家禽市場：2023～2030年

概要

世界の家禽市場は、2022年に米国で2,201億8,000万米ドルに達し、2023年から2030年の予測期間中にCAGR 5.2％で成長し、2030年には3,302億9,000万米ドルに達すると予測されています。

家禽類と家禽製品は、その費用対効果の高さと高品質のタンパク質により、世界市場で絶大な人気を得ています。米国農務省によると、鶏肉は今後数年間、輸入畜産物の上位を占めると推定されています。鶏肉および鶏肉をベースとした製品の健康上の利点に関する消費者の意識の高まりが、市場成長の原動力となっています。

養鶏は維持費が安く、農家にとって持続可能な家禽を容易に生産できるメリットがあります。鶏肉製品の冷蔵保存と輸送設備の進歩は市場拡大に寄与します。鶏肉は汎用性が高いため、最も人気のある食肉のひとつとなっています。鶏肉は様々なレストランのレシピや、KFCのような外食産業で使われています。

スナックやファーストフードの形で様々な便利な方法で加工された鶏肉製品は、市場の成長を後押しする有名な家禽製品のひとつとなっています。人口の増加、都市化の進展、世界人口の可処分所得の増加は、家禽市場に好影響を及ぼしています。APEDAによると、2022年から2023年にかけて、インドは664,753.46MTの家禽製品を輸出し、アジア太平洋地域の市場を牽引しています。

ダイナミクス

家禽製品に対する需要の高まり

消費者は健康的なライフスタイルを送るために食の嗜好を絶えず変化させています。人々は常に、高タンパク質含量の動物性食品を優先します。家禽の卵や肉は、健康的なタンパク質や、ビタミン、ミネラル、必須脂肪酸などの栄養素を多く含んでいます。鶏肉は他の従来の食肉に比べて手頃な価格です。

米国農務省によると、2001年から2021年までの20年間で、世界の鶏肉消費量はほぼ86％増加しました。鶏肉の消費量の大幅な増加は、市場規模にプラスの影響を与えます。USDAはまた、2031年までに世界の鶏肉輸入量は1,750万トンに達する見込みであり、ブラジルとサハラ以南のアフリカが輸出入の上位を占めると報告しています。

養鶏の進歩

養鶏分野における様々な技術改善は、家禽市場の広範な発展拡大に有利です。養鶏における様々な新たな技術革新は、家禽動物の生産性と健康の改善に焦点を当てています。QTLやマイクロアレイ分析などの革新的な育種技術は、育種家がより機能的な家禽系統を生産することを容易にします。

鶏舎における自動化は、全体的な飼育システムを効率的に強化します。農家は、様々な住宅、健康、栄養の進歩から恩恵を受ける養鶏場経営者です。この分野に最新のイノベーションを導入することで、効率を改善し、持続可能性を高め、市場の成長を後押しすることができます。

菜食主義者の増加

健康と環境への関心の高まりが、菜食主義者の人口増加を後押ししています。世界動物基金（World Animal Foundation）の推計によると、世界中に約 8,800万人の菜食主義者がいます。多くの人々は、動物由来の食事パターンが環境に与える悪影響について知識を深めています。家禽の飼育と食肉生産は温室効果ガスの排出につながります。鳥インフルエンザのような家禽の健康問題の増加は、人間の健康をも脅かす可能性があります。

動物性食よりも植物性食の方が優れているという消費者意識の高まりは、市場の成長を抑制する可能性があります。健康志向の消費者は、カロリー、脂肪、コレステロール量が低いため、動物性よりも植物性タンパク質ベースのものを好みます。生活習慣病の有病率の上昇は菜食主義を推進し、家禽市場の妨げとなります。

目次

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 鶏肉製品に対する需要の高まり
    • 養鶏の進歩
  • 抑制要因
    • 菜食主義者の増加
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 タイプ別

• チキン
• 七面鳥
• アヒル
• その他

第8章 製品別

• 味付け
• 冷凍
• すぐに調理可能
• そのまま食べられる
• その他

第9章 性質別

• オーガニック
• 従来型

第10章 流通チャネル別

• スーパーマーケット／ハイパーマーケット
• コンビニエンスストア
• eコマース
• その他

第11章 エンドユーザー別

• フードサービス
• 家庭用

第12章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第13章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第14章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第15章 企業プロファイル

• Bell AG
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• Plukon Food Group
• Suguna Foods
• BRF S.A.
• Hormel Foods Corporation
• Tyson Foods Inc.
• Pilgrim's Pride Corporation
• Sanderson Farms Inc.
• Maruha Nichiro Corporation
• Wellhope Foods Co., Ltd.

