コモンウェルスゲーム（2022年）- ポストイベント分析

BBCで放送された2022年コモンウェルスゲームの視聴者数は2860万人、ストリーミングは5710万回にのぼります。これと並行して、今年のイベントでは150万枚のチケットが販売され、英国で開催された他のコモンウェルスゲームズよりも多く販売されました。

当レポートでは、コモンウェルスゲームのスポンサーポートフォリオ、放送局、賞金、観客動員、チケット販売など、大会の概要を紹介しています。2022年コモンウェルスゲームのスポンサーについての分析、およびこれらの契約の一部についての推定年間価値も含まれています。また、大会の放送、チケット販売、サステナビリティのケーススタディも含まれています。

目次

目次

• イントロダクション
• エグゼクティブサマリー
• イントロダクション
• 放送局

第1章 英国のコモンウェルスゲームの放送局の内訳

第2章 その他の地域のコモンウェルスゲームの内訳

• スポンサーシップ

第3章 コモンウェルスゲームのスポンサーシップポートフォリオの続き

• コモンウェルスゲームの最大のパートナー

第4章 コモンウェルスゲームのスポンサーシップ年間スポンサーシップの内訳

• 賞金

第5章 コモンウェルスゲームの賞金内訳

• 出席と発券

第6章 コモンウェルスゲームの参加者とチケット販売の内訳

• 持続可能性

第7章 CSM Liveによるコモンウェルスゲームのサステナビリティイニシアティブ

付録

An analysis of the recent 2022 Commonwealth Games, which provides insight the event's broadcasters, sponsorship portfolio, prize money, attendance and ticketing

Synospsis

• Tickets started at $9 for children and $16.87 for adults in Birmingham, with a ballot being utilized for the distribution of tickets in the summer of 2021. Additional tickets were sold closer to the event, with special sessions where medals were won started from $24.74.
• 323,000 ticketed spectators visited Alexander Stadium over the course of the event, whilst 173,000 visited Edgbaston for women's cricket. The 2022 Commonwealth Games was streamed a record 57.1 million times on BBC platforms over the course of the event, shattering the figures from the 2018 event, which stood at 9 million streams.
• BBC viewing peaked at 6.6 million people on the third day for the men's and women's 100m backstroke and breaststroke finals. The event's current sponsorship deals are worth an estimated $30.35 million by GlobalData.
• The deal with Severn Trent, Reckitt and EON are the event's biggest deals, which are estimated to be worth $3 million a year by GlobalData and serve as the Games' nature and carbon neutral partner, hygiene partner and energy partner, respectively. Australia and England believe the Commonwealth Games provides a platform to perform to enhance their reputation, providing opportunities for sponsorships.
• Other nations do reward their athletes with prize money, but it is dependent upon the country. India reward gold-medalists with $25,000, whilst Malaysian gold-medalists will take home roughly $2,100. Singapore also have a large prize pool of $259,000 for their medalists.

Key Highlights

A total of 28.6 million people tuned into the 2022 Commonwealth Games on BBC, with the event being streamed a total of 57.1 million times. Alongside this, 1.5 million tickets were sold at the event this year, more than any other Commonwealth Games held in the UK. .

Regarding sponsorship, the 2022 Commonwealth Games had a total of 53 sponsors, which are worth a total of $30.35 million annually.

Scope

• This report provides an overview of the event including a look at the event's sponsorship portfolio, broadcasters, prize money, attendance and ticketing. An analysis of the 2022 Commonwealth Games sponsors is included and the estimated annual values for some of these deals. Information regarding some of the events broadcasting, ticketing figures and a sustainability case study are also included.

Reasons to Buy

• For those wanting an in-depth analysis of how the 2022 Commonwealth Games performed, in the sense of both business and popularity.

Table of Contents

Table of Contents

• Introduction
• Executive Summary
• Introduction
• Broadcasters

2022 Commonwealth Games Broadcasters Breakdown in the United Kingdom

2022 Commonwealth Games Breakdown Across the Rest of the World

• Sponsorship

2022 Commonwealth Games Sponsorship Portfolio

2022 Commonwealth Games Sponsorship Portfolio Continued

• The Biggest Commonwealth Games Partners

2022 Commonwealth Games Sponsorship Annual Sponsorship Breakdown

• Prize Money

2022 Commonwealth Games Prize-Money Breakdown

• Attendance and Ticketing

2022 Commonwealth Games Attendance and Ticketing Breakdown

• Sustainability

2022 Commonwealth Games Sustainability Initiative with CSM Live

2022 Commonwealth Games Sustainability Initiative with CSM Live Continued

Appendix

• References
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