シャープペンシルの世界市場-2024-2031

概要

世界のシャープペンシル市場は、2023年に4億9,020万米ドルに達し、2031年には6億9,710万米ドルに達すると予測され、予測期間2024-2031年のCAGRは4.5%で成長します。

使い捨てのペンや木製の鉛筆が環境に与える影響に対する意識の高まりは、世界のシャープペンシル市場を強化すると予想されます。シャープペンシルは詰め替え可能で長持ちするため、従来の木製鉛筆や使い捨てペンよりもエコロジーな選択肢と考えられています。環境に優しい筆記具の動向により、市場は拡大しています。

製品の美観と機能における技術革新の高まりが市場を牽引すると予想されます。メーカー各社は人間工学に基づいたデザインと革新的な機能に注力しており、その結果、シャープな書き味を維持しながら芯折れを減少させるクッション芯機構を備えたシャープペンシルが開発されています。この進歩は、書き心地を向上させるだけでなく、製品に付加価値を与え、より多くの消費者を刺激しています。

2023年には、アジア太平洋地域が世界のシャープペンシル市場の約1/4を占め、最も急成長する地域になると予想されます。中国やインドなどの国々が教育に力を入れているため、業界が拡大しています。さらに、建築家や土木技師がプロジェクトのレイアウトを描いたり作成したりするためにシャープペンシルを広く受け入れているため、これらの国々では産業部門や建設部門が増加しており、シャープペンシルの需要を促進すると予想されます。

ダイナミクス

技術革新と製品開発の高まり

シャープペンシル市場の成長は、技術革新によって大きく左右されます。メーカーは、消費者の需要の変化や技術の飛躍的進歩に合わせて、常に新しい機能、素材、デザインを導入しています。デジタルガジェットの台頭にもかかわらず、シャープペンシル事業は、その特徴的な機能と用途により好調を維持しています。強化された芯の組成、人間工学に基づいたデザイン、統合された機能などの技術開発は、性能を向上させ、消費者の関心と世界の普及を促しています。

環境に優しい素材、カスタマイズオプション、スマートペンシル技術は、消費者を魅了し、世界の売上を押し上げる製品開発動向の一つです。2022年、鉛筆のようなシンプルさが評価された「コクヨエンピツシャープペンシル」は、中国で最も権威ある賞のひとつである2022年デザイン・インテリジェンス・アワードで佳作を受賞した。

美術・工芸・教育分野での利用拡大

教育分野は世界のシャープペンシル市場の主要な促進要因です。シャープペンシルは、学生がノートを取ったり、図を描いたり、プロジェクトを完成させたりするのに一般的に使用されます。就学率の増加、カリキュラムの変更、学校現場での筆記具への注目は、すべてシャープペンシルの需要に寄与しています。

シャープペンシルは、その精密さと多用途性から、画家、建築家、デザイナーの間で人気があります。趣味、職業、創作活動の場としてアートやデザインの人気が高まるにつれ、芯の太さのバリエーション、人間工学に基づいたデザイン、革新的なメカニズムなど、特定の機能を備えた高品質のシャープペンシルへの需要が高まっています。

価格への意識と競合

シャープペンシルは、一般的に安価な従来の木製鉛筆と競合しています。特に新興国の顧客は価格に敏感であるため、特に高級なシャープペンシルの普及が制限される可能性があります。タブレット、スマートフォン、ノートパソコンなど、デジタルメモやスケッチ用デバイスの人気の高まりは、シャープペンシル事業にとって大きな課題となります。

多くの消費者、特に若い世代が伝統的な筆記用具よりもデジタルツールを好むようになり、その結果、シャープペンシルの需要が減少しています。シャープペンシルは、ボールペン、ゲルペン、マーカーなど、他のさまざまな商品と競合しています。顧客は、書き方、インクの色の選択、使いやすさなどの変数によって、これらの代替品を選択する可能性があり、シャープペンシルの需要を減少させる。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 技術革新と製品開発の高まり
    • 美術・工芸・教育分野での利用の増加
  • 抑制要因
    • 価格への意識と競合
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• ロシア・ウクライナ戦争影響分析
• DMIの見解

