アンチエイジング製品の世界市場：2025年～2032年

世界のアンチエイジング製品の市場規模は、2024年に489億1,000万米ドルに達し、2032年には804億米ドルに達するとみられ、2025年から2032年にかけて6.41％のCAGRで拡大すると予測されています。

世界のアンチエイジング製品市場は、矯正治療からプレジュビネーションと呼ばれる予防スキンケアへのシフトに牽引され、急速に進化しています。この動向は、Z世代のデジタル・ファーストのアプローチに後押しされ、非侵襲的な美容治療と先進的なスキンケア・ルーチンによる早期介入を優先しています。

インスタグラムやユーチューブなどのソーシャル・メディア・プラットフォームは、科学的裏付けのある皮膚科医が承認したソリューションへの需要を増幅させ、レーザー治療、皮膚充填剤、バイラル・スキンケア・ガジェットを主流にしています。さらに、美容皮膚科の技術的進歩により、個人に合わせたスキンケアレジメンが可能になり、ブランドは消費者の高まるアンチエイジングソリューションへの需要に応えることができるようになっています。

Z世代が自己表現と若さの延長を重視することから、市場ではカスタマイズされた美容ソリューションと倫理的配慮のある治療への注目が高まっています。COVID-19の大流行と動画ベースのソーシャル・インタラクションの台頭がこの動向を加速させ、肌の健康と予防ケアの重要性を強めています。

平均寿命の延長と出生率の低下により世界の人口動態が再構築される中、高齢化人口の増加がアンチエイジング製品市場の主要な促進要因となっています。2050年までに、80歳以上の高齢者の割合は総人口の5%近くに達すると予想され、年齢に特化したスキンケア、栄養補助食品、ウェルネス・ソリューションに対する需要の高まりを浮き彫りにしています。人口構造の変化は、出生率が低くヘルスケアの進歩により寿命の延長が可能な高所得地域で特に顕著です。この動向は、高齢消費者特有のニーズに対応した、科学的裏付けのある高性能アンチエイジング・ソリューションへの革新と投資を企業に促しています。

従来のスキンケアにとどまらず、高齢化社会は、健康的な加齢と全体的な健康の促進を目的とした栄養介入、機能性食品、高度な美容治療への需要を促進しています。政府や機関が予防ヘルスケアや長寿を重視したライフスタイルの選択を重視する中、アンチエイジング市場では、クリーンラベル、ナチュラル、テクノロジー主導の製剤への関心が高まっています。

先進的なスキンケア、栄養補助食品、美容治療を含むプレミアム・アンチエイジング・ソリューションは、最先端のバイオテクノロジー、臨床的に実証された成分、独自の処方を取り入れていることが多く、製造コストを押し上げています。加えて、厳格な規制遵守、研究開発投資、マーケティング費用も、高価格帯の一因となっています。

富裕層が主要市場であることに変わりはありませんが、特にラテンアメリカ、アジア太平洋、東欧の一部など価格に敏感な地域では、プレミアム価格戦略が中間所得層への浸透を制限しています。

当レポートでは、世界のアンチエイジング製品市場について調査し、市場の概要とともに、製品タイプ別、成分タイプ別、消費者層別、地域別動向、競合情勢、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 調査手法と範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
  • 抑制要因
  • 機会
  • 影響分析

第5章 業界分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• 持続可能な分析
• DMIオピニオン

第6章 製品タイプ別

• スキンケア製品
  • しわ防止クリームと美容液
  • 保湿剤・ローション
  • 日焼け止め
  • フェイシャルマスク・トリートメント
  • アイクリーム・美容液
• ヘアケア製品
• 化粧品・メイクアップ製品
• アンチエイジングサプリメント

第7章 成分タイプ別

• レチノイドおよびレチノールベースの製品
• ヒアルロン酸ベースの製品
• ペプチドベースの製品
• 抗酸化物質とビタミンベースの製品
• 植物由来およびハーブエキス

第8章 消費者層別

• 25～34歳
• 35～50歳
• 50歳超

第9章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他
• 南米
  • ブラジル
  • アルゼンチン
  • その他
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他
• 中東・アフリカ

第10章 競合情勢

• 競合シナリオ
• 市場ポジショニング/シェア分析
• 合併と買収の分析

第11章 企業プロファイル

• L'Oreal
• Procter &Gamble
• Unilever
• Estee Lauder Inc.
• Shiseido Co., Ltd.
• Beiersdorf
• AMOREPACIFIC US, INC.
• Omeo CARE
• BioThrive Sciences
• Revlon, Inc.

