Product Code: 5384
The global menstrual hygiene management market is slated to record sizeable growth by 2030. Menstrual hygiene is vital to ensure women's health and overall well-being. According to World Bank data, nearly 500 million women lack access to items that ensure menstrual hygiene management (MHM). Driven by growing awareness regarding menstrual hygiene, many feminine care brands have introduced new and more efficient products that meet user requirements.
A surge in menstrual disorders and infections is likely to accelerate the demand for feminine hygiene products. Various government authorities across the globe are implementing favorable policies to address the availability and affordability of these products.
Meanwhile, leading manufacturers are focusing on novel technologies that can ensure sustainable production, use, and disposal of menstrual hygiene products. For instance, in January 2021, Diva International in partnership with TerraCycle launched DivaRecycles, the first free national menstrual cup recycling program.
The menstrual hygiene management market is segregated into product, usability, distribution channel, and region.
Based on product, the industry is classified into menstrual cups, menstrual underwear, tampons, panty liners, and sanitary pads. The market share from the menstrual cups segment is anticipated to surpass USD 430 million by 2030. Menstrual cups offer a wide range of benefits such as reusability and longer usability for up to 12 hours.
Menstrual cups are available in a range of different sizes and colors and are inexpensive as compared to other feminine hygiene products as it is only a one-time purchase. They also are better in terms of hygiene as they maintain vaginal pH and avoid any rash or undesired changes.
In terms of usability, the market is divided into disposable and reusable products. Among these, the disposable segment held 80% share of the menstrual hygiene management industry in 2021. Disposable menstrual hygiene products continue to remain significant among females since they are easily available and convenient. They also have a relatively cheaper upfront cost, unlike reusable products.
With respect to distribution channel, the industry is categorized into retail pharmacy, hospital pharmacy, supermarket/hypermarket, e-commerce channels, and brick-and-mortar. A surge in patient footfall due to rising incidences of menstrual disorders will accelerate product adoption from hospital pharmacy stores. Polycystic ovarian disorder (PCOD) is a common menstrual health issue that affects 10% of the global female population.
Latin America menstrual hygiene management market size is projected to expand at over 3.5% CAGR between 2022-2030. Escalating population in LATAM countries along with growing medical tourism sector will complement industry expansion across the region. Countries like Mexico and Brazil are witnessing significant investments aimed at boosting medical tourism.
For instance, in September 2022, the Center for Medical Tourism Research (CMTR) of the University of the Incarnate World (UIW) announced a partnership with the Mexican Government. The collaboration will focus on existing and future health tourism clusters and attract a larger herd of tourists to boost medical tourism in Mexico.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Methodology
- 1.2 Base estimates and working
- 1.2.1 North America
- 1.2.2 Europe
- 1.2.3 Asia Pacific
- 1.2.4 Latin America
- 1.2.5 MEA
- 1.3 Forecast parameters
- 1.4 Data validation
- 1.5 Data sources
- 1.5.1 Secondary
- 1.5.1.1 Paid sources
- 1.5.1.2 Unpaid sources
- 1.5.2 Primary
Chapter 2 Executive Summary
- 2.1 Menstrual hygiene management industry 360 degree synopsis, 2017 - 2030
- 2.1.1 Business trends (USD Million & Million Units)
- 2.1.2 Product type trends (USD Million & Million Units)
- 2.1.3 Usability trends
- 2.1.4 Distribution channel trends
- 2.1.5 Regional trends (USD Million & Million Units)
Chapter 3 Menstrual Hygiene Management Industry Insights
- 3.1 Industry segmentation
- 3.2 Industry landscape, 2017 - 2030 (USD Million)
- 3.3 Industry impact forces
- 3.3.1 Growth drivers
- 3.3.1.1 Rapid urbanization and growing literacy rate among women
- 3.3.1.2 Increasing government initiatives towards menstrual hygiene
- 3.3.1.3 Novel product launches related to menstrual hygiene management
- 3.3.1.4 Increasing inclination towards adoption of organic and eco-friendly menstrual products
- 3.3.2 Industry pitfalls & challenges
- 3.3.2.1 Social challenges associated with menstruation and its products in developing countries
- 3.3.2.2 Adverse effects of menstrual products on the environment
- 3.4 Growth potential analysis
- 3.4.1 By product type
- 3.4.2 By usability
- 3.4.3 By distribution channel
- 3.5 COVID- 19 impact analysis
- 3.6 Regulatory landscape
- 3.6.1 U.S.