第16章 付録

Overview

Global Poultry Market reached US$ 220.18 billion in 2022 and is expected to reach US$ 330.29 billion by 2030, growing with a CAGR of 5.2% during the forecast period 2023-2030.

Poultry and poultry products are receiving immense popularity in the global market due to their cost-effective and high-quality protein. According to USDA, poultry is estimated to be one of the top imported livestock commodities in coming years. The increased consumer awareness regarding the health benefits of poultry and poultry-based products drives market growth.

Poultry farming has lower maintenance and it is beneficial for farmers to easily produce sustainable poultry. The advancements in the cold storage and transport facilities for poultry products help expand the market. The greater versatility of chicken makes it one of the most popular meats. Poultry meat is used in various restaurant recipes and the food service sector, such as KFC.

Processed poultry products in various convenient ways in the form of snacks and fast foods are becoming one of the famous poultry products boosting the market growth. Rising population, growing urbanization and increasing disposable incomes among the worldwide population have a positive influence on the poultry market. According to APEDA, during 2022-2023, India exported 664,753.46 MT of poultry products, driving the Asia-Pacific region's market.

Dynamics

Growing Demand for Poultry Products

Consumers are changing their food preferences continuously to lead a healthy lifestyle. People always prioritize animal-based food products for their high protein content. Poultry eggs and meat are greater sources of healthy proteins and other nutrients like vitamins, minerals and essential fatty acids. It is affordable compared to other conventional meat.

According to USDA, an almost 86% increase in global poultry meat consumption was observed in the span of 20 years from 2001 to 2021. The significant rise in poultry meat consumption has a positive impact on the market size. USDA also reported that poultry imports globally are expected to reach 17.5 million tons by 2031, with Brazil and Sub-Saharan Africa as the top exporters and importers.

Advancements in Poultry Farming

The various technological improvements in the field of poultry farming are advantageous for the broader developmental expansion of the poultry market. Various emerging innovations in poultry farming focus on improving poultry animals' productivity and health. Innovative breeding techniques such as QTLs and microarray analysis facilitate breeders to produce better-functioning poultry strains.

The automation in the poultry housing enhances the overall housing system efficiently. Farmers are poultry farm holders who benefit from the various housing, health and nutrition advancements. Implementing modern innovation in this field can improve efficiency and enhance sustainability, boosting market growth.

Increasing Vegan Population

The growing health and environmental concerns drive the vegan population growth. The World Animal Foundation estimates that there are approximately 88 million vegans worldwide. Most people are now increasing their knowledge regarding the negative impact of animal-based diet patterns on the environment. Poultry rearing and meat production result in the emission of greenhouse gasses. Increasing poultry health problems such as avian flu can also threaten human health.

Increased consumer awareness about the advantages of the plant-based diet over animal-based diet can retrain the market growth. Health-conscious consumers prefer plant-based protein-based rather than animal-based due to their lower calories, fats and cholesterol amounts. The rising prevalence of lifestyle disorders drives veganism and hinder the poultry market.

Segment Analysis

The global poultry market is segmented based on type, product, nature, distribution channel, end-use and region.

Growing Popularity of Ready-to-Eat Foods

The global poultry market is segmented based on the product into seasoned, frozen, ready-to-cook, ready-to-eat and other types. The ready-to-eat segment of this market holds the largest share due to their convenience. People with busy lifestyles crave food products that are easy and convenient to eat. The new emerging products with various flavors help expand the segment.

The poultry market has several applications in preparing ready-to-eat processed food products. Hot dogs, sausages, and other processed products from poultry are gaining immense popularity globally, raising the segment growth. Further, the expansion of various food service sectors and the widespread use of KFC, Domino's Pizza, and other platforms that use poultry meat, mostly chicken, in their ready-to-eat meat product preparations positively impact the segment growth.

Geographical Penetration

Rising Demand for Poultry Meat in Asia-Pacific

Asia-Pacific region holds the largest share of the global poultry market. The growing population and need for more meat and meat products positively drive the market growth. Increased urbanization and growing disposable incomes of the people of this region raised their food product affordability boosting poultry sales.

The Ministry of Agriculture and Farmers Welfare estimates that around 129 billion eggs were produced in India in 2022. According to World Population Review 2023, China consumed over 21,555 tons of chicken. The increased production and consumption of poultry and poultry products boost the Asia-Pacific region's poultry market expansion.

