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世界の教育・文房具市場：2024年～2031年

Global Education and Stationery Market - 2024-2031
出版日: | 発行: DataM Intelligence | ページ情報: 英文 195 Pages | 納期: 約2営業日

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世界の教育・文房具市場：2024年～2031年
出版日: 2024年02月09日
発行: DataM Intelligence
ページ情報: 英文 195 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 概要
  • 目次
概要

概要

世界の教育・文房具市場は、2023年に907億米ドルに達し、2031年までに1,403億米ドルに達すると予測され、予測期間の2024年から2031年のCAGRは5.6%で成長します。

世界の教育・文房具市場は、主にハイブリッド教授法が主流となり、ノートの課題がより重視されるようになるにつれて、今後数年間も大きな需要を生み出し続けると予想されます。多くの文房具メーカーは、需要の安定と上昇を見越して生産を拡大しています。

教育用文具業界は、若年層の取り込みという重要な課題に直面しています。若い世代は家電製品に熱中しており、学校関連業務で絶対に必要なもの以外の文房具製品に大きな需要はないと見込まれています。若い世代を長期的な消費者にすることが、今後の市場成長の大きな可能性を示しています。

力学

就学率の上昇

教育用文具の主要な需要源のひとつは、過去10年間で就学率が大幅に上昇した新興国からもたらされると考えられます。これは、普遍的な成人識字率を確保するという国連などの多国間組織の目標に沿ったものです。例えばインドでは、23年度の総就学者数は2億6,500万人で、前年度より3.3％増加しました。

しかし、COVID-19の大流行により、多くの低開発国が就学率の低下を目の当たりにしました。各国政府は、さまざまな開発援助団体と協力し、この減少を逆転させるために努力を重ねています。就学率の上昇は、長期的には様々な文房具製品に対する需要を増大させると思われます。

カスタマイズ可能な文房具製品の増加

教育現場におけるeラーニング・ツールの普及がもたらす潜在的な停滞と衰退を食い止めるため、文具メーカーは消費者行動の感情面に訴えることにますます頼るようになっています。多くの文具ブランドが、マーカー、ペン、鉛筆など、カスタマイズ可能な文具製品群を開発しています。ほとんどのメーカーは、様々な色の組み合わせやテーマに基づいた文房具の生産を実際に増やしています。

各ブランドの主なターゲット消費者は、運動能力を発達させるために鉛筆で字を書くことを教える幼稚園児です。各ブランドは、デジタル教材の出現にもかかわらず、若年層との早い段階でのつながりを築くことで、彼らを長期的な消費者にすることに賭けています。成功すれば、カスタマイズ可能な文房具製品の展開は、世界市場の成長を増大させると思われます。

デジタルeラーニング・ツールの採用増加

学校や大学の教育モデルは、COVID-19の大流行によって取り返しのつかない変化を遂げました。パンデミック期に実施された変更の多くは、教師や教育者にとって利便性が高いため、そのまま引き継がれています。例えば、オンライン自己評価試験や録画済みビデオ講義は、教師の負担を軽減するため、対面学習にも引き継がれています。

さらに、アニメーションやシミュレーションなどの先進的なED技術も、生徒の概念理解を深めるために利用されています。eラーニング・ツールの導入が進むにつれて、教育用文房具の需要は全体的に減少しています。ハイブリッド学習モデルは、平均して文房具の消費量が少ないからです。eラーニング・ツールの統合が進むことは、予測期間中の市場成長に大きな課題をもたらすと考えられています。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • 就学率の上昇
      • カスタマイズ可能な文房具製品の増加
    • 抑制要因
      • デジタルeラーニングツールの採用増加
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • ロシア・ウクライナ戦争の影響分析
  • DMIの見解

第6章 COVID-19分析

第7章 製品別

  • 紙製品
    • ノート
    • 製図用紙
    • 雑紙
  • 筆記具
    • ペン
    • 鉛筆
    • その他
  • コンピュータ・印刷用品
    • 印刷用紙
    • 印刷インキ
  • その他

第8章 流通チャネル別

  • 文具店・書店
  • スーパーマーケット＆ハイパーマーケット
  • eコマース
  • その他

第9章 エンドユーザー別

  • K-12
  • 高等教育

第10章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋
  • 中東・アフリカ

第11章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第12章 企業プロファイル

  • Kokuyo Camlin
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • Pilot Corporation
  • Newell Brands
  • ACCO Brands
  • BIC Group
  • Lyreco
  • WHSmith
  • Herlitz
  • Moleskine Srl
  • Kaut-Bullinger & CO GmbH & Co.KG

第13章 付録

目次
Product Code: FMCG7938

Overview

Global Education and Stationery Market reached US$ 90.7 billion in 2023 and is expected to reach US$ 140.3 billion by 2031, growing with a CAGR of 5.6% during the forecast period 2024-2031.

