世界の蒸留酒部門の機会（2024年）

世界の蒸留酒部門の市場規模は、2023年に7,977億米ドルとなり、2028年に1兆2,262億米ドルに達すると予測され、CAGRで9%の成長が見込まれます。2023年、世界の蒸留酒部門の上位5社の合計数量シェアは20.5%でした。Diageoが数量シェアで7.6%を占め、Pernod Ricard（4.6%）、Suntory Holdings（3%）、The Mark Anthony Group of Companies（2.8%）、Hite Jinro（2.5%）と続いています。ハイパーマーケット・スーパーマーケットが世界の蒸留酒部門をリードし、その年の金額シェアは34.8%でした。もっとも使用されている包装材料はガラスで、2023年の数量シェアは70.7%でした。

ヘルス・ウェルネスの動向は拡大を続けており、より健康的な生活を送ろうと活動する消費者が増えています。この動向を受け、メーカーは健康志向の消費者に訴求するため、アルコール度数ゼロや低アルコール度数（ABV）の選択肢を製品ラインに組み込んでいます。ラベルに表示される成分や健康情報の透明性に対する消費者の需要は高まっています。そのため、製品の内容を正確に反映した、より明確なラベリングが求められています。健康を優先する消費者は、人工成分や農薬を含まない代替の蒸留酒を求めるようになっています。その結果、天然材料から作られた蒸留酒の人気が高まっています。

当レポートでは、世界の蒸留酒部門について調査分析し、成分、メーカーの主張、ラベリング、包装などの現状や、各地域の規模、成長促進要因、将来の課題などの情報を提供しています。

目次

• エグゼクティブサマリー
• 部門の概要
• 世界の概要
• アメリカの概要
• アジア太平洋の概要
• 東欧の概要
• 中東・アフリカの概要
• 西欧の概要
• 蒸留酒：世界の課題
• アルコール飲料の金額シェアパターンの変化
• アルコール飲料産業全体における金額シェアの変化（2023年～28年）
• 消費パターンの変化の理由
• 消費レベルの変化：南北アメリカ（2018年～28年）
• 消費レベルの変化：アジア太平洋（2018年～28年）
• 消費レベルの変化：東欧（2018年～28年）
• 消費レベルの変化：中東・アフリカ（2018年～28年）
• 消費レベルの変化：西欧（2018年～28年）
• 将来性の高い国の特定：地域別
• 調査手法 - 将来性の高い国の特定
• 国の詳細
• 将来性の高い国の分析
• 将来の見通し
• 競合環境
• 主要企業 - 世界（金額）
• 主要企業とブランドのシェア分析 - 世界
• 主要企業のブランドのシェア分析：地域別
• 競合情勢 - 市場の分析
• プライベートブランドの市場シェア
• プライベートブランドのシェア分析：地域別
• プライベートブランドのシェア分析：カテゴリ別
• 主な流通チャネル
• 主な流通チャネルのシェア - 世界/地域レベル
• 主な包装形式
• 成長分析：主要包装材料/包装タイプ別
• 成長分析：クロージャータイプ/一次外装タイプ別
• 産業指標
• 世界のジョブアナリティクス
• 世界の取引
• 付録
• 定義
• GlobalDataについて

Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.

The global spirits sector recorded value sales of $797.7 billion in 2023 and is forecast to reach to $1,226.2 billion in 2028, registering a compound annual growth rate (CAGR) of 9%. Asia-Pacific was the largest region accounting for a value share of 53.1%.In 2023, the top five companies in the global spirits sector accounted for a combined volume share of 20.5%. Diageo was the leading company, with a volume share of 7.6%, followed by Pernod Ricard (4.6%), Suntory Holdings (3%), The Mark Anthony Group of Companies (2.8%), and Hite Jinro (2.5%). Hypermarkets & supermarkets led the global spirits sector, with a value share of 34.8% that year. Glass was the most used packaging material, accounting for a volume share of 70.7% in 2023.

The health and wellness trend continues to expand, with an increasing number of consumers striving lead healthier lives. In response to this trend, manufacturers are incorporating zero and low alcohol by volume (ABV) options into their product lines to appeal to health-focused consumers. There is increasing consumer demand for transparency regarding ingredients and health information on labels. This has led to calls for clearer labeling that reflects the contents of the products accurately. Consumers who prioritize health are increasingly looking for spirits alternatives that are free from artificial ingredients and pesticides. Consequently, there has been a rise in the popularity of spirits crafted from natural ingredients.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global spirits sector, analyzing data from 104 countries. It includes analysis on the following -

• Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
• Change in consumption: Provides an overview of consumption changes in the overall alcoholic beverages industry, including spirits, over 2018-28 at global and regional levels.
• High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
• Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023-28, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region.
• Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
• Key distribution channels: Provides an analysis of the leading distribution channels in the global spirits sector in 2023. It covers hypermarkets & supermarkets, food & drinks specialists, on trade, convenience stores, and others. Others include cash & carries & warehouse clubs, department stores, vending machines, e-retailers, and other distribution channels.
• Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of spirits.

Reasons to Buy

• Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Table of Contents

Table of Contents

• Executive Summary
• Sector Overview
• Global Overview
• Americas Overview
• Asia-Pacific Overview
• Eastern Europe Overview
• MEA Overview
• Western Europe Overview
• Spirits: Global Challenges
• Shift in Alcoholic Beverages Value Share Patterns
• Change in Value Share in the Overall Alcoholic Beverages Industry, 2023-28
• Reasons for Shift in Consumption Patterns
• Change in Consumption Levels: Americas, 2018-28
• Change in Consumption Levels: Asia-Pacific, 2018-28
• Change in Consumption Levels: Eastern Europe, 2018-28
• Change in Consumption Levels: MEA, 2018-28
• Change in Consumption Levels: Western Europe, 2018-28
• Identifying High-Potential Countries by Region
• Methodology - Identifying High-Potential Countries
• Country Deep Dive
• High-Potential Country Analysis
• Future Outlook
• Competitive Environment
• Leading Companies by Value - Global
• Leading Companies and Brands Share Analysis - Global
• Leading Companies and Brands Share Analysis by Region
• Competitive Landscape - Market Analysis
• Market Share of Private Labels
• Private Labels' Share Analysis by Region
• Private Labels' Share Analysis by Category
• Key Distribution Channels
• Share of Key Distribution Channels - Global and Regional Level
• Key Packaging Formats
• Growth Analysis by Key Pack Material and Pack Type
• Growth Analysis by Closure Type and Primary Outer Type
• Select Industry Metrics
• Global Job Analytics
• Global Deals
• Appendix
• Definitions
• About GlobalData