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市場調査レポート
商品コード
1448057
ジン市場-2023年~2030年Gin Market - 2023-2030 |
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カスタマイズ可能
適宜更新あり
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ジン市場-2023年~2030年 |
出版日: 2024年03月08日
発行: DataM Intelligence
ページ情報: 英文 189 Pages
納期: 即日から翌営業日
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概要
世界のジン市場は、2022年に222億1,000万米ドルに達し、2023年から2030年の予測期間にCAGR 6.53%で成長し、2030年には368億4,000万米ドルに達すると予測されています。
ジンの自然な味わいと魅力は、プレミアム飲料への使用に最適です。ジンはカクテルや様々なアルコール飲料を作る蒸留酒として最適です。世界のアルコール消費の増加と、若年層やミレニアル世代におけるこれらの製品に対する需要の高まりが、市場拡大を後押ししています。
高級レディ・トゥ・ドリンクや高級スピリッツへの需要の高まりが市場を活性化させています。職人的で少量生産の製品に対する消費者の嗜好の高まりがクラフトジンの需要を拡大させています。バーやパブの数が増え、プレミアムドリンクや高級カクテルの準備にジンが使われるようになったことが、市場の需要を押し上げています。
消費者の革新的な商品への関心の高まりにより、生産者は様々なフレーバーを発表しています。パッケージにも様々な工夫が凝らされ、ユニークなボトル形状やデザインが登場し、製品を市場で輝かせています。例えば、スペインのアルコール飲料メーカーLegendario SL社は、2023年2月にプレミアム・ジンの新ボトルを発売しました。
市場力学
アルコールの社会化
急速な都市化と西洋化により、アルコール飲料の需要が増加しています。パーティー文化の高まりと、祝い事やお祭り気分でのアルコールの使用は、アルコール飲料の需要を増大させています。ジンはカクテルの調製に広く使われています。特別なカクテルパーティーの動向の高まりは、市場拡大にプラスに働く。
アルコールによる社交は、洗練とステータスの象徴として受け止められています。欧州文化の世界の普及と社会経済的地位の向上が、市場成長の原動力となっています。さらに、バーやパブの数の増加と、プレミアムブランドのジンベースのカクテルに対する消費者の嗜好が、市場の成長を後押ししています。世界保健機関(WHO)によると、世界の平均飲酒量は男性で約19.4リットル、女性で約7.0リットルです。
レディ・トゥ・ドリンクと高級スピリッツの需要
ボトル入りや缶入りのカクテルが、その利便性の高さから市場で動向しています。これらの商品は使いやすく、扱いやすいです。消費者は、プレ・バッチ調製で簡単に入手できるため、飲み物のバランスを心配する必要がないです。消費者は、準備の技術や経験を必要とせず、これらのカクテルを家庭で便利に使用することができます。
メーカー各社は、様々な最高のレディ・トゥ・ドリンク・カクテルを提供しています。Beat」、「Bloom London Dry Gin」、「Bombay Sapphire」などがその代表例です。多くのブランドが新製品を製造し、市場に投入し、成長を拡大しています。例えば、2023年4月、アトランタを拠点とするブランド、ティップ・トップ(Tip Top)は、新しいRTD缶カクテル・ジンマティーニを発売し、製品ラインを拡大しました。
プレミアム飲料の人気の高まり
人々の生活水準の向上がプレミアム製品への需要を後押ししています。高い社会的地位と可処分所得の増加により、現代社会では消費者がプレミアム製品や高級製品に投資するようになっています。ジン・カクテルやその他のプレミアム・ドリンクの人気が高まっており、新しいフレーバーが含まれていることが市場成長の原動力となっています。
ジン製品の調製に天然原料を使用することは、市場成長のプラス要因になり得る。ジンをベースとする企業への多くの買収や投資は、市場拡大を増加させる。例えば、2022年3月、ディアジオ・インディアは手作りジン生産者のナオ・スピリッツに投資しました。この投資はDiageo Indiaのプレミアム・ジン市場の拡大に貢献しています。
健康志向の高まり
人々は健康的な食品や飲食品を習慣的に摂取し、健康的なライフスタイルを送ることを好みます。アルコール飲料の消費と健康や福祉への悪影響に関する健康懸念の高まりは、市場にとって大きな抑制要因となりうる。世界保健機関(WHO)によると、アルコール消費は年間約300万人の死亡の原因となっています。人々の健康意識が高まるにつれ、アルコール消費量は減少しています。
米国疾病予防管理センター(Centres for Disease Control and Prevention)は、アルコールの飲み過ぎは健康を害する可能性があるとしています。高血圧や心臓病など、さまざまな健康問題を引き起こす可能性があります。国立衛生研究所によると、毎日30~50グラムのアルコールを5年間摂取すると、肝臓病を引き起こす可能性があるといいます。日40グラム以上のアルコールを摂取すると、肝硬変を引き起こす可能性があります。健康意識の高まりはアルコール消費量の減少につながり、市場成長の妨げになる可能性があります。
高コストと高まるキャンペーン
ジンは他のアルコール飲料に比べて高価です。ジンの製造には希少で高価な原料を使用するため、中流階級の人々にとっては高価な酒となります。消費者はより安価なものを好むため、他の酒類の高価格はジン市場の大きな阻害要因となりうる。ジンの製造には様々な工程があるため、他の製品と比べて高価になります。
ジンや他のアルコール飲料の生産と流通における様々な規制問題も、市場の成長を抑制します。アルコール消費による暴力や事故が増加しているため、各国政府はアルコール飲料とその販売に加工規制を課しています。また、WHOなどによるアルコール削減キャンペーンの増加も、ジン市場の成長に悪影響を与えます。
Overview
Global Gin Market reached US$ 22.21 billion in 2022 and is expected to reach US$ 36.84 billion by 2030, growing with a CAGR of 6.53% during the forecast period 2023-2030.
The natural taste and appeal of gin make it the best choice for its use in premium drinks. Gin is best suited as spirits for preparing cocktails and various alcoholic drinks. Increasing worldwide consumption of alcohol and rising demand for these products among younger and millennial populations increase the market expansion.
The growing demand for premium ready-to-drink and luxury spirits fuels the market. The increasing consumer favouritism towards artisanal and small-batch products expands the craft gin demand. The rise in the number of bars and pubs and the use of gin in preparing premium drinks and luxury cocktails is driving the market demand.
