グミサプリの市場規模、シェア、成長分析、タイプ別、デンプン成分別、機能性別、エンドユーザー別、流通チャネル別、地域別 - 産業予測 2025～2032年

グミサプリの世界市場規模は2023年に158億米ドルと評価され、2024年の177億4,000万米ドルから2032年には448億8,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは12.3％で成長する見通しです。

世界のグミサプリ市場は、より口当たりがよく、簡単に消費できる健康製品へのシフトによって推進されています。従来の錠剤やカプセルは、嚥下困難や好ましくない味のために、消費者、特に若者や高齢者をしばしば遠ざけています。対照的に、グミサプリは必要な栄養素と楽しい咀嚼体験を融合させ、毎日の養生法の遵守を高め、市場の需要を後押しします。健康志向の消費者が予防的な選択肢を求める中、グミの魅力的な性質、特に砂糖不使用やビーガンのバリエーションは、多様な食嗜好にアピールする幅を広げています。さらに、プロバイオティクス、オメガ3系、植物エキスなど、特殊な機能性成分を含む現在進行中の製品革新は、さまざまな健康ニーズに対応しています。このような多面的なアプローチは、消費者の関心を引くだけでなく、ブランドが効果的に市場に浸透する力にもなっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析

グミサプリ市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• ビタミングミ
• オメガ脂肪酸グミ
• コラーゲングミ
• CBDグミ
• その他のタイプ

グミサプリ市場規模：デンプン成分別& CAGR（2025-2032）

• 市場概要
• デンプン入りサプリメント
• デンプンレスシステム

グミサプリ市場規模：機能別& CAGR（2025-2032）

• 市場概要
• 免疫
• 皮膚、髪、爪
• 生殖能力
• 骨の健康
• その他の機能

グミサプリ市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 子供
• 大人
• 高齢者

グミサプリ市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• ハイパーマーケットとスーパーマーケット
• 薬局とドラッグストア
• コンビニエンスストア
• オンライン小売店
• その他の流通チャネル

グミサプリ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Church & Dwight Co., Inc.（USA）
• The Clorox Company（USA）
• Nestle Health Science（Switzerland）
• Bayer AG（Germany）
• Pfizer Inc.（USA）
• Haleon（UK）
• Nature's Way（USA）
• Vitafusion（USA）
• Herbaland Naturals Inc.（Canada）
• BYHEALTH Co., Ltd.（China）
• Otsuka Pharmaceutical Co., Ltd.（Japan）
• Unilever（UK/Netherlands）
• Nature's Bounty（USA）
• GummiKing（USA）

結論と提言

Global Gummy Supplements Market size was valued at USD 15.8 billion in 2023 and is poised to grow from USD 17.74 billion in 2024 to USD 44.88 billion by 2032, growing at a CAGR of 12.3% during the forecast period (2025-2032).

The global gummy supplements market is being propelled by a shift towards more palatable and easily consumable health products. Traditional pills and capsules often deter consumers, particularly the young and elderly, due to swallowing difficulties and undesirable tastes. In contrast, gummy supplements merge essential nutrients with an enjoyable chewing experience, enhancing adherence to daily regimens and boosting market demand. As health-conscious consumers seek preventive options, the appealing nature of gummies, particularly sugar-free and vegan variations, broadens their appeal across diverse dietary preferences. Furthermore, ongoing product innovation, which now includes specialized functional ingredients such as probiotics, omega-3s, and plant extracts, caters to a variety of health needs. This multifaceted approach not only captivates consumer interest but also empowers brands to penetrate the market effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Gummy Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Gummy Supplements Market Segments Analysis

Global Gummy Supplements Market is segmented by Type, Starch Ingredient, Functionality, End User, Distribution Channel and region. Based on Type, the market is segmented into Vitamin Gummies, Omega Fatty Acid Gummies, Collagen Gummies, CBD Gummies and Other Types. Based on Starch Ingredient, the market is segmented into Supplements With Starch and Starchless Systems. Based on Functionality, the market is segmented into Immunity, Skin, Hair, And Nails, Fertility, Bone Health and Other Functionalities. Based on End User, the market is segmented into Kids, Adults and Geriatrics. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Pharmacies & Drugstores, Convenience Stores, Online Retail Stores and Other Distribution Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Gummy Supplements Market

The Global Gummy Supplements market is experiencing significant growth driven by today's consumers who prioritize functional nutrition that aligns with their hectic lifestyles. Gummy supplements provide a convenient and enjoyable alternative to conventional pills and capsules, making them appealing to individuals across various age groups. This market is further fueled by the ease of use, delightful taste, and the effectiveness of gummy supplements in delivering specific health benefits. As more people seek ways to improve their health without compromising on flavor or convenience, the demand for gummy supplements continues to rise, highlighting a shift in consumer preferences toward more palatable nutritional options.

Restraints in the Global Gummy Supplements Market

The global market for gummy supplements faces significant restraints due to the presence of high sugar content, artificial sweeteners, and preservatives in many products, which raises health concerns among consumers. Individuals seeking low-calorie or sugar-free options may hesitate to adopt gummy supplements, thereby limiting market expansion. To overcome this challenge and foster growth, manufacturers must innovate by developing healthier alternatives that cater to the needs of health-conscious consumers. This shift toward creating improved formulations that prioritize nutrition and wellness will be essential for the advancement of the gummy supplements market on a global scale.

Market Trends of the Global Gummy Supplements Market

The global gummy supplements market is witnessing an upward trend, driven by increased consumer demand for alternative health solutions that combine convenience and taste. With startups like Power Gummies leading the way, particularly in markets like India, these supplements are gaining traction among health-conscious individuals seeking enjoyable and effective ways to intake essential vitamins and minerals. The focus on plant-based formulations, such as vegan gummies made with pectin instead of gelatin, is enhancing appeal across demographics, while innovative production methods that preserve nutrient efficacy are setting new quality standards. This shift towards palatable, nutrient-rich products underlines a broader consumer preference for enjoyable wellness experiences, positioning gummy supplements as a significant player in the nutraceutical industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Gummy Supplements Market Size by Type & CAGR (2025-2032)

• Market Overview
• Vitamin Gummies
• Omega Fatty Acid Gummies
• Collagen Gummies
• CBD Gummies
• Other Types

Global Gummy Supplements Market Size by Starch Ingredient & CAGR (2025-2032)

• Market Overview
• Supplements With Starch
• Starchless Systems

Global Gummy Supplements Market Size by Functionality & CAGR (2025-2032)

• Market Overview
• Immunity
• Skin, Hair, And Nails
• Fertility
• Bone Health
• Other Functionalities

Global Gummy Supplements Market Size by End User & CAGR (2025-2032)

• Market Overview
• Kids
• Adults
• Geriatrics

Global Gummy Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Pharmacies & Drugstores
• Convenience Stores
• Online Retail Stores
• Other Distribution Channels

Global Gummy Supplements Market Size & CAGR (2025-2032)

• North America (Type, Starch Ingredient, Functionality, End User, Distribution Channel)
  • US
  • Canada
• Europe (Type, Starch Ingredient, Functionality, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Starch Ingredient, Functionality, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Starch Ingredient, Functionality, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Starch Ingredient, Functionality, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Health Science (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haleon (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Way (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitafusion (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbaland Naturals Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BYHEALTH Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Pharmaceutical Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GummiKing (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations