インドの健康・ウェルネス市場

健康・ウェルネス業界は、特にパンデミックをきっかけに大きく拡大を続けています。これは、消費者が加工食品や様々な飲料が健康やウェルビーイングに与える悪影響をより強く認識するようになったためです。このウイルスは、肥満や糖尿病などの基礎疾患を持つ人々に不釣り合いな影響を与えたため、人々は健康に気を配り、総合的な免疫力を高める必要性をより強く意識するようになっています。その結果、人々の健康意識は高まっています。

当レポートでは、インドの健康・ウェルネス市場について調査し、健康とウェルネスのためのホットドリンク、ソフトドリンク、スナック、乳製品と代替品、調理材料と食事、主食の市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

エグゼクティブサマリー

免責事項

インドのホットドリンク

主なデータ結果

2023年の発展

• 親が子供の免疫力強化に関心を持つ中、免疫サポートが2023年の健康とウェルネスのホットドリンクの主役に
• 消費者が過度に加工された飲料を避ける中、健康志向のホットドリンクではナチュラル飲料が引き続き増加
• 消費者が栄養強化を求めるにつれ、ビタミンの優れた供給源という主張が高まっている

展望と機会

• 砂糖の削減でさえ、悪い報道のせいで、低糖/無糖/無添加の他のホットドリンクの成長を促進するのに十分ではない
• 消費者が特定の食事要件を満たす製品を求めるにつれて、乳糖不使用の増加が見込まれる
• 睡眠の質を改善したいと考える消費者が増えるにつれ、カフェインレスは成長していく

カテゴリーデータ

インドのHWソフトドリンク

主なデータ結果

2023年の発展

• 砂糖削減を求める消費者の要求に応える企業
• 消費者が忙しい生活に役立つソフトドリンクを探している中、エネルギー増強が2023年の健康とウェルネスのソフトドリンクをリード
• 消費者は、健康に良いとみなされているため、天然製品に目を向け続ける

展望と機会

• ソフトドリンクにおける天然甘味料の採用は、羅漢果の地元生産に支えられ増加すると予想される
• 消費者は健康維持のために強化飲料や機能性飲料を求めており、ビタミンやミネラルの良質な供給源に対する需要が高まると予想される
• 健康飲料における脳の健康と記憶に対する需要が高まり、消費者層が拡大

カテゴリーデータ

インドのHWスナック

主なデータ結果

2023年の発展

• 健康と動物福祉への懸念から、2023年にはベジタリアン向けが健康とウェルネススナックの中で最も高い売上を占める
• 食事を通じてさまざまな健康問題に対処しようとする試みにより、2023年には高繊維の健康とウェルネススナックの売上が伸びる
• 消費者が有益な成分を追加することで健康を維持することに熱心であるため、強化/機能性表示食品は成長を記録

展望と機会

• グルテンフリーは、製品の入手可能性が拡大するにつれて、健康とウェルネススナックの中で有望性を示しす
• 消費者の意識が高まるにつれて、砂糖の削減はますます重要になる
• 消費者が健康に良い製品を求める中、低脂肪製品は成長が見込まれる

カテゴリーデータ

インドのHW乳製品と代替品

主なデータ結果

2023年の発展

• 消費者の健康への懸念から、2023年には低脂肪乳製品が健康とウェルネスの乳製品と代替品の中で最大のシェアを占める
• アムルは高タンパク質分野で積極的に活動しており、成長を促進
• 強力な代謝への欲求別強化されたビタミンとミネラルの優れた供給源

展望と機会

• 腸の健康と全般的な健康を維持したいという消費者の願望により、プロバイオティクスは健康強調表示として増加する見込み
• 乳製品の成分と栄養素に関する懸念からの植物由来の利点
• 予測期間中、無糖および無添加砂糖が増加する見込み

カテゴリーデータ

インドのHW調理材料と食事

主なデータ結果

2023年の発展

• 健康と動物福祉への懸念から、2023年にはベジタリアン料理が健康とウェルネスの調理材料と食事の中で最も高い売上を占める
• 消費者が過度に加工された食品を懸念する中、自然食品は健康やウェルネスの主張として人気を保つ
• 消費者が食生活に細心の注意を払うことにより、健康志向の調理材料や食事にアレルゲンが含まれなくなる

展望と機会

• 消費者の関心の高まりと健康食品への注目とともに、強化/機能性健康強調表示が勢いを増す
• 消費者基盤の拡大に伴い、ベジタリアン、ビーガン、植物由来の食材や食事が健康・ウェルネスの調理材料や食事の中で成長していく見込み
• 消費者が健康に良い製品を求める中、低糖質、無糖、無添加の調理材料や食事は注目の的となる

カテゴリーデータ

インドのHW主食

主なデータ結果

2023年の発展

• 栄養強化食品や機能性食品は、消費者の栄養に対する関心の高まりにより、ますます人気が高まる
• 消化器系の健康への欲求により、高繊維食品は2023年に健康とウェルネスの主食のトップに躍り出る
• バスマティ米の新しい規制基準により、品質が保証され、消費者の購入に対する信頼が高まる

展望と機会

• ベジタリアンケーキの好調により、2023年には健康とウェルネスの主食の中でベジタリアンが成長する見込み
• FSSAIの裁定によりトランス脂肪酸の摂取が制限されたため、2023年には健康とウェルネスの主食の中で心臓血管の健康が好調に推移
• ラベルの変更と消費者が健康に良い製品を求める中、低糖質は注目の製品となる

カテゴリーデータ

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa...

