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1474032

文房具の世界市場-2024-2031年

Global Stationery Products Market - 2024-2031
出版日: | 発行: DataM Intelligence | ページ情報: 英文 196 Pages | 納期: 約2営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.91円
文房具の世界市場-2024-2031年
出版日: 2024年05月02日
発行: DataM Intelligence
ページ情報: 英文 196 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 概要
  • 目次
概要

概要

文房具の世界市場は、2023年に1,301億米ドルに達し、2031年には1,937億米ドルに達すると予測され、予測期間2024-2031年のCAGRは5.1%で成長する見込みです。

就学率が上昇し、個人にとっても政府にとっても優先事項として教育への注目が高まる中、教育セクターは近年世界中で著しい成長を遂げています。教育レベルの向上は一般的に文房具の需要増加を伴うため、文房具市場にも直接的な影響を与えています。

中国やインドなどの発展途上国では近年、教育が急速に発展しています。6歳から14歳までのすべての子どもに無償で義務教育を受けさせる「教育権法」は、インド政府が教育へのアクセスを向上させるために打ち出した数多くの取り組みのひとつです。その結果、学校や大学に登録する生徒数が大幅に増加し、文房具の需要が高まっています。

2023年には、アジア太平洋地域が世界の文房具市場で最も急成長することが予想されます。この増加の背景には、アジア太平洋の後進地域では高等教育の普及率が比較的低いことがあります。今後10年間、多くの企業が需要の急増を見込んでいます。将来の需要を満たすため、各社は生産能力を増強しています。例えば、2023年、インドの文房具会社DOMSは、継続的な生産能力拡大と小売業拡大の資金を調達するため、新規株式公開により約2億4,000万米ドルを調達しました。

ダイナミクス

教育セクターの成長

過去10年間の就学率の上昇により、新興国は文房具の主要な需要源のひとつになると予想されます。すべての人に成人としての識字率を確保することは、国連などの国際機関の目的と一致しています。例えば、23年度のインド全体の就学者数は2億6,500万人で、前年度より3.3％増加しました。

世界的に識字率が上昇し、就学率が高まるにつれて、あらゆる年齢の生徒がノート、鉛筆、ペン、定規、消しゴムなどの文房具を必要とするようになっています。COVID-19の大流行により、いくつかの発展途上国では進歩が止まり、就学率が低下しています。各国政府は努力を惜しまず、複数の開発援助団体と協力してこの落ち込みを逆転させようとしています。就学率の長期的な伸びは、さまざまな文房具に対する需要を増加させると思われます。

カスタマイズ可能な製品に対する需要の高まり

個性的でパーソナライズされた商品を求める顧客の間で、カスタマイズされた文房具商品の人気が高まっています。ノート、ジャーナル、プランナー、グリーティングカードなどの文房具のカスタム印刷サービスは、このようなニーズの高まりに応えています。マーカー、ペン、鉛筆は、数多くの文房具ブランドが生み出したカスタマイズ可能な文房具のほんの一部に過ぎないです。実際、生産者の大半は、はっきりとした色やテーマを使うことで、文房具の生産量を増やしています。

幼稚園児は運動能力を向上させるために鉛筆で字を書くことを教わるため、これらのブランドの主要なターゲット市場であり続けています。デジタル教材が利用できるようになったにもかかわらず、ブランドは、若い消費者と早い段階で関係を築くことが長期的なビジネスにつながるという信念に賭けています。パーソナライズされた文房具の導入は、世界市場の拡大に貢献すると思われます。

デジタル学習の高まり

文房具市場にとって大きな障壁となっているのが、業務プロセスやコミュニケーションのデジタル化の進展です。より多くの仕事がオンラインに移行し、デジタルに代わるものがより身近になるにつれて、紙、ノート、ペンといった従来の文房具用品の必要性は減少する可能性があります。文房具市場は、オンライン小売やeコマースプラットフォームの成長により、チャンスと問題の両方に直面しています。

伝統的な文房具は、ノートパソコン、タブレット、スマートフォンなどの電子機器との競合に直面しています。オンラインプラットフォームは、顧客により大きなアクセスと利便性を与えるが、同時にメーカーやサプライヤーの競争も激化させる。オンライン小売業界の利益率は、価格競争、配送費、効率的なデジタルマーケティング戦略の要件によって制限される可能性があります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • 教育セクターの成長
      • カスタマイズ可能な製品に対する需要の高まり
    • 抑制要因
      • デジタル学習の増加
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • ロシア・ウクライナ戦争の影響分析
  • DMIの見解

第6章 COVID-19分析

第7章 タイプ別

  • 紙ベース
  • インクベース
  • アートベース
  • その他

第8章 流通チャネル別

  • eコマース
  • 小売
    • スーパーマーケット・ハイパーマーケット
    • 専門店
    • コンビニエンスストア
    • その他

第9章 エンドユーザー別

  • 教育機関
  • 企業
  • その他

第10章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • ロシア
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第11章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第12章 企業プロファイル

  • Faber-Castlle
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • M
  • Staedtler
  • Maped
  • Muji
  • Artline
  • Fullmark
  • Reynolds Pens
  • Linc Pens & Plastics Ltd.
  • Mead

第13章 付録

目次
Product Code: FMCG8369

Overview

Global Stationery Products Market reached US$ 130.1 billion in 2023 and is expected to reach US$ 193.7 billion by 2031, growing with a CAGR of 5.1% during the forecast period 2024-2031.

With rising enrollment rates and an increasing focus on education as a priority for both individuals and governments, the education sector has seen significant growth in recent years throughout the world. It has had a direct impact on the market for stationery products, as rising education levels are typically accompanied by rising demand for stationery products.

Education has grown rapidly in recent years in developing nations like China and India. The Right to Education Act, which requires all children between the ages of 6 and 14 to receive a free and compulsory education, is one of the many initiatives the Indian government has launched to increase access to education. It has resulted in a significant increase in the number of students registered in schools and colleges, which has raised demand for stationery products.

In 2023, Asia-Pacific is expected to be the fastest-growing region of the global stationery products market. The increase is explained by the comparatively lower penetration rates of higher education in Asia-Pacific's backward regions. Over the next ten years, a lot of players anticipate demand to soar. In order to satisfy future demand, they are increasing their production capacity. For example, in 2023, the Indian stationery company DOMS obtained approximately US$ 240 million through an initial public offering to finance its continued capacity and retail expansion.

Dynamics

Growing Educational Sector

Due to an increase in school enrollment over the previous ten years, the emerging globe is expected to be one of the main sources of demand for stationery products. Ensuring adult literacy for all is consistent with the objectives of international organizations like United Nations. For example, the overall gross school enrollment in India for FY23 was 265 million, up 3.3% from the year before.

Students of all ages are becoming more in need of stationery supplies including notebooks, pencils, pens, rulers and erasers as literacy rates rise and access to school increases globally. COVID-19 pandemic has halted the advancement and resulted in a decline in school enrolment in several developing nations. Redoubling their efforts, national governments are working with multiple developmental organizations to reverse this slide. Long-term growth in school enrollment rates will increase demand for a range of stationery products.

Rising Demand for Customizable Products

Among customers looking for distinctive and personalized goods, customized and personalized stationery products are becoming more and more popular. The increasing need is met by custom printing services for stationery products such notebooks, journals, planners and greeting cards. Markers, pens and pencils are just a few of the customizable stationery goods that numerous stationery brands have created. In fact, the majority of producers have increased their output of stationery by using distinct colors and themes.

Kindergarten students continue to be the primary target market for these brands because they are taught to write with pencils in order to improve their motor skills. Despite the availability of digital teaching tools, brands are placing their bets on the belief that building early relationships with younger consumers will result in long-term business. The introduction of personalized stationery items will contribute to the expansion of the global market.

Rising Digital Learning

A major barrier to the market for stationery products is the growing digitization of work processes and communication. The need for conventional stationery supplies like paper, notebooks and pens may decrease as more work shift online and digital alternatives become more accessible. The market for stationery products is faced with both opportunities and problems due to the growth of online retail and e-commerce platforms.

Traditional stationery goods are facing competition from electronic devices like laptops, tablets and smartphones, which are increasingly being used for note-taking, scheduling and communication. Online platforms give customers greater accessibility and convenience, but they also make manufacturers and suppliers more competitive. Profit margins in the online retail industry can be limited by price competition, delivery expenses and the requirement for efficient digital marketing strategies.

Segment Analysis

The global stationery products market is segmented based on type, distribution channel, end-user and region.

