果物・野菜の世界市場：2024年～2031年

世界の果物・野菜の市場規模は、2023年に7,200億米ドルに達し、2031年には1兆1,319億7,000万米ドルに達すると予測され、予測期間2024年～2031年のCAGRは5.8%で成長する見込みです。

世界の果物・野菜市場は、健康上の利点に対する消費者の意識の高まり、植物ベースの食事へのシフト、持続可能な農業を促進する取り組みによって、急速な成長を遂げています。消費者の健康志向の高まりに伴い、飲食品、化粧品、医薬品など様々な分野で生鮮・冷凍・加工農産物の需要が高まっています。

水耕栽培、精密農業、低温貯蔵ソリューションの改良といった技術革新は、製品の品質、収量、保存期間を向上させます。さらに、持続可能な慣行の推進と食品廃棄物の削減を目指す政府の取り組みが、この成長を後押ししています。例えば、欧州連合（EU）のグリーン・ディール（Green Deal）は、食品廃棄物と温室効果ガス排出の最小化に重点を置いており、これは環境に優しい製品に対する消費者の嗜好の高まりと一致しています。

アジア太平洋は果物・野菜の急成長市場として際立っており、その原動力は人口の多さ、可処分所得の増加、健康的な食生活に対する意識の高まりです。中国、インド、日本などの国々では、農業の進歩や農村の発展を奨励する政府プログラムによって需要が高まっています。

中国の農業農村部（MARA）は、農作物生産の強化と有機農業の提唱を目的としたイニシアチブを開始しました。インド政府は、FSSAIが主導する「Eat Right Fruit and Vegetable Market」イニシアチブを推進し、未組織小売市場の品質と安全性の向上を目指しています。

力学

健康意識の高まりと技術の進歩

果物・野菜の消費に伴う健康効果に対する意識の高まりが、市場の主な促進要因です。肥満、心臓病、糖尿病などの慢性疾患と闘うために、世界各国の政府や保健機関は果物・野菜の日常的な摂取を提唱しています。世界保健機関（WHO）は、果物・野菜の不十分な摂取が、世界全体で毎年約170万人の死亡につながっていると報告しています。

技術革新は、果物・野菜の栽培、配送、貯蔵に変革をもたらしつつあります。垂直農法や水耕栽培を含む環境制御型農業（CEA）の進歩は、耕作地の限られた地域での生産性と持続可能性を向上させています。冷蔵・冷凍技術は賞味期限を延ばし、食品廃棄を最小限に抑えています。さらに、モバイルアプリケーションとAI駆動のツールは、農家が作物の収量を最適化し、資源を節約し、環境への影響を削減するのに役立ちます。

政府の取り組みと食品安全規制

世界各国の政府は、食糧安全保障と経済的強靭性を強化するための幅広い取り組みの一環として、果物・野菜の生産を支援する政策を実施しています。米国農務省（USDA）は、特殊作物ブロック補助金プログラム（SCBGP）のようなプログラムを設けて、果物・野菜を含む特殊作物の競争力を強化することを目的とした重要な取り組みを行っており、一方、欧州連合（EU）の共通農業政策（CAP）は、環境に優しい農法を奨励するものです。

米国食品医薬品局（FDA）や欧州食品安全機関（EFSA）のような機関が、汚染リスクを低減し、品質管理を確実にするための基準を設定しています。さらに、トレーサビリティ対策や、適正農業規範（GAP）やGlobalGAPのような認証は、農産物が持続可能かつ安全に生産されていることを保証するために、小売業者や消費者からますます求められるようになっています。これらの認証は、消費者の信頼に不可欠なサプライチェーンにおけるトレーサビリティの強化に役立っています。

病害虫の発生

世界の果物・野菜市場は、気候変動と予測不可能な気象条件の影響を受けています。気温の上昇、干ばつ、異常気象は作物の収量を乱し、生産者が安定した供給レベルを維持することを困難にしています。FAO（国連食糧農業機関）によれば、果物・野菜栽培を含む世界の農業は、作物の品質と入手可能性に影響を及ぼす気候変動によるリスクの増大に直面しています。さらに、病害虫は果物・野菜分野の大きな制約となっています。

農作物は特に病害虫の被害を受けやすく、収穫量を著しく減少させたり、化学的処理を必要としたりするため、農産物の品質に影響を及ぼす可能性があります。害虫は毎年、世界の農作物生産に20％から40％の損失をもたらしています。国連食糧農業機関が報告しているように、植物病害は毎年、世界経済に推定2,200億米ドルの損失をもたらし、侵入昆虫は約700億米ドルの損失をもたらしています。さらに、これらの病害の発生を抑えることは生産コストを押し上げ、最終消費者にとっての果物・野菜の購入しやすい価格にも影響します。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 健康意識の高まりと技術の進歩
    • 政府の取り組みと食品安全規制
  • 抑制要因
    • 害虫や病気の発生増加
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• ロシア・ウクライナ戦争の影響分析
• DMIの見解

