シンガポールのコンシューマーエレクトロニクス市場

シンガポールの家電製品は、2024年には小売台数の増加に転じるとみられていますが、さまざまなカテゴリーで様々な業績が予想されます。例えば、ポータブル家電は1桁台の堅調な小売台数成長が見込まれ、TWSイヤホンやスマートウェアラブルなどのカテゴリーは、プレーヤーが継続的にイノベーションを行い、新機能を追加しているため、特に力強い成長が見込まれます。一方、家庭内家電、車載エンターテインメント、コンピューター・エンターテインメントなどのカテゴリーも堅調な伸びを示すと予想されます。

当レポートでは、シンガポールの家電製品市場について調査し、家庭内、ポータブル、車載の家電製品市場の規模や形態について国レベルで包括的なガイドを提供しています。最新の小売販売データを提供しており、成長を牽引するセクターを特定することができます。主要企業、主要ブランドを特定し、市場に影響を与える主な要因（新製品開発、流通、価格問題など）を戦略的に分析しています。

目次

エグゼクティブサマリー

市場データ

免責事項

情報源

シンガポールのコンピューターと周辺機器

主なデータ結果

2024年の発展

• アップグレードがまだ必要ないため、全体的に販売量は減少
• 大手の定評あるブランドが引き続きコンピューターと周辺機器をリード
• ノートパソコンはある程度タブレットを食い尽くしている

展望と機会

• ゲーム愛好家が成長回復の原動力となる
• ペーパーレス化の傾向により、予測期間を通じてプリンターの売上は減少する
• 小売eコマースは流通チャネルとして重要性が高まり続ける

カテゴリーデータ

シンガポールの車載エンターテイメント

主なデータ結果

2024年の発展

• 車載エンターテインメントはますます過去のものになりつつある
• スマートフォンは車載エンターテインメントの売り上げを食い合い続けている
• 特定の要件を持つニッチな愛好家グループ別減少が相殺される

展望と機会

• 若い消費者の自動車所有への関心の低下が販売に悪影響を及ぼす見込み
• 需要の減少により、ブランドは車載エンターテインメントから撤退している
• 車載スピーカーは予測期間中に最も緩やかな音量低下を記録する見込み

カテゴリーデータ

シンガポールのホームオーディオと映画

主なデータ結果

2024年の発展

• 消費者がストリーミングサービスや代替製品に目を向けるにつれ、ホームオーディオと映画館の需要は減少
• サウンドバーはホームシネマとスピーカーシステムに希望を与える
• ホームオーディオと映画館の売上は引き続き食い合い状態

展望と機会

• オーディオセパレートの減少を相殺するレコードプレーヤーの驚くべき需要
• ホームオーディオとシネマは今やニッチな消費者層に応えている
• 小売業者は販売にオムニチャネルアプローチを採用

カテゴリーデータ

シンガポールのホームビデオ

主なデータ結果

2024年の発展

• 2024年も液晶テレビは減少が続くが、有機ELテレビは成長を維持
• テレビを購入する際、品質は決定的な要素
• OLEDテレビの競合が激化

展望と機会

• OLEDテレビのシェア拡大へ
• 小売eコマースは成長を維持すると予想
• 没入型体験の需要がイノベーションを推進

カテゴリーデータ

シンガポールの画像機器

主なデータ結果

2024年の発展

• イメージングデバイスはさらなる衰退の年を迎える
• デジタルビデオカメラはデジタルカメラよりも減少が緩やかだが、ベースは低い
• 小売eコマースには利点があるが、オフライン販売が依然として主流

展望と機会

• 焦点はプロやカメラ愛好家に移る可能性が高い
• デジタル一眼レフカメラはミラーレスカメラに置き換わる傾向が強まる
• ニッチなカテゴリーになると予想される画像機器