- 3.6.2 Europe
- 3.6.3 Asia Pacific
- 3.7 Period poverty
- 3.8 Industry ecosystem analysis
- 3.8.1 Raw material and components
- 3.8.2 Manufacturing
- 3.8.3 Distribution
- 3.8.4 End-user adoption
- 3.9 Porter's analysis
- 3.9.1 Bargaining power of suppliers
- 3.9.2 Bargaining power of buyers
- 3.9.3 Threat of new entrants
- 3.9.4 Threat of substitutes
- 3.9.5 Industry rivalry
- 3.10 PESTEL analysis
Chapter 4 Competitive Landscape, 2021
- 4.1 Introduction
- 4.2 Company matrix analysis, 2021
- 4.3 Strategy dashboard, 2021
Chapter 5 Menstrual Hygiene Management Market, By Product Type
- 5.1 Key segment trends
- 5.2 Sanitary pads
- 5.2.1 Market size, by region, 2017 - 2030 (USD Million)
- 5.2.2 Market size, by region, 2017 - 2030 (Million Units)
- 5.3 Tampons
- 5.3.1 Market size, by region, 2017 - 2030 (USD Million)
- 5.3.2 Market size, by region, 2017 - 2030 (Million Units)
- 5.4 Menstrual cups
- 5.4.1 Market size, by region, 2017 - 2030 (USD Million)
- 5.4.2 Market size, by region, 2017 - 2030 (Million Units)
- 5.5 Panty Liners
- 5.5.1 Market size, by region, 2017 - 2030 (USD Million)
- 5.5.2 Market size, by region, 2017 - 2030 (Million Units)
- 5.6 Menstrual underwear
- 5.6.1 Market size, by region, 2017 - 2030 (USD Million)
- 5.6.2 Market size, by region, 2017 - 2030 (Million Units)
- 5.7 Others
- 5.7.1 Market size, by region, 2017 - 2030 (USD Million)
- 5.7.2 Market size, by region, 2017 - 2030 (Million Units)
Chapter 6 Menstrual Hygiene Management Market, By Usability
- 6.1 Key segment trends
- 6.2 Disposable
- 6.2.1 Market size, by region, 2017 - 2030 (USD Million)
- 6.3 Reusable
- 6.3.1 Market size, by region, 2017 - 2030 (USD Million)
Chapter 7 Menstrual Hygiene Management Market, By Distribution Channel
- 7.1 Key segment trends
- 7.2 Retail pharmacy
- 7.2.1 Market size, by region, 2017 - 2030 (USD Million)
- 7.3 Hospital pharmacy
- 7.3.1 Market size, by region, 2017 - 2030 (USD Million)
- 7.4 E-commerce channel
- 7.4.1 Market size, by region, 2017 - 2030 (USD Million)
- 7.5 Brick & mortar
- 7.5.1 Market size, by region, 2017 - 2030 (USD Million)
- 7.6 Supermarket/Hypermarket
- 7.6.1 Market size, by region, 2017 - 2030 (USD Million)
Chapter 8 Menstrual Hygiene Management Market, By Region
- 8.1 Key regional trends
- 8.2 North America
- 8.2.1 Market size, by country, 2017 - 2030 (USD Million)
- 8.2.2 Market size, by country, 2017 - 2030 (Million Units)
- 8.2.3 Market size, by product type, 2017 - 2030 (USD Million)
- 8.2.4 Market size, by product type, 2017 - 2030 (Million Units)
- 8.2.5 Market size, by usability, 2017 - 2030 (USD Million)
- 8.2.6 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.2.7 U.S.