第6章 製品別

• 果物
• 野菜

第7章 タイプ別

• 生鮮
• 乾燥
• 冷凍
• その他

第8章 流通チャネル別

• スーパーマーケット/ハイパーマーケット
• 食料品店
• オンライン
• その他

第9章 用途別

• 小売/家庭
• 食品サービス部門

第10章 サスティナビリティ分析

• 環境分析
• 経済分析
• ガバナンス分析

第11章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋
• 中東・アフリカ

第12章 競合情勢

• 競合シナリオ
• 市況・シェア分析
• M&A分析

第13章 企業プロファイル

• Global Green Company
  • 会社概要
  • タイプポートフォリオと概要
  • 財務概要
  • 主な発展
• Total Produce
• DEL MONTE GOLD
• Barfoots of Botley
• Alexia Foods
• Nationwide Produce Plc
• Kuhne+Heitz
• S&A Group Holdings Limited
• VINYARD FRUIT & VEGETABLE CO.
• Wealmoor Ltd

第14章 付録

Overview

Global Fruits and Vegetables Market reached US$ 720 billion in 2023 and is expected to reach US$ 1,131.97 billion by 2031, growing with a CAGR of 5.8% during the forecast period 2024-2031.

The global fruits and vegetables market is experiencing rapid growth, driven by increasing consumer awareness of health benefits, a shift toward plant-based diets and initiatives promoting sustainable agriculture. As consumers become more health-conscious, there is a rising demand for fresh, frozen and processed produce across various sectors, including food and beverage, cosmetics and pharmaceuticals.

Innovations such as hydroponics, precision farming and improved cold storage solutions enhance product quality, yield and shelf life. Furthermore, government initiatives aimed at promoting sustainable practices and reducing food waste are fueling this growth. For example, the European Union's Green Deal focuses on minimizing food waste and greenhouse gas emissions, which aligns with the increasing consumer preference for environmentally friendly products.

Asia-Pacific stands out as the fastest-growing market for fruits and vegetables, driven by its large population, growing disposable incomes and heightened awareness of healthy diets. Nations like China, India and Japan are witnessing rising demand because of government programs that encourage agricultural advancements and rural progress.

China's Ministry of Agriculture and Rural Affairs (MARA) has launched initiatives aimed at enhancing crop production and advocating for organic farming. The Indian government promotes The 'Eat Right Fruit and Vegetable Market' initiative led by FSSAI aims to to raise the quality and safety of unorganized fruits and vegetables retail markets.

Dynamics

Rising Health Awareness and Technological Advancements

The increasing awareness of the health benefits associated with fruit and vegetable consumption is a primary driver of the market. Governments and health organizations globally advocate for the daily consumption of fruits and vegetables to fight chronic conditions like obesity, heart disease and diabetes. The World Health Organization (WHO) reports that inadequate consumption of fruits and vegetables is linked to around 1.7 million fatalities each year globally.

Technological innovations are transforming the cultivation, delivery and storage of fruits and vegetables. Advancements in controlled-environment agriculture (CEA), including vertical farming and hydroponics, are improving productivity and sustainability in areas with restricted arable land. Cold storage and refrigeration technologies have extended shelf life, minimizing food waste. Additionally, mobile applications and AI-driven tools help farmers optimize crop yields, conserve resources and reduce environmental impact.

Government Initiatives and Food Safety Regulations

Verious governments worldwide are implementing policies to support fruit and vegetable production as part of broader efforts to enhance food security and economic resilience. US Department of Agriculture (USDA) has established programs like the The Specialty Crop Block Grant Program (SCBGP) is a key initiative aimed at enhancing the competitiveness of specialty crops, which include fruits and vegetables, while the European Union's Common Agricultural Policy (CAP) incentivizes environmentally friendly farming practices.

Food safety regulations are crucial in this sector, with agencies like US Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA) setting standards to reduce contamination risks and ensure quality control. Additionally, traceability measures and Certifications like Good Agricultural Practices (GAP) and GlobalGAP are increasingly required by retailers and consumers to ensure that agricultural products are produced sustainably and safely. These certifications help enhance traceability in the supply chain, which is vital for consumer confidence.