The global education and stationery market is expected to continue to generate major demand over the coming years, mainly as a hybrid teaching methods become mainstream and more emphasis is placed on notebook assignments. Many stationery manufacturers are ramping up production in anticipation of a stabilisation and upswing in demand.

The education stationery industry faces a key challenge of attracting younger demographics. Younger generations are more enthralled by consumer electronics and seem unlikely to make bigger demand for stationery products beyond that absolutely necessary for school-related work. Turning the younger generation into long-term consumers represents a major potential for future growth of the market.

Dynamics

Rising Rates of School Enrollment

One of the major sources of demand for educational stationery is likely to emanate from the emerging world, where rates of school enrollment have increased significantly over the past decade. It is in line with the goals of multilateral organizations such as UN to ensure universal adult literacy. For instance, in India, the total gross school enrollment for FY23 stood at 265 million, an increase of 3.3% over the previous year.

The COVID-19 pandemic has reversed the progress and many underdeveloped countries witnessed a drop in school enrollment numbers. National governments in partnership with various developmental organizations are redoubling their efforts to reverse this decline. The rising rates of school enrollment will augment the demand for various stationery products over the long term.

Increasing Rollout of Customisable Stationery Products

To stem a potential stagnation and decline resulting from the growing adoption of e-learning tools in education, stationery manufacturers are increasingly relying upon appealing to the emotional side of consumer behavior. Many stationery brands have developed a range of customisable stationery products such as markers, pens and pencils. Most manufacturers have actually increased production of stationery based on various color combinations and themes.

The main target consumer for the brands remains kindergartern children, who are taught to write with pencils with a view to develop their motor skills. Brands are betting that forging an early connection with younger demographics will turn them into long term consumers, despite the advent of digital teaching aids. If successful, the rollout of customizable stationery products will augment the growth of the global market.

Increasing Adoption of Digital E-Learning Tools

Teaching models in schools and colleges have been irrevocably changed by the COVID-19 pandemic. Many of the changes implemented during the pandemic period have been carried forward, due to them being highly convenient for teachers and educators. For instance, online self-assessment exams and pre-recorded video lectures have carried forward into in-person learning since it eases the workload of teachers.

Furthermore, advanced edtech such as animations and simulations are also being used to enhance the conceptual understanding of students. The increasing adoption of e-learning tools has reduced the overall demand for educational stationery materials, since hybrid learning models consume less stationery materials on average. The increasing integration of e-learning tools will present significant challenges to market growth during the forecast period.

Segment Analysis

The global education and stationery market is segmented based on product, distribution channel, end-user and region.

Paper Products are Expected to Account for a Significant Share of the Global Market

During the forecast period, paper products will likely retain the largest share in the education stationery market. The highly consumable nature of paper products means that it will raise demand for significant volumes. Amongst all the paper products, notebooks will continue to generate the highest demand due to their generic application by all major demographics.

Mass market notebooks are expected to have the highest demand followed by more premium segments. Paper products with niche applications, such as drawing sheets and miscellaneous paper are likely to have slightly lower demand as compared to notebooks. Overall, the demand for paper products will remain healthy over the short and medium term despite advances in e-learning technologies.

Geographical Penetration

Post Pandemic Recovery to Drive Market Growth in Asia-Pacific

Asia-Pacific is expected to have the largest market share over the forecast period. Asia-Pacific's high population is the key factor in influencing global market growth. Although developed regions such as North America have higher per capita consumption of education stationery, the overall growth in absolute volumes is primarily driven by the large population of Asia-Pacific.

However, within Asia-Pacific, there is also a clear income-based dichotomy that will influence future demand. For instance, the urbanized middle and upper middle class, which has access to private educational institutions, have witnessed a rapid increase in adoption of e-learning tools, thus decreasing demand for educational stationery. However, the working and lower middle classes, especially in semi-urban and rural areas are still heavily depend on traditional learning methods, thus generating growing demand for stationery.

However, given the relatively lower rates of higher education penetration in backwards regions of Asia-Pacific, many market players are betting on an explosion in demand over the coming decade. Therefore, they are augmenting their production capacity in order to meet future demand. For instance, the Indian stationery manufacturer DOMS, is planning to raise nearly INR 2,000 crore (US$ 240 million) through an IPO to fund its ongoing capacity and retail expansion.