- 8.2.7.1 Market size, by product type, 2017 - 2030 (USD Million)
- 8.2.7.2 Market size, by product type, 2017 - 2030 (Million Units)
- 8.2.7.3 Market size, by usability, 2017 - 2030 (USD Million)
- 8.2.7.4 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.2.8 Canada
- 8.2.8.1 Market size, by product type, 2017 - 2030 (USD Million)
- 8.2.8.2 Market size, by product type, 2017 - 2030 (Million Units)
- 8.2.8.3 Market size, by usability, 2017 - 2030 (USD Million)
- 8.2.8.4 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.3 Europe
- 8.3.1 Market size, by country, 2017 - 2030 (USD Million)
- 8.3.2 Market size, by country, 2017 - 2030 (Million Units)
- 8.3.3 Market size, by product type, 2017 - 2030 (USD Million)
- 8.3.4 Market size, by product type, 2017 - 2030 (Million Units)
- 8.3.5 Market size, by usability, 2017 - 2030 (USD Million)
- 8.3.6 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.3.7 Germany
- 8.3.7.1 Market size, by product type, 2017 - 2030 (USD Million)
- 8.3.7.2 Market size, by product type, 2017 - 2030 (Million Units)
- 8.3.7.3 Market size, by usability, 2017 - 2030 (USD Million)
- 8.3.7.4 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.3.8 UK
- 8.3.8.1 Market size, by product type, 2017 - 2030 (USD Million)
- 8.3.8.2 Market size, by product type, 2017 - 2030 (Million Units)
- 8.3.8.3 Market size, by usability, 2017 - 2030 (USD Million)
- 8.3.8.4 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.3.9 France
- 8.3.9.1 Market size, by product type, 2017 - 2030 (USD Million)
- 8.3.9.2 Market size, by product type, 2017 - 2030 (Million Units)
- 8.3.9.3 Market size, by usability, 2017 - 2030 (USD Million)
- 8.3.9.4 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.3.10 Spain
- 8.3.10.1 Market size, by product type, 2017 - 2030 (USD Million)
- 8.3.10.2 Market size, by product type, 2017 - 2030 (Million Units)
- 8.3.10.3 Market size, by usability, 2017 - 2030 (USD Million)
- 8.3.10.4 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.3.11 Italy
- 8.3.11.1 Market size, by product type, 2017 - 2030 (USD Million)
- 8.3.11.2 Market size, by product type, 2017 - 2030 (Million Units)
- 8.3.11.3 Market size, by usability, 2017 - 2030 (USD Million)
- 8.3.11.4 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.4 Asia Pacific
- 8.4.1 Market size, by country, 2017 - 2030 (USD Million)
- 8.4.2 Market size, by country, 2017 - 2030 (Million Units)
- 8.4.3 Market size, by product type, 2017 - 2030 (USD Million)
- 8.4.4 Market size, by product type, 2017 - 2030 (Million Units)
- 8.4.5 Market size, by usability, 2017 - 2030 (USD Million)
- 8.4.6 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.4.7 Japan
- 8.4.7.1 Market size, by product type, 2017 - 2030 (USD Million)
- 8.4.7.2 Market size, by product type, 2017 - 2030 (Million Units)
- 8.4.7.3 Market size, by usability, 2017 - 2030 (USD Million)
- 8.4.7.4 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.4.8 China
- 8.4.8.1 Market size, by product type, 2017 - 2030 (USD Million)
- 8.4.8.2 Market size, by product type, 2017 - 2030 (Million Units)
- 8.4.8.3 Market size, by usability, 2017 - 2030 (USD Million)
- 8.4.8.4 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.4.9 India
- 8.4.9.1 Market size, by product type, 2017 - 2030 (USD Million)
- 8.4.9.2 Market size, by product type, 2017 - 2030 (Million Units)
- 8.4.9.3 Market size, by usability, 2017 - 2030 (USD Million)
- 8.4.9.4 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.4.10 South Korea
- 8.4.10.1 Market size, by product type, 2017 - 2030 (USD Million)
- 8.4.10.2 Market size, by product type, 2017 - 2030 (Million Units)
- 8.4.10.3 Market size, by usability, 2017 - 2030 (USD Million)
- 8.4.10.4 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.4.11 Australia
- 8.4.11.1 Market size, by product type, 2017 - 2030 (USD Million)
- 8.4.11.2 Market size, by product type, 2017 - 2030 (Million Units)
- 8.4.11.3 Market size, by usability, 2017 - 2030 (USD Million)
- 8.4.11.4 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.5 Latin America
- 8.5.1 Market size, by country, 2017 - 2030 (USD Million)
- 8.5.2 Market size, by country, 2017 - 2030 (Million Units)
- 8.5.3 Market size, by product type, 2017 - 2030 (USD Million)
- 8.5.4 Market size, by product type, 2017 - 2030 (Million Units)
