ラウリル硫酸ナトリウム（SLS）の世界市場-2024-2031年

概要

ラウリル硫酸ナトリウム（SLS）の世界市場は、2023年に6億7,330万米ドルに達し、2031年には9億3,570万米ドルに達し、予測期間2024年にはCAGR 4.2％で成長すると予測されています。

途上諸国における洗濯機所有率の増加は、世界のラウリル硫酸ナトリウム（SLS）市場の成長に大きく寄与すると思われます。途上市場の消費者はすでに、粉末洗剤から液体洗剤やクリーナーへと移行しつつあります。時間の経過とともに、こうした動向はより顕著になってきています。

ラウリル硫酸ナトリウム（SLS）に発がん性がある可能性を指摘する研究が最近相次いでいることから、今後市場の成長が鈍化する可能性があります。SLSとガンとの間に深刻な関連性が発見されれば、保健当局が様々な産業でSLSの使用制限や全面的な使用禁止に迅速に動く可能性があります。そのような事態は、世界市場にとって非常に不利になると思われます。

ダイナミクス

新興市場における洗浄剤需要の高まり

洗剤需要は先進国市場で飽和状態にあるため、新興国は多国籍FMCG企業にとって大きな成長が期待できる唯一の国であり続けています。米国の1人当たりの洗剤消費量が10kg近いのに対し、インドではわずか2.7kgです。

市場の成長が期待できるにもかかわらず、大手企業による激しい競争が続いています。最近の例では、ユニリーバがインドで洗剤製品の価格を引き下げ、2023年第4四半期の売上高を改善しました。インドの農村部における洗剤と家庭用洗剤の販売量は、パンデミック以降、比較的伸び悩んでいます。

プレミアムパーソナルケア製品に対する需要の高まり

新興市場の消費者の多くが中流階級に移行するにつれて、パーソナルケア製品への支出が増加します。FMCG企業が直面する課題は、高価格で消費者を落胆させることなく、この新興の中産階級をプレミアム製品に引きつけることです。

各社が考え出した1つのトリックは、天然成分を利用することで、製品をよりプレミアムな外観にすることです。同時に、製品ベースにはラウリル硫酸ナトリウム（SLS）を使用することで、全体的なコストを抑えています。天然ハーブエキスとSLSを組み合わせることで、FMCG企業はプレミアム製品をより経済的な価格で提供することができ、新しい消費者層へのリーチを拡大することができます。

世界商品価格の変動

ラウリル硫酸ナトリウム（SLS）はパーム核油、ヤシ油、石油油が主原料であるため、商品価格の変動はSLSの生産に大きな影響を与えます。原油価格の急騰は、生産者に大きな価格圧力となります。同様に、世界の原油価格の下落は、安価な原料で市場をあふれさせ、過剰生産とSLS価格の暴落を招きます。

生産者が、パーム核油やココナッツ油のような、より環境に優しい選択肢を使用することを決めたとしても、それでもなお、価格の変動から免れることはできないです。実際、農作物の生産や悪天候は、植物油の価格に不釣り合いなほど大きな影響を与えます。このような油価の極端な変動は、SLS生産者の長期的な計画意欲をそぎ、最終的には世界市場全体の成長に悪影響を及ぼすと思われます。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 新興市場における洗浄剤需要の高まり
    • プレミアムパーソナルケア製品に対する需要の高まり
  • 抑制要因
    • 世界の商品価格の変動
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• ロシア・ウクライナ戦争の影響分析
• DMIの見解

第6章 COVID-19分析

第7章 タイプ別

• 液体
• 乾式

第8章 製造方法別

• 無機ベース
• 有機ベース

第9章 用途別

• 食器用洗剤
• 家庭用洗剤・クリーナー
• 工業用クリーナー
• パーソナルケア製品
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• Acme Hardesty
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• BASF SE
• Clariant
• Solvay SA
• Merck KGaA
• Huntsman International LLC
• Chemmax Chemical Co. Limited
• ChemCeed
• Alpha Chemicals Private Limited
• Stepan Company

第13章 付録

Overview

Global Sodium Lauryl Sulfate reached US$ 673.3 million in 2023 and is expected to reach US$ 935.7 million by 2031, growing with a CAGR of 4.2% during the forecast period 2024-2031.

The growing rates of washing machine ownership in developing countries would augment well for the growth of the global sodium lauryl sulfate (SLS) market. Already consumers in developing markets are moving away from powdered to liquid detergents and cleaners. Over time, such trends are becoming more prominent.

A slew of recent studies that point to potentially carcinogenic properties of sodium lauryl sulfate could cause a potential slowdown in market growth in the future. If a serious link is found between SLS and cancer, then health authorities could move to swiftly limit or outright ban its usage across various industries. Such a prospect would be highly detrimental to the global market.

Dynamics

Rising Demand for Cleaning Products in Emerging Markets

Since detergent demand has saturated in developed markets, emerging nations remain the sole promise of major growth for multinational FMCG companies. Per capita consumption of detergent in India is only 2.7kg, as compared to nearly 10kg in U.S. For the foreseeable future, emerging markets will remain the major source of demand for sodium lauryl sulfate.

