レンタカー市場規模- 予約タイプ別、レンタル期間別、車両タイプ別、用途別、エンドユーザー別&世界予測、2023年～2032年

レンタカー市場規模は、世界中のオンライン予約プラットフォームとモバイルアプリケーションの継続的な進歩により、2023年から2032年にかけてCAGR 7.4%で拡大すると予測されます。

直感的なインターフェイス、安全な決済ゲートウェイ、リアルタイムの空室状況の追跡が統合されたことで、顧客は車両の予約、予約の変更、サポートサービスへのアクセスを容易に行えるようになっています。さらに、パーソナライズされた推奨やオーダーメイドのプロモーション・オファーにより、顧客エンゲージメントとロイヤルティが向上しています。例えば、2023年1月、National Car Rentalは、自動車レンタルをより簡単にするために、より良い美観とよりユーザーフレンドリーなUIを備えた斬新な刷新されたモバイルアプリを導入しました。このようなプラットフォームは、強化された機能性と包括的なソリューションを提供するために進化を続けており、市場は大きな勢いを得ようとしています。

車種別に見ると、エグゼクティブ向けレンタカー市場は、消費者の嗜好の進化と急成長する企業部門に起因して、2032年まで大きな牽引力を発揮すると予想されます。エグゼクティブは快適さとスタイルをますます優先するようになっており、主要な市場プレーヤーは顧客満足度とロイヤルティを高めるためにプレミアムなサービスを提供しています。高級車への嗜好の高まりは、ビジネス旅行の活発化と相まって、このセグメントの成長を大きく後押しすると思われます。

レジャー・観光セグメントのレンタカー市場は、2023年から2032年にかけて力強い成長を記録すると予想されます。国内旅行や国際旅行の急増に伴い、柔軟で便利な交通手段へのニーズが大幅に高まっています。いくつかの業界プレーヤーは、レジャー旅行者の進化する嗜好と共鳴するために、家族向けや冒険志向のモデルを含む多様な車両の選択肢を提供することに注力しています。さらに、活況を呈する観光セクターは、シームレスな移動ソリューションに対する需要の高まりに貢献しており、業界の拡大を支えています。

アジア太平洋のレンタカー業界は、急速な都市化、急成長する観光、盛況な業界情勢を背景に、2023年から2032年にかけて顕著なCAGRを示すと見られています。可処分所得の増加や中間層の急増に伴い、便利で柔軟な交通ソリューションへの需要が急増しています。いくつかの地域市場プレーヤーは、多様でダイナミックな経済を活用するために戦略的に足跡を拡大しており、業界の見通しを増大させています。例えば、Enterprise Holdingsは2022年11月、他の主要都市圏に進出する計画の一環として、新しいEnterprise Rent-A-CarとAlamoのフランチャイズ店舗を導入する契約をKorea First Rent-A-Carと締結しました。

目次

第1章 調査手法と調査範囲

第2章 エグゼクティブサマリー

第3章 レンタカー市場産業洞察

• COVID-19への影響
• ロシア・ウクライナ戦争の影響
• エコシステム分析
• ベンダーマトリックス
• 利益率分析
• 技術革新の状況
• 特許分析
• 主要ニュースと取り組み
• 規制状況
• 影響要因
  • 促進要因
    • モビリティ・ソリューションの柔軟性の高まり
    • 空港でのレンタルサービスの需要増加
    • レンタカー会社が提供する利便性と柔軟性
    • アジア太平洋地域における中間層人口の増加と都市化
    • 世界の旅行・観光産業の増加
  • 業界の潜在的リスク＆課題
    • ライドシェアサービスプロバイダーとの競合
    • 公共交通機関を促進する政府の取り組みの増加
• 成長可能性分析
• ポーター分析
• PESTEL分析

