ビタミングミの世界市場：2025年～2032年

世界のビタミングミサプリメントの市場規模は、2024年に145億1,000万米ドルに達しました。同市場は、2032年には442億9,000万米ドルに達すると予測され、予測期間の2025年～2032年のCAGRは15.1%になると見込まれています。

グミ状のビタミンは、嗜好性、利便性、摂取のしやすさなど、いくつかの消費者の嗜好に対応しており、子供、高齢者、錠剤を飲み込むのが困難な人々にとって特に有利です。例えば、2022年にUCLA Healthに掲載された記事によると、従来の錠剤やカプセルは必ずしもビタミンを摂取しやすいとは限らないです。飲み込むのが難しかったり、不快な匂いや味がしたり、特に食事と一緒に摂らないと胃もたれを起こしたりします。

グミ・ビタミンは、そのような心配を解消してくれます。キャンディーのような味で、錠剤を飲み込めない子供や大人にとって、グミ・ビタミンは、チョーキーなチュアブル・サプリメントの代替品となります。専門家は、グミサプリメントを食事と一緒に摂ることを今でも推奨しているが、錠剤に見られる結合剤がないため、胃にやさしい傾向があります。

グミサプリメントは、便利な栄養ソリューションの需要や生活習慣病に対する意識の高まりによって、予防ヘルスケアに重点を置くようになっているため、かなりの割合で採用されています。

CDCによると、世界全体で約1億9,000万人の就学前児童がビタミンA欠乏症に苦しんでおり、免疫力や視力に影響を及ぼしています。この広範な問題は、効果的な栄養介入の必要性を浮き彫りにしています。そのため、子供たちが必要な栄養素を抵抗なく摂取できるよう、親たちもグミを選ぶようになっています。

当レポートでは、世界のビタミングミ市場について調査し、市場の概要とともに、流通チャネル別、エンドユーザー別、地域別動向、競合情勢、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 調査手法と範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
  • 抑制要因
  • 機会
  • 影響分析

第5章 業界分析

第6章 流通チャネル別

• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• オンライン小売店
• 薬局とドラッグストア
• その他

第7章 エンドユーザー別

• 大人
• 子供

第8章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他
• 南米
  • ブラジル
  • アルゼンチン
  • その他
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他
• 中東・アフリカ

第9章 競合情勢

第10章 企業プロファイル

• Nestle SA
• Procter &Gamble
• Unilever PLC
• Bayer AG
• Church &Dwight Co., Inc.
• NOW Foods
• Nature's Truth
• Haleon Group of Companies
• Hero Nutritionals, Inc.
• NutriBears

第11章 付録

Global Vitamin Gummy Supplements Market reached US$ 14.51 billion in 2024 and is expected to reach US$ 44.29 billion by 2032, growing with a CAGR of 15.1% during the forecast period 2025-2032.

Vitamins in gummy form address several consumer preferences, such as taste, convenience and ease of consumption, which are particularly advantageous for children, elderly individuals and those with difficulty swallowing pills. For instance, according to an article published in UCLA Health, 2022, stated that, traditional pills and capsules don't always make it easy to take the vitamins. They can be challenging to swallow, have an unpleasant smell and taste and cause upset stomach - especially if not taken with food.

Gummy vitamins address those concerns. They taste like candy and for children and adults who can't swallow pills, gummy vitamins provide an alternative to chalky chewable supplements. Experts still recommend taking gummy supplements with food, but they tend to be easier on the stomach since they lack the binding agents found in tablets.

Market Dynamics

Driver - Rising Health Awareness and Preventive Healthcare

Gummy supplements are adopted at a significant rate due to the increasing emphasis on preventive healthcare, which is driven by the demand for convenient nutritional solutions and the increasing awareness of lifestyle-related diseases.

According to the CDC, globally, around 190 million preschool-age children suffer from vitamin A deficiency, impacting their immunity and vision. This widespread issue highlights the need for effective nutritional interventions. Hence parents are also opting for gummies to ensure their children receive essential nutrients without resistance.

Restraint - Regulatory Challenges and Quality Concerns

The vitamin gummy supplements market faces significant challenges due to stringent regulatory requirements and ingredient stability issues, which complicate global distribution and consumer trust. Variability in ingredient approval across different countries is a significant challenge for the market.

For instance, while US permits a broader range of fortifying agents in vitamin gummy supplements, the European Union imposes stricter limitations on sweeteners used in these products. This discrepancy complicates global distribution, as manufacturers must navigate diverse regulatory landscapes to ensure compliance with local laws and standards.

Market Segment Analysis

The Adult end-user segment growth is largely attributed to the increasing health consciousness among adults, who seek convenient and enjoyable methods to meet their nutritional needs. Vitamin gummy supplements, with their appealing taste and ease of consumption, have become a preferred alternative to traditional pills and capsules. They are particularly favored for delivering essential vitamins, minerals and other nutrients that support immunity, digestion and overall wellness.

Several key players have capitalized on this growing demand by offering a diverse range of gummy supplements tailored to adult consumers. Notable companies including GSK plc, Church & Dwight Co., Inc., H&H Group and many more, have established strong global presences, leveraging extensive product portfolios and robust distribution networks to cater to the evolving preferences of adult consumers.