COVID-19 Impact Analysis

The COVID-19 pandemic created myriad challenges and opportunities for the global education and stationery market. The disruption of global supply chains, affected the production and distribution of educational stationery. Many stationery manufacturers had idle capacity as lockdowns and movements restrictions enforced during to stem the pandemic led to scaling down of manufacturing operations.

Global demand dynamics also witnessed major changes over the course of the pandemic. Schools and colleges continued the academic year through online and distance learning, which greatly reduced the demand for educational stationery. The post-pandemic period has ushered in profound changes to the global market, with supply and demand being increasingly determined by the emerging nations of Asia-Pacific. The ongoing Russia-Ukraine conflict has the capacity to further alter the long-term growth prospects of the global market.

Russia-Ukraine War Impact Analysis

The Ukraine-Russia war has had major implications on the demand dynamics of the education and stationery market over the short and medium term in both the countries. Due to the strict economic sanctions imposed on Russia for the war, the imports of all major stationery goods was disrupted. It even led to a temporary shortage, since most of the domestic demand for education stationery is met through imported products.

The new stock exhibited a significant jump in prices, since it had to imported through many middlemen to circumvent sanctions. Furthermore, the decline in purchasing power of Russian consumers could negatively impact the domestic market growth over the short term. Furthermore, the exodus of Ukrainian children due to the ongoing war and the closure of schools has completely disrupted Ukranian market for educational stationery.

By Product

  • Paper Products
    • Notebooks
    • Drawing Sheets
    • Miscellaneous Papers
  • Writing Instruments
    • Pens
    • Pencils
    • Others
  • Computer and Printing Supplies
    • Printing Paper
    • Printing Inks
  • Others

By Distribution Channel

  • Stationery & Book Shops
  • Supermarkets & Hypermarkets
  • E-Commerce
  • Others

By End-User

  • K-12
  • Higher Education

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • In July 2023, Pilot Pen Corporation, a Japanese multinational manufacturer of writing instruments, announced that it was ending its joint venture with Luxor, an Indian manufacturer and was establishing its individual presence in the Indian market.
  • In December 2023, Doms, an Indian manufacturer of pencils and other school stationery products filed for an initial public offering (IPO). The company is looking to inject equity of around ₹350 crore (US$ 42.1 million) through the IPO.
  • In January 2024, WHSmith, a UK-based manufacturer and retailer of stationery products announced that it had partnered with GXO as its preferred logistics partner for UK market.

Competitive Landscape

The major global players in the market include Kokuyo Camlin, Pilot Corporation, Newell Brands, ACCO Brands, BIC Group, Lyreco, WHSmith, Herlitz, Moleskine Srl and Kaut-Bullinger & CO GmbH & Co.KG.

Why Purchase the Report?

  • To visualize the global education and stationery market segmentation based on product, distribution channel, end-user and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of education and stationery market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global education and stationery market report would provide approximately 53 tables, 50 figures and 195 Pages.

Target Audience 2024

  • Stationery Manufacturers
  • School Suppliers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Product
  • 3.2. Snippet by Distribution Channel
  • 3.3. Snippet by End-User
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Rising Rates of School Enrollment
      • 4.1.1.2. Increasing Rollout of Customizable Stationery Products
    • 4.1.2. Restraints
      • 4.1.2.1. Increasing Adoption of Digital E-Learning Tools
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia-Ukraine War Impact Analysis
  • 5.6. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 7.1.2. Market Attractiveness Index, By Product
  • 7.2. Paper Products*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
    • 7.2.3. Notebooks
    • 7.2.4. Drawing Sheets
    • 7.2.5. Miscellaneous Papers
  • 7.3. Writing Instruments
    • 7.3.1. Pens
    • 7.3.2. Pencils
    • 7.3.3. Others
  • 7.4. Computer and Printing Supplies
    • 7.4.1. Printing Papers
    • 7.4.2. Printing Inks
  • 7.5. Others

8. By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 8.1.2. Market Attractiveness Index, By Distribution Channel
  • 8.2. Stationery & Book Shops*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Supermarkets & Hypermarkets
  • 8.4. E-Commerce
  • 8.5. Others

9. By End-User

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 9.1.2. Market Attractiveness Index, By End-User
  • 9.2. K-12*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Higher Education

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Kokuyo Camlin*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Pilot Corporation
  • 12.3. Newell Brands
  • 12.4. ACCO Brands
  • 12.5. BIC Group
  • 12.6. Lyreco
  • 12.7. WHSmith
  • 12.8. Herlitz
  • 12.9. Moleskine Srl
  • 12.10. Kaut-Bullinger & CO GmbH & Co.KG

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us