タイのスナック菓子市場

タイのスナック菓子市場は、単価の上昇、健康志向の高まり、プレミアム化の進行などの動向により、2024年には現在の販売額が堅調な伸びを示すと予測されます。しかし、消費者が特に必需品以外への支出に慎重になるため、生活費の高騰が小売数量の伸びを抑制する可能性が高いです。これは、2022年に始まったインフレ圧力の影響が残っているためです。

当レポートでは、タイのスナック菓子市場について調査し、市場の概要と共に、最新の小売販売データ、消費者需要と販売成長の背景にある主要動向と人口動態の変化、今後の見通しなどをまとめています。

目次

エグゼクティブサマリー

市場データ

免責事項

情報源

タイのチョコレート菓子類

主なデータ結果

2024年の発展

• チョコレート菓子類は連続減少の後、緩やかな成長
• ブランドコラボレーションは消費者の関心を高め続けている
• コンビニエンスストアは引き続き主要な流通チャネル

展望と機会

• チョコレート菓子類は競合が激化する中で革新が制限される可能性がある
• ブランドは新製品のイノベーションに関しては祝祭の機会を活用する
• より健康的なチョコレート菓子類の需要が新製品の革新を促進する可能性が高い

カテゴリーデータ

タイのガム

主なデータ結果

2024年の発展

• ガムの売上は引き続き減少傾向
• 健康とウェルネスの動向が市場の発展を形作る
• Mondelezは引き続き主要企業

展望と機会

• ガムは横ばいの業績となる
• ブランドコラボレーションはより幅広い消費者層にアプローチできる可能性がある
• ガムの新たな消費機会の創出に注力する参入企業

カテゴリーデータ

タイの砂糖菓子類

主なデータ結果

2024年の発展

• 過剰な糖分含有量への懸念から、砂糖菓子類の小売量の増加が制限される
• 製品の多様性が、トローチ、グミ、ゼリー、チューイングキャンディーの成長を牽引
• 地元の小規模食料品店やコンビニエンスストアは引き続き主要な流通チャネル

展望と機会

• 健康関連製品のイノベーションが成長の重要な原動力となる
• 強化グミやゼリーは、従来のビタミンサプリメントのより便利な代替品としてますます注目されるようになる
• 口腔清涼剤の継続的な需要は、ミントや薬用菓子類の需要を押し上げると予想

カテゴリーデータ

タイの甘いビスケット、スナックバー、フルーツスナック

主なデータ結果

2024年の発展

• 消費者の購買力が低下する中でのモードの成長
• 贅沢な嗜好のトレンドが甘いビスケットの味の革新を推進し続けている
• URCタイランド、ターゲット層拡大のためブランドコラボレーションを開始

展望と機会

• 入手しやすさと習慣は重要な成長の原動力であり続ける
• 健康とウェルネスのトレンドが「体に良い」スナックの選択肢への移行を推進
• 甘いビスケットのメーカーは、競争の激しい市場で成長を促進するために、さまざまなマーケティング戦略を採用する

カテゴリーデータ

タイのアイスクリーム

主なデータ結果

2024年の発展

• 2024年は包装されていないアイスクリームとの競合が激化し、成長が鈍化する見通し
• フレーバーの革新がアイスクリームの成長を牽引し続けている
• ブランドコラボレーションは、消費者の関心を高めるための重要な戦略として継続している

展望と機会

• プレミアム化は価値成長を促進する機会となる
• より健康的な代替品への関心の高まり
• カテゴリーをまたいだ製品の拡大は、より幅広い消費者層へのアピールに役立つ

カテゴリーデータ

タイのセイボリースナック

主なデータ結果

2024年の発展

• 2024年の塩味スナックの小売量は緩やかに増加
• スパイシーな味への需要が高まる
• Lay'sはブランドコラボレーションと強力なマーケティングキャンペーンに支えられ、ポテトチップスで引き続きトップの座を維持

展望と機会

• 健康とウェルネスのトレンドが成長を牽引し続ける
• 高タンパク質のトレンドが肉スナックの売上を押し上げる
• 参入企業は成長を促進するための重要な戦略として地域の嗜好を活用する

カテゴリーデータ

The snack market in Thailand is projected to experience robust growth in current value sales in 2024, driven by factors such as rising unit prices, a growing focus on health and wellness, and the ongoing trend towards premiumisation. However, the high cost of living is likely to constrain retail volume growth, as consumers become more cautious with their spending, particularly on non-essential items. This is due to the residual effects of inflationary pressures that began in 2022, which led to r...