第6章 COVID-19分析

第7章 タイプ別

• ネジ式
• ラチェット式
• その他

第8章 リード別

• 黒鉛
• カラー

第9章 材質別

• プラスチック
• 金属

第10章 エンドユーザー

• 学生
• プロフェッショナル
• アーティスト
• その他

第11章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • ロシア
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第12章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第13章 企業プロファイル

• Faber-Castell
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• Marco
• Deli
• Baile
• Truecolor
• Aihao
• China First Pencil Co., Ltd.
• M&G
• Pilot
• BIC Inc

第14章 付録

Overview

Global Mechanical Pencil Market reached US$ 490.2 Million in 2023 and is expected to reach US$ 697.1 Million by 2031, growing with a CAGR of 4.5% during the forecast period 2024-2031.

The growing awareness of the environmental impact of disposable pens and wooden pencils is expected to enhance the globally mechanical pencils market. Mechanical pencils are considered a more ecological option than traditional wooden pencils and disposable pens because they are refillable and long-lasting. The market is growing because to the trend for environmentally friendly writing equipment.

Rising innovation in product aesthetics and function is expected to drive the market. Manufacturers are focused on ergonomic designs and innovative features, which has led to the development of mechanical pencils with cushioned lead mechanics that decrease lead breakage while maintaining a sharp point. The advances not only enhance the writing experience but also add value to the product, inspiring more consumers.

In 2023, Asia-Pacific s expected to be the fastest-growing region with about 1/4th of the global mechanical pencil market. The industry is expanding as countries such as China and India place a greater focus on education. Furthermore, the rising industrial and construction sectors in these nations are expected to drive demand for mechanical pencils, as architects and civil engineers widely embrace these pencils to draw and create project layouts.

Dynamics

Rising Innovation and Product Development

The mechanical pencil market's growth is largely driven by innovation. Manufacturers are constantly introducing new features, materials and designs to match shifting consumer demands and technology breakthroughs. Despite the rise of digital gadgets, the mechanical pencil business remains strong due to its distinct features and applications. Technological developments, such as enhanced lead compositions, ergonomic designs and integrated features, improve performance, encouraging consumer interest and adoption globally.

Eco-friendly materials, customized options and smart pencil technologies are among the product development trends that attract consumers and boost sales globally. In 2022, "The KOKUYO Enpitsu Sharp Mechanical Pencil," praised for its pencil-like simplicity, received an honorable mention at China's 2022 Design Intelligence Award, one of the most prestigious award programs.

Increasing Usage in Art & Craft and Education

The education sector is a major driver of the mechanical pencil market globally. Mechanical pencils are commonly used by students to take notes, draw diagrams and complete projects. Increased enrollment rates, curriculum changes and a focus on writing instruments in school settings all contribute to the demand for mechanical pencils.

Mechanical pencils are popular among painters, architects and designers because of their precision and versatility. The increasing popularity of art and design as hobbies, vocations and creative outlets increases demand for high-quality mechanical pencils with specific features such as varied lead sizes, ergonomic designs and innovative mechanisms.

Price Sensitivity and Competition

Mechanical pencils compete with conventional wooden pencils, which are generally less expensive. Price sensitivity among customers, particularly in emerging nations, may limit the adoption of mechanical pencils, particularly premium or high-end ones. The increased popularity of digital note-taking and sketching devices such as tablets, smartphones and laptops presents a substantial challenge to the mechanical pencil business.

Many consumers, especially younger generations, prefer digital tools over traditional writing implements, resulting in a decrease in demand for mechanical pencils. Mechanical pencils compete with a variety of other items, such as ballpoint pens, gel pens and markers. Customers may select these alternatives depending on variables such as writing style, ink color selections or convenience of use, reducing demand for mechanical pencils.

Segment Analysis

The global mechanical pencil market is segmented based on type, lead, material, end-user and region.

Lightweight and Durability Drives the Segment Growth

Plastic is expected to be the dominant segment with over 30% of the market during the forecast period 2024-2031. The segment's growth is driven by its lightweight and durability, making it a perfect material for a writing instrument that must resist repeated usage. Furthermore, plastic is adaptable and easily molded into a variety of forms and sizes, allowing for a diverse range of patterns and styles. Plastic mechanical pencils are frequently less expensive than their metal counterparts, making them appealing to budget-conscious buyers.

