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プロバイオティクスウォーターの世界市場：2024年～2031年

Global Probiotic Water Market - 2024-2031

出版日
ページ情報
英文 213 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
プロバイオティクスウォーターの世界市場：2024年～2031年
出版日: 2024年07月10日
発行: DataM Intelligence
ページ情報: 英文 213 Pages
納期: 即日から翌営業日
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概要

概要

世界のプロバイオティクスウォーター市場は2023年に36億米ドルに達し、2031年には59億米ドルに達すると予測され、予測期間2024-2031年のCAGRは7.4%で成長します。

消化器系の健康の重要性と腸内バランスの維持におけるプロバイオティクスの役割に対する消費者の意識の高まり。このような意識の高まりは、総合的な健康をサポートする便利で効果的な方法として認識されているプロバイオティクスウォーターのようなプロバイオティクス入り飲料の需要を促進しています。健康志向の消費者は、味や利便性を損なうことなく機能的なメリットを提供する製品を求めています。

メーカーは、製品の魅力と消費者の利便性を高めるため、新しいプロバイオティクス菌株の開発、味覚プロファイルの改良、パッケージング・ソリューションの強化に注力しています。例えば、2022年7月25日、ベアーズ・フルーツは新しいプロバイオティックスパークリングウォーターを発売し、新しい施設を開設しました。サプライチェーンに起因するパッケージ変更や建設関連の在庫切れなど、厳しい年明けとなったが、機能性飲料メーカーは現在、成長の態勢を整えています。

北米では、プロバイオティクスウォーターを含む機能性飲料の需要が旺盛です。同地域の消費者は健康とウェルネスを重視する傾向が強まっており、水分補給だけでなく、プロバイオティクスによる消化器系のサポートなど、その他の健康メリットも提供する飲料を求めています。この動向は、消費者が機能性飲料を日常生活に取り入れることで、プロバイオティクスウォーター市場の成長を促進しています。

ダイナミクス

腸の健康に対する意識の高まり

基本的な水分補給以上の健康効果をもたらす飲料に対する消費者の需要が高まっています。水の水分補給とプロバイオティクスの消化器系の健康効果を組み合わせたプロバイオティクスウォーターが人気を集めています。消費者は、全体的な幸福のために健康な腸内マイクロバイオームを維持することの重要性をより意識するようになっており、市場におけるプロバイオティクスウォーターの需要を牽引しています。

メーカー各社は、プロバイオティクスウォーター製品のラインナップを拡大することで、需要の高まりに対応しています。消費者の多様なニーズや嗜好に応えるため、さまざまなプロバイオティクス菌株、さまざまなレベルのプロバイオティクス含有量、追加の機能性成分を配合した新しい製剤を導入しています。このような製品の多様化は市場の成長を刺激し、消費者の採用を促進します。

例えば、2023年3月29日、機能性飲料のトップブランドであるFHIRSTは、爽やかなレモンライムのバリエーションをイントロダクションとして発表し、人気の腸に優しいラインナップを拡充しました。この新商品は、FHIRSTの天然素材と糖類ゼロ処方へのこだわりを補完するもので、混雑する清涼飲料市場で消費者に健康的な選択肢を提供します。爽やかなレモンライム風味は、夏季の売上を最大化することを目的としています。

高まる利便性と外出先での消費

多忙なライフスタイルの増加と利便性への嗜好が、水分補給と機能的メリットの両方を提供する飲料に対する消費者の需要を促進しています。プロバイオティクスウォーターは、追加の準備や補給を必要とせずにプロバイオティクスを摂取できる便利な方法を提供することで、この需要に応えています。この動向は、外出先での健康を優先する都市部の人々や若い専門職に特に魅力的です。

プロバイオティクスウォーター製品は、携帯性と飲みやすさを重視して設計されているため、職場、ジム、旅行、野外活動など、さまざまな環境に適しています。1回分ずつのボトルや再封可能なパッケージが利用できるため利便性が向上し、消費者は必要な時にいつでもどこでもプロバイオティクスを摂取できます。このような利用しやすさは、従来の環境以外にも消費機会を拡大することで市場の成長を促進します。