第12章 付録

Global anti-aging products market reached US$ 48.91 billion in 2024 and is expected to reach US$ 80.40 billion by 2032, growing with a CAGR of 6.41% from 2025-2032.

The global anti-aging products market is evolving rapidly, driven by a shift from corrective treatments to preventive skincare, known as prejuvenation. This trend, fueled by Generation Z's digital-first approach, prioritizes early intervention through noninvasive aesthetic treatments and advanced skincare routines.

Social media platforms such as Instagram and YouTube have amplified the demand for science-backed, dermatologist-approved solutions, making laser treatments, dermal fillers and viral skincare gadgets more mainstream. Additionally, technological advancements in aesthetic dermatology have enabled personalized skincare regimens, allowing brands to cater to consumers' growing demand for tailored anti-aging solutions.

With Gen Z's emphasis on self-expression and prolonged youth, the market has seen an increased focus on customized beauty solutions and ethically conscious treatments. The COVID-19 pandemic and the rise of video-based social interactions have accelerated this trend, reinforcing the importance of skin health and preventive care.

Market Dynamics

Driver - Rising Aging Population

The rising aging population is a key driver of the anti-aging products market, as longer life expectancy and declining fertility rates reshape global demographics. By 2050, the share of individuals aged 80 and above is expected to reach nearly 5% of the total population, highlighting the growing demand for age-specific skincare, dietary supplements and wellness solutions. The shift in population structure is particularly evident in high-income regions, where birth rates are low and healthcare advancements enable extended lifespans. This trend is pushing companies to innovate and invest in scientifically backed, high-performance anti-aging solutions catering to the unique needs of older consumers.

Beyond traditional skincare, the aging population is driving demand for nutritional interventions, functional foods and advanced aesthetic treatments aimed at promoting healthy aging and overall well-being. As governments and institutions emphasize preventive healthcare and longevity-focused lifestyle choices, the anti-aging market is seeing increased interest in clean-label, natural and technology-driven formulations.

Restraint - High Cost of Premium Anti-Aging Products

Premium anti-aging solutions, including advanced skincare, nutritional supplements and aesthetic treatments, often incorporate cutting-edge biotechnology, clinically proven ingredients and proprietary formulations, driving up production costs. Additionally, stringent regulatory compliance, R&D investments and marketing expenditures further contribute to higher price points.

While affluent consumers remain a key market, the premium pricing strategy restricts penetration among middle-income demographics, particularly in price-sensitive regions such as Latin America, Asia-Pacific and parts of Eastern Europe.

Segment Analysis

Scientific Innovation & Holistic Skincare Solutions Drive Market Growth

The anti-aging skincare market is experiencing significant growth due to rising consumer demand for scientifically advanced formulations that deliver proven, long-term skin benefits.

Consumers are increasingly drawn to products that combine dermatological expertise, clinically validated ingredients and sustainable formulations to address concerns like wrinkles, loss of elasticity and uneven skin tone. Additionally, the shift towards preventive skincare-where individuals adopt targeted solutions early in life-has fueled the demand for high-efficacy anti-aging products featuring biotech-driven ingredients, biomarine extracts and plant-based actives.

For instance, in August 2024, Purple Pompa launched an innovative "Age Balance" skincare line, designed to harmonize natural aging with skin rejuvenation. The brand's formulations, enriched with Vegan Biomarine, leverage scientific research to enhance skin hydration, fortify the skin barrier and reduce wrinkle density, offering a results-driven yet holistic approach to aging. By focusing on sustainably sourced, high-performance ingredients, the company addresses early signs of aging while promoting long-term skin resilience, aligning with the industry's shift towards science-backed, nature-inspired skincare solutions.

Geographical Penetration

Anti-Aging Products Trends in North America

North America dominates the global anti-aging products market due to high consumer awareness, strong purchasing power and demand for premium skincare solutions. The region benefits from advanced R&D, dermatologist-recommended formulations and a well-developed retail and e-commerce network, ensuring widespread accessibility.

For instance, in February 2022, the U.S. FDA's approval of Evolus' two new anti-wrinkle gels expanded its portfolio. This reflects strong innovation in aesthetic medicine and non-invasive anti-aging solutions. Following the announcement, Evolus' stock surged by 4.5%, underscoring market confidence in cutting-edge skincare advancements.