Price sensitivity promotes demand, especially in areas where cost is an important concern. The adaptability appeals to a wide range of consumers, including students and professionals. Plastic mechanical pencils are easier and less expensive to manufacture than metal ones. Manufacturers can swiftly create plastic pencils in huge quantities and provide customization choices to satisfy specific consumer wants.

Geographical Penetration

Rising Demand from Office & Business in North America

North America is expected to be the dominant region in the global mechanical pencil market covering over 30% of the market. The education sector is a major driver of the mechanical pencil market in North America. Mechanical pencils are commonly used by students to take notes, draw diagrams and complete projects. Educational trends such as higher enrollment rates, curricular changes and the introduction of digital learning aids can all have an impact on the demand for mechanical pencils.

Mechanical pencils are crucial instruments in the office for drafting, drawing and marking documents. Trends in office design, work-from-home rules and technological improvements all have an impact on mechanical pencil demand among North American professionals and enterprises. Trends in product development, including eco-friendly materials, ergonomic designs and customized options, could attract customers and boost sales in North America.

Competitive Landscape

The major global players in the market include Faber-Castell, Marco, Deli, Baile, Truecolor, Aihao, China First Pencil Co., Ltd., M&G, Pilot and BIC Inc.

COVID-19 Impact Analysis

Global supply lines were interrupted by lockdowns, travel restrictions and social distancing measures put in place to stop the virus's spread. Manufacturing facilities were temporarily closed or operated at reduced capacity, resulting in delays in mechanical pencil manufacture and delivery. The interruption in the supply chain caused shortages of raw materials, components and completed goods, limiting the market availability of mechanical pencils.

The pandemic influenced consumer behavior, including a greater emphasis on distant work, online learning and home-based activities. As people became accustomed to working and studying from home, there was an increase in demand for stationery and office equipment, particularly mechanical pencils.

Russia-Ukraine War Impact

Russia and Ukraine both generate considerable amounts of raw materials required in the manufacture of mechanical pencils, such as graphite and various metals. The battle might affect the supply of key resources, causing shortages and price increases for manufacturers globally. Companies may need to seek alternate sources or pay greater material costs, affecting consumer product availability and pricing.

Geopolitical tensions can affect consumer perceptions and preferences, resulting in changes in purchase behavior. In response to the conflict, customers can show sympathy with impacted regions by boycotting items from those areas or looking for alternatives. The could cause a shift in demand for mechanical pencils, with buyers preferring products from politically neutral or less affected locations.

By Type

• Screw-based
• Ratchet-based
• Others

By Lead

• Graphite
• Colored

By Material

• Plastic
• Metal

By End-User

• Students
• Professionals
• Artists
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In 2024, BIC Inc. has announced that two of its product inventions, the EasyRinse Razor and BIC Break Resistant Mechanical Pencil, have been named as the winners of the 2024 Product of the Year USA Awards.
• In September 2022, BIC Inc., a global leader in stationery, lighters and shavers, has announced the release of the Break Resistant Mechanical Pencil, which offers the ideal blend of innovative features and appealing appearance for a smooth, uninterrupted writing experience.

Why Purchase the Report?

• To visualize the global mechanical pencil market segmentation based on type, lead, material, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of mechanical pencil market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Type mapping available as excel consisting of key products of all the major players.

The global mechanical pencil market report would provide approximately 70 tables, 61 figures and 205 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1.Methodology and Scope

• 1.1.Research Methodology
• 1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

• 3.1.Snippet by Type
• 3.2.Snippet by Lead
• 3.3.Snippet by Material
• 3.4.Snippet by End-User
• 3.5.Snippet by Region

4.Dynamics

• 4.1.Impacting Factors
  • 4.1.1.Drivers
    • 4.1.1.1.Rising Innovation and Product Development
    • 4.1.1.2.Increasing Usage in Art & Craft and Education
  • 4.1.2.Restraints
    • 4.1.2.1.Price Sensitivity and Competition
  • 4.1.3.Opportunity
  • 4.1.4.Impact Analysis