第4章 競合情勢

• イントロダクション
• 各社の市場シェア
• 主要市場プレーヤーの競合分析
• 競合ポジショニング・マトリックス
• 戦略的展望マトリクス

第5章 レンタカー市場推計・予測：予約タイプ別

• 主要動向：予約タイプ別
• オンライン
• オフライン

第6章 レンタカー市場推計・予測：レンタル期間別

• 主要動向：レンタル期間別
• 短期
• 長期

第7章 レンタカー市場推計・予測：車両タイプ別

• 主要動向：車種別
• 高級車
• エグゼクティブカー
• エコノミーカー
• SUV車
• MUV車

第8章 レンタカー市場推計・予測：用途別

• 主要動向：用途別
• レジャー/観光
• ビジネス

第9章 レンタカー市場推計・予測：エンドユーザー別

• 主要動向：エンドユーザー別
• セルフ
• ドライバー付き

第10章 レンタカー市場推計・予測：地域別

• 主要動向：地域別
• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • フランス
  • イタリア
  • スペイン
  • ロシア
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • ニュージーランド
• ラテンアメリカ
  • ブラジル
  • メキシコ
• 中東・アフリカ
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦

第11章 企業プロファイル

• ACE Rent-a-Car Reservations, Inc.
• Advantage Rent-a-car
• Alamo Rent-a-Car LLC
• ANI Technologies Pvt. Ltd.（OLA TAXI'S）
• Avis Budget Group
• Carzonrent India Pvt Ltd
• Enterprise Holdings Inc
• Europcar
• Global Cars
• Hertz System, Inc.
• Localiza
• National Car Rental
• Sixt
• Toyota Rent-a-Car
• Uber Technologies, Inc.

