子供服の世界市場（～2028年）

世界の子供服の市場規模は、高インフレにより2023年はわずか3.5％の成長しか遂げず、その結果、世界全体での数量増加はわずか2.7％にとどまり、西欧と北米では数量が減少しています。アジア太平洋市場は予測期間中に最も急成長する地域であり、そのシェアは2023年の27.0%から2028年には29.4%に上昇すると予測され、力強い経済拡大、都市化、インフレ率の低下、人口増加がその要因となっています。対照的に、欧州と南北アメリカは、出生率の低下と個人消費へのインフレの影響により、地域シェアを失うと予想されます。バリューブランドのPrimarkは、世界の事業展開、手頃な価格でトレンドに沿った商品群、強力なフランチャイズとの提携により、2021年から2023年にかけて0.3ポイント上昇し、子供服市場でシェアを獲得し続けるとみられています。

当レポートは、世界の子供服市場について調査し、2027年までの世界の子供服市場の実績データと予測について分析しています。地域やカテゴリーグループ別の売上とともに、主要動向の概要を提供しています。また、世界の子供服ブランドとその現在の競合状況も紹介しています。

目次

• エグゼクティブサマリー
• 世界の子供服市場の主な動向
• 促進要因と抑制要因
• 子供服の持続可能性と耐久性の向上
• お子様のアクティブなライフスタイルに応える専門スポーツウェアのラインナップ
• 大人服メーカーが親の変化する需要に応えるために市場に参入
• 成功のための戦略
• 2028年までの世界の市場規模
• 2028年までのパフォーマンス、チャネル別
• 2028年までのパフォーマンス、地域別
• 2028年までのパフォーマンス、カテゴリー別
• 消費者洞察
• 競合情勢：市場シェアとブランドプロファイル
• 2021-2023年のトップ10ブランド
• 注目のブランド：Primark
• 注目のブランド：Old Navy
• 注目のブランド：Mayoral
• 注目のブランド：Petit Bateau and Justice
• 注目のブランド
• 調査手法
• お問い合わせ

List of Tables

• Global Boyswear and Girlswear Market Value by Product Segments ($ bn), 2018, 2023, 2024 & 2028 with CAGR (%) 2023-2028

List of Figures

• Global Childrenswear Market Value, 2018, 2023 & 2028 ($ bn) with five-year CAGR (%)
• Global Childrenswear Market Value ($ bn) 2018-2028, and Annual Growth (%)
• Global Childrenswear Market Volume (units bn) 2018-2028, and Annual Growth (%)
• Share of Global Childrenswear Market by Price Positioning (%), 2018, 2023 & 2028
• Share of Global Clothing Market by Subsector (%), 2018, 2023 & 2028
• Global Childrenswear Online Market ($ bn) and Online Penetration (%), 2018-2028
• Channel Shares (%) within the Global Childrenswear Market, 2018, 2023 & 2028
• Share of Global Childrenswear Market by Region (%) 2018, 2023 & 2028
• Top 10 Global Childrenswear Markets by Value ($ bn), 2018, 2023, 2024 & 2028
• Top 10 Global Childrenswear Markets by CAGR (%) 2023-2028
• Global Childrenswear Segments by Value ($ bn), 2018, 2023, 2024 & 2028 with CAGR (%) 2023-2028
• Consumers who purchased childrenswear in the last 12 months
• Categories purchased by clothing shoppers
• UK Consumers - Childrenswear Purchase Drivers
• UK Consumers - Childrenswear Clothing Inspirations
• Top 10 Brands by Market Share (%), 2021, 2022 & 2023 with Change in Share 2021-2023 (ppts)
• Primark's Global Childrenswear Market Share (%) 2018-2023
• Old Navy's Global Childrenswear Market Share (%) 2018-2023
• "Mayoral's Global Childrenswear Market Share (%) 2018-2023"

This report offers an analysis of both the historic and forecast data of the global childrenswear market through 2027. It provides a brief of the key trends along with sales and growth across different regions and category groups. It also highlights the global childrenswear brands and their current competitive position.

The childrenswear market experienced growth of just 3.5% in 2023 due to high inflation, resulting in a mere 2.7% increase in volumes globally and a decline in volumes in Western Europe and North America. Asia-Pacific market will be the fastest-growing region in the forecast period, with its share forecast to rise from 27.0% in 2023 to 29.4% in 2028, driven by strong economic expansion, urbanization, lower inflation rates, and a growing population. In contrast, Europe and the Americas are expected to lose regional shares due to declining birth rates and the inflationary impact on consumer spending. Value player Primark continues to win share within the childrenswear market, rising 0.3ppts between 2021 and 2023, thanks to its global expansion, affordable and on-trend ranges, and strong franchise collaborations.

Scope

• Economic pressures will continue to restrain childrenswear growth in 2024
• The online channel will outperform in the forecast period, driven by digital developments
• Brands with affordable, on-trend childrenswear ranges win parental appeal

Reasons to Buy

• Gain a comprehensive view of the Global Childrenswear Market to 2028
• Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of inflation on the global childrenswear market
• Investigate key trends in the global childrenswear market
• Understand who the main competitors are in the category and their profiles.

Table of Contents

Table of Contents

• Executive Summary
• Key Trends in the Global Childrenswear Market
• Drivers & Inhibitors
• Boosting sustainability and longevity within childrenswear
• Specialist sportswear ranges to cater to children's active lifestyles
• Adult clothing players enter the market to meet evolving parental demands
• Strategies for success
• Global Market Size to 2028
• Channel Performance to 2028
• Regional Performance to 2028
• Category Performance to 2028
• Consumer Insights
• Competitive Landscape: Market Shares & Brand Profiles
• Top 10 Brands 2021-2023
• Brands in Focus: Primark
• Brands in Focus: Old Navy
• Brands in Focus: Mayoral
• Brands in Focus: Petit Bateau and Justice
• Brands to Watch
• Methodology
• Contact Us