- 8.5.5 Market size, by usability, 2017 - 2030 (USD Million)
- 8.5.6 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.5.7 Brazil
- 8.5.7.1 Market size, by product type, 2017 - 2030 (USD Million)
- 8.5.7.2 Market size, by product type, 2017 - 2030 (Million Units)
- 8.5.7.3 Market size, by usability, 2017 - 2030 (USD Million)
- 8.5.7.4 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.5.8 Argentina
- 8.5.8.1 Market size, by product type, 2017 - 2030 (USD Million)
- 8.5.8.2 Market size, by product type, 2017 - 2030 (Million Units)
- 8.5.8.3 Market size, by usability, 2017 - 2030 (USD Million)
- 8.5.8.4 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.5.9 Mexico
- 8.5.9.1 Market size, by product type, 2017 - 2030 (USD Million)
- 8.5.9.2 Market size, by product type, 2017 - 2030 (Million Units)
- 8.5.9.3 Market size, by usability, 2017 - 2030 (USD Million)
- 8.5.9.4 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.6 Middle East & Africa
- 8.6.1 Market size, by country, 2017 - 2030 (USD Million)
- 8.6.2 Market size, by country, 2017 - 2030 (Million Units)
- 8.6.3 Market size, by product type, 2017 - 2030 (USD Million)
- 8.6.4 Market size, by product type, 2017 - 2030 (Million Units)
- 8.6.5 Market size, by usability, 2017 - 2030 (USD Million)
- 8.6.6 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.6.7 South Africa
- 8.6.7.1 Market size, by product type, 2017 - 2030 (USD Million)
- 8.6.7.2 Market size, by product type, 2017 - 2030 (Million Units)
- 8.6.7.3 Market size, by usability, 2017 - 2030 (USD Million)
- 8.6.7.4 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.6.8 Saudi Arabia
- 8.6.8.1 Market size, by product type, 2017 - 2030 (USD Million)
- 8.6.8.2 Market size, by product type, 2017 - 2030 (Million Units)
- 8.6.8.3 Market size, by usability, 2017 - 2030 (USD Million)
- 8.6.8.4 Market size, by distribution channel, 2017 - 2030 (USD Million)
- 8.6.9 UAE
- 8.6.9.1 Market size, by product type, 2017 - 2030 (USD Million)
- 8.6.9.2 Market size, by product type, 2017 - 2030 (Million Units)
- 8.6.9.3 Market size, by usability, 2017 - 2030 (USD Million)
- 8.6.9.4 Market size, by distribution channel, 2017 - 2030 (USD Million)
Chapter 9 Company Profiles
- 9.1 Johnson & Johnson Services, Inc.
- 9.1.1 Business overview
- 9.1.2 Financial data
- 9.1.3 Product landscape
- 9.1.4 Strategic outlook
- 9.1.5 SWOT analysis
- 9.2 Proctar & Gamble
- 9.2.1 Business overview
- 9.2.2 Financial data
- 9.2.3 Product landscape
- 9.2.4 Strategic outlook
- 9.2.5 SWOT analysis
- 9.3 Kimberly-Clark Corporation
- 9.3.1 Business overview
- 9.3.2 Financial data
- 9.3.3 Product landscape
- 9.3.4 Strategic outlook
- 9.3.5 SWOT analysis
- 9.4 Unicharm Corporation
- 9.4.1 Business overview
- 9.4.2 Financial data
- 9.4.3 Product landscape
- 9.4.4 Strategic outlook
- 9.4.5 SWOT analysis
- 9.5 Unilever Plc.
- 9.5.1 Business overview
- 9.5.2 Financial data
- 9.5.3 Product landscape
- 9.5.4 Strategic outlook
- 9.5.5 SWOT analysis
- 9.6 Edgewell Personal Care
- 9.6.1 Business overview
- 9.6.2 Financial data
- 9.6.3 Product landscape
- 9.6.4 Strategic outlook
- 9.6.5 SWOT analysis
- 9.7 Premier (Lil-lets)
- 9.7.1 Business overview
- 9.7.2 Financial data
- 9.7.3 Product landscape
- 9.7.4 Strategic outlook
- 9.7.5 SWOT analysis
- 9.8 Ontex BV
- 9.8.1 Business overview
- 9.8.2 Financial data
- 9.8.3 Product landscape
- 9.8.4 Strategic outlook
- 9.8.5 SWOT analysis
- 9.9 Diva International Inc.
- 9.9.1 Business overview
- 9.9.2 Financial data
- 9.9.3 Product landscape
- 9.9.4 Strategic outlook
- 9.9.5 SWOT analysis
- 9.10 Kao Corporation
- 9.10.1 Business overview
- 9.10.2 Financial data
- 9.10.3 Product landscape
- 9.10.4 Strategic outlook
- 9.10.5 SWOT analysis
- 9.11 First Quality Enterprises Inc.
- 9.11.1 Business overview
- 9.11.2 Financial data
- 9.11.3 Product landscape
- 9.11.4 Strategic outlook
- 9.11.5 SWOT analysis
- 9.12 Hengan International
- 9.12.1 Business overview
- 9.12.2 Financial data
- 9.12.3 Product landscape
- 9.12.4 Strategic outlook
- 9.12.5 SWOT analysis
- 9.13 TZMO SA Group
- 9.13.1 Business overview
- 9.13.2 Financial data
- 9.13.3 Product landscape
- 9.13.4 Strategic outlook
- 9.13.5 SWOT analysis
- 9.14 Cora
- 9.14.1 Business overview
- 9.14.2 Financial data
- 9.14.3 Product landscape
- 9.14.4 Strategic outlook
- 9.14.5 SWOT analysis