Data Tables

• TABLE 1 Global car rental market share analysis
• TABLE 2 Sources, by region
• TABLE 3 Car rental market, 2018 - 2022, (USD Million)
• TABLE 4 Car rental market, 2023 - 2032, (USD Million)
• TABLE 5 Car rental management TAM, 2023 - 2032
• TABLE 6 Car rental market, by booking type, 2018 - 2022, (USD Million)
• TABLE 7 Car rental market, by booking type, 2023 - 2032, (USD Million)
• TABLE 8 Car rental market, by rental length, 2018 - 2022, (USD Million)
• TABLE 9 Car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 10 Car rental market, by vehicle type, 2018 - 2022, (USD Million)
• TABLE 11 Car rental market, by vehicle type, 2023 - 2032, (USD Million)
• TABLE 12 Car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 13 Car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 14 Car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 15 Car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 16 COVID-19 impact on North America car rental market
• TABLE 17 COVID-19 impact on Europe car rental market
• TABLE 18 COVID-19 impact on Asia Pacific car rental market
• TABLE 19 COVID-19 impact on Latin America car rental market
• TABLE 20 COVID-19 impact on MEA car rental market
• TABLE 21 Vendor matrix
• TABLE 22 Patent analysis
• TABLE 23 Industry impact forces
• TABLE 24 Company market share, 2022
• TABLE 25 Competitive analysis of major market players, 2022
• TABLE 26 Online market, 2018 - 2022 (USD Million)
• TABLE 27 Online market, 2023 - 2032 (USD Million)
• TABLE 28 Offline market, 2018 - 2022 (USD Million)
• TABLE 29 Offline market, 2023 - 2032 (USD Million)
• TABLE 30 Short term market, 2018 - 2022 (USD Million)
• TABLE 31 Short term market, 2023 - 2032 (USD Million)
• TABLE 32 Long term market, 2018 - 2022 (USD Million)
• TABLE 33 Long term market, 2023 - 2032 (USD Million)
• TABLE 34 Luxury cars market, 2018 - 2022 (USD Million)
• TABLE 35 Luxury cars market, 2023 - 2032 (USD Million)
• TABLE 36 Executive cars market, 2018 - 2022 (USD Million)
• TABLE 37 Executive market, 2023 - 2032 (USD Million)
• TABLE 38 Economy cars market, 2018 - 2022 (USD Million)
• TABLE 39 Economy cars market, 2023 - 2032 (USD Million)
• TABLE 40 SUVs market, 2018 - 2022 (USD Million)
• TABLE 41 SUVs market, 2023 - 2032 (USD Million)
• TABLE 42 MUVs market, 2018 - 2022 (USD Million)
• TABLE 43 MUVs market, 2023 - 2032 (USD Million)
• TABLE 44 Leisure/Tourism market, 2018 - 2022 (USD Million)
• TABLE 45 Leisure/Tourism market, 2023 - 2032 (USD Million)
• TABLE 46 Business market, 2018 - 2022 (USD Million)
• TABLE 47 Business market, 2023 - 2032 (USD Million)
• TABLE 48 Self-driven market, 2018 - 2022 (USD Million)
• TABLE 49 Self-driven market, 2023 - 2032 (USD Million)
• TABLE 50 Chauffeur-driven market, 2018 - 2022 (USD Million)
• TABLE 51 Chauffeur-driven market, 2023 - 2032 (USD Million)
• TABLE 52 North America car rental market, 2018 - 2022 (USD Million)
• TABLE 53 North America car rental market, 2023 - 2032 (USD Million)
• TABLE 54 North America car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 55 North America car rental market, by booking type, 2023 - 2032, (USD Million)
• TABLE 56 North America car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 57 North America car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 58 North America car rental market, by vehicle type, 2018 - 2022, (USD Million)
• TABLE 59 North America car rental market, by vehicle type, 2023 - 2032, (USD Million)
• TABLE 60 North America car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 61 North America car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 62 North America car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 63 North America car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 64 U.S. car rental market, 2018 - 2022 (USD Million)
• TABLE 65 U.S. car rental market, 2023 - 2032 (USD Million)
• TABLE 66 U.S. car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 67 U.S. car rental market, by booking type, 2023 - 2032, (USD Million)
• TABLE 68 U.S. car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 69 U.S. car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 70 U.S. car rental market, by vehicle type, 2018 - 2022, (USD Million)
• TABLE 71 U.S. car rental market, by vehicle type, 2023 - 2032, (USD Million)
• TABLE 72 U.S. car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 73 U.S. car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 74 U.S. car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 75 U.S. car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 76 Canada car rental market, 2018 - 2022 (USD Million)
• TABLE 77 Canada car rental market, 2023 - 2032 (USD Million)
• TABLE 78 Canada car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 79 Canada car rental market, by booking type, 2023 - 2032, (USD Million)
• TABLE 80 Canada car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 81 Canada car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 82 Canada car rental market, by vehicle type, 2018 - 2022, (USD Million)
• TABLE 83 Canada car rental market, by vehicle type, 2023 - 2032, (USD Million)
• TABLE 84 Canada car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 85 Canada car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 86 Canada car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 87 Canada car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 88 Europe car rental market, 2018 - 2022 (USD Million)
• TABLE 89 Europe car rental market, 2023 - 2032 (USD Million)
• TABLE 90 Europe car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 91 Europe car rental market, by booking type, 2023 - 2032, (USD Million)
