インドの電子機器市場

インドにおける電子機器の市場規模は、2024年に小売台数としては堅調な伸びを示すと予想されますが、多くのカテゴリーで成長が見込まれる一方で、その他のカテゴリーでは減少が見込まれるなど、その様相はまちまちです。ポータブル機器、特にTWSイヤホンやウェアラブル機器は、その利便性とインドの若く外出の多い人々の間で人気があるため、好調に推移しています。コンピューターと周辺機器も、2023年の不振の後の売上回復、AI対応PCに牽引され、復活を遂げつつあります。

当レポートでは、インドの電子機器市場について調査し、家庭内、ポータブル、車載の電子機器市場の規模や形態について国レベルで包括的なガイドを提供しています。最新の小売販売データを提供しており、成長を牽引するセクターを特定することができます。主要企業、主要ブランドを特定し、市場に影響を与える主な要因（新製品開発、流通、価格問題など）を戦略的に分析しています。

目次

目次と表のリスト

エグゼクティブサマリー

市場データ

免責事項

情報源

インドのコンピューターと周辺機器

主なデータ結果

2024年の発展

• コンピュータと周辺機器の需要はプラスだが緩やかな成長
• HPはインドでコンピューターと周辺機器のリーダーであり続ける
• 国内でゲーミングノートパソコンの需要が旺盛

展望と機会

• 予測期間中、コンピュータおよび周辺機器は安定した成長が見込まれる
• 現地生産の増加が見込まれる
• 小売eコマースは流通シェアを拡大し続ける見込み

カテゴリーデータ

インドの車内エンターテイメント

主なデータ結果

2024年の発展

• スマートフォンやプリインストールデバイスの普及により、車内エンターテインメントは衰退を続けている
• 大手パイオニアがインドで事業モデルを変更
• Pioneerは今後も新製品の開発を続ける

展望と機会

• スマートフォン普及率が上昇する中、不可避的な衰退は続く見通し
• 5Gとプリインストールされた相互接続デバイスの普及も、アフターマーケット事業に悪影響を及ぼすと予想されます。
• 今後、特定のコネクテッド機能に対する需要が増加する見込み

カテゴリーデータ

インドのホームオーディオと映画

主なデータ結果

2024年の発展

• ホームオーディオと映画は衰退の一途をたどっている
• 携帯機器やワイヤレス機器に対する消費者の嗜好が、このカテゴリーの売上を圧迫している
• Sonyは首位を維持しているが、成長が見込める参入企業はいない

展望と機会

• 家庭用オーディオや映画館の性能を低下させる新技術の導入
• スピーカーを提供する企業は利益を守るためにプレミアム化に目を向けている
• 小売eコマース別売上シェアが増加する見込み

カテゴリーデータ

インドのホームビデオ

主なデータ結果

2024年の発展

• 液晶テレビは2024年に回復し、力強い成長へ
• 上位3選手間の競合が激化
• 小売eコマースは流通シェアを拡大し続けている

展望と機会

• ホームビデオの安定した成長が期待される
• 予測期間中に大画面テレビの需要が増加する見込み
• 今後、インド国内で製造される「メイド・イン・インド」のテレビが増加する見込み

カテゴリーデータ

インドの画像機器

主なデータ結果

2024年の発展

• スマートフォンの普及率上昇が画像機器の販売を妨げ続けている
• ミラーレスカメラは消費者の間で人気を集め続けている
• 衰退するカテゴリーにおける安定した競合情勢

展望と機会

• 予測期間中、イメージングデバイスは引き続き下落すると予想される
• 選手たちは若い世代を引きつけることに重点を置く必要がある
• 高級モデルの開発により単価上昇も見込まれる

カテゴリーデータ

インドのポータブルプレーヤー

主なデータ結果

2024年の発展

• ポータブルメディアプレーヤーと電子書籍リーダーの減少が続く中、ワイヤレススピーカーが成長を牽引
• スマートスピーカーの普及率の高さがワイヤレススピーカーの成長を牽引
• Amazonは電子書籍リーダーとワイヤレススピーカーで強力な地位を築いており、引き続きリード

