市場調査レポート

商品コード

1534850

タイの健康・ウェルネス市場

Health and Wellness in Thailand

出版日: 2024年08月06日
発行: Euromonitor International
ページ情報: 英文 68 Pages
納期: 即日から翌営業日

価格

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概要
目次

概要

サンプル依頼リストに入れる

消費者が加工食品や様々な飲料が健康やウェルビーイングに与える悪影響をより強く認識するようになったためです。このウイルスは、肥満や糖尿病などの基礎疾患を持つ人々に不釣り合いな影響を与えたため、人々は健康に気を配り、総合的な免疫力を高める必要性をより強く意識するようになっています。その結果、人々の健康意識は高まっています。

当レポートでは、タイの健康・ウェルネス市場について調査し、健康とウェルネスのためのホットドリンク、ソフトドリンク、スナック、乳製品と代替品、調理材料と食事、主食の市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

政府の政策は健康的なスナックのポートフォリオの新たな機会を支援
消費者が強化/機能性表示食品を求める中、高タンパク質は大きな期待が寄せられる
健康、環境、動物福祉に対する懸念が高まる中、植物由来の食品は成長する

市場データ

タイのHW乳製品と代替品

主なデータ結果

2023年の発展

メーカーは健康志向の消費者にアピールするために、製品に機能的な利点を加える
植物由来およびビーガンを謳う製品の範囲を拡大
脂肪と糖分の削減

展望と機会

植物性ミルク業界の競合が激化し、新たなチャンスが生まれる
強化/機能性健康乳製品および代替品のさらなる需要
オーガニックを謳う製品に対する需要の高まり

市場データ

タイのHW調理材料と食事

主なデータ結果

2023年の発展

植物由来のトレンドは、調理材料や食事のブランドに新たな機会をもたらす
消費者は不必要な添加物を避けることを目指しているため、天然であることが主な主張
ナトリウム含有量への注目が高まる

展望と機会

タイが塩消費量を30%削減することを目指す中、減塩/無塩が重要なイノベーションの機会
糖分含有量への懸念の高まり
天然およびオーガニック製品への関心が高まり続けている

市場データ

タイのHW主食

主なデータ結果

2023年の発展

健康志向の消費者が代替の選択肢を求め、植物ベースの食事のトレンドが急増
消費者が添加物や潜在的に有害な成分を避けようとする中、オーガニックが主流
機能性への関心の高まり

展望と機会

タイ、新製品開発促進のため2025年までに塩消費量を30％削減すると約束
糖分を減らす
健康とウェルネスの主張を導入する圧力が高まる

市場データ

Product Code: HWFBTH

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa...

Euromonitor International's Health and Wellness in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Health and Wellness market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence

DISCLAIMER

HW HOT DRINKS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Major brands continue to build on their success through health focused innovation
Increasing emphasis on functionality
Sugar remains a prominent concern, but sugar related claims struggle

PROSPECTS AND OPPORTUNITIES

Use of herbal extracts in hot drinks set to grow with local herbs and cannabis shaping the trend
Expanding plant-based offer
Positive outlook for the organic claim across hot drinks

MARKET DATA

Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SOFT DRINKS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Third phase of sugar tax drives new development and price increases
Expanding range of no sugar and no added sugar soft drinks across categories
Growing emphasis on natural ingredients

PROSPECTS AND OPPORTUNITIES

Functional benefits will be key to innovation and driving force behind health and wellness claims
Ongoing focus on sugar
Concerns about sweeteners present challenges for manufacturers looking to reduce sugar content

MARKET DATA

Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SNACKS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Consumers' health consciousness a key driver of product innovation
Plant-based claim sees dynamic expansion
Growing interest in fortification and functionality

PROSPECTS AND OPPORTUNITIES

Government policy supports new opportunities for healthy snack portfolios
High protein shows considerable promise as consumers seek convenient snacks with fortified/functional claims
Plant-based expected to grow in line with rising concerns over health, the environment and animal welfare

MARKET DATA

Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028

HW DAIRY PRODUCTS AND ALTERNATIVES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Manufacturers add functional benefits to their products to appeal to health conscious consumers
Expanding range of products with plant-based and vegan claims
Reducing fat and sugar content

PROSPECTS AND OPPORTUNITIES

Competition to intensify amongst plant-based milk players, creating new opportunities
Further demand for fortified/functional health and wellness dairy products and alternatives
Growing demand for products carrying organic claim

MARKET DATA

Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028

HW COOKING INGREDIENTS AND MEALS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Plant-based trend creates new opportunities for brands in cooking ingredients and meals
Natural is the leading claim, as consumers aim to avoid unnecessary additives
Growing focus on sodium content

PROSPECTS AND OPPORTUNITIES

Opportunities for low/no salt key innovation as Thailand aims to cut salt consumption by 30%
Rising concern about sugar content
Ongoing rise in interest in natural and organic products

MARKET DATA

Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028

HW STAPLE FOODS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Plant-based diet trend surges as health conscious consumers seek alternative options
Organic is leading claim as consumers look to avoid additives and potentially harmful ingredients
Growing interest in functionality

PROSPECTS AND OPPORTUNITIES

Thailand's pledge to cut salt consumption by 30% by 2025 to stimulate new product development
Reducing sugar content
Growing pressure to introduce health and wellness claims

MARKET DATA

Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028

タイの健康・ウェルネス市場

Health and Wellness in Thailand

目次

エグゼクティブサマリー

免責事項

タイのホットドリンク

主なデータ結果

2023年の発展

展望と機会

市場データ

タイのHWソフトドリンク

主なデータ結果

2023年の発展

展望と機会

市場データ

タイのHWスナック

主なデータ結果

2023年の発展

展望と機会

市場データ

タイのHW乳製品と代替品

主なデータ結果

2023年の発展

展望と機会

市場データ

タイのHW調理材料と食事

主なデータ結果

2023年の発展

展望と機会

市場データ

タイのHW主食

主なデータ結果

2023年の発展

展望と機会

市場データ

Why buy this report?

TABLE OF CONTENTS

EXECUTIVE SUMMARY

DISCLAIMER

HW HOT DRINKS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

MARKET DATA

HW SOFT DRINKS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

MARKET DATA

HW SNACKS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

MARKET DATA

HW DAIRY PRODUCTS AND ALTERNATIVES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

MARKET DATA

HW COOKING INGREDIENTS AND MEALS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

MARKET DATA

HW STAPLE FOODS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

MARKET DATA