Despite the inherent promise of growth, the market has been characterized by intense competition among the major players. In a recent instance, Unilever slashed prices of its detergent products in India to improve Q4 sales for 2023 and competitive in face of stiff competition from cheaper, local players. Volume growth for detergent and household cleaning products in rural India has remained relatively stagnant in the post pandemic period.

Growing Demand for Premium Personal Care Products

As more and more consumers in emerging market move towards middle class status, their spending on personal care products increases since they prefer slightly premium products. The challenge faced by FMCG companies is to attract this newly emerged middle class towards premium offerings without discouraging them with steep prices.

One trick that companies have figured out is to utilize natural ingredients which gives the product a more premium appearance. At the same time, sodium lauryl sulfate is used for formulating the product base, which keeps the overall costs down. By combining natural herbal extracts with SLS, FMCG companies can offer premium products at more economical prices, thus increasing their reach among new consumer demographics.

Volatility in Global Commodity Prices

Since sodium lauryl sulfate is mostly derived from palm kernel, coconut or petroleum oil, volatility in commodity prices has a huge impact on the production of SLS. A sharp upswing in oil prices creates significant pricing pressure on producers. Similarly, a drop in global oil prices floods the market with cheaper input materials, leading to overproduction and a crash in prices of SLS.

Even if producers decide to use more eco-friendly options like palm kernel and coconut oil, it still does not exempt it from the volatility in prices. In fact, crop production and adverse weather events have a disproportionately high impact on plant-based oil prices. Such extremely volatility in oil prices will discourage SLS producers from long-term planning and will be ultimately detrimental to the overall growth of the global market.

Segment Analysis

The global sodium lauryl sulfate market is segmented based on type, production method, application and region.

Due to Cost Constraints, Inorganic-based Product Method is Preferred

Given the fact that most of the detergent and household cleaners are mass-market, high volume and low margin products, producers are incentivized to keep raw material costs as low as possible. Therefore, most of the high-volume producers prefer sodium lauryl sulfate produced by inorganic method from petroleum oil.

Comparatively speaking, SLS produced from palm kernel and coconut oil has relatively higher input cost. For mass market producers, were competition is cut throat, even a tiny increase in input costs can magnify through the value chain, causing the company to lose market share. SLS produced from organic sources is mostly preferred by manufacturers of premium cleaning products.

Geographical Penetration

Asia-Pacific Will Continue to Reign Supreme in the Global Market

A rapid growth in middle-income population in fast-developing economies like India, Indonesia, Thailand and Vietnam is what attracts multinational FMCG players to expand their operations in the region. Each market has its own unique dynamic that influences demand. For instance, in Indonesia, consumers like innovation in their detergent products, but are unwilling to pay more. Hence, companies offer bundles and discounts to entice buyers.

Many companies also noted the increasing sophisticated among Chinese consumers, who tended to prefer more premium cleaning products with natural ingredients. One unique aspect of the Chinese market was the fact that despite increasing raw material costs, detergent prices remained more or less stable. Many industry analysts believe that the high penetration of e-commerce sales (about 32% in China) and growth of budget friendly stores like Pingduoduo is creating downward pressure on prices.

COVID-19 Impact Analysis

A new growth avenue was opened for detergent and cleaning liquid manufacturers as the pandemic created heightened awareness about sanitation. The FMCG industry witnessed a hitherto unprecedented rise in demand, leading some analysts to term it as a 'once-in-a-century' type of market. Large-scale producers, holding high amount of inventory were able to ride out any disruptions due to supply chain problems.

Even as excessive demand tapered off after 2020, it still remained steady throughout most of 2021 and early 2022. Producers took advantage of the situation to increase their distribution networks and deepen trade ties with the FMCG sector. Even in the post-pandemic period, the market will continue to witness steady growth.

Russia-Ukraine War Impact Analysis

The most devastating impact of the Russia-Ukraine war was felt by the Russian FMCG market as western chemical producers wound up their operations due to economic sanctions. For local detergent and personal care manufacturers, the shortfall of SLS supplies forced them to raise prices by as much as 30% over the course of a few months.

The Russian government had to step in and institute price control measures to bring down escalating costs for consumers. The government had to devise a long-term plan for sourcing sodium lauryl sulfate from Chinese suppliers to stabilize the Russian market. As long as western sanctions remain in place, the Russian market demand for SLS will remain volatile.

By Type

• Liquid
• Dry

By Production Method

• Inorganic-based
• Organic-based

By Application

• Dishwashing Liquids
• Household Detergents and Cleaners
• Industrial Cleaners
• Personal Care Products
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In January 2023, a study was published by a team of researchers from University of Patras in Greece, outlining the environmental impact of sodium lauryl sulfate on marine life. The study found that exposure to SLS can upset the balance of the marine ecosystem.
• In March 2024, Odele, a U.S.-based manufacturer of premium personal care products launched a new volumizing shampoo free from sodium lauryl sulfate.