展望と機会

• 消費者行動の変化が電子書籍リーダーの売上にマイナスの影響を与える
• ワイヤレススピーカーは利便性により成長を維持する見込み
• 小売eコマースはますます重要かつ普及すると予想される

カテゴリーデータ

インドの携帯電話

主なデータ結果

2024年の発展

• 携帯電話は2年連続の販売減少後、成長を遂げる
• 5G対応スマートフォンを発売するブランドが増加
• 小売eコマースが流通シェアを拡大

展望と機会

• スマートフォンは着実な成長が見込まれる
• スマートフォンの現地生産は今後も増加
• 折りたたみ式携帯電話がより主流になる可能性

カテゴリーデータ

インドのウェアラブル電子機器

主なデータ結果

2024年の発展

• 健康志向の高まりにより、ウェアラブル電子機器は大きな成長を遂げている
• ウェアラブル電子機器のトップメーカー間の競合が激化
• 小売eコマースは依然として主要な流通チャネルである

展望と機会

• ウェアラブル電子機器は予測期間中に着実な成長が見込まれる
• アクティビティバンドは消費者の間で人気を失い続けている
• ウェアラブルの現地製造がさらに重要に

カテゴリーデータ

インドのヘッドフォン

主なデータ結果

2024年の発展

• Gen Zの消費者は、True Wireless Stereo（TWS）イヤホンへの愛着を通じて、ヘッドフォンの成長を牽引し続けています。
• boAtは現在ヘッドフォンのトップの地位を占めているが、競合も勢いを増している
• ホワイトラベルの疑惑により、boAtを含むいくつかの国産ブランドの成長が鈍化している

展望と機会

• ベースが高いにもかかわらず、TWSイヤホンが成長を牽引する見込みだが、プレミアムオーバーイヤーワイヤレスヘッドフォンにも可能性がある
• クイックコマースの拡大により、小売eコマースは最も急速に成長する販売チャネルであり続ける
• 今後数年間で地元の製造業は大きな成長が見込まれる

カテゴリーデータ

Consumer electronics is set to experience solid retail volume growth in India in 2024, although the picture is mixed, with growth anticipated across many categories, but decline for others. Portable consumer electronics, especially TWS earbuds and wearable electronics, are performing well due to their convenience and popularity amongst India's young, on-the-go population. Computers and peripherals is also seeing a resurgence, driven by rebounding sales after a poor year in 2023, AI-enabled PCs,...

Euromonitor International's Consumer Electronics in India report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer electronics in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer electronics?

MARKET DATA

• Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
• Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
• Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
• Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
• Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
• Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
• Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
• Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
• Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
• Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Positive yet muted growth in demand for computers and peripherals
• HP continues to lead computers and peripherals in India
• Strong demand for gaming laptops in the country

PROSPECTS AND OPPORTUNITIES

• Steady growth expected for computers and peripherals in the forecast period
• Local production expected to rise
• Retail e-commerce likely to continue to gain distribution share

CATEGORY DATA

• Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
• Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
• Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
• Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
• Table 16 Sales of Computers by Category: Business Volume 2019-2024
• Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
• Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
• Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
• Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
• Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
• Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
• Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
• Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
• Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
• Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
• Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
• Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
• Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
• Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029

IN-CAR ENTERTAINMENT IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• In-car entertainment continues its decline, due to popularity of smartphones and pre-installed devices
• Leading player Pioneer changes its model in India
• Pioneer will continue to develop new products

PROSPECTS AND OPPORTUNITIES

• Inexorable decline set to continue as smartphone penetration rises
• The penetration of 5G and pre-installed interconnected devices also set to have a negative impact on the aftermarket business
• Demand for certain connected features set to improve going forward

CATEGORY DATA

• Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
• Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
• Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
• Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
• Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
• Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
• Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
• Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
• Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
• Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
• Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029

HOME AUDIO AND CINEMA IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home audio and cinema is in perpetual decline
• Consumer preference for portable and wireless devices eat into the category's sales
• Sony maintains its lead, but no player is able to see growth