With consumer's increase in consumer interest in innovative products, the producers introducing a range of flavours. The various innovations in packaging and emerging unique bottle shapes and designs make the products shine in the market. For instance, a Spanish alcoholic beverage manufacturer, Legendario SL, launched a new bottle of its premium gin, in February 2023.
Dynamics
Alcohol Socialisation
Rapid urbanisation and westernization are increasing the demand for alcoholic beverages. Growing partying culture and definite use of alcohol in celebrations and festive moods increase the demand for alcoholic beverages. Gins are widely used in the preparation of cocktails. The rising trend of special cocktail parties positively affects the market expansion.
Alcohol socialization is taken as a symbol of sophistication and status. The increased adoption of European culture worldwide and increased socio-economic status among people drives market growth. In addition, the rising number of bars and pubs and consumer preferences for gin-based cocktails of premium brands boost the market growth. World Health Organization states that the average worldwide drinks are approximately 19.4 litres of pure alcohol for males and 7.0 litres for females.
Demand for Ready-to-Drink and Luxury Spirits
Bottled or canned cocktails are trending in the market for their greater convenience. These products are simple to use and handle. Consumers need not worry about the balance of their drink as it is readily available with pre-batch preparations. Consumers can conveniently use these cocktails at home without the use of any technique or experience of preparation.
Manufacturers are providing various best ready-to-drink cocktails. Beat, Bloom London Dry Gin and Bombay Sapphire are a few of the best examples of ready-to-drink cocktails. Many brands are manufacturing and launching new products into the market, expanding their growth. For instance, in April 2023, Tip Top, an Atlanta-based brand, expanded its product line by launching its new RTD canned cocktail gin martini.
Growing Popularity of Premium Drinks
The improved living standards of people are driving the demand for premium products. High social status and increased disposable income of people are making consumers invest in premium and luxury products in modern society. The growing popularity of gin cocktails and other premium drinks, with the inclusion of new flavors drives the market growth.
The use of natural ingredients in the preparation of gin products can be a positive factor for market growth. Many acquisitions and investments in gin-based companies increase the market expansion. For instance, in March 2022, Diageo India invested in handmade gin producer, Nao Spirits. This investment helps Diageo India to increase its premium gin market expansion.
Increased Health Consciousness
People prefer to lead a healthy lifestyle by habituating healthy food and beverage products. Increasing health concerns regarding the consumption of alcoholic beverages and their adverse effects on health and well-being can be a major restrain for the market. According to World Health Organization, alcohol consumption contributes to around three million deaths yearly. The increased health consciousness among people is reducing their alcohol consumption.