• TABLE 92 Europe car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 93 Europe car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 94 Europe car rental market, by vehicle type, 2018 - 2022, (USD Million)
• TABLE 95 Europe car rental market, by vehicle type, 2023 - 2032, (USD Million)
• TABLE 96 Europe car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 97 Europe car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 98 Europe car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 99 Europe car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 100 UK car rental market, 2018 - 2022 (USD Million)
• TABLE 101 UK car rental market, 2023 - 2032 (USD Million)
• TABLE 102 UK car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 103 UK car rental market, by booking type, 2023 - 2032, (USD Million)
• TABLE 104 UK car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 105 UK car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 106 UK car rental market, by vehicle type, 2018 - 2022, (USD Million)
• TABLE 107 UK car rental market, by vehicle type, 2023 - 2032, (USD Million)
• TABLE 108 UK car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 109 UK car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 110 UK car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 111 UK car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 112 Germany car rental market, 2018 - 2022 (USD Million)
• TABLE 113 Germany car rental market, 2023 - 2032 (USD Million)
• TABLE 114 Germany car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 115 Germany car rental market, by booking type, 2023 - 2032, (USD Million)
• TABLE 116 Germany car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 117 Germany car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 118 Germany car rental market, by vehicle type, 2018 - 2022, (USD Million)
• TABLE 119 Germany car rental market, by vehicle type, 2023 - 2032, (USD Million)
• TABLE 120 Germany car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 121 Germany car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 122 Germany car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 123 Germany car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 124 France car rental market, 2018 - 2022 (USD Million)
• TABLE 125 France car rental market, 2023 - 2032 (USD Million)
• TABLE 126 France car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 127 France car rental market, by booking type, 2023 - 2032, (USD Million)
• TABLE 128 France car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 129 France car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 130 France car rental market, by vehicle type, 2018 - 2022, (USD Million)
• TABLE 131 France car rental market, by vehicle type, 2023 - 2032, (USD Million)
• TABLE 132 France car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 133 France car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 134 France car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 135 France car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 136 Italy car rental market, 2018 - 2022 (USD Million)
• TABLE 137 Italy car rental market, 2023 - 2032 (USD Million)
• TABLE 138 Italy car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 139 Italy car rental market, by booking type, 2023 - 2032, (USD Million)
• TABLE 140 Italy car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 141 Italy car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 142 Italy car rental market, by vehicle type, 2018 - 2022, (USD Million)
• TABLE 143 Italy car rental market, by vehicle type, 2023 - 2032, (USD Million)
• TABLE 144 Italy car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 145 Italy car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 146 Italy car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 147 Italy car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 148 Spain car rental market, 2018 - 2022 (USD Million)
• TABLE 149 Spain car rental market, 2023 - 2032 (USD Million)
• TABLE 150 Spain car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 151 Spain car rental market, by booking type, 2023 - 2032, (USD Million)
• TABLE 152 Spain car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 153 Spain car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 154 Spain car rental market, by vehicle type, 2018 - 2022, (USD Million)
• TABLE 155 Spain car rental market, by vehicle type, 2023 - 2032, (USD Million)
• TABLE 156 Spain car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 157 Spain car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 158 Spain car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 159 Spain car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 160 Russia car rental market, 2018 - 2022 (USD Million)
• TABLE 161 Russia car rental market, 2023 - 2032 (USD Million)
• TABLE 162 Russia car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 163 Russia car rental market, by booking type, 2023 - 2032, (USD Million)
• TABLE 164 Russia car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 165 Russia car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 166 Russia car rental market, by vehicle type, 2018 - 2022, (USD Million)
• TABLE 167 Russia car rental market, by vehicle type, 2023 - 2032, (USD Million)
• TABLE 168 Russia car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 169 Russia car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 170 Russia car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 171 Russia car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 172 Asia Pacific car rental market, 2018 - 2022 (USD Million)
