Forecasting model
• FIG. 7 Global OTC hearing aids industry ecosystem analysis
• FIG. 8 Growth potential analysis, by product
• FIG. 9 Growth potential analysis, by type
• FIG. 10 Growth potential analysis, by distribution channel
• FIG. 11 Gap analysis
• FIG. 12 Porter's analysis
• FIG. 13 PESTEL analysis
• FIG. 14 Company share analysis, 2023
• FIG. 15 Competitive positioning matrix, 2023
• FIG. 16 Competitive analysis of major market players, 2023
• FIG. 17 Company matrix analysis, 2023
• FIG. 18 Strategy dashboard, 2023
• FIG. 19 Strategic outlook matrix, 2023

OTC Hearing Aids Market size is projected to witness 5.8% CAGR from 2024 to 2032, due to the rising aging population and the increasing prevalence of hearing loss. Rapid technological advancements are promoting the development of more affordable and accessible hearing aid devices, further driving the product adoption among individuals seeking cost-effective solutions. For instance, in June 2023, Sennheiser, a German audio equipment manufacturer, introduced two new hearing aids- All-Day Clear and All-Day Slim for the U.S. market.

The changes in regulations allowing the sale of OTC hearing aids without the need for professional fitting are increasing the accessibility and convenience for consumers. The growing awareness about the importance of early intervention for hearing loss and the desire for discreet and customizable hearing solutions will also drive the industry growth.

The OTC hearing aids market is segregated into product, type, distribution channel, and region.

In terms of product, the industry demand from the earbuds segment is projected to rise at 5.9% CAGR from 2024 to 2032, driven by the increasing popularity of wireless and discreet hearing solutions. Earbuds offer sleek and inconspicuous designs that are appealing to users seeking a more discreet hearing aid option. Growing preference for Bluetooth connectivity and customizable sound profiles will also enhance the product usability and consumer appeal.

OTC hearing aids market revenue from the self-fitting type segment is estimated to witness 5.6% CAGR during the analysis timeline. This is owing to the increasing demand for convenient and accessible hearing solutions. Self-fitting hearing aids allow users to customize their hearing experience without the need of professional assistance for providing greater autonomy and convenience. Growing developments in self-fitting technology, including user-friendly interfaces and automated calibration processes are also making self-fitting hearing aids more user-friendly and attractive.

Regionally, the Europe OTC hearing aids industry size is anticipated to exhibit 5.7% CAGR between 2024 and 2032. This can be ascribed to the aging population, increasing awareness about hearing health, and changes in regulations for the sale of over-the-counter hearing aids. Rapid advancements including improved sound quality and connectivity features, are making OTC hearing aids more appealing to consumers. The rising demand for affordable and accessible hearing solutions will also fuel the product demand across the region.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market segmentation
• 1.2 Market definitions
• 1.3 Research design
• 1.4 Data collection techniques
• 1.5 Market size estimation
• 1.6 Forecasting model
• 1.7 Data sources
  • 1.7.1 Primary
  • 1.7.2 Secondary
    • 1.7.2.1 Paid sources
    • 1.7.2.2 Unpaid sources

Chapter 2 Executive Summary

• 2.1 Global OTC hearing aids market 360 degree synopsis, 2022 - 2032
  • 2.1.1 Business trends
  • 2.1.2 Regional trends
  • 2.1.3 Product trends
  • 2.1.4 Type trends
  • 2.1.5 Distribution channel trends

Chapter 3 OTC Hearing Aids Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing prevalence of hearing loss
    • 3.2.1.2 Rising geriatric population base
    • 3.2.1.3 High disease burden of hearing loss
    • 3.2.1.4 Steadily surging awareness & penetration of hearing devices
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Poor awareness and social stigma associated with wearing hearing aids
• 3.3 Growth potential analysis
  • 3.3.1 By product
  • 3.3.2 By type
  • 3.3.3 By distribution channel
• 3.4 Pricing analysis, by region, 2023
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 OTC hearing aids legislation
• 3.6 Market scenario
  • 3.6.1 Competitive landscape
  • 3.6.2 Funding trends
• 3.7 Brand analysis
• 3.8 Regulatory landscape
• 3.9 Consumer pathway
• 3.10 Epidemiology scenario
• 3.11 Technological landscape
• 3.12 Gap analysis
• 3.13 Porter's analysis
• 3.14 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company share analysis, 2023
• 4.3 Competitive positioning matrix, 2023
• 4.4 Competitive analysis of major market players, 2023
• 4.5 Company matrix analysis, 2023
• 4.6 Strategy dashboard, 2023
• 4.7 Stratergy outlook matrix, 2023

Chapter 5 OTC Hearing Aids Market Size and Forecast, By Product, 2022 - 2032 (USD Million) (Units)

• 5.1 Key trends, by product
• 5.2 Receiver in canal (RIC)
• 5.3 Completely-in-the-canal (CIC)
• 5.4 Earbuds
• 5.5 Other products

Chapter 6 OTC Hearing Aids Market Size and Forecast, By Type, 2022 - 2032 (USD Million)

• 6.1 Key trends, by type
• 6.2 Preset
• 6.3 Self-fitting

Chapter 7 OTC Hearing Aids Market Size and Forecast, By Distribution Channel, 2022 - 2032 (USD Million)

• 7.1 Key trends, by distribution channel
• 7.2 Brick & mortar stores
• 7.3 E-commerce

Chapter 8 OTC Hearing Aids Market Size and Forecast, By Region, 2022 - 2032 (USD Million) (Units)

• 8.1 Key trends, by region
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Poland
  • 8.3.7 Sweden
  • 8.3.8 Netherlands
  • 8.3.9 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Australia
  • 8.4.5 South Korea
  • 8.4.6 Indonesia
  • 8.4.7 Philippines
  • 8.4.8 Malaysia
  • 8.4.9 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
  • 8.5.4 Colombia
  • 8.5.5 Chile
  • 8.5.6 Rest of Latin America
• 8.6 Middle East & Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 UAE
  • 8.6.3 South Africa
  • 8.6.4 Israel
  • 8.6.5 Turkey
  • 8.6.6 Egypt
  • 8.6.7 Rest of Middle East & Africa

Chapter 9 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 9.1 Audicus
• 9.2 Audien Hearing
• 9.3 Austar Hearing Science and Technology (Xiamen) Co., Ltd
• 9.4 Eargo Inc
• 9.5 GN Hearing A/S (GN Group)
• 9.6 Hangzhou AcoSound Technology Co., Ltd
• 9.7 HearX Group (pty) LTD (Lexie Hearing)
• 9.8 InnerScope Hearing Technologies Inc
• 9.9 Lucid Hearing (HEARING LAB TECHNOLOGY, LLC)
• 9.10 MD Hearing
• 9.11 Neuheara Limited
• 9.12 Nuvomed Inc
• 9.13 Sonova Holding AG
• 9.14 SoundWave Hearing, LLC
• 9.15 Starkey
• 9.16 WS Audiology Denmark A/S
• 9.17 Xiamen Melosound Technology Co. Ltd.