カテゴリーデータ

シンガポールのポータブルプレーヤー

主なデータ結果

2024年の発展

• ポータブルプレーヤーはワイヤレススピーカーのおかげで安定した成長を遂げる
• ワイヤレススピーカーはポータブルプレーヤーの中で最後のカテゴリー
• ワイヤレススピーカーは競争の激しいカテゴリーで、JBLがトップを走る

展望と機会

• スマートホームのトレンドがワイヤレススピーカーに好影響を与える
• 小売eコマースは成長を維持すると予想

カテゴリーデータ

シンガポールの携帯電話

主なデータ結果

2024年の発展

• 携帯電話の販売台数は2年間の減少後、増加
• アップルがスマートフォン市場で圧倒的なリード
• 単価の上昇は予想ほど需要に影響を与えない

展望と機会

• 消費者が最新の機能にお金を使う意欲があるため、成長が続く
• 通信事業者は販売チャネルとして有力な存在となる可能性が高い
• 折りたたみ式携帯電話は市場で好調な業績が期待される

カテゴリーデータ

シンガポールのウェアラブル電子機器

主なデータ結果

2024年の発展

• スマートウェアラブルの牽引により、ウェアラブル電子機器の数量と価値が大幅に増加
• アクティビティウェアラブルは下降傾向が続く
• 中国ブランドのシェアは伸びているが、アップルとサムスンは首位を維持している

展望と機会

• 予測期間中にデザインと美観が重要な特徴となる
• 健康とウェルネスのトレンドがウェアラブル電子機器の革新を推進
• 小売eコマースはますます重要なチャネルであるため、今後も成長を続ける見込み

カテゴリーデータ

シンガポールのヘッドフォン

主なデータ結果

2024年の発展

• ヘッドフォンは引き続き好調な成長を続けている
• TWSイヤホンが主流のヘッドフォン
• 消費者は高級品を選ぶ

展望と機会

• ヘッドフォンの成長を支えるメディア消費習慣
• 小売eコマースは今後も流通を支配する
• アップルは競争の激しい分野でトップの地位を維持する見込み

カテゴリーデータ

Although consumer electronics in Singapore is set to return to retail volume growth in 2024, mixed performances are expected across various categories. For instance, portable consumer electronics is expected to see solid single-digit retail volume growth, with categories such as TWS earbuds and smart wearables anticipated to show particularly strong growth as players continually innovate and add new features. On the other hand, in-home consumer electronics, in-car entertainment, and computers an...

Euromonitor International's Consumer Electronics in Singapore report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer electronics in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer electronics?

MARKET DATA

• Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
• Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
• Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
• Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
• Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
• Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
• Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
• Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
• Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
• Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Another year of volume decline overall, as upgrades are not yet needed
• Major established reputable brands continue to lead computers and peripherals
• Laptops is cannibalising tablets to some extent

PROSPECTS AND OPPORTUNITIES

• Gaming enthusiasts will help drive a return to growth
• The paperless trend will drive declining sales of printers throughout the forecast period
• Retail e-commerce set to continue to grow in importance as a distribution channel

CATEGORY DATA

• Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
• Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
• Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
• Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
• Table 16 Sales of Computers by Category: Business Volume 2019-2024
• Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
• Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
• Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
• Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
• Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
• Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
• Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
• Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
• Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
• Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
• Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
• Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
• Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
• Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029

IN-CAR ENTERTAINMENT IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• In-car entertainment is increasingly a category of the past
• Smartphones continue to cannibalise sales within in-car entertainment
• Decline offset by a niche group of enthusiasts with specific requirements

PROSPECTS AND OPPORTUNITIES

• Younger consumers' lack of interest in owning a car set to negatively impact sales
• Brands are moving away from in-car entertainment due to declining demand
• In-car speakers set to record the slowest volume decline over the forecast period

CATEGORY DATA

• Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
• Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
• Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
• Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
• Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
• Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
• Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
• Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
• Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
• Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
• Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029

HOME AUDIO AND CINEMA IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Decline for home audio and cinema as consumers turn to streaming services and alternative products
• Sound bars provide some hope for home cinema and speaker systems
• Sales in home audio and cinema continue to be cannibalised