Competitive Landscape

The major global players in the market include Acme Hardesty, BASF SE, Clariant, Solvay SA, Merck KGaA, Huntsman International LLC, Chemmax Chemical Co. Limited, ChemCeed, Alpha Chemicals Private Limited and Stepan Company.

Why Purchase the Report?

• To visualize the global sodium lauryl sulfate market segmentation based on type, production method, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of pouch tapes market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global sodium lauryl sulfate market report would provide approximately 58 tables, 52 figures and 185 Pages.

Target Audience 2024

• Detergent Manufacturers
• Personal Care Product Manufacturers
• Chemical Manufacturers
• Industry Investors/Investment Bankers
• Research Professionals

Table of Contents

1.Methodology and Scope

• 1.1.Research Methodology
• 1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

• 3.1.Snippet by Type
• 3.2.Snippet by Production Method
• 3.3.Snippet by Application
• 3.4.Snippet by Region

4.Dynamics

• 4.1.Impacting Factors
  • 4.1.1.Drivers
    • 4.1.1.1.Rising Demand for Cleaning Products in Emerging Markets
    • 4.1.1.2.Growing Demand for Premium Personal Care Products
  • 4.1.2.Restraints
    • 4.1.2.1.Volatility in Global Commodity Prices
  • 4.1.3.Opportunity
  • 4.1.4.Impact Analysis

5.Industry Analysis

• 5.1.Porter's Five Force Analysis
• 5.2.Supply Chain Analysis
• 5.3.Pricing Analysis
• 5.4.Regulatory Analysis
• 5.5.Russia-Ukraine War Impact Analysis
• 5.6.DMI Opinion

6.COVID-19 Analysis

• 6.1.Analysis of COVID-19
  • 6.1.1.Scenario Before COVID
  • 6.1.2.Scenario During COVID
  • 6.1.3.Scenario Post COVID
• 6.2.Pricing Dynamics Amid COVID-19
• 6.3.Demand-Supply Spectrum
• 6.4.Government Initiatives Related to the Market During Pandemic
• 6.5.Manufacturers Strategic Initiatives
• 6.6.Conclusion

7.By Type

• 7.1.Introduction
  • 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2.Market Attractiveness Index, By Type
• 7.2.Liquid*
  • 7.2.1.Introduction
  • 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3.Dry

8.By Production Method

• 8.1.Introduction
  • 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Production Method
  • 8.1.2.Market Attractiveness Index, By Production Method
• 8.2.Inorganic-based*
  • 8.2.1.Introduction
  • 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3.Organic-based

9.By Application

• 9.1.Introduction
  • 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.1.2.Market Attractiveness Index, By Application
• 9.2.Dishwashing Liquids*
  • 9.2.1.Introduction
  • 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3.Household Detergents and Cleaners
• 9.4.Industrial Cleaners
• 9.5.Personal Care Products
• 9.6.Others

10.By Region

• 10.1.Introduction
  • 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2.Market Attractiveness Index, By Region
• 10.2.North America
  • 10.2.1.Introduction
  • 10.2.2.Key Region-Specific Dynamics
  • 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Production Method
  • 10.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1.U.S.
    • 10.2.6.2.Canada
    • 10.2.6.3.Mexico
• 10.3.Europe
  • 10.3.1.Introduction
  • 10.3.2.Key Region-Specific Dynamics
  • 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Production Method
  • 10.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1.Germany
    • 10.3.6.2.UK
    • 10.3.6.3.France
    • 10.3.6.4.Italy
    • 10.3.6.5.Spain
    • 10.3.6.6.Rest of Europe
• 10.4.South America
  • 10.4.1.Introduction
  • 10.4.2.Key Region-Specific Dynamics
  • 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Production Method
  • 10.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1.Brazil
    • 10.4.6.2.Argentina
    • 10.4.6.3.Rest of South America
• 10.5.Asia-Pacific
  • 10.5.1.Introduction
  • 10.5.2.Key Region-Specific Dynamics
  • 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Production Method
  • 10.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1.China
    • 10.5.6.2.India
    • 10.5.6.3.Japan
    • 10.5.6.4.Australia
    • 10.5.6.5.Rest of Asia-Pacific
• 10.6.Middle East and Africa
  • 10.6.1.Introduction
  • 10.6.2.Key Region-Specific Dynamics
  • 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Production Method
  • 10.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11.Competitive Landscape

• 11.1.Competitive Scenario
• 11.2.Market Positioning/Share Analysis
• 11.3.Mergers and Acquisitions Analysis

12.Company Profiles

• 12.1.Acme Hardesty*
  • 12.1.1.Company Overview
  • 12.1.2.Product Portfolio and Description
  • 12.1.3.Financial Overview
  • 12.1.4.Key Developments
• 12.2.BASF SE
• 12.3.Clariant
• 12.4.Solvay SA
• 12.5.Merck KGaA
• 12.6.Huntsman International LLC
• 12.7.Chemmax Chemical Co. Limited
• 12.8.ChemCeed
• 12.9.Alpha Chemicals Private Limited
• 12.10.Stepan Company

LIST NOT EXHAUSTIVE

13.Appendix

• 13.1.About Us and Services
• 13.2.Contact Us