• TABLE 173 Asia Pacific car rental market, 2023 - 2032 (USD Million)
• TABLE 174 Asia Pacific car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 175 Asia Pacific car rental market, by booking type, 2023 - 2032, (USD Million)
• TABLE 176 Asia Pacific car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 177 Asia Pacific car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 178 Asia Pacific car rental market, by vehicle type, 2018 - 2022, (USD Million)
• TABLE 179 Asia Pacific car rental market, by vehicle type, 2023 - 2032, (USD Million)
• TABLE 180 Asia Pacific car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 181 Asia Pacific car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 182 Asia Pacific car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 183 Asia Pacific car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 184 China car rental market, 2018 - 2022 (USD Million)
• TABLE 185 China car rental market, 2023 - 2032 (USD Million)
• TABLE 186 China car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 187 China car rental market, by booking type, 2023 - 2032, (USD Million)
• TABLE 188 China car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 189 China car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 190 China car rental market, by vehicle type, 2018 - 2022, (USD Million)
• TABLE 191 China car rental market, by vehicle type, 2023 - 2032, (USD Million)
• TABLE 192 China car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 193 China car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 194 China car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 195 China car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 196 Japan car rental market, 2018 - 2022 (USD Million)
• TABLE 197 Japan car rental market, 2023 - 2032 (USD Million)
• TABLE 198 Japan car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 199 Japan car rental market, by booking type, 2023 - 2032, (USD Million)
• TABLE 200 Japan car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 201 Japan car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 202 Japan car rental market, by vehicle type, 2018 - 2022, (USD Million)
• TABLE 203 Japan car rental market, by vehicle type, 2023 - 2032, (USD Million)
• TABLE 204 Japan car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 205 Japan car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 206 Japan car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 207 Japan car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 208 India car rental market, 2018 - 2022 (USD Million)
• TABLE 209 India car rental market, 2023 - 2032 (USD Million)
• TABLE 210 India car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 211 India car rental market, by booking type, 2023 - 2032, (USD Million)
• TABLE 212 India car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 213 India car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 214 India car rental market, by vehicle type, 2018 - 2022, (USD Million)
• TABLE 215 India car rental market, by vehicle type, 2023 - 2032, (USD Million)
• TABLE 216 India car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 217 India car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 218 India car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 219 India car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 220 South Korea car rental market, 2018 - 2022 (USD Million)
• TABLE 221 South Korea car rental market, 2023 - 2032 (USD Million)
• TABLE 222 South Korea car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 223 South Korea car rental market, by booking type, 2023 - 2032, (USD Million)
• TABLE 224 South Korea car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 225 South Korea car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 226 South Korea car rental market, by vehicle type, 2018 - 2022, (USD Million)
• TABLE 227 South Korea car rental market, by vehicle type, 2023 - 2032, (USD Million)
• TABLE 228 South Korea car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 229 South Korea car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 230 South Korea car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 231 South Korea car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 232 ANZ car rental market, 2018 - 2022 (USD Million)
• TABLE 233 ANZ car rental market, 2023 - 2032 (USD Million)
• TABLE 234 ANZ car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 235 ANZ car rental market, by booking type, 2023 - 2032, (USD Million)
• TABLE 236 ANZ car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 237 ANZ car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 238 ANZ car rental market, by vehicle type, 2018 - 2022, (USD Million)
• TABLE 239 ANZ car rental market, by vehicle type, 2023 - 2032, (USD Million)
• TABLE 240 ANZ car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 241 ANZ car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 242 ANZ car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 243 ANZ car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 244 Latin America car rental market, 2018 - 2022 (USD Million)
• TABLE 245 Latin America car rental market, 2023 - 2032 (USD Million)
• TABLE 246 Latin America car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 247 Latin America car rental market, by booking type, 2023 - 2032 (USD Million)
• TABLE 248 Latin America car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 249 Latin America car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 250 Latin America car rental market, by vehicle type, 2018 - 2022 (USD Million)