Government support and actions to improve the poultry market make a significant effort to develop the larger region's market. For instance, the Indian Government, through the Department of Animal Husbandry, initiated a special National Action Plan for the Egg and Poultry 2022 to increase the farmer's income and meet the required protein intake of the growing population in the country. This program helps in increasing the poultry output.

Competitive Landscape

The major global players in the market include Bell AG, Plukon Food Group, Suguna Foods, BRF S.A., Hormel Foods Corporation, Tyson Foods Inc., Pilgrim's Pride Corporation, Sanderson Farms Inc., Maruha Nichiro Corporation and Wellhope Foods Co., Ltd.

COVID-19 Impact Analysis

The outbreak of the COVID-19 pandemic moderately impacted the global poultry market. The pandemic conditions made it difficult for the proper management of poultry farming. Poultry processing industries faced challenges due to reduced labor and other resources for the proper management of production and distribution. The reduced availability of raw materials for producing processed poultry products has an immense effect on the poultry market.

The shutdown of processing plants decreased the production and availability of poultry and poultry products. The strict regulations from the government resulted in the shutdown of many food service sectors, such as restaurants and fast food centers, decreasing the demand. The disruption in the supply chain activities, distribution channels, and import and export restrictions reduced economic activity.

Health-conscious people increased their poultry intake to provide the body with good protein and other nutrients to build their immunity. Frozen and ready-to-eat, and other convenient products were in high demand for their convenience. In addition, the increased use, accessibility and popularity of the e-commerce sector and the wide availability of raw, processed poultry products in online sales platforms increased the market demand.

Russia- Ukraine War Impact

The Russia-Ukraine war had a negative impact on many industrial sectors, including food. The labor shortage and a lack of resources for production badly impacted the poultry market. The interrupted processes at the industrial level reduced product production. The disrupted supply chain activities and distribution channels negatively affected production distribution and availability in the market, negatively influencing the market growth.

The Russia-Ukraine war resulted in food security issues all over. India exports poultry to Russia, for instance, 2,066 MT of poultry was exported from India to Russia in 2022-2023. The war created import and export trade disruptions, resulting in economic disturbances. The political and economic uncertainty created by the war had a negative impact on all industries, including the poultry market.

By Type

• Chicken
• Turkey
• Ducks
• Others

By Product

• Seasoned
• Frozen
• Ready-to-Cook
• Ready-to-Eat
• Others

By Nature

• Organic
• Conventional

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• E-Commerce
• Others

By End-Use

• Food Services
• Household

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In February 2023, Impossible Foods, a California-based company, announced the launch of a new range of chicken products, including spicy chicken nuggets, patties and tenders with new flavors.
• In August 2022, Pescafresh, India's first D2C brand, launched a new range of raw, ready-to-cook and ready-to-eat poultry meat products. The product is marketed as NAE chicken, and poultry is fed 100% vegetarian feed.
• In April 2022, One of India's chilled and frozen food brands, Prasuma, announced the expansion of its product line range by introducing frozen chicken nuggets, chicken spring rolls and other products.

Why Purchase the Report?

• To visualize the global poultry market segmentation based on type, product, nature, distribution channel, end-use and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of poultry market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global poultry market report would provide approximately 77 tables, 79 figures and 220 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

Table of Contents

1.Methodology and Scope

• 1.1.Research Methodology
• 1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

• 3.1.Snippet by Type
• 3.2.Snippet by Product
• 3.3.Snippet by Nature
• 3.4.Snippet by Distribution Channel
• 3.5.Snippet by End-Use
• 3.6.Snippet by Region

4.Dynamics

• 4.1.Impacting Factors
  • 4.1.1.Drivers
    • 4.1.1.1.Growing Demand for Poultry Products
    • 4.1.1.2.Advancements in Poultry Farming
  • 4.1.2.Restraints
    • 4.1.2.1.Increasing Vegan Population
  • 4.1.3.Opportunity
  • 4.1.4.Impact Analysis

5.Industry Analysis

• 5.1.Porter's Five Force Analysis
• 5.2.Supply Chain Analysis
• 5.3.Pricing Analysis
• 5.4.Regulatory Analysis

