インドのスナック菓子市場

インドのスナック菓子の市場規模は、2022年に2桁の伸びを示した後、2023年には伸びが鈍化し、この動向は2024年も続くとみられます。雇用情勢が不透明なことに加え、季節外れの雨も重なり、消費者は支出に慎重になり、主要カテゴリーのスナックの成長に影響を与えています。2023年、インドでは珍しく失業率が上昇しました。それと相まって、同国ではスナック菓子の成長鈍化も見られました。

当レポートでは、インドのスナック菓子市場について調査し、市場の概要と共に、最新の小売販売データ、消費者需要と販売成長の背景にある主要動向と人口動態の変化、今後の見通しなどをまとめています。

目次

目次と表のリスト

エグゼクティブサマリー

市場データ

免責事項

情報源

インドのチョコレート菓子類

主なデータ結果

2024年の発展

• 世界のカカオ価格の上昇がインドの販売量に悪影響
• お祝い行事がチョコレート菓子類の売上を押し上げ続けている
• Mondelezは引き続き堅調、Nestleがそれに続く

展望と機会

• 原材料価格の上昇により短期的には成長が制限されると予想される
• eコマースの拡大に伴い競合が激化すると予想される
• 政府の規制と健康意識が、より健康的なチョコレート菓子類の需要をさらに押し上げる

カテゴリーデータ

インドのガム

主なデータ結果

2024年の発展

• ガムは喫煙者と衝動買いの増加により、需要量がわずかに増加
• ブランドアンバサダーに重点を置き、ターゲットオーディエンスのブランド認知度を高める

展望と機会

• Perfetti Van Melleは、新規参入や新製品の発売より、競合が激化する中でもその地位を維持
• ブランドはガムのメリット提案を拡大することで新たな消費機会の創出に注力

カテゴリーデータ

インドの砂糖菓子類

主なデータ結果

2024年の発展

• トローチ、グミ、ゼリー、チューイングキャンディは健康とウェルネスのトレンドの恩恵を受ける
• 砂糖菓子類は健康への懸念とより健康的な代替品との競合により課題に直面
• 地元の小規模食料品店が砂糖菓子類の流通を独占し続けている

展望と機会

• 法的課題と消費者の嗜好の変化が相まって、砂糖菓子類の成長を妨げる可能性がある
• 新たなイノベーションとフレーバーが消費機会を増やす鍵となる

カテゴリーデータ

インドの甘いビスケット、スナックバー、フルーツスナック

主なデータ結果

2024年の発展

• 不透明な経済見通しにより、甘いビスケットの小売価格の伸びが鈍化
• 原材料価格の規制により数量が持続的に増加
• 消費者は商品を購入する際に原材料を重視するようになっている

展望と機会

• 甘いビスケットは予測期間中も緩やかな成長を続ける
• 予測期間中、フィリング入りビスケットはプレーンビスケットからシェアを獲得する
• 小売eコマースは、甘いビスケット、スナックバー、フルーツスナック、特にニッチなカテゴリーの成長にとって重要

カテゴリーデータ

インドのアイスクリーム

主なデータ結果

2024年の発展

• 2024年の猛暑によりアイスクリームの売上が急増
• アイスクリーム業界では競合が激化すると予想される
• 都市部の消費者はeコマースプラットフォームに惹かれる

展望と機会

• 見通しは依然として堅調だが、アイスクリームは課題に直面すると予想される
• アイスクリームは今後プレミアム化される見込み
• 食品サービスと小売業の境界線の曖昧化がさらに進む

カテゴリーデータ

インドのセイボリースナック

主なデータ結果

2024年の発展

• 健康とウェルネスへの関心の高まりにより、より健康的な風味のスナックの需要が高まっている
• ナッツ、種子、トレイルミックスは、より健康的な認識と幅広い製品バリエーションの恩恵を受ける
• 迅速な商取引は小売eコマースに利益をもたらすが、地元の小規模食料品店は引き続き風味豊かなスナックを独占

展望と機会

• 健康的で伝統的な食材がさらに注目を集めると予想される
• 新しいブランドの牽引力の高まりとクイックコマースの浸透の増加により、競合が激化する見込み
• より健康的なバリエーション、習慣の持続、消費機会の増加により、着実な成長が見込まれる

カテゴリーデータ

After seeing dynamic double-digit retail current value growth in 2022, snacks in India witnessed a slowdown in growth in 2023, and this trend is set to continue in 2024. Due to uncertain job market conditions, coupled with unseasonal rains, consumers have become very cautious about their spending, impacting the growth of major snacks categories. In 2023, India witnessed an increase in the unemployment rate, which is a rare phenomenon. Coupled with that, the country also saw a slowdown in the gro...

