米国の健康・ウェルネス市場

消費者が加工食品や様々な飲料が健康やウェルビーイングに与える悪影響をより強く認識するようになったためです。このウイルスは、肥満や糖尿病などの基礎疾患を持つ人々に不釣り合いな影響を与えたため、人々は健康に気を配り、総合的な免疫力を高める必要性をより強く意識するようになっています。その結果、人々の健康意識は高まっています。

当レポートでは、米国の健康・ウェルネス市場について調査し、健康とウェルネスのためのホットドリンク、ソフトドリンク、スナック、乳製品と代替品、調理材料と食事、主食の市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

エグゼクティブサマリー

• 健康とウェルネスに焦点を当てる
• 消費者の体重の動向
• 消費者の食生活の動向
• 健康関連の死亡
• 血圧とコレステロール値
• 糖尿病の有病率

免責事項

米国のHWホットドリンク

主なデータ結果

2023年の発展

• エネルギーと落ち着きのバランスをとることで、カフェインレスのホットドリンクの売上が伸びる
• 植物由来のホットドリンクの「健康ハロー効果」認識が異例の成長を促進
• 健康・ウェルネスホットドリンクの中で、コーヒーは天然製品の売上の大半を占める

展望と機会

• 消費者が体重をコントロールし、健康を維持しようとしているため、予測期間中に脂肪は増加しない見込み
• 健康給付金の請求の細分化が進むと予想される
• 健康への懸念から、アレルゲンを含まない健康・ウェルネスホットドリンクの成長が続く

市場データ

米国のHWソフトドリンク

主なデータ結果

2023年の発展

• 砂糖の過剰摂取に対する懸念から砂糖の需要は増加傾向にある
• 消費者が腸の健康、消化器の健康、プロバイオティクス/プレバイオティクスのソフトドリンクの改善を目指す
• 消費者が忙しい生活に対処しようとしている中、エネルギー増強は依然として注目すべきものです
• エネルギーと落ち着きのバランスをとることで、カフェインレスのホットドリンクの売上が伸びる
• 植物由来のホットドリンクに対する「健康ハロー効果」の認識が異例の成長を促進
• 健康とウェルネスのホットドリンクに含まれるコーヒーは、天然製品の売上のほとんどを占めています

展望と機会

• 消費者が体重をコントロールし、健康を維持しようとしているため、予測期間中に脂肪は増加しない見込み
• 医療給付金請求の細分化が進むと予想される
• 健康上の懸念から、アレルゲンを排除して健康とウェルネスのホットドリンクの成長を維持

市場データ

米国のHWスナック

主なデータ結果

2023年の発展

• 消費者が健康、環境、動物福祉を重視するにつれて、植物由来の主張が高まる
• グルテンフリーは健康・ウェルネススナックの中で最も売上が高く、消費者層はグルテン不耐症の人だけに限定されない
• 消費者は免疫力を高めるために腸の健康を高めたいと考えている

展望と機会

• 健康・ウェルネススナックの成長は、健康に悪い原材料の削減と健康的な原材料の配合別促進される可能性が高い
• 健康への関心がグルテンフリースナックの実際の成長を最も牽引する見込みだが、ベジタリアンスナックも活況を呈する見込み
• 消費者が代謝を高めることを目指すにつれて、ミネラルの優れた供給源が増加する見込み

市場データ

米国のHW乳製品と代替品

主なデータ結果

2023年の発展

• 消費者が健康や環境へのメリットを重視しているため、オーガニック乳製品や代替品は堅調な成長を維持
• 低脂肪は、健康と体重への懸念から、健康に良い乳製品や代替品をリードしているが、さまざまな要因が成長を妨げる
• 2023年も健康への懸念が拡大し続ける中、乳糖不使用は依然として重要な主張

展望と機会

• 消費者がより健康的な食生活の必要性を理解するにつれて、無糖/低糖/無添加の表示は2023年から2028年にかけて増加
• 消費者が代謝を高めようとしているため、予測期間中に優れたミネラル供給源として好調な業績が見込まれる
• 消費者が健康、環境、動物福祉に良い影響を与えようと努める中、ビーガンや植物由来の主張は注目すべきものとなる

市場データ

米国のHW調理材料と食事

主なデータ結果

2023年の発展

• 消費者は、「低/無」という主張よりも、「高タンパク質」などの機能性主張に移行
• グルテンフリーは、幅広い消費者層により、健康とウェルネスの調理材料と食事の先駆け
• 消費者が特定の食事に合わせた製品を探すにつれて、ケトは健康とウェルネスの調理材料と食事の中で増加を記録

展望と機会

• 健康に対する総合的なアプローチが成長を牽引し続ける
• 食生活、環境、動物福祉への関心が、植物由来の調理材料や食事の成長に貢献
• 免疫サポートは健康問題の予防に対する消費者の関心の恩恵を受ける見込み