Market Region Share

North America gummy supplements market is experiencing significant expansion, fueled by heightened consumer preferences, increased health awareness and a greater focus on preventative healthcare, especially for youngsters. Gummy supplements are regarded as a more nutritious substitute for sugary snacks, rendering them a favored option among parents eager to enhance their children's immunity and general well-being.

Regional manufacturers are introducing unique goods to address these needs. In September 2024, SmartyPants Vitamins launched "Kids Triple Action Immunity" a gummy supplement containing 90 mg of vitamin C, 12.5 mcg (500 IU) of vitamin D, 3 mg of zinc citrate and 2 mcg of vitamin B12 as methylcobalamin. This formulation contains ElderCraft, a clinically evaluated black elderberry extract that provides antioxidant support.

Major Key Players

Key players are Procter & Gamble, Unilever PLC, Bayer AG, Church & Dwight Co., Inc, NOW Foods, Nature's Truth, Haleon Group of Companies, Hero Nutritionals, Inc, NutriBears and Nestle S.A.

Key Developments

In November 2022, Unilever has invested in PT YOU Indonesia, the producer of Youvit, Indonesia's leading multivitamin gummy brand. The company plans to use the funds to expand its product range, hire more staff and enter the Malaysian market. With a focus on urban millennials in Southeast Asia, Youvit aims to modernize the vitamins market with innovative, high-quality products.

In October 2023, Garden of Life introduced a new line of Vitamin Code Gummies, expanding their popular Vitamin Code collection. The new line is NSF Certified Gluten Free, Non-GMO Project Verified, kosher and made without dairy, soy, nuts or stevia, with some formulas being low in sugar or sugar-free. The gummies are available in seven varieties, all designed to meet specific health needs.

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Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Distribution Channel
• 3.2. Snippet by End-User
• 3.3. Snippet By Country

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Rising Health Awareness and Preventive Healthcare
    • 4.1.1.2. Innovation in Product Formulations
  • 4.1.2. Restraints
    • 4.1.2.1. Regulatory Challenges and Quality Concerns
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. Sustainable Analysis
• 5.6. DMI Opinion

6. By Distribution Channel

• 6.1. Introduction
  • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 6.1.2. Market Attractiveness Index, By Distribution Channel
• 6.2. Supermarkets & Hypermarkets*
  • 6.2.1. Introduction
  • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 6.3. Convenience Stores
• 6.4. Online Retail Stores
• 6.5. Pharmacies and Drug Stores
• 6.6. Others

7. By End-User

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 7.1.2. Market Attractiveness Index, By End-User
• 7.2. Adults*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Kids

8. By Region

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 8.1.2. Market Attractiveness Index, By Region
• 8.2. North America
  • 8.2.1. Introduction
  • 8.2.2. Key Region-Specific Dynamics
  • 8.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 8.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 8.2.5.1. US
    • 8.2.5.2. Canada
    • 8.2.5.3. Mexico
• 8.3. Europe
  • 8.3.1. Introduction
  • 8.3.2. Key Region-Specific Dynamics
  • 8.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 8.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 8.3.5.1. Germany
    • 8.3.5.2. UK
    • 8.3.5.3. France
    • 8.3.5.4. Italy
    • 8.3.5.5. Spain
    • 8.3.5.6. Rest of Europe
• 8.4. South America
  • 8.4.1. Introduction
  • 8.4.2. Key Region-Specific Dynamics
  • 8.4.3. Key Region-Specific Dynamics
  • 8.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 8.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 8.4.6.1. Brazil
    • 8.4.6.2. Argentina
    • 8.4.6.3. Rest of South America
• 8.5. Asia-Pacific
  • 8.5.1. Introduction
  • 8.5.2. Key Region-Specific Dynamics
  • 8.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 8.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 8.5.5.1. China
    • 8.5.5.2. India
    • 8.5.5.3. Japan
    • 8.5.5.4. Australia
    • 8.5.5.5. Rest of Asia-Pacific
• 8.6. Middle East and Africa
  • 8.6.1. Introduction
  • 8.6.2. Key Region-Specific Dynamics
  • 8.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

9. Competitive Landscape

• 9.1. Competitive Scenario
• 9.2. Market Positioning/Share Analysis
• 9.3. Mergers and Acquisitions Analysis

10. Company Profiles

• 10.1. Nestle S.A.*
  • 10.1.1. Company Overview
  • 10.1.2. Product Portfolio and Description
  • 10.1.3. Financial Overview
  • 10.1.4. Key Developments
• 10.2. Procter & Gamble
• 10.3. Unilever PLC
• 10.4. Bayer AG
• 10.5. Church & Dwight Co., Inc.
• 10.6. NOW Foods
• 10.7. Nature's Truth
• 10.8. Haleon Group of Companies
• 10.9. Hero Nutritionals, Inc.
• 10.10. NutriBears

LIST NOT EXHAUSTIVE

11. Appendix

• 11.1. About Us and Services
• 11.2. Contact Us