Rising Office Culture and Branding Drives the Segment Growth

Corporates are expected to be the dominant segment with over 30% of the market during the forecast period 2024-2031. Corporate stationery goods represent a company's brand identity and culture. Businesses frequently spend in personalized stationery products such as letterheads, business cards, envelopes and notepads to improve their professional image and increase brand recognition among clients, partners and workers.

Corporate offices require key stationery supplies such pens, pencils, markers, paper, folders, binders and sticky tapes to support day-to-day operations, administrative chores and internal communication. The demand for these supplies is continuous, which drives the corporate stationery products market. Customized stationery items such as notebooks, calendars and desk accessories are common options for corporate giving, adding to market demand.

Geographical Penetration

Growing Demand for Online Courses in Asia-Pacific

Asia-Pacific is the dominant region in the global stationery products market covering over 30% of the market. Many Asia-Pacific countries, including India and China, are experiencing substantial growth in their education sectors. There is a heavy emphasis on education and online courses and rising student enrollment pushes up demand for stationery and supplies such notebooks, pens, pencils, erasers, rulers and other related things.

Furthermore, the expansion of massive open online courses (MOOC) in the region is expected to drive growth in the stationery items market. According to a report on China's smart education published in February 2023 by the State Council Information Office, the country currently has over 64,500 MOOCs online. The World Digital Education Conference began in Beijing with a report saying that more than one billion people have viewed these courses.

Competitive Landscape

The major global players in the market include Faber-Castlle, 3M, Staedtler, Maped, Muji, Artline, Fullmark, Reynolds Pens, Linc Pens & Plastics Ltd. and Mead.

COVID-19 Impact Analysis

The transition to remote work and online learning amid lockdowns and social distancing measures increased demand for home office supplies like notebooks, pens, sticky notes and other stationery products. Many people required these goods to set up home offices or enable remote learning for themselves or their children. The pandemic increased the already popular e-commerce trend of purchasing stationery supplies.

During lockdowns, when physical establishments were shuttered or operating at a reduced capacity, customers flocked to internet platforms to purchase stationery. E-commerce channels provide ease, security and a diverse selection of product options, resulting in considerable development in online sales of stationery products. While there was increasing demand for some things like notebooks and pens for home study, overall demand from educational institutions has fallen due to the reduction of in-person classes and activities.

Russia-Ukraine War Impact

Russia and Ukraine are both major exporters of raw materials used in the production of stationery products, such as paper, wood pulp and some types of plastic. The conflict and resulting interruptions in trade routes or manufacturing facilities cause supply shortages and price volatility in the global market. International instability and conflict cause economic uncertainty and undermine consumer confidence.

Consumers are more cautious with their spending, resulting in a reduction in demand for non-essential items such as stationery supplies. As the war disrupts the supply of raw materials or raises transportation expenses, stationery producers suffered increased manufacturing costs. The extra costs can be passed on to consumers in the shape of higher prices for stationery items.

By Type

  • Paper-based
  • Ink-based
  • Art-based
  • Others

By Distribution Channel

  • E-Commerce
  • Retail
    • Supermarkets and Hypermarkets
    • Specialty Stores
    • Convenience Stores
    • Others

By End-User

  • Educational Institutes
  • Corporates
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • In December 2023, Max Publishing, identified for its strong portfolio of B2B retail trade publications and awards, has bought the London Stationery Show, UK's only event dedicated to the stationery, arts and crafts, paper and writing instruments sector.
  • In July 2023, Pilot Pen Corporation, a Japanese multinational maker of writing instruments, said that it would dissolve its joint venture with Luxor, an Indian manufacturer and create its separate presence in the Indian market.
  • In June 2023, Papier, a DTC stationery company started in London, made its wholesale debut in U.S. with the launch of Papier at Anthropologie. Along with a few of Papier's best-selling items, like as calendars, stationery and journals, the Anthropologie release features three unique designs for the firm.

Why Purchase the Report?

  • To visualize the global stationery products market segmentation based on type, distribution channel, end-user and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of stationery products market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global stationery products market report would provide approximately 62 tables, 52 figures and 196 pages.