Euromonitor International's Snacks in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Snacks in 2024: The big picture
• Key trends in 2024
• Competitive landscape
• Channel developments
• What next for snacks?

MARKET DATA

• Table 1 Sales of Snacks by Category: Volume 2019-2024
• Table 2 Sales of Snacks by Category: Value 2019-2024
• Table 3 Sales of Snacks by Category: % Volume Growth 2019-2024
• Table 4 Sales of Snacks by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Snacks: % Value 2020-2024
• Table 6 LBN Brand Shares of Snacks: % Value 2021-2024
• Table 7 Penetration of Private Label by Category: % Value 2019-2024
• Table 8 Distribution of Snacks by Format: % Value 2019-2024
• Table 9 Forecast Sales of Snacks by Category: Volume 2024-2029
• Table 10 Forecast Sales of Snacks by Category: Value 2024-2029
• Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
• Table 12 Forecast Sales of Snacks by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Modest growth for chocolate confectionery, following consecutive declines
• Brand collaborations continue to spur consumer interest
• Convenience stores continues as key distribution channel

PROSPECTS AND OPPORTUNITIES

• Chocolate confectionery may face limited innovation amidst increasing competition
• Brands will tap into festive occasions when it comes to new product innovation
• Demand for healthier chocolate confectionery is likely to fuel new product innovations

CATEGORY DATA

• Summary 2 Other Chocolate Confectionery by Product Type: 2024
• Table 13 Sales of Chocolate Confectionery by Category: Volume 2019-2024
• Table 14 Sales of Chocolate Confectionery by Category: Value 2019-2024
• Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
• Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
• Table 17 Sales of Chocolate Tablets by Type: % Value 2019-2024
• Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2020-2024
• Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2021-2024
• Table 20 Distribution of Chocolate Confectionery by Format: % Value 2019-2024
• Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2024-2029
• Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2024-2029
• Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2024-2029
• Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2024-2029

GUM IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Gum continues on a declining sales trend
• Health and wellness trends shape market developments
• Mondelez continues as leading player

PROSPECTS AND OPPORTUNITIES

• Gum will see a flat performance
• Brand collaborations have potential to tap into a wider consumer base
• Players to focus on creating new consumption occasions for gum

CATEGORY DATA

• Table 25 Sales of Gum by Category: Volume 2019-2024
• Table 26 Sales of Gum by Category: Value 2019-2024
• Table 27 Sales of Gum by Category: % Volume Growth 2019-2024
• Table 28 Sales of Gum by Category: % Value Growth 2019-2024
• Table 29 Sales of Gum by Flavour: Rankings 2019-2024
• Table 30 NBO Company Shares of Gum: % Value 2020-2024
• Table 31 LBN Brand Shares of Gum: % Value 2021-2024
• Table 32 Distribution of Gum by Format: % Value 2019-2024
• Table 33 Forecast Sales of Gum by Category: Volume 2024-2029
• Table 34 Forecast Sales of Gum by Category: Value 2024-2029
• Table 35 Forecast Sales of Gum by Category: % Volume Growth 2024-2029
• Table 36 Forecast Sales of Gum by Category: % Value Growth 2024-2029

SUGAR CONFECTIONERY IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Concerns over excessive sugar content limits retail volume growth of sugar confectionery
• Greater product variety drives growth in pastilles, gummies, jellies and chews
• Small local grocers and convenience retailers continue as key distribution channels

PROSPECTS AND OPPORTUNITIES

• Health-related product innovation will be key driver of growth
• Fortified gummies and jellies will be increasing viewed as more convenient alternative to traditional vitamin supplements
• Continued demand for oral refreshers is expected to drive demand for mints and medicated confectionery