5.Industry Analysis

• 5.1.Porter's Five Force Analysis
• 5.2.Supply Chain Analysis
• 5.3.Pricing Analysis
• 5.4.Regulatory Analysis
• 5.5.Russia-Ukraine War Impact Analysis
• 5.6.DMI Opinion

6.COVID-19 Analysis

• 6.1.Analysis of COVID-19
  • 6.1.1.Scenario Before COVID-19
  • 6.1.2.Scenario During COVID-19
  • 6.1.3.Scenario Post COVID-19
• 6.2.Pricing Dynamics Amid COVID-19
• 6.3.Demand-Supply Spectrum
• 6.4.Government Initiatives Related to the Market During Pandemic
• 6.5.Manufacturers Strategic Initiatives
• 6.6.Conclusion

7.By Type

• 7.1.Introduction
  • 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2.Market Attractiveness Index, By Type
• 7.2.Screw-based*
  • 7.2.1.Introduction
  • 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3.Ratchet-based
• 7.4.Others

8.By Lead

• 8.1.Introduction
  • 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Lead
  • 8.1.2.Market Attractiveness Index, By Lead
• 8.2.Graphite*
  • 8.2.1.Introduction
  • 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3.Colored

9.By Material

• 9.1.Introduction
  • 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
  • 9.1.2.Market Attractiveness Index, By Material
• 9.2.Plastic*
  • 9.2.1.Introduction
  • 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3.Metal

10.End-User

• 10.1.Introduction
  • 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.1.2.Market Attractiveness Index, By End-User
• 10.2.Students*
  • 10.2.1.Introduction
  • 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3.Professionals
• 10.4.Artists
• 10.5.Others

11.By Region

• 11.1.Introduction
  • 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 11.1.2.Market Attractiveness Index, By Region
• 11.2.North America
  • 11.2.1.Introduction
  • 11.2.2.Key Region-Specific Dynamics
  • 11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Lead
  • 11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
  • 11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.2.7.1.U.S.
    • 11.2.7.2.Canada
    • 11.2.7.3.Mexico
• 11.3.Europe
  • 11.3.1.Introduction
  • 11.3.2.Key Region-Specific Dynamics
  • 11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Lead
  • 11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
  • 11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.3.7.1.Germany
    • 11.3.7.2.UK
    • 11.3.7.3.France
    • 11.3.7.4.Italy
    • 11.3.7.5.Russia
    • 11.3.7.6.Rest of Europe
• 11.4.South America
  • 11.4.1.Introduction
  • 11.4.2.Key Region-Specific Dynamics
  • 11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Lead
  • 11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
  • 11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.4.7.1.Brazil
    • 11.4.7.2.Argentina
    • 11.4.7.3.Rest of South America
• 11.5.Asia-Pacific
  • 11.5.1.Introduction
  • 11.5.2.Key Region-Specific Dynamics
  • 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Lead
  • 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
  • 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.5.7.1.China
    • 11.5.7.2.India
    • 11.5.7.3.Japan
    • 11.5.7.4.Australia
    • 11.5.7.5.Rest of Asia-Pacific
• 11.6.Middle East and Africa
  • 11.6.1.Introduction
  • 11.6.2.Key Region-Specific Dynamics
  • 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Lead
  • 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
  • 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12.Competitive Landscape

• 12.1.Competitive Scenario
• 12.2.Market Positioning/Share Analysis
• 12.3.Mergers and Acquisitions Analysis

13.Company Profiles

• 13.1.Faber-Castell*
  • 13.1.1.Company Overview
  • 13.1.2.Product Portfolio and Description
  • 13.1.3.Financial Overview
  • 13.1.4.Key Developments
• 13.2.Marco
• 13.3.Deli
• 13.4.Baile
• 13.5.Truecolor
• 13.6.Aihao
• 13.7.China First Pencil Co., Ltd.
• 13.8.M&G
• 13.9.Pilot
• 13.10.BIC Inc

LIST NOT EXHAUSTIVE

14.Appendix

• 14.1.About Us and Services
• 14.2.Contact Us