Competitive Landscape

The global anti-aging products market is highly competitive, driven by innovation, brand equity and scientific advancements. Leading players such as L'Oreal, Procter & Gamble, Unilever and Estee Lauder dominate through diverse portfolios and strong R&D investments. Shiseido, Beiersdorf and AMOREPACIFIC excel in Asia-Pacific with advanced formulations and personalized skincare. Omeo CARE and BioThrive Sciences focus on clean-label and science-backed solutions, while Revlon remains competitive in the mass-market segment. The industry continues to evolve with technological advancements and shifting consumer preferences, intensifying competition.

Key Developments

• In August 2024, Purple Pompa introduced its "Age Balance" skincare line, redefining anti-aging by promoting skin rejuvenation in harmony with natural aging. Rather than combating time, the brand focuses on enhancing skin resilience and vitality. Its formulations leverage organic, sustainably sourced ingredients, targeting wrinkles, fine lines and sagging while preserving a healthy glow.
• In April 2024, Nuxe launched Nuxuriance Ultra Alfa [3R], a six-product anti-aging line featuring patented green technology. This range blends alfalfa seed extract, hyaluronic acid and orange day-lily extract to deliver natural, high-performance skincare for aging skin.
• In January 2025, BASF's personal care business introduced VitaGuard A, an advanced retinol encapsulation technology that enhances stability, bioavailability and skin tolerance. Utilizing patented solid lipid particles, it protects retinol from degradation, reduces skin irritation and improves anti-aging efficacy.

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Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Product Type
• 3.2. Snippet by Ingredient Type
• 3.3. Snippet by Consumer Group
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Rising Aging Population
    • 4.1.1.2. Growing Consumer Awareness of Skincare and Personal Care
  • 4.1.2. Restraints
    • 4.1.2.1. High Cost of Premium Anti-Aging Products
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. Sustainable Analysis
• 5.6. DMI Opinion

6. By Product Type

• 6.1. Introduction
  • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 6.1.2. Market Attractiveness Index, By Product Type
• 6.2. Skincare Products*
  • 6.2.1. Introduction
  • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 6.2.3. Anti-Wrinkle Creams & Serums
  • 6.2.4. Moisturizers & Lotions
  • 6.2.5. Sunscreens
  • 6.2.6. Facial Masks & Treatments
  • 6.2.7. Eye Creams & Serums
• 6.3. Haircare Products
• 6.4. Cosmetics & Makeup Products
• 6.5. Anti-Aging Supplements

7. By Ingredient Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
  • 7.1.2. Market Attractiveness Index, By Ingredient Type
• 7.2. Retinoids & Retinol-Based Products*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Hyaluronic Acid-Based Products
• 7.4. Peptide-Based Products
• 7.5. Antioxidants & Vitamin-Based Products
• 7.6. Plant-Based & Herbal Extracts

8. By Consumer Group

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Group
  • 8.1.2. Market Attractiveness Index, By Consumer Group
• 8.2. 25-34 years*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. 35-50 years
• 8.4. 50+ years

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America
  • 9.2.1. Introduction
  • 9.2.2. Key Region-Specific Dynamics
  • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
  • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Group
  • 9.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.2.6.1. US
    • 9.2.6.2. Canada
    • 9.2.6.3. Mexico
• 9.3. Europe
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
  • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Group
  • 9.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.3.6.1. Germany
    • 9.3.6.2. UK
    • 9.3.6.3. France
    • 9.3.6.4. Italy
    • 9.3.6.5. Spain
    • 9.3.6.6. Rest of Europe
• 9.4. South America
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Key Region-Specific Dynamics
  • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
  • 9.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Group
  • 9.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.4.7.1. Brazil
    • 9.4.7.2. Argentina
    • 9.4.7.3. Rest of South America
• 9.5. Asia-Pacific
  • 9.5.1. Introduction
  • 9.5.2. Key Region-Specific Dynamics
  • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
  • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Group
  • 9.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.5.6.1. China
    • 9.5.6.2. India
    • 9.5.6.3. Japan
    • 9.5.6.4. Australia
    • 9.5.6.5. Rest of Asia-Pacific
• 9.6. Middle East and Africa
  • 9.6.1. Introduction
  • 9.6.2. Key Region-Specific Dynamics
  • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
  • 9.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Group

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. L'Oreal*
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. Procter & Gamble
• 11.3. Unilever
• 11.4. Estee Lauder Inc.
• 11.5. Shiseido Co., Ltd.
• 11.6. Beiersdorf
• 11.7. AMOREPACIFIC US, INC.
• 11.8. Omeo CARE
• 11.9. BioThrive Sciences
• 11.10. Revlon, Inc.

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us