Centres for Disease Control and Prevention states that drinking too much alcohol can harm human health. It can result in various health issues, including high blood pressure and heart issues. According to the National Institute of Health, daily consumption of 30-50 grams of alcohol for five years can cause liver disease. If a person consumes over 40gr of alcohol per day, it can cause liver cirrhosis. The increased health awareness may result in lower alcohol consumption, thus hindering market growth.
High Cost and Rising Campaigns
Gin is more expensive than other alcoholic beverages. The use of rare and expensive ingredients in gin production can make it expensive for middle-class people. The high cost of other liquors can be a major hindering factor for the gin market as consumers may prefer cheaper choices. The various production processes involved the gin manufacturing make it expensive compared to other products.
The different regulatory problems in the production and distribution of gin and other alcoholic beverages also restrain the market growth. Various national governments impose processing regulations on alcoholic beverages and their sales due to the increasing violence and accidents due to alcohol consumption. In addition, the increase in the campaigns for alcohol reduction by WHO and other organisations negatively affects the gin market growth.
The global gin market is segmented based on type, product, price point, production method, distribution channel, alcohol by volume, application and region.
Wide Availability
The global gin market is segmented based on type into London dry gin, old tom gin, plymouth gin and others. Among all these, London dry gins are considered to hold the largest market share. These types of gin are wide availability. They also offer a refreshing taste making it a favourite choice for consumers. London dry gins are not sweetened and possess a herbal taste. The lack of artificial tastes makes these gins stand in the market.
The juniper used for the flavouring of the base spirit makes it increases the preference of this segment. These juniper berries contain flavonoids and help in maintaining good cardiovascular health. These types of gins contain around 70% of alcohol by volume. Thus, they are preferred mostly in cocktail preparation. The fruity flavor with the citrus taste of this gin is mostly preferred by the consumers driving the segment growth.
Increased Alcohol Consumption
The European gin market held the largest share. Europe is the place where gin originated. It is popular as the European heritage. Spain and UK have greater production of gin. The larger share of this region is due to the high production and consumption rates. There are many distilleries present in Europe in addition to the various emerging ones. According to Office for National Statistics, there were 820 distilleries for gin in UK.
The region has a westernized culture. Drinking alcohol has become more common among the adult population. The special occasions and social gatherings increased alcohol consumption. According to the 2021 WHO European health report, each year in Europe, the average alcohol consumption is 9.5 liters is pure alcohol. Further, the increased disposable income boosts this region's market growth.
United Kingdom is famous for its high production and contains around 1722 different gins. The development of various new flavor gins in the Europe market is expected to extend into the global market. The high alcohol consumption increased the sales of alcohol and, eventually gin in Europe. For instance, according to the Wine and Spirit Trade Association, almost 80 million bottles of gin were sold in 2021.
The major global players in the market include Southwestern Distillery, Pernod Ricard S.A., Remy Cointreau, Forest Spirits Ltd, Diageo, Bacardi Limited, William Grant & Sons Limited, San Miguel Corporation, Lucas Bols and Nolet's Gin.
The outbreak of the COVID-19 pandemic negatively impacted the global gin market. The strict government regulations made all the business sectors halt their production. The disruption in resource availability and labor shortage made it difficult for the manufacturers to continue their production processes. The sudden declaration of lockdowns restricted the product's exposure to distributors and consumers.
There was also a disruption in the supply chain activities that reduced economic activity. The import and export restrictions halted production. The closure of pubs and bars decreased the demand for alcoholic beverages. The shutdown of liquor shops and specialty stores made it difficult for consumers to reach out for the products.
Alcoholic beverages have a greater demand in the celebration's time. Gin is used greatly as a spirit for premium drinks. The lockdown regulations and social distancing dismissed all the celebrations and events, decreasing product sales. The slow reduction of the pandemic and the availability of products through e-commerce slightly opened the market sales.
The Russia-Ukraine war created a negative impact on the alcoholic beverage industry. The war resulted in the shutdown of the production industries at the basic level to the disrupted surroundings. The labor shortage and limited resources resulted in halted production. The interrupted processes at the industrial level badly impact product production.
Trade of various products halted and resulted in economic loss. Distribution channels were negatively affected, leading to decreased market growth. The war created import and export trade disruptions, resulting in economic disturbances. The political and economic uncertainty created due to the war had a negative impact on the gin market.
The global gin market report would provide approximately 93 tables, 100 figures and 189 Pages.
LIST NOT EXHAUSTIVE