Pest and Disease Outbreaks

The global fruits and vegetables market is impacted by climate change and unpredictable weather conditions. Increasing temperatures, droughts and extreme weather events disrupt crop yields, making it difficult for producers to maintain consistent supply levels. According to the Food and Agriculture Organization (FAO), global agriculture, including fruit and vegetable farming, faces increasing risks from climate variability, which affects crop quality and availability. Furthermore, pests and diseases are a significant restraint in the fruits and vegetables sector.

Crops are particularly vulnerable to infestations that can severely reduce yields or necessitate the use of chemical treatments, which can impact the quality of produce. Every year, pests cause a loss of 20% to 40% in global crop production. Annually, plant diseases result in an estimated US$ 220 billion loss to the global economy, while invasive insects contribute approximately US$ 70 billion, as reported by the Food and Agriculture Organization of the United Nations. Moreover, controlling these outbreaks adds to production costs, impacting the affordability of fruits and vegetables for end consumers.

Segment Analysis

The global fruit and vegetables market is segmented based on product, type, distribution channel, application and region.

High Demand for Organic and Processed Fruits

The demand for fruits has significantly increased as consumers increasingly prefer chemical-free and sustainably sourced products. According to the Ministry of Agriculture & Farmers Welfare of India, fruit production in the country is projected to reach 112.08 million tonnes in the 2023-24 season, driven primarily by higher yields of bananas, mandarins and mangoes. This surge in production aligns with a broader consumer trend favoring organic and sustainably grown produce, reflecting heightened awareness regarding health and environmental sustainability.

This shift towards organic and sustainable agriculture is not only a response to consumer preferences but also a reflection of changing agricultural practices. Farmers are increasingly adopting methods that prioritize environmental health and reduce reliance on synthetic chemicals. The growing market for organic fruits is supported by initiatives that facilitate direct procurement and improve supply chain efficiencies, such as those pioneered by online retailers.

Geographical Penetration

Rapid Consumption of Ready-to-Eat Food Products in North America

North America significantly influences the global fruits and vegetables market, primarily due to the increasing demand for organic produce and convenient ready-to-eat food options. US and Canada benefit from robust distribution networks and advanced agricultural practices that enhance their market position. According to the Organic Trade Association (OTA) organic produce sales in US totaled US$ 22 billion in 2022, which was 15% of all fruit and vegetable sales in the country.

Furthermore, the rise in health consciousness among consumers, coupled with supportive government initiatives such as the National Organic Program (NOP), has bolstered the organic sector in both countries. Canada is also experiencing an uptick in fresh fruit and vegetable imports, particularly from Latin America, which helps satisfy consumer preferences despite seasonal limitations.

Competitive Landscape

The major global players in the market include Global Green Company, Total Produce, DEL MONTE GOLD, Barfoots of Botley, Alexia Foods, Nationwide Produce Plc, Kuhne + Heitz, S&A Group Holdings Limited, VINYARD FRUIT & VEGETABLE CO. and Wealmoor Ltd.

Sustainability Analysis

Sustainability in the fruits and vegetables market has become a critical focus as companies strive to minimize their environmental impact through various innovative practices. Many businesses are adopting biodegradable and compostable packaging solutions to combat plastic waste, which is a significant contributor to environmental degradation. Similarly, advancements in materials such as starch-based plastics, seaweed wraps and mushroom packaging are paving the way for greener alternatives that minimize landfill contributions and enhance product preservation.

In addition to packaging innovations, addressing water scarcity is another priority within the sector. Companies are investing in water-saving technologies and developing drought-resistant crops, recognizing that agriculture accounts for approximately 20% of global freshwater usage, as reported by the World Bank. Furthermore, the integration of renewable energy sources in greenhouse operations aligns with global climate objectives, contributing to a more sustainable agricultural framework.

Russia-Ukraine War Impact

The ongoing Russia-Ukraine war has profoundly disrupted the global fruits and vegetables market, primarily through significant interruptions in fertilizer supply chains and rising energy costs. Ukraine is a major exporter of potassium-based fertilizers, essential for fruit and vegetable production. Additionally, the war has caused energy prices to soar, further inflating transportation expenses, which has negatively impacted the export and import of fresh produce across Europe and beyond.

In response to these challenges, some nations are pivoting towards enhancing domestic agricultural production to mitigate reliance on imports affected by the conflict. This shift could potentially reshape global trade flows in the fruits and vegetables sector as countries seek to stabilize their food supplies amid ongoing geopolitical tensions. As countries adapt to these new realities, the landscape of global agricultural trade is likely to undergo significant transformation, affecting both producers and consumers alike.