利便性の重視は、メーカーが新しいプロバイオティクスウォーターの処方と包装形態で革新するにつれて、市場の拡大を促進します。各ブランドは、味や機能性に対する消費者の多様な嗜好に応えるため、風味のある品種、スパークリングオプション、インフューズド・バージョンを発売しています。こうした製品の多様化は、腸の健康を維持するための便利で楽しい方法を求める幅広い消費者を惹きつけています。

味覚と嗜好性

味覚の嗜好は消費者によって大きく異なり、プロバイオティクスウォーターのおいしさは市場の受け入れに影響を与える可能性があります。消費者の中には、プロバイオティクスの存在によってプロバイオティクスウォーターの味になじみがなかったり、独特の風味を感じたりする人もいます。このような味の感じ方のばらつきは、市場におけるリピート購入や消費者のロイヤルティに影響を与える可能性があります。

プロバイオティクスウォーター市場は、さまざまな味覚プロファイルや感覚体験を提供する幅広いフレーバー・ウォーター、機能性飲料、強化水製品と競合しています。消費者は、味、風味の多様性、総合的な飲用体験に基づいて、プロバイオティック・ウォーターをこれらの代替品と比較する可能性があります。味のアピールに優れた市場の競合他社は、味覚があまり好まれないプロバイオティクスウォーター・ブランドに対して優位に立てる可能性があります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • 腸の健康に対する意識の高まり
      • 利便性と外出先での消費の拡大
    • 抑制要因
      • 味覚と嗜好性
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • ロシア・ウクライナ戦争影響分析
  • DMIの見解

第6章 COVID-19分析

第7章 製品タイプ別

  • プロバイオティックスパークリングウォーター
  • 非炭酸プロバイオティクスウォーター

第8章 プロバイオティクス菌株別

  • 乳酸菌
  • ビフィズス菌
  • その他

第9章 フレーバー別

  • フルーツ
  • ハーブ
  • その他

第10章 流通チャネル別

  • スーパーマーケット／ハイパーマーケット
  • コンビニエンスストア
  • オンライン小売
  • その他

第11章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • ロシア
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第12章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第13章 企業プロファイル

  • Natural Grocers
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • Karma Culture LLC
  • Kif Kefir Water
  • PRESS Healthfoods
  • Suja Life, LLC
  • Borecha
  • Sunny Culture
  • So Good So You
  • Humm Kombucha

第14章 付録

目次
Product Code: FB8520

Overview

The Global Probiotic Water Market reached US$ 3.6 billion in 2023 and is expected to reach US$ 5.9 billion by 2031, growing with a CAGR of 7.4% during the forecast period 2024-2031.

Growing awareness among consumers about the importance of digestive health and the role of probiotics in maintaining gut balance. This heightened awareness is driving demand for probiotic-infused beverages like probiotic water, which are perceived as convenient and effective ways to support overall wellness. Health-conscious consumers are seeking products that offer functional benefits without compromising taste or convenience.

Manufacturers are focusing on developing new probiotic strains, improving taste profiles, and enhancing packaging solutions to enhance product appeal and consumer convenience. For instance, on July 25, 2022, Bear's Fruit launched a new Probiotic Sparkling Water and opened a new facility. Despite a challenging start to the year, which included supply-chain-induced packaging changes and construction-related out-of-stock, the functional beverage maker is now poised for growth.

North America exhibits a robust demand for functional beverages, including probiotic water. Consumers in the region are increasingly focused on health and wellness, seeking beverages that offer not only hydration but also additional health benefits such as digestive support from probiotics. This trend is driving growth in the probiotic water market as consumers incorporate functional beverages into their daily routines.

Dynamics

Growing Awareness of Gut Health

There is a rising consumer demand for beverages that offer health benefits beyond basic hydration. Probiotic water, which combines the hydration of water with the digestive health benefits of probiotics, is gaining popularity. Consumers are becoming more conscious of the importance of maintaining a healthy gut microbiome for overall well-being, driving the demand for probiotic water in the market.

Manufacturers are responding to the growing demand by expanding their probiotic water product offerings. They are introducing new formulations with different probiotic strains, varying levels of probiotic content, and additional functional ingredients to cater to diverse consumer needs and preferences. This product diversification stimulates market growth and encourages consumer adoption.