PROSPECTS AND OPPORTUNITIES

• Launch of new technologies to hamper the performance of home audio and cinema
• Companies offering speakers turn to premiumisation to protect their bottom line
• Increasing share of sales likely to be through retail e-commerce

CATEGORY DATA

• Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
• Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
• Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
• Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
• Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
• Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
• Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
• Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
• Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
• Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029

HOME VIDEO IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• LCD TVs rebounds to strong growth in 2024
• The competition intensifies amongst the top three players
• Retail e-commerce continues to gain share of distribution

PROSPECTS AND OPPORTUNITIES

• Steady growth expected for home video
• Demand for large-screen TVs set to increase in the forecast period
• Locally manufactured, "Made in India" TVs set to rise going forward

CATEGORY DATA

• Table 53 Sales of Home Video by Category: Volume 2019-2024
• Table 54 Sales of Home Video by Category: Value 2019-2024
• Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
• Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
• Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
• Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
• Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
• Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
• Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
• Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
• Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
• Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
• Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029

IMAGING DEVICES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising smartphone penetration continues to hamper sales of imaging devices
• Mirrorless cameras continue to gain popularity amongst consumers
• A stable competitive landscape in a declining category

PROSPECTS AND OPPORTUNITIES

• Imaging devices expected to continue spiralling downwards during the forecast period
• Players will need to focus on attracting the younger generation
• Unit prices expected to rise amidst developments in high-end models

CATEGORY DATA

• Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
• Table 67 Sales of Imaging Devices by Category: Value 2019-2024
• Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
• Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
• Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
• Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
• Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
• Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
• Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
• Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
• Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029

PORTABLE PLAYERS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Wireless speakers drives growth, as portable media players and e-readers continue to decline
• High adoption of smart speakers drives growth for wireless speakers
• Amazon continues to lead thanks to its strong positions in e-readers and wireless speakers

PROSPECTS AND OPPORTUNITIES

• Changes in consumer behaviour set to negatively impact sales of e-readers
• Wireless speakers set to maintain growth due to convenience
• Retail e-commerce expected to become increasingly important and prevalent

CATEGORY DATA

• Table 77 Sales of Portable Players by Category: Volume 2019-2024
• Table 78 Sales of Portable Players by Category: Value 2019-2024
• Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
• Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
• Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
• Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
• Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
• Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
• Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
• Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
• Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029

MOBILE PHONES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mobile phones witnesses growth after two years of consecutive volume decline
• An increasing number of brands launch 5G-enabled smartphones
• Retail e-commerce gains share of distribution

PROSPECTS AND OPPORTUNITIES

• Steady growth expected for smartphones
• Local manufacturing of smartphones will continue to rise
• Foldable phones likely to become more mainstream

CATEGORY DATA

• Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
• Table 89 Sales of Mobile Phones by Category: Value 2019-2024
• Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
• Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
• Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
• Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
• Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
• Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
• Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
• Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
• Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
• Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
• Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029

WEARABLE ELECTRONICS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• With the rising health trend, wearable electronics witnesses strong growth
• The competition intensifies amongst the top manufacturers in wearable electronics
• Retail e-commerce remains the dominant distribution channel

PROSPECTS AND OPPORTUNITIES

• Steady growth expected for wearable electronics in the forecast period
• Activity bands continue to lose favour amongst consumers
• Local manufacturing of wearables to become more prominent

CATEGORY DATA

• Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
• Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
• Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
• Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
• Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
• Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
• Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
• Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
• Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
• Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
• Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029

HEADPHONES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Gen Z consumers continue to drive the growth of headphones through their love of True Wireless Stereo (TWS) earbuds
• While boAt currently holds the leading position in headphones, competitors are gaining ground
• Allegations of white labelling slowing the growth of several home-grown brands, including boAt

PROSPECTS AND OPPORTUNITIES

• Despite the high base, TWS earbuds set to drive growth, but some potential for premium over-ear wireless headphones
• Driven by the expansion of quick commerce, retail e-commerce will remain the fastest-growing sales channel
• Local manufacturing expected to see huge growth in the coming years

CATEGORY DATA

• Table 112 Sales of Headphones by Category: Volume 2019-2024
• Table 113 Sales of Headphones by Category: Value 2019-2024
• Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
• Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
• Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
• Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
• Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
• Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
• Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
• Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
• Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029