By Product

• Fruits
• Vegetables

By Type

• Fresh
• Dried
• Frozen
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Grocery Stores
• Online
• Others

By Application

• Retail/Household
• Food Service Sector

By Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In March 2024, AgriNurture, Inc. (ANI) finalized its purchase of the Australian produce firm Freshness First Pty. Limited. After nearly five years of negotiations and preparation since its initial announcement in October 2018, ANI finalized the purchase for US$ 0.65 million, bringing the Australian firm under its full control. This acquisition marks a strategic step for ANI in broadening its presence in the fruits and vegetables market.
• In November 2023, Saudi Arabia established a significant joint venture between the National Agricultural Development Company (NADEC) and Del Monte. NADEC acquired a 37.5% stake in the new entity, with the partnership aimed at expanding the production and distribution of fresh commodities, including fruits and vegetables.
• In January 2023, Dole Food Company, Inc. introduced a newly developed golden pineapple, featuring enhanced sweetness, juiciness and aroma, tailored to meet consumer demand for a more flavorful pineapple experience. This launch underscores Dole's commitment to sustainable agriculture and innovation in fruit production.

Why Purchase the Report?

• To visualize the global fruits and vegetables market segmentation based on product, type, distribution channel, application and region.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points at the fruits and vegetables market level for all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global fruits and vegetables market report would provide approximately 70 tables, 62 figures and 209 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Product
• 3.2. Snippet by Type
• 3.3. Snippet by Form
• 3.4. Snippet by Application
• 3.5. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Rising Health Awareness and Technological Advancements
    • 4.1.1.2. Government Initiatives and Food Safety Regulations
  • 4.1.2. Restraints
    • 4.1.2.1. High Pest and Disease Outbreaks
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. Russia-Ukraine War Impact Analysis
• 5.6. DMI Opinion

6. By Product

• 6.1. Introduction
  • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 6.1.2. Market Attractiveness Index, By Product
• 6.2. Fruits*
  • 6.2.1. Introduction
  • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 6.3. Vegetables

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Fresh*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Dried
• 7.4. Frozen
• 7.5. Others

8. By Distribution Channel

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.1.2. Market Attractiveness Index, By Distribution Channel
• 8.2. Supermarkets/Hypermarkets*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Grocery Stores
• 8.4. Online
• 8.5. Others

9. By Application

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.1.2. Market Attractiveness Index, By Application
• 9.2. Retail/Household*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Food Service Sector

10. Sustainability Analysis

• 10.1. Environmental Analysis
• 10.2. Economic Analysis
• 10.3. Governance Analysis

11. By Region

• 11.1. Introduction
  • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 11.1.2. Market Attractiveness Index, By Region
• 11.2. North America
  • 11.2.1. Introduction
  • 11.2.2. Key Region-Specific Dynamics
  • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.2.7.1. US
    • 11.2.7.2. Canada
    • 11.2.7.3. Mexico
• 11.3. Europe
  • 11.3.1. Introduction
  • 11.3.2. Key Region-Specific Dynamics
  • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.3.7.1. Germany
    • 11.3.7.2. UK
    • 11.3.7.3. France
    • 11.3.7.4. Italy
    • 11.3.7.5. Spain
    • 11.3.7.6. Rest of Europe
• 11.4. South America
  • 11.4.1. Introduction
  • 11.4.2. Key Region-Specific Dynamics
  • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.4.7.1. Brazil
    • 11.4.7.2. Argentina
    • 11.4.7.3. Rest of South America
• 11.5. Asia-Pacific
  • 11.5.1. Introduction
  • 11.5.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.5.6.1. China
    • 11.5.6.2. India
    • 11.5.6.3. Japan
    • 11.5.6.4. Australia
    • 11.5.6.5. Rest of Asia-Pacific
• 11.6. Middle East and Africa
  • 11.6.1. Introduction
  • 11.6.2. Key Region-Specific Dynamics
  • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

12. Competitive Landscape

• 12.1. Competitive Scenario
• 12.2. Market Positioning/Share Analysis
• 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

• 13.1. Global Green Company*
  • 13.1.1. Company Overview
  • 13.1.2. Type Portfolio and Description
  • 13.1.3. Financial Overview
  • 13.1.4. Key Developments
• 13.2. Total Produce
• 13.3. DEL MONTE GOLD
• 13.4. Barfoots of Botley
• 13.5. Alexia Foods
• 13.6. Nationwide Produce Plc
• 13.7. Kuhne + Heitz
• 13.8. S&A Group Holdings Limited
• 13.9. VINYARD FRUIT & VEGETABLE CO.
• 13.10. Wealmoor Ltd

LIST NOT EXHAUSTIVE

14. Appendix

• 14.1. About Us and Services
• 14.2. Contact Us