• TABLE 251 Latin America car rental market, by vehicle type, 2023 - 2032 (USD Million)
• TABLE 252 Latin America car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 253 Latin America car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 254 Latin America car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 255 Latin America car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 256 Brazil car rental market, 2018 - 2022 (USD Million)
• TABLE 257 Brazil car rental market, 2023 - 2032 (USD Million)
• TABLE 258 Brazil car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 259 Brazil car rental market, by booking type, 2023 - 2032 (USD Million)
• TABLE 260 Brazil car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 261 Brazil car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 262 Brazil car rental market, by vehicle type, 2018 - 2022 (USD Million)
• TABLE 263 Brazil car rental market, by vehicle type, 2023 - 2032 (USD Million)
• TABLE 264 Brazil car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 265 Brazil car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 266 Brazil car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 267 Brazil car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 268 Mexico car rental market, 2018 - 2022 (USD Million)
• TABLE 269 Mexico car rental market, 2023 - 2032 (USD Million)
• TABLE 270 Mexico car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 271 Mexico car rental market, by booking type, 2023 - 2032 (USD Million)
• TABLE 272 Mexico car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 273 Mexico car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 274 Mexico car rental market, by vehicle type, 2018 - 2022 (USD Million)
• TABLE 275 Mexico car rental market, by vehicle type, 2023 - 2032 (USD Million)
• TABLE 276 Mexico car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 277 Mexico car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 278 Mexico car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 279 Mexico car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 280 MEA car rental market, 2018 - 2022 (USD Million)
• TABLE 281 MEA car rental market, 2023 - 2032 (USD Million)
• TABLE 282 MEA car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 283 MEA car rental market, by booking type, 2023 - 2032 (USD Million)
• TABLE 284 MEA car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 285 MEA car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 286 MEA car rental market, by vehicle type, 2018 - 2022 (USD Million)
• TABLE 287 MEA car rental market, by vehicle type, 2023 - 2032 (USD Million)
• TABLE 288 MEA car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 289 MEA car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 290 MEA car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 291 MEA car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 292 South Africa car rental market, 2018 - 2022 (USD Million)
• TABLE 293 South Africa car rental market, 2023 - 2032 (USD Million)
• TABLE 294 South Africa car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 295 South Africa car rental market, by booking type, 2023 - 2032 (USD Million)
• TABLE 296 South Africa car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 297 South Africa car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 298 South Africa car rental market, by vehicle type, 2018 - 2022 (USD Million)
• TABLE 299 South Africa car rental market, by vehicle type, 2023 - 2032 (USD Million)
• TABLE 300 South Africa car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 301 South Africa car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 302 South Africa car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 303 South Africa car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 304 Saudi Arabia car rental market, 2018 - 2022 (USD Million)
• TABLE 305 Saudi Arabia car rental market, 2023 - 2032 (USD Million)
• TABLE 306 Saudi Arabia car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 307 Saudi Arabia car rental market, by booking type, 2023 - 2032 (USD Million)
• TABLE 308 Saudi Arabia car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 309 Saudi Arabia car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 310 Saudi Arabia car rental market, by vehicle type, 2018 - 2022 (USD Million)
• TABLE 311 Saudi Arabia car rental market, by vehicle type, 2023 - 2032 (USD Million)
• TABLE 312 Saudi Arabia car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 313 Saudi Arabia car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 314 Saudi Arabia car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 315 Saudi Arabia car rental market, by end user, 2023 - 2032, (USD Million)
• TABLE 316 UAE car rental market, 2018 - 2022 (USD Million)
• TABLE 317 UAE car rental market, 2023 - 2032 (USD Million)
• TABLE 318 UAE car rental market, by booking type, 2018 - 2022 (USD Million)
• TABLE 319 UAE car rental market, by booking type, 2023 - 2032 (USD Million)
• TABLE 320 UAE car rental market, by rental length, 2018 - 2022 (USD Million)
• TABLE 321 UAE car rental market, by rental length, 2023 - 2032, (USD Million)
• TABLE 322 UAE car rental market, by vehicle type, 2018 - 2022 (USD Million)
• TABLE 323 UAE car rental market, by vehicle type, 2023 - 2032 (USD Million)
• TABLE 324 UAE car rental market, by application, 2018 - 2022, (USD Million)
• TABLE 325 UAE car rental market, by application, 2023 - 2032, (USD Million)
• TABLE 326 UAE car rental market, by end user, 2018 - 2022, (USD Million)
• TABLE 327 UAE car rental market, by end user, 2023 - 2032, (USD Million)