CATEGORY DATA

• Summary 3 Other Sugar Confectionery by Product Type: 2024
• Table 37 Sales of Sugar Confectionery by Category: Volume 2019-2024
• Table 38 Sales of Sugar Confectionery by Category: Value 2019-2024
• Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
• Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
• Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2019-2024
• Table 42 NBO Company Shares of Sugar Confectionery: % Value 2020-2024
• Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2021-2024
• Table 44 Distribution of Sugar Confectionery by Format: % Value 2019-2024
• Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2024-2029
• Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2024-2029
• Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2024-2029
• Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2024-2029

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Modes growth amid reduced consumer spending power
• Indulgence trend continues to drive flavour innovations in sweet biscuits
• URC Thailand embarks on brand collaborations to expand its target audience

PROSPECTS AND OPPORTUNITIES

• Availability and habit will remain important growth drivers
• Health and wellness trend will drive a move towards "better for you" snacking options
• Sweet biscuits players will engage in various marketing strategies to drive growth in competitive market

CATEGORY DATA

• Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
• Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
• Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
• Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
• Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2024
• Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2024
• Table 55 NBO Company Shares of Sweet Biscuits: % Value 2020-2024
• Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2021-2024
• Table 57 NBO Company Shares of Snack Bars: % Value 2020-2024
• Table 58 LBN Brand Shares of Snack Bars: % Value 2021-2024
• Table 59 NBO Company Shares of Fruit Snacks: % Value 2020-2024
• Table 60 LBN Brand Shares of Fruit Snacks: % Value 2021-2024
• Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2019-2024
• Table 62 Distribution of Sweet Biscuits by Format: % Value 2019-2024
• Table 63 Distribution of Snack Bars by Format: % Value 2019-2024
• Table 64 Distribution of Fruit Snacks by Format: % Value 2019-2024
• Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2024-2029
• Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2024-2029
• Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2024-2029
• Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2024-2029

ICE CREAM IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Slower growth in 2024, in face of intensified competition from unpackaged ice cream
• Flavour innovation continues to drive growth in ice cream
• Brand collaborations continue as key strategy in piquing consumer interest

PROSPECTS AND OPPORTUNITIES

• Premiumisation represents opportunity to drive value growth
• Increased interest in healthier alternatives
• Cross-category product expansion helps to appeal to a wider consumer base

CATEGORY DATA

• Table 69 Sales of Ice Cream by Category: Volume 2019-2024
• Table 70 Sales of Ice Cream by Category: Value 2019-2024
• Table 71 Sales of Ice Cream by Category: % Volume Growth 2019-2024
• Table 72 Sales of Ice Cream by Category: % Value Growth 2019-2024
• Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2019-2024
• Table 74 Sales of Impulse Ice Cream by Format: % Value 2019-2024
• Table 75 NBO Company Shares of Ice Cream: % Value 2020-2024
• Table 76 LBN Brand Shares of Ice Cream: % Value 2021-2024
• Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2020-2024
• Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2021-2024
• Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2020-2024
• Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2021-2024
• Table 81 Distribution of Ice Cream by Format: % Value 2019-2024
• Table 82 Forecast Sales of Ice Cream by Category: Volume 2024-2029
• Table 83 Forecast Sales of Ice Cream by Category: Value 2024-2029
• Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2024-2029
• Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2024-2029

SAVOURY SNACKS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Modest retail volume growth for savoury snacks in 2024
• Growing demand for spicy flavours
• Lay's continues to lead in potato chips, supported by brand collaborations and robust marketing campaigns

PROSPECTS AND OPPORTUNITIES

• Health and wellness trend will continue to drive growth
• High-protein trend will boost sales of meat snacks
• Players will tap into local preferences as key strategy to drive growth

CATEGORY DATA

• Summary 4 Other Savoury Snacks by Product Type: 2024
• Table 86 Sales of Savoury Snacks by Category: Volume 2019-2024
• Table 87 Sales of Savoury Snacks by Category: Value 2019-2024
• Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
• Table 89 Sales of Savoury Snacks by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Savoury Snacks: % Value 2020-2024
• Table 91 LBN Brand Shares of Savoury Snacks: % Value 2021-2024
• Table 92 Distribution of Savoury Snacks by Format: % Value 2019-2024
• Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2024-2029
• Table 94 Forecast Sales of Savoury Snacks by Category: Value 2024-2029
• Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2024-2029
• Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2024-2029