6.COVID-19 Analysis

• 6.1.Analysis of COVID-19
  • 6.1.1.Scenario Before COVID
  • 6.1.2.Scenario During COVID
  • 6.1.3.Scenario Post COVID
• 6.2.Pricing Dynamics Amid COVID-19
• 6.3.Demand-Supply Spectrum
• 6.4.Government Initiatives Related to the Market During Pandemic
• 6.5.Manufacturers Strategic Initiatives
• 6.6.Conclusion

7.By Type

• 7.1.Introduction
  • 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2.Market Attractiveness Index, By Type
• 7.2.Chicken
  • 7.2.1.Introduction
  • 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3.Turkey
• 7.4.Ducks
• 7.5.Others

8.By Product

• 8.1.Introduction
  • 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 8.1.2.Market Attractiveness Index, By Product
• 8.2.Seasoned
  • 8.2.1.Introduction
  • 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3.Frozen
• 8.4.Ready-to-Cook
• 8.5.Ready-to-Eat
• 8.6.Others

9.By Nature

• 9.1.Introduction
  • 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 9.1.2.Market Attractiveness Index, By Nature
• 9.2.Organic
  • 9.2.1.Introduction
  • 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3.Conventional

10.By Distribution channel

• 10.1.1.Introduction
• 10.1.2.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
• 10.1.3.Market Attractiveness Index, By Distribution Channel
• 10.2.Supermarkets/Hypermarkets
  • 10.2.1.Introduction
  • 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3.Convenience Stores
• 10.4.E-Commerce
• 10.5.Others

11.By End-Use

• 11.1.Introduction
  • 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use
  • 11.1.2.Market Attractiveness Index, By End-Use
• 11.2.Food Services
  • 11.2.1.Introduction
  • 11.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 11.3.Household

12.By Region

• 12.1.Introduction
  • 12.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 12.1.2.Market Attractiveness Index, By Region
• 12.2.North America
  • 12.2.1.Introduction
  • 12.2.2.Key Region-Specific Dynamics
  • 12.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 12.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 12.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 12.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 12.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use
  • 12.2.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 12.2.8.1.U.S.
    • 12.2.8.2.Canada
    • 12.2.8.3.Mexico
• 12.3.Europe
  • 12.3.1.Introduction
  • 12.3.2.Key Region-Specific Dynamics
  • 12.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 12.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 12.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 12.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 12.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use
  • 12.3.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 12.3.8.1.Germany
    • 12.3.8.2.U.K.
    • 12.3.8.3.France
    • 12.3.8.4.Italy
    • 12.3.8.5.Spain
    • 12.3.8.6.Rest of Europe
• 12.4.South America
  • 12.4.1.Introduction
  • 12.4.2.Key Region-Specific Dynamics
  • 12.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 12.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 12.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 12.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 12.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use
  • 12.4.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 12.4.8.1.Brazil
    • 12.4.8.2.Argentina
    • 12.4.8.3.Rest of South America
• 12.5.Asia-Pacific
  • 12.5.1.Introduction
  • 12.5.2.Key Region-Specific Dynamics
  • 12.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 12.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 12.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 12.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 12.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use
  • 12.5.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 12.5.8.1.China
    • 12.5.8.2.India
    • 12.5.8.3.Japan
    • 12.5.8.4.Australia
    • 12.5.8.5.Rest of Asia-Pacific
• 12.6.Middle East and Africa
  • 12.6.1.Introduction
  • 12.6.2.Key Region-Specific Dynamics
  • 12.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 12.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 12.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 12.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 12.6.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-Use

13.Competitive Landscape

• 13.1.Competitive Scenario
• 13.2.Market Positioning/Share Analysis
• 13.3.Mergers and Acquisitions Analysis

14.Competitive Landscape

• 14.1.Competitive Scenario
• 14.2.Market Positioning/Share Analysis
• 14.3.Mergers and Acquisitions Analysis

15.Company Profiles

• 15.1.Bell AG
  • 15.1.1.Company Overview
  • 15.1.2.Product Portfolio and Description
  • 15.1.3.Financial Overview
  • 15.1.4.Key Developments
• 15.2.Plukon Food Group
• 15.3.Suguna Foods
• 15.4.BRF S.A.
• 15.5.Hormel Foods Corporation
• 15.6.Tyson Foods Inc.
• 15.7.Pilgrim's Pride Corporation
• 15.8.Sanderson Farms Inc.
• 15.9.Maruha Nichiro Corporation
• 15.10.Wellhope Foods Co., Ltd.

LIST NOT EXHAUSTIVE

16.Appendix

• 16.1.About Us and Services
• 16.2.Contact Us