Euromonitor International's Snacks in India report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Snacks in 2024: The big picture
• Key trends in 2024
• Competitive landscape
• Channel developments
• What next for snacks?

MARKET DATA

• Table 1 Sales of Snacks by Category: Volume 2019-2024
• Table 2 Sales of Snacks by Category: Value 2019-2024
• Table 3 Sales of Snacks by Category: % Volume Growth 2019-2024
• Table 4 Sales of Snacks by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Snacks: % Value 2020-2024
• Table 6 LBN Brand Shares of Snacks: % Value 2021-2024
• Table 7 Penetration of Private Label by Category: % Value 2019-2024
• Table 8 Distribution of Snacks by Format: % Value 2019-2024
• Table 9 Forecast Sales of Snacks by Category: Volume 2024-2029
• Table 10 Forecast Sales of Snacks by Category: Value 2024-2029
• Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
• Table 12 Forecast Sales of Snacks by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rise in global cocoa prices negatively impacts volume sales in India
• Celebratory occasions continue to drive value sales of chocolate confectionery
• Mondelez continues to hold strong, followed by Nestle

PROSPECTS AND OPPORTUNITIES

• Rising raw materials prices expected to restrict growth in the short term
• Competition expected to intensify as e-commerce expands
• Government regulation and health consciousness to further drive demand for healthier chocolate confectionery

CATEGORY DATA

• Summary 2 Other Chocolate Confectionery by Product Type: 2024
• Table 13 Sales of Chocolate Confectionery by Category: Volume 2019-2024
• Table 14 Sales of Chocolate Confectionery by Category: Value 2019-2024
• Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
• Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
• Table 17 Sales of Chocolate Tablets by Type: % Value 2019-2024
• Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2020-2024
• Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2021-2024
• Table 20 Distribution of Chocolate Confectionery by Format: % Value 2019-2024
• Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2024-2029
• Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2024-2029
• Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2024-2029
• Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2024-2029

GUM IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Gum witnesses slight growth in volume demand, driven by the smoking population and impulse purchases
• Amplified focus on brand ambassadors to drive brand awareness amongst the target audience

PROSPECTS AND OPPORTUNITIES

• Perfetti Van Melle to maintain its stronghold amidst rising competition, with entry of new players and introduction of new variants
• Brands to focus on creating new consumption occasions through extending benefit proposition of gum

CATEGORY DATA

• Table 25 Sales of Gum by Category: Volume 2019-2024
• Table 26 Sales of Gum by Category: Value 2019-2024
• Table 27 Sales of Gum by Category: % Volume Growth 2019-2024
• Table 28 Sales of Gum by Category: % Value Growth 2019-2024
• Table 29 Sales of Gum by Flavour: Rankings 2019-2024
• Table 30 NBO Company Shares of Gum: % Value 2020-2024
• Table 31 LBN Brand Shares of Gum: % Value 2021-2024
• Table 32 Distribution of Gum by Format: % Value 2019-2024
• Table 33 Forecast Sales of Gum by Category: Volume 2024-2029
• Table 34 Forecast Sales of Gum by Category: Value 2024-2029
• Table 35 Forecast Sales of Gum by Category: % Volume Growth 2024-2029
• Table 36 Forecast Sales of Gum by Category: % Value Growth 2024-2029

SUGAR CONFECTIONERY IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Pastilles, gummies, jellies and chews benefits from the health and wellness trend
• Sugar confectionery faces challenges on account of health concerns and competition from healthier alternatives
• Small local grocers continues to dominate the distribution of sugar confectionery

PROSPECTS AND OPPORTUNITIES

• Legal challenges, coupled with evolving consumer preferences, could act as a hindrance to growth for sugar confectionery
• New innovations and flavours will be key to increase consumption occasions