Target Audience 2024

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1.Methodology and Scope

  • 1.1.Research Methodology
  • 1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

  • 3.1.Snippet by Type
  • 3.2.Snippet by Distribution Channel
  • 3.3.Snippet by End-User
  • 3.4.Snippet by Region

4.Dynamics

  • 4.1.Impacting Factors
    • 4.1.1.Drivers
      • 4.1.1.1.Growing Educational Sector
      • 4.1.1.2.Rising Demand for Customizable Products
    • 4.1.2.Restraints
      • 4.1.2.1.Rising Digital Learning
    • 4.1.3.Opportunity
    • 4.1.4.Impact Analysis

5.Industry Analysis

  • 5.1.Porter's Five Force Analysis
  • 5.2.Supply Chain Analysis
  • 5.3.Pricing Analysis
  • 5.4.Regulatory Analysis
  • 5.5.Russia-Ukraine War Impact Analysis
  • 5.6.DMI Opinion

6.COVID-19 Analysis

  • 6.1.Analysis of COVID-19
    • 6.1.1.Scenario Before COVID
    • 6.1.2.Scenario During COVID
    • 6.1.3.Scenario Post COVID
  • 6.2.Pricing Dynamics Amid COVID-19
  • 6.3.Demand-Supply Spectrum
  • 6.4.Government Initiatives Related to the Market During Pandemic
  • 6.5.Manufacturers Strategic Initiatives
  • 6.6.Conclusion

7.By Type

  • 7.1.Introduction
    • 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2.Market Attractiveness Index, By Type
  • 7.2.Paper-based*
    • 7.2.1.Introduction
    • 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3.Ink-based
  • 7.4.Art-based
  • 7.5.Others

8.By Distribution Channel

  • 8.1.Introduction
    • 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 8.1.2.Market Attractiveness Index, By Distribution Channel
  • 8.2.E-Commerce*
    • 8.2.1.Introduction
    • 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3.Retail
    • 8.3.1.Supermarkets and Hypermarkets
    • 8.3.2.Specialty Stores
    • 8.3.3.Convenience Stores
    • 8.3.4.Others

9.By End-User

  • 9.1.Introduction
    • 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 9.1.2.Market Attractiveness Index, By End-User
  • 9.2.Educational Institutes*
    • 9.2.1.Introduction
    • 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3.Corporates
  • 9.4.Others

10.By Region

  • 10.1.Introduction
    • 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2.Market Attractiveness Index, By Region
  • 10.2.North America
    • 10.2.1.Introduction
    • 10.2.2.Key Region-Specific Dynamics
    • 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1.U.S.
      • 10.2.6.2.Canada
      • 10.2.6.3.Mexico
  • 10.3.Europe
    • 10.3.1.Introduction
    • 10.3.2.Key Region-Specific Dynamics
    • 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1.Germany
      • 10.3.6.2.UK
      • 10.3.6.3.France
      • 10.3.6.4.Italy
      • 10.3.6.5.Russia
      • 10.3.6.6.Rest of Europe
  • 10.4.South America
    • 10.4.1.Introduction
    • 10.4.2.Key Region-Specific Dynamics
    • 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1.Brazil
      • 10.4.6.2.Argentina
      • 10.4.6.3.Rest of South America
  • 10.5.Asia-Pacific
    • 10.5.1.Introduction
    • 10.5.2.Key Region-Specific Dynamics
    • 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1.China
      • 10.5.6.2.India
      • 10.5.6.3.Japan
      • 10.5.6.4.Australia
      • 10.5.6.5.Rest of Asia-Pacific
  • 10.6.Middle East and Africa
    • 10.6.1.Introduction
    • 10.6.2.Key Region-Specific Dynamics
    • 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11.Competitive Landscape

  • 11.1.Competitive Scenario
  • 11.2.Market Positioning/Share Analysis
  • 11.3.Mergers and Acquisitions Analysis

12.Company Profiles

  • 12.1.Faber-Castlle*
    • 12.1.1.Company Overview
    • 12.1.2.Product Portfolio and Description
    • 12.1.3.Financial Overview
    • 12.1.4.Key Developments
  • 12.2.3M
  • 12.3.Staedtler
  • 12.4.Maped
  • 12.5.Muji
  • 12.6.Artline
  • 12.7.Fullmark
  • 12.8.Reynolds Pens
  • 12.9.Linc Pens & Plastics Ltd.
  • 12.10.Mead

LIST NOT EXHAUSTIVE

13.Appendix

  • 13.1.About Us and Services
  • 13.2.Contact Us