For instance, on March 29, 2023, FHIRST, a leading brand in functional drinks, expanded its popular gut-friendly lineup with the introduction of a refreshing Lemon Lime variant. This new addition complements FHIRST's commitment to all-natural ingredients and zero-sugar formulations, offering consumers a healthier choice in the crowded soft drinks market. The zesty Lemon Lime flavor is aimed at maximizing sales during the summer season.

Growing Convenience and On-the-Go Consumption

Increasingly busy lifestyles and a preference for convenience are driving consumer demand for beverages that offer both hydration and functional benefits. Probiotic water meets this demand by providing a convenient way to consume probiotics without the need for additional preparation or supplementation. This trend is particularly appealing to urban populations and young professionals who prioritize health on the go.

Probiotic water products are designed for portability and ease of consumption, making them suitable for various settings such as workplaces, gyms, travel, and outdoor activities. The availability of single-serve bottles and resealable packaging enhances convenience, allowing consumers to consume probiotics wherever and whenever needed. This accessibility drives market growth by expanding consumption occasions beyond traditional settings.

The emphasis on convenience fuels market expansion as manufacturers innovate with new probiotic water formulations and packaging formats. Brands introduce flavored varieties, sparkling options, and infused versions to cater to diverse consumer preferences for taste and functionality. This product diversification attracts a broader audience seeking convenient and enjoyable ways to maintain gut health.

Perceived Taste and Palatability

Taste preferences vary widely among consumers, and the palatability of probiotic water can affect its market acceptance. Some consumers may find the taste of probiotic water unfamiliar or distinct due to the presence of probiotics, which can have a tangy or slightly acidic flavor profile. This variability in taste perception can impact repeat purchases and consumer loyalty in the market.

The probiotic water market competes with a wide range of flavored waters, functional beverages, and enhanced water products that offer different taste profiles and sensory experiences. Consumers may compare probiotic water against these alternatives based on taste, flavor variety, and overall drinking experience. Market competitors that excel in taste appeal may gain an advantage over probiotic water brands with less favorable taste perceptions.

Segment Analysis

The global probiotic water market is segmented based on product type, probiotic strain, flavor, distribution channel, and region.

Rising Popularity of Functional Probiotic Sparkling Water

Probiotic sparkling water holds the largest share of the global probiotic water market. There is a growing consumer preference for functional beverages that offer health benefits beyond hydration. Probiotic sparkling water combines the refreshing appeal of carbonated drinks with the potential digestive and immune health benefits associated with probiotics, appealing to health-conscious consumers.

Manufacturers in the probiotic sparkling water segment are continuously innovating with new flavors, formulations, and packaging to attract consumers. This includes incorporating different probiotic strains, adjusting sugar levels, and offering organic or natural ingredients to cater to diverse consumer preferences and dietary needs, contributing to segment dominance in the global market.

Geographical Penetration

Growing Consumer Demand and Health Consciousness in North America

North America dominates the global probiotic water market. North America has a strong consumer base that is increasingly health-conscious and aware of the benefits of probiotics for digestive health and overall well-being. Probiotic water appeals to health-conscious consumers seeking convenient and refreshing ways to incorporate probiotics into their daily routines.

The presence of major beverage companies and startups investing in probiotic water production and marketing contributes to market competitiveness and innovation. The region is known for its innovative food and beverage industry, constantly introducing new products to meet consumer demands. Probiotic water formulations tailored to local tastes and preferences, including flavors and nutritional profiles, drive market acceptance and growth.

COVID-19 Impact Analysis

During the initial phases of the pandemic, supply chains worldwide faced disruptions due to lockdowns, restrictions on movement, and logistical challenges. This disrupted the availability of raw materials and ingredients necessary for manufacturing probiotic water, affecting production and distribution across the probiotic water market and restraining the market growth and expansion.

The pandemic has led to a shift in consumer behavior and priorities towards health and wellness. With physical retail outlets experiencing closures or reduced foot traffic during lockdowns, there has been a significant surge in online sales of probiotic water. E-commerce platforms have become crucial channels for manufacturers to reach consumers directly, facilitating the growth of the market despite challenges in traditional retail settings.