CATEGORY DATA

• Table 37 Sales of Sugar Confectionery by Category: Volume 2019-2024
• Table 38 Sales of Sugar Confectionery by Category: Value 2019-2024
• Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
• Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
• Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2019-2024
• Table 42 NBO Company Shares of Sugar Confectionery: % Value 2020-2024
• Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2021-2024
• Table 44 Distribution of Sugar Confectionery by Format: % Value 2019-2024
• Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2024-2029
• Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2024-2029
• Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2024-2029
• Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2024-2029

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Slowing of retail value growth for sweet biscuits owing to uncertain economic outlook
• Sustained volume growth on the back of regulation of raw materials prices
• Consumers increasingly focus on ingredients when buying products

PROSPECTS AND OPPORTUNITIES

• Sweet biscuits will continue to witness moderate growth in the forecast period
• Filled biscuits to gain share from plain biscuits in the forecast period
• Retail e-commerce will be critical for the growth of sweet biscuits, snack bars and fruit snacks, especially niche categories

CATEGORY DATA

• Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
• Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
• Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
• Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
• Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2024
• Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2024
• Table 55 NBO Company Shares of Sweet Biscuits: % Value 2020-2024
• Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2021-2024
• Table 57 NBO Company Shares of Snack Bars: % Value 2020-2024
• Table 58 LBN Brand Shares of Snack Bars: % Value 2021-2024
• Table 59 NBO Company Shares of Fruit Snacks: % Value 2020-2024
• Table 60 LBN Brand Shares of Fruit Snacks: % Value 2021-2024
• Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2019-2024
• Table 62 Distribution of Sweet Biscuits by Format: % Value 2019-2024
• Table 63 Distribution of Snack Bars by Format: % Value 2019-2024
• Table 64 Distribution of Fruit Snacks by Format: % Value 2019-2024
• Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2024-2029
• Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2024-2029
• Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2024-2029
• Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2024-2029

ICE CREAM IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Spike in sales of ice cream on the back of heatwaves in 2024
• The competition is expected to intensify in ice cream
• Urban consumers gravitate towards e-commerce platforms

PROSPECTS AND OPPORTUNITIES

• While the outlook remains strong, ice cream is expected to witness challenges
• Ice cream set to experience premiumisation going forward
• Blurring of the lines between foodservice and retail set to increase further

CATEGORY DATA

• Table 69 Sales of Ice Cream by Category: Volume 2019-2024
• Table 70 Sales of Ice Cream by Category: Value 2019-2024
• Table 71 Sales of Ice Cream by Category: % Volume Growth 2019-2024
• Table 72 Sales of Ice Cream by Category: % Value Growth 2019-2024
• Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2019-2024
• Table 74 Sales of Impulse Ice Cream by Format: % Value 2019-2024
• Table 75 NBO Company Shares of Ice Cream: % Value 2020-2024
• Table 76 LBN Brand Shares of Ice Cream: % Value 2021-2024
• Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2020-2024
• Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2021-2024
• Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2020-2024
• Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2021-2024
• Table 81 Distribution of Ice Cream by Format: % Value 2019-2024
• Table 82 Forecast Sales of Ice Cream by Category: Volume 2024-2029
• Table 83 Forecast Sales of Ice Cream by Category: Value 2024-2029
• Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2024-2029
• Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2024-2029

SAVOURY SNACKS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Amplified focus on health and wellness drives demand for healthier variants of savoury snacks
• Nuts, seeds and trail mixes benefits from a healthier perception and wider product variety
• Quick commerce benefits retail e-commerce, whilst small local grocers continues to dominate savoury snacks

PROSPECTS AND OPPORTUNITIES

• Healthy and traditional ingredients expected to gain further prominence
• Greater traction of newer brands and increasing quick commerce penetration set to intensify the competition
• Steady growth set to be driven by healthier variants, habit persistence, and increasing consumption occasions

CATEGORY DATA

• Summary 3 Other Savoury Snacks by Product Type: 2024
• Table 86 Sales of Savoury Snacks by Category: Volume 2019-2024
• Table 87 Sales of Savoury Snacks by Category: Value 2019-2024
• Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
• Table 89 Sales of Savoury Snacks by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Savoury Snacks: % Value 2020-2024
• Table 91 LBN Brand Shares of Savoury Snacks: % Value 2021-2024
• Table 92 Distribution of Savoury Snacks by Format: % Value 2019-2024
• Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2024-2029
• Table 94 Forecast Sales of Savoury Snacks by Category: Value 2024-2029
• Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2024-2029
• Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2024-2029