PROSPECTS AND OPPORTUNITIES

• Surprising demand for vinyl players to offset the decline in audio separates
• Home audio and cinema now caters to a niche consumer segment
• Retailers take an omnichannel approach to sales

CATEGORY DATA

• Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
• Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
• Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
• Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
• Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
• Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
• Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
• Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
• Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
• Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029

HOME VIDEO IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Continued decline for LCD TVs in 2024, but OLED TVs maintains growth
• Quality is a deciding factor in the purchase of televisions
• The competition intensifies in OLED TVs

PROSPECTS AND OPPORTUNITIES

• OLED TVs set to gain share
• Retail e-commerce expected to maintain growth
• Innovation to be pushed by demand for immersive experiences

CATEGORY DATA

• Table 53 Sales of Home Video by Category: Volume 2019-2024
• Table 54 Sales of Home Video by Category: Value 2019-2024
• Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
• Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
• Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
• Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
• Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
• Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
• Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
• Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
• Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
• Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
• Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029

IMAGING DEVICES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Imaging devices faces a further year of decline
• Digital camcorders sees a slower decline than digital cameras, although from a lower base
• Retail e-commerce has its benefits, but offline sales continue to dominate

PROSPECTS AND OPPORTUNITIES

• Focus likely to shift to professionals and camera enthusiasts
• DSLR cameras to be increasingly replaced by mirrorless options
• Imaging devices expected to become a niche category

CATEGORY DATA

• Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
• Table 67 Sales of Imaging Devices by Category: Value 2019-2024
• Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
• Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
• Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
• Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
• Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
• Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
• Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
• Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
• Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029

PORTABLE PLAYERS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Portable players sees stable growth thanks to wireless speakers
• Wireless speakers is the last category standing in portable players
• Wireless speakers is a competitive category, with JBL leading

PROSPECTS AND OPPORTUNITIES

• Smart home trend set to have a positive impact on wireless speakers
• Retail e-commerce expected to maintain growth

CATEGORY DATA

• Table 77 Sales of Portable Players by Category: Volume 2019-2024
• Table 78 Sales of Portable Players by Category: Value 2019-2024
• Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
• Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
• Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
• Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
• Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
• Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
• Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
• Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
• Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029

MOBILE PHONES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mobile phones sees volume growth after two years of decline
• Apple comfortably leads smartphones
• Rising unit prices do not affect demand as much as expected

PROSPECTS AND OPPORTUNITIES

• Continued growth as consumers are willing to spend on the latest features
• Telecommunications providers likely to be a strong channel for sales
• Foldable phones expected to perform well in the market

CATEGORY DATA

• Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
• Table 89 Sales of Mobile Phones by Category: Value 2019-2024
• Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
• Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
• Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
• Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
• Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
• Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
• Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
• Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
• Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
• Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
• Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029

WEARABLE ELECTRONICS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Strong volume and value growth for wearable electronics, driven by smart wearables
• Activity wearables continues its downward trajectory
• Chinese brands see share growth, but Apple and Samsung maintain their lead

PROSPECTS AND OPPORTUNITIES

• Design and aesthetics to be important features in the forecast period
• Health and wellness trend to drive innovation in wearable electronics
• Retail e-commerce set to continue to grow, as it is an increasingly important channel

CATEGORY DATA

• Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
• Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
• Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
• Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
• Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
• Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
• Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
• Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
• Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
• Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
• Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029

HEADPHONES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Headphones continues to show strong growth
• Headphones dominated by TWS earbuds
• Consumers opt for premium products

PROSPECTS AND OPPORTUNITIES

• Media consumption habits to support the growth of headphones
• Retail e-commerce will continue to dominate distribution
• Apple set to maintain its leading position in a competitive category

CATEGORY DATA

• Table 112 Sales of Headphones by Category: Volume 2019-2024
• Table 113 Sales of Headphones by Category: Value 2019-2024
• Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
• Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
• Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
• Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
• Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
• Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
• Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
• Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
• Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029