Charts & Figures

• FIG 1 GMI's report coverage in the global car rental market size
• FIG 2 Industry segmentation
• FIG 3 Forecast calculation.
• FIG 4 Profile break-up of primary respondents
• FIG 5 Car rental market 360 degree synopsis, 2018 - 2032
• FIG 6 Car rental industry ecosystem analysis
• FIG 7 Profit margin analysis
• FIG 8 Growth potential analysis
• FIG 9 Porter's analysis
• FIG 10 PESTEL analysis
• FIG 11 Competitive analysis of major market players, 2022
• FIG 12 Competitive positioning matrix
• FIG 13 Strategic outlook matrix
• FIG 14 Car rental market, by booking type 2022 & 2032
• FIG 15 Car rental market, by rental length 2022 & 2032
• FIG 16 Car rental market, by vehicle type 2022 & 2032
• FIG 17 Car rental market, by application 2022 & 2032
• FIG 18 Car rental market, by end user 2022 & 2032
• FIG 19 SWOT Analysis Ace Rent-a-Car Reservations Inc.
• FIG 20 SWOT Analysis Advantage Rent-a-Car
• FIG 21 SWOT Analysis Alamo Rent-a-Car LLC
• FIG 22 SWOT Analysis ANI Technologies Pvt. Ltd. (OLA TAXI'S)
• FIG 23 SWOT Analysis Avis Budget Group
• FIG 24 SWOT Analysis Carzon Rent India Pvt Ltd.
• FIG 25 SWOT Analysis Enterprise Holding Inc.
• FIG 26 SWOT Analysis Europcar
• FIG 27 SWOT Analysis Global Cars
• FIG 28 SWOT Analysis Hertz System Inc.
• FIG 29 SWOT Analysis Localiza
• FIG 30 SWOT Analysis National Car Rental
• FIG 31 SWOT Analysis Sixt
• FIG 32 SWOT Analysis Toyota Rent-a-Car
• FIG 33 SWOT Analysis Uber Technologies, Inc.

Car Rental Market size is projected to expand at 7.4% CAGR from 2023 to 2032 driven by the continuous advancements in online booking platforms and mobile applications worldwide.

With the integration of intuitive interfaces, secure payment gateways, and real-time availability tracking, customers are effortlessly booking vehicles, modifying reservations, and accessing support services. Moreover, personalized recommendations and tailored promotional offers are rendering enhanced customer engagement and loyalty. For instance, in January 2023, National Car Rental introduced a novel revamped mobile app with better aesthetics and more user-friendly UI to make automobile renting easier. With such platforms continuing to evolve for providing enhanced functionalities and comprehensive solutions, the market is set to gain significant momentum.

The overall car rental industry is segmented into booking type, rental length, vehicle type, application, end-user, and region.

Based on vehicle type, the executive car rental market is expected to witness significant traction through 2032 attributed to the evolving consumer preferences and the burgeoning corporate sector. With executives increasingly prioritizing comfort and style, leading market players are coming up with an array of premium offerings for driving both customer satisfaction and loyalty. Rising preference for luxury vehicles coupled with the intensifying business travel will also significantly bolster the segment growth.

Car rental market from the leisure and tourism segment is anticipated to record robust growth between 2023 and 2032. With the upsurge in domestic and international travel, the need for flexible and convenient transportation options has significantly soared. Several industry players are focusing on providing diverse vehicle choices, including family-friendly and adventure-oriented models for resonating with the evolving preferences of leisure travelers. Moreover, the booming tourism sector is contributing to the rising demand for seamless mobility solutions, supporting the industry expansion.