Russia-Ukraine War Impact Analysis

The conflict disrupted supply chains for probiotic water ingredients, packaging materials, and finished products. Both Russia and Ukraine played significant roles in global agricultural supply chains, including the production of agricultural inputs like grains and sugars used in beverage production. Disruptions in these supply chains led to shortages or increased costs for probiotic water manufacturers, affecting market stability.

The impact of the Russia-Ukraine war varied across different regions depending on their trade relationships, economic dependencies, and geopolitical alliances. Markets closely connected to Eastern Europe or dependent on Russian and Ukrainian imports/exports experienced more pronounced disruptions or shifts in market dynamics compared to regions less directly affected by the conflict.

By Product Type

  • Probiotic Sparkling Water
  • Still Probiotic Water

By Probiotic Strain

  • Lactobacillus
  • Bifidobacterium
  • Others

By Flavor

  • Fruit
  • Herbal
  • Others

By Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • In 2022, Squamish Water Kefir Co. (SWK), a leading Canadian producer of probiotic beverages and popsicles, announced the launch of their new line of vintage-inspired probiotic sodas. Founded in 2015 by Sabrina Horlyck and Kristin Campbell, SWK has built a reputation for delivering high-quality water kefir products that provide numerous health benefits, particularly for gut health.
  • On October 4, 2021, Karma Water launched its latest innovation, Karma CBD Water, marking a significant milestone in its wellness and probiotic waters beverage lineup. Developed in collaboration with Canopy Growth Corporation, a prominent player in the cannabis and hemp industries, Karma CBD Water stands out as the first CBD-infused beverage in Karma's portfolio.
  • On December 17, 2020, Australian probiotic brand PERKii introduced its new range of 100% plant-based Sparkling Probiotic Drinks at Coles Express stores across the country. PERKii Sparkling features 1 billion plant-based probiotics per bottle, expertly blended with natural flavors. What sets PERKii apart is its innovative Targeted Release Probiotics technology.

Competitive Landscape

The major players in the global probiotic water market include Natural Grocers, Karma Culture LLC, Kif Kefir Water, PRESS Healthfoods, Suja Life, LLC, Borecha, Sunny Culture, So Good So You, Humm Kombucha.

Why Purchase the Report?

  • To visualize the global probiotic water market segmentation based on product type, probiotic strain, flavor, distribution channel, and region and understand critical commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous global probiotic water market-level data points with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of critical products of all the major players.

The global probiotic water market report would provide approximately 67 tables, 61 figures, and 213 users.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Product Type
  • 3.2. Snippet by Probiotic Strain
  • 3.3. Snippet by Flavor
  • 3.4. Snippet by Distribution Channel
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Growing Awareness of Gut Health
      • 4.1.1.2. Growing Convenience and On-the-Go Consumption
    • 4.1.2. Restraints
      • 4.1.2.1. Perceived Taste and Palatability
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia-Ukraine War Impact Analysis
  • 5.6. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 7.1.2. Market Attractiveness Index, By Product Type
  • 7.2. Probiotic Sparkling Water*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Still Probiotic Water

8. By Probiotic Strain

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Probiotic Strain
    • 8.1.2. Market Attractiveness Index, By Probiotic Strain
  • 8.2. Lactobacillus*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Bifidobacterium
  • 8.4. Others

9. By Flavor

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 9.1.2. Market Attractiveness Index, By Flavor
  • 9.2. Fruit*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Herbal
  • 9.4. Others

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2. Market Attractiveness Index, By Distribution Channel
  • 10.2. Supermarkets/Hypermarkets*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Convenience Stores
  • 10.4. Online Retail
  • 10.5. Others

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Probiotic Strain
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Probiotic Strain
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. UK
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Russia
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Probiotic Strain
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Probiotic Strain
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Probiotic Strain
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Natural Grocers*
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. Karma Culture LLC
  • 13.3. Kif Kefir Water
  • 13.4. PRESS Healthfoods
  • 13.5. Suja Life, LLC
  • 13.6. Borecha
  • 13.7. Sunny Culture
  • 13.8. So Good So You
  • 13.9. Humm Kombucha

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us