家庭用ワイプの米国市場

米国の家庭用ワイプの需要は、2026年に149億個に達し、年率で1.0％の減少が予測されています。COVID-19の大流行をきっかけとした家庭の清掃の厳重さがもとに戻ることが今後の成長を抑制する見込みですが、需要は大流行前の水準を上回る見込みです。

当レポートでは、米国の家庭用ワイプ市場について調査分析し、製品と市場ごとの需要データや、主要企業とその市場シェアの分析などを提供しています。

目次

エグゼクティブサマリー

当レポートについて

概要

過去の市場動向

需要：タイプ別

ウェット vs. ドライ

ウェットワイプ

ドライワイプ

価格動向

持続可能性

プライベートブランドのプレミアム化と多様化

原材料

サプライチェーン

ワイプの規制

競合製品

用途

需要：用途別

汎用クリーニングワイプ

需要：用途別

表面消毒ワイプ

その他の汎用クリーニングワイプ

床用ワイプ

その他の家庭用ワイプ

市場シェアと業界構造

業界構成

市場シェア

合併と買収

競合戦略

新製品の開発

製品ラインの拡張

ローコストポジション

製品の配置

製造

包装の動向

マーケティング戦略：環境へのやさしさと持続可能性

流通チャネル

付録

US demand for household care wipes is projected to decrease 1.0 percent per year to 14.9 billion units in 2026. A return to less stringent household cleaning regimens in the wake of the COVID-19 pandemic will inhibit future growth, but demand will remain above pre-pandemic levels.

This report covers household care wipes demand by Application and Type, along with a discussion of key producers and raw materials used in production. Data are given in dollar value and units.

Household care wipes applications covered in the study include:

• General purpose wipes
• Special purpose wipes
• Floor care wipes
• Dusting & polishing wipes
• Glass wipes
• Other special purpose wipes

Types of household care wipes include:

• Wet
• Dry

Scope of the Report

This report covers the scope, size, and growth of the US household care wipes market including key trends in applications and market segmentation. Historical data are provided for 2011, 2016, and 2021 with forecasts for 2026 and 2031, with year by year historical market volatility also addressed. Data are provided in both unit terms and dollar value. Also included is an analysis of the industry key players and their market shares.

Table of Contents

Executive Summary

Table Figure 1-1. Household Care Wipes Market Outlook

About This Report

Report Details

Market Scope & Product Description

Impact of COVID-19 Pandemic

Table Household Care Wipes Demand by Type, 2019 - 2022

Table Household Care Wipes Demand by Application, 2019 - 2022

Table Figure 2-1. Household Care Wipes Demand, 2019 - 2024

Overview

Historical Market Trends

Table Household Care Wipes Demand, 2011 - 2021

Table Figure 3-1. Household Care Wipes Demand, 2004 - 2021

Demand by Type

Wet vs. Dry

Table Household Care Wipes Demand by Type, 2011 - 2031

Table Figure 3-2. Household Care Wipes Demand by Type, 2011 - 2031

Wet Wipes

Table Household Care Wet Wipes Demand by Application, 2011 - 2031

Dry Wipes

Table Household Care Dry Wipes Demand by Application, 2011 - 2031

Pricing Trends

Table Household Care Wipes Pricing, 2011 - 2031

Table Figure 3-3 | Household Care Wipes Pricing, 2011 - 2031

Sustainability

Private Label Premiumization & Diversification

Raw Materials

Supply Chain

Wipes Regulations

Competitive Products

Applications

Demand by Application

Table Household Care Wipes Demand by Application, 2011 - 2031

Table Figure 4-1. Household Care Wipes Demand by Application, 2011 - 2031

General Purpose Cleaning Wipes

Demand by Application

Table General Purpose Household Care Cleaning Wipes Demand by Application, 2011 - 2031

Table Figure 4-2. General Purpose Household Care Cleaning Wipes Demand by Application, 2011 - 2031

Surface Disinfectant Wipes

Table Household Care Surface Disinfectant Wipes Demand, 2011 - 2031

Table Figure 4-3. Household Care Surface Disinfectant Wipes Demand, 2011 - 2031

Other General Purpose Cleaning Wipes

Table Other General Purpose Household Care Cleaning Wipes Demand, 2011 - 2031

Table Figure 4-4. Other General Purpose Household Care Cleaning Wipes Demand, 2011 - 2031

Floor Care Wipes

Table Household Floor Care Wipes Demand by Type, 2011 - 2031

Table Figure 4-5. Household Floor Care Wipes Demand by Type, 2011 - 2031

Other Household Care Wipes

Table Other Household Care Wipes Demand by Type, 2011 - 2031

Table Figure 4-6. Other Household Care Wipes Demand by Type, 2011 - 2031

Market Share & Industry Structure

Industry Composition

Market Share

Table Figure 5-1. Household Care Wipes Market Share, 2021

Mergers & Acquisitions

Table Selected Mergers & Acquisitions

Competitive Strategies

New Product Development

Product Line Extension

Low-Cost Position

Product Placement

Manufacturing

Packaging Trends

Marketing Strategies: Eco-Friendliness & Sustainability

Distribution Channels

Appendix

Scope

Table Relevant Industry Codes

Table Relevant HS Codes

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Table Macroeconomic Indicators, 2011 - 2031

Demographic Trends

Table Population & Households, 2011 - 2031

Housing Stock

Table Housing Stock by Type, 2011 - 2031

Table Figure 6-1. Housing Stock: Share by Year of Construction, 2021

Consumer Spending

Table Personal Consumption Expenditures, 2011 - 2031

Specialty Household Cleaners

Table Specialty Household Cleaner Demand, 2011 - 2031

Manufacturing Outlook

Table Manufacturers' Shipments, 2011 - 2031

Healthcare Providers and Families

Table Selected Healthcare Providers, 2011 - 2031