インドネシアのサステナビリティ

インドネシアでは、プラスチック使用量の削減と食品廃棄物の削減が定着しており、40％以上の消費者が「無駄遣いゼロ」を表明しています。こうした消費者の半数は持続可能な商品により多くの対価を支払うことを望んでいるため、これは大きなビジネスチャンスとなります。主食は最大の市場規模であり、そこではナチュラル製品が広く入手可能で、菜食主義者（Vegan）と植物性食品（Plant-based）の主張を拡大する機会があります。

当レポートでは、インドネシアにおけるサステナビリティについて調査し、国や製品カテゴリーにおけるサステナビリティの導入レベルをモニターしています。また、持続可能な製品ポートフォリオにおいて、どの企業やブランドがリードしているのか、また、どの企業が遅れをとっているのかなど、戦略的な分析を行っています。

目次

範囲

主な調査結果

イントロダクション

消費者行動

• 環境意識
• グリーンアクション
• グリーンラベルへの信頼
• ショッピングの好み
• 持続可能な消費者のタイプ

市場規模

持続可能な製品

競合の分析

機会をつかむ- 業界別

機会をつかむ- 主要な属性グループ別

Reducing plastic use and reducing food waste is well-established in Indonesia, with over 40% of consumers identifying as Zero Wasters. This creates substantial opportunities, as half of these consumers are willing to pay more for sustainable goods. Staple Foods is the largest market size, where Natural products are widely available, and there is an opportunity to expand Vegan and Plant-based claims, aligning with 40% of consumers who identify as Meat Avoiders. There is an opportunity to increase...

Euromonitor International's Sustainability reports allows to hear the voice of the industry by exploring specific industry related trends, business campaigns, and attitudes and expectations for sustainability from industry leaders in 5 regions. Reports monitor the levels of sustainability adoption across countries and product categories. Reports also allows to discover where companies and brands lead in terms of a sustainable product portfolio and which ones are falling behind. Use it to learn more about consumers' evolving attitudes, expectations and adoption of sustainability across key global markets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sustainability market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

SCOPE

• CHART 1 Sustainability Country Report Scope 2023

KEY FINDINGS

• CHART 2 Sustainability Country Report Main Findings 2023

INTRODUCTION

• CHART 3 Sustainability Market in Indonesia: Key Metrics by Industry 2022

CONSUMER BEHAVIOUR

• Environmental awareness
• CHART 4 Consumers' Sustainability Awareness and Actions in Indonesia 2019-2023
• Green actions
• CHART 5 Consumers' Environmental Action in Indonesia 2023
• Trust in green labels
• CHART 6 Consumer Trust in Product Claims in Indonesia 2023
• Shopping preferences
• CHART 7 Consumer Circular Shopping Preferences in Indonesia 2023
• Sustainable consumer types
• CHART 8 Sustainable Consumer's Types in Indonesia 2023
• CHART 9 Zero Wasters: Largest Consumer Type in Indonesia 2023

MARKET SIZE

• CHART 10 Sustainability Market Size By Industry in Indonesia 2021-2022
• Sustainability Attributes with the biggest market sizes in Indonesia
• CHART 11 Sustainability Market Size for the Top 10 Attributes by Industry in Indonesia, USD Million 2022
• CHART 12 Sustainability Market Size for the Top 10 Attributes by Industry in Indonesia, USD Million 2022

SUSTAINABLE PRODUCTS

• CHART 13 Staple Foods: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
• CHART 14 Beauty and Personal Care: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
• CHART 15 Tissue and Hygiene: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
• CHART 16 Soft Drinks: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
• CHART 17 Home Care: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
• CHART 18 Cooking Ingredients and Meals: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
• CHART 19 Snacks: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
• CHART 20 Consumer Health: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
• CHART 21 Dairy Products and Alternatives: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
• CHART 22 Hot Drinks: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022
• CHART 23 Pet Care: Shopper Satisfaction vs Price Positioning and Product Availability of SKUs with the Top 10 Sustainability Attributes in Indonesia 2022

COMPETITOR ANALYSIS

• CHART 24 Top 10 Companies: Company Sales of SKUs with Sustainability Attributes in Indonesia, 2021-2022
• CHART 25 Top 10 Companies: Product Availability of SKUs with Sustainability Attributes in Indonesia, 2021-2022

SEIZING THE OPPORTUNITY - BY INDUSTRY

• CHART 26 Staple Foods: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
• CHART 27 Beauty and Personal Care: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
• CHART 28 Tissue and Hygiene: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
• CHART 29 Soft Drinks: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
• CHART 30 Home Care: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
• CHART 31 Cooking Ingredients and Meals: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
• CHART 32 Snacks: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
• CHART 33 Consumer Health: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
• CHART 34 Dairy Products and Alternatives: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
• CHART 35 Hot Drinks: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia
• CHART 36 Pet Care: Product Availability in 2022 and Change in Product Availability (2021-2022) of SKUs with the Top 10 Sustainability Attributes in Indonesia

SEIZING THE OPPORTUNITY - BY KEY ATTRIBUTE GROUP

• CHART 37 No Artificial Ingredients Claims: Consumer Survey, Shopper Satisfaction and Product Availability of SKUs with Sustainability Attributes in Indonesia 2022
• CHART 38 Safer/No chemical Ingredients Claims: Consumer Survey, Shopper Satisfaction and Product Availability of SKUs with Sustainability Attributes in Indonesia 2022
• CHART 39 Environmentally Friendly Claims: Consumer Survey, Shopper Satisfaction and Product Availability of SKUs with Sustainability Attributes in Indonesia 2022