Euromonitor International's Health and Wellness in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Health and wellness in focus
• Consumer weight trends
• Consumer diet trends
• Health-related deaths
• Blood pressure and cholesterol levels
• Diabetes prevalence

DISCLAIMER

HW HOT DRINKS IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Immune support leads health and wellness hot drinks in 2023 as parents look to reinforce their children's immune system
• Natural continues to grow in health and wellness hot drinks, as consumers avoid overprocessed beverages
• Good source of vitamins claim grows as consumers look for fortification

PROSPECTS AND OPPORTUNITIES

• Even sugar reduction may not be enough to drive growth in low/no/no added sugar other hot drinks, due to bad press
• Lactose free expected to rise as consumers look for products for specific dietary requirements
• No caffeine set to grow as more consumers look to improve their sleep quality

CATEGORY DATA

• Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
• Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
• Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
• Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SOFT DRINKS IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Players respond to consumer demand for sugar reduction
• As consumers look for soft drinks to help them in their busy lives, energy boosting leads health and wellness soft drinks in 2023
• Consumers continue to turn to natural products as they are regarded as better for their health

PROSPECTS AND OPPORTUNITIES

• Adoption of natural sweeteners across soft drinks expected to increase, buoyed by local production of monk fruit
• With consumers looking to fortified/functional drinks to maintain their health, rising demand for good source of vitamins and minerals is expected
• Rising demand for brain health and memory in health and wellness soft drinks, with a widening consumer group

CATEGORY DATA

• Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
• Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
• Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
• Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SNACKS IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Vegetarian accounts for the highest sales within health and wellness snacks in 2023 due to health and animal welfare concerns
• High fibre has high sales in health and wellness snacks in 2023, due to attempts to address various health problems through diet
• Fortified/functional claims record growth as consumers are keen to maintain their health through the addition of beneficial ingredients

PROSPECTS AND OPPORTUNITIES

• Gluten free shows promise within health and wellness snacks, as product availability is expanding
• Sugar reduction will become increasingly important as consumer awareness rises
• Low fat set to see growth as consumers look for better for you products

CATEGORY DATA

• Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023
• Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
• Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
• Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028

HW DAIRY PRODUCTS AND ALTERNATIVES IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Low fat holds the highest share in health and wellness dairy products and alternatives 2023, due to consumers' health concerns
• Amul is active in the high protein space, which helps drive growth
• Good source of vitamins and minerals boosted by the desire for a strong metabolism

PROSPECTS AND OPPORTUNITIES

• Probiotic set to increase as a health claim due to consumers' desire to maintain gut health and general wellness
• Plant-based benefits from concerns over ingredients and nutrients in dairy products
• No sugar and no added sugar set to see a boost over the forecast period

CATEGORY DATA

• Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
• Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
• Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
• Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
• Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
• Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
• Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
• Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
• Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028

HW COOKING INGREDIENTS AND MEALS IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Health and animal welfare concerns ensure vegetarian accounts for the highest sales within health and wellness cooking ingredients and meals in 2023
• Natural remains a popular health and wellness claim as consumers are concerned about overprocessed foods
• No allergens within health and wellness cooking ingredients and meals boosted by consumers paying closer attention to their diet

PROSPECTS AND OPPORTUNITIES

• Fortified/functional health claims set to gain traction, along with increasing consumer interest and the focus on healthy foods
• Vegetarian, vegan and plant-based set to grow within health and wellness cooking ingredients and meals as the consumer base rises
• Low, no, and no added sugar cooking ingredients and meals will be ones to watch as consumers look for better for you products

CATEGORY DATA

• Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
• Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
• Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
• Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028

HW STAPLE FOODS IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Fortified/functional products are increasingly popular due to consumers' increased focus on and interest in nutrition
• High fibre leads health and wellness staple foods in 2023, thanks to the desire for good digestive health
• With new regulatory standards for basmati rice, quality is guaranteed, boosting consumer confidence in purchasing

PROSPECTS AND OPPORTUNITIES

• Vegetarian set to see growth within health and wellness staple foods in 2023, thanks to the strength of vegetarian cakes
• Cardiovascular health performs well within health and wellness staple foods in 2023, as an FSSAI ruling limits trans-fat consumption
• With labelling changes and consumers seeking better for you products, low sugar will be one to watch

CATEOGORY DATA

• Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
• Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
• Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
• Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028