市場データ

米国のHW主食

主なデータ結果

2023年の発展

• 植物由来の主食は新製品の発売により堅調な成長を維持
• グルテンフリーは、グルテン不耐性を持つ人々以外にも消費者層が広がっており、健康とウェルネスの主食
• 低炭水化物ダイエットに移行する消費者が増えるにつれ、ケト主食は増加し続ける

展望と機会

• 予測期間中、ダイエットやフリークレームが成長を牽引
• グルテンフリーは予測期間中に成長の機会を提供すると予想されている
• 代謝を促進し、腸の健康を改善したいという欲求が、予測期間中にプロバイオティクスの主張の成長につながると予想

市場データ

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa...

Euromonitor International's Health and Wellness in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Health and wellness in focus
• Consumer weight trends
• Consumer diet trends
• Health-related deaths
• Blood pressure and cholesterol levels
• Diabetes prevalence

DISCLAIMER

HW HOT DRINKS IN THE US

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Striking a balance between energy and calm drives sales of no caffeine hot drinks
• "Health halo" perception of plant-based hot drinks drives exceptional growth
• Coffee accounts for most sales of natural products within health and wellness hot drinks

PROSPECTS AND OPPORTUNITIES

• No fat set to grow over the forecast period, as consumers seek to control their weight and maintain health
• Increasing fragmentation of health benefit claims expected to be seen
• Health concerns will see no allergens maintain growth in health and wellness hot drinks

MARKET DATA

• Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
• Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
• Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
• Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SOFT DRINKS IN THE US

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Concern about the overconsumption of sugar leads no sugar to see growing demand
• As consumers look to improve their gut health, digestive health and probiotic/prebiotic soft drinks are key
• Energy boosting is still one to watch, as consumers seek to cope with busy lives

PROSPECTS AND OPPORTUNITIES

• Functional and health benefit claims set to drive growth across soft drinks categories
• Natural set to remain a significant health and wellness claim in soft drinks, and will see continued growth
• Good source of vitamins set to maintain growth, especially in concentrates

MARKET DATA

• Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
• Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
• Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
• Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SNACKS IN THE US

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Plant-based is a rising claim as consumers value health, the environment and animal welfare
• Gluten free accounts for the highest sales within health and wellness snacks, as the consumer base is not limited to those with gluten intolerance
• Consumers look to boost their gut health to improve immunity

PROSPECTS AND OPPORTUNITIES

• Growth in health and wellness snacks likely to be driven by the reduction of less healthy ingredients and the inclusion of healthy ingredients
• Concern for health set to drive the highest actual growth for gluten free snacks, but vegetarian snacks also set to see dynamism
• Good source of minerals set to rise as consumers aim to increase their metabolism

MARKET DATA

• Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023
• Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
• Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
• Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028

HW DAIRY PRODUCTS AND ALTERNATIVES IN THE US

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Organic dairy products and alternatives maintains solid growth as consumers value the health and environmental benefits of such products
• Low fat leads health and wellness dairy products and alternatives due to health and weight concerns, but various factors hamper growth
• Lactose free remains an important claim as concerns about wellbeing continue to expand in 2023

PROSPECTS AND OPPORTUNITIES

• No/low/no added sugar claims expected to see growth over 2023-2028 as consumers understand the need for a healthier diet
• Good source of minerals set to see a strong performance over the forecast period as consumers look to boost their metabolism
• Vegan and plant-based will be claims to watch as consumers seek to have a positive impact on their health, the environment, and animal welfare

MARKET DATA

• Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
• Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
• Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
• Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
• Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
• Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
• Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
• Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
• Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028

HW COOKING INGREDIENTS AND MEALS IN THE US

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Consumers continue to migrate to functional claims such as high protein, rather than "low/no" claims
• Gluten free leads health and wellness cooking ingredients and meals due to the wide consumer group
• As consumers look for products that align with a specific diet, keto records a rise within health and wellness cooking ingredients and meals

PROSPECTS AND OPPORTUNITIES

• Holistic approach to health will continue to drive growth
• Interest in diet, the environment and animal welfare will contribute to growth for plant-based cooking ingredients and meals
• Immune support set to benefit from consumer interest in preventing health problems

MARKET DATA

• Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
• Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
• Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
• Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028

HW STAPLE FOODS IN THE US

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Plant-based staple foods maintains solid growth as new products are launched
• Gluten free leads health and wellness staple foods, as the consumer base extends beyond those with gluten intolerance
• Keto staple foods continues to rise as more consumers move towards a lower carb diet

PROSPECTS AND OPPORTUNITIES

• Dietary and free from claims set to drive growth in the forecast period
• Gluten free still expected to offer opportunities for growth in the forecast period
• Desire to boost metabolism and improve gut health set to lead to growth for probiotic claim over the forecast period

MARKET DATA

• Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
• Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
• Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
• Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028