ラテンアメリカの自動車用eコマース市場、2022年：Frost Radar

ラテンアメリカでは、新車・中古車の購入は、正規ディーラー、マーケットプレース、オンライン取引会社など、さまざまな方法で行うことができます。中古車購入の多くは、個人間で行われ、企業は一切関与することはありません。ラテンアメリカの中古車市場は完全に正規化されておらず、当事者間の情報が乏しいことが多いため、詐欺や不正な購入につながる可能性があります。

当レポートでは、ラテンアメリカの自動車用eコマース市場について調査し、市場の概要とともに、戦略的インペラティブ、成長の機会などを提供しています。

目次

戦略的要請と成長環境

• 戦略的責務
• 成長環境

フロストレーダー（TM）

• Frost Radar（TM）：ラテンアメリカの自動車eコマース
• Frost Radar（TM）：競合環境

活躍企業

• Autoland
• Car One
• Carbula
• Creditas Auto
• Curbo
• iCarros
• Karvi
• Kavak
• Mercado Libre
• OLX Group (OLX and OLX Autos)
• Webmotors

戦略的洞察

• 戦略的洞察

次のステップ：Frost Radar（TM）を活用した主要な利害関係者へのエンパワーメント

• Frost Radar（TM）に参加する意義
• Frost Radar（TM）によるCEOの成長チームへのエンパワーメント
• Frost Radar（TM）による投資家へのエンパワーメント
• Frost Radar（TM）による顧客へのエンパワーメント
• Frost Radar（TM）による取締役会へのエンパワーメント

Frost Radar（TM）分析

• Frost Radar（TM）：将来の成長可能性のベンチマーキング
• Frost Radar（TM）：将来の成長可能性のベンチマーキング
• 免責事項

A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines

Although marketplaces were already offering their services online, the COVID-19 pandemic prompted many transactional companies to start offering their services digitally too. This resulted in more competition, an expansion of the market, and the development and implementation of different digital tools and services in order to cater to clients' needs in a different environment.

New and used vehicles can be acquired in a variety of ways in Latin America, including through official car dealerships, marketplaces, or online transactional companies (understood as companies operating digitally, purchasing used vehicles from individuals and businesses and reselling them on their website). Many used car purchases happen between two individuals, with no company involved at any point in the process. The used vehicle market in Latin America is not completely formalized; often the information between parties is scarce, which can lead to scams or fraudulent purchases.

Considered in the growth stage, eCommerce for new and used vehicles in the region is slowly gaining more participants. The regional market still has potential for evolution and the development of more customer-oriented, value-added aftermarket services or bureaucratic assistance while also prioritizing transparency in offers and transactions as well as technological solutions such as digital wallets or pricing services based on algorithms.

In a field of more than 20 regional industry participants, Frost & Sullivan independently plotted the top 11 companies in this Frost Radar™ analysis.

The Frost Radar™ reveals the market positioning of each company using its Growth and Innovation scores as highlighted in the Frost Radar™ methodology. The document presents competitive profiles on each of the companies based on their strengths, opportunities, and market positioning. It discusses strategic market imperatives and the competitive environment that vendors operate in, and makes recommendations for each provider to spur growth.

Table of Contents

Strategic Imperative and Growth Environment

• Strategic Imperative
• Strategic Imperative (continued)
• Growth Environment
• Growth Environment (continued)

Frost Radar™

• Frost Radar™: Latin American Automotive eCommerce
• Frost Radar™: Competitive Environment
• Frost Radar™: Competitive Environment (continued)

Companies to Action

• Autoland
• Car One
• Carbula
• Creditas Auto
• Curbo
• iCarros
• Karvi
• Kavak
• Mercado Libre
• OLX Group (OLX and OLX Autos)
• Webmotors

Strategic Insights

• Strategic Insights

Next Steps: Leveraging the Frost Radar™ to Empower Key Stakeholders

• Significance of Being on the Frost Radar™
• Frost Radar™ Empowers the CEO's Growth Team
• Frost Radar™ Empowers Investors
• Frost Radar™ Empowers Customers
• Frost Radar™ Empowers the Board of Directors

Frost Radar™ Analytics

• Frost Radar™: Benchmarking Future Growth Potential
• Frost Radar™: Benchmarking Future Growth Potential
• Legal Disclaimer