Asia Pacific car rental industry is poised to exhibit notable CAGR from 2023-2032 attributed to rapid urbanization, burgeoning tourism, and the thriving business landscape. With increasing disposable incomes and the burgeoning middle class population, the demand for convenient and flexible transportation solutions has soared. Several regional market players are strategically expanding their footprints for capitalizing on diverse and dynamic economies, leading to augmented industry outlook. For instance, in November 2022, Enterprise Holdings signed an agreement with Korea First Rent-A-Car to introduce new Enterprise Rent-A-Car and Alamo franchise locations as part of its plan to expand into other major metropolitan regions.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data Sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Car rental market 360 degree synopsis, 2018 - 2032
• 2.2 Business trends
  • 2.2.1 Total Addressable Market (TAM), 2023-2032
• 2.3 Regional trends
• 2.4 Booking type trends
• 2.5 Vehicle type trends
• 2.6 Rental length trends
• 2.7 Application trends
• 2.8 End user trends

Chapter 3 Car Rental Market Industry Insights

• 3.1 Impact on COVID-19
• 3.2 Russia- Ukraine war impact
• 3.3 Industry ecosystem analysis
• 3.4 Vendor matrix
• 3.5 Profit margin analysis
• 3.6 Technology innovation landscape
• 3.7 Patent analysis
• 3.8 Key news and initiatives
• 3.9 Regulatory landscape
• 3.10 Impact forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Growing flexibility of mobility solutions
    • 3.10.1.2 Increasing demand for rental services at airports
    • 3.10.1.3 Convenience and flexibility offered by car rental companies
    • 3.10.1.4 Rising middle class population and urbanization in Asia Pacific
    • 3.10.1.5 Rising travel & tourism industry across the globe
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 Competition from ride-sharing service providers
    • 3.10.2.2 Increasing government initiatives to promote public transportation
• 3.11 Growth potential analysis
• 3.12 Porter's analysis
• 3.13 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

• 4.1 Introduction
• 4.2 Company market share, 2022
• 4.3 Competitive analysis of major market players, 2022
• 4.4 Avis Budget Group
  • 4.4.1 Sixt
  • 4.4.2 Alamo Rent-a-Car LLC
  • 4.4.3 Hertz
  • 4.4.4 Enterprise Holdings Inc.
  • 4.4.5 Europcar
  • 4.4.6 Uber Technologies Inc.
  • 4.4.7 Localiza
• 4.5 Competitive positioning matrix, 2022
• 4.6 Strategic outlook matrix, 2022

Chapter 5 Car Rental Market Estimates & Forecast, by Booking Type (Revenue)

• 5.1 Key trends, by booking type
• 5.2 Online
• 5.3 Offline

Chapter 6 Car Rental Market Estimates & Forecast, By Rental Length (Revenue)

• 6.1 Key trends, by rental length
• 6.2 Short term
• 6.3 Long term

Chapter 7 Car Rental Market Estimates & Forecast, By Vehicle Type (Revenue)

• 7.1 Key trends, by vehicle type
• 7.2 Luxury cars
• 7.3 Executive cars
• 7.4 Economy cars
• 7.5 SUVs
• 7.6 MUVs

Chapter 8 Car Rental Market Estimates & Forecast, By Application (Revenue)

• 8.1 Key trends, by application
• 8.2 Leisure/ Tourism
• 8.3 Business

Chapter 9 Car Rental Market Estimates & Forecast, By End User (Revenue)

• 9.1 Key trends, by end user
• 9.2 Self-driven
• 9.3 Chauffeur-driven

Chapter 10 Car Rental Market Estimates & Forecast, By Region

• 10.1 Key trends, by region
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 ANZ
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 ACE Rent-a-Car Reservations, Inc.
• 11.2 Advantage Rent-a-car
• 11.3 Alamo Rent-a-Car LLC
• 11.4 ANI Technologies Pvt. Ltd. (OLA TAXI'S)
• 11.5 Avis Budget Group
• 11.6 Carzonrent India Pvt Ltd
• 11.7 Enterprise Holdings Inc
• 11.8 Europcar
• 11.9 Global Cars
• 11.10 Hertz System, Inc.
• 11.11 Localiza
• 11.12 National Car Rental
• 11.13 Sixt
• 11.14 Toyota Rent-a-Car
• 11.15 Uber Technologies, Inc.