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市場調査レポート
商品コード
1423514
イベント用ステージ・レンタルの世界市場-2024-2031Global Event Stage Rental Market - 2024-2031 |
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カスタマイズ可能
適宜更新あり
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イベント用ステージ・レンタルの世界市場-2024-2031 |
出版日: 2024年02月09日
発行: DataM Intelligence
ページ情報: 英文 185 Pages
納期: 即日から翌営業日
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概要
イベント用ステージ・レンタルの世界市場は、2023年に1,271億米ドルに達し、2031年には1,661億米ドルに達すると予測され、予測期間2024-2031年のCAGRは3.4%で成長する見込みです。
企業は、マーケティング、ブランディング、消費者とのエンゲージメントにおけるイベントの戦略的重要性を認識しつつあります。様々な業界において、イベントは、ターゲット顧客とのつながりを確立し、製品を強調し、全体的なブランド認知度を高めるための非常に効果的なツールとして広く活用されるようになっています。企業メッセージを補完し、イベント体験全体を向上させる、専門的に制作され、ブランド化されたステージの必要性は、このようなイベント重視の傾向に後押しされています。
世界的に開催されるイベントの数と種類が増え続けていることが、イベント用ステージ・レンタル市場を牽引している主な要因です。結婚式、コンサート、見本市、ビジネス会議、音楽フェスティバルなどのイベントにより、イベントステージのニーズが高まっています。成長するイベント分野は、ライブ体験や対面でのつながりが持つ文化的・社会的価値によって後押しされ、柔軟性が高く設備の整ったステージへの需要を牽引しています。
北米は、世界のイベント用ステージ・レンタル市場の1/3以上を占める成長地域のひとつです。北米では舞台芸術、映画、音楽産業が盛んです。大都市では年間を通じて、コンサートやフェスティバルなどのエンターテインメントイベントが数多く開催されています。この地域では、エンターテインメント部門が観客に素晴らしい体験を提供することを求めているため、考え抜かれ、技術的に進歩したステージが常に必要とされています。
ダイナミクス
ブランド活性化と企業イベントの成長
イベント用ステージ・レンタル市場は、企業イベントやブランド活性化の世界の増加によって大きく牽引されています。企業は、記憶に残るブランド体験を確立し、消費者との交流を促し、ブランド認知度を高めるために、ライブイベントがいかに重要であるかをますます認識するようになっています。製品発表会、会議、展示会、その他、特別に作られ、専門的に計画されたステージを必要とするビジネス懇親会は、この動向に該当します。
この市場が拡大しているのは、記憶に残るプレゼンテーションや体験の演出を重視するビジネス部門が、専門的で多様なステージの需要を高めているためです。特に、テクノロジー、ファッション、自動車など、ユニークな体験を創造することで競合他社に差をつけたいと考える分野では、この傾向が顕著です。
ライブエンターテインメントイベントにおける需要の増加
世界のイベント用ステージ・レンタル市場は、ライブ・エンターテインメント体験に対する需要の高まりによって牽引されています。ライブイベントは、世界中の文化やコミュニティで広く受け入れられています。コンサート、音楽フェスティバル、演劇、ビジネス集会などはその一例です。ゲストの体験全体を向上させるような、順応性が高く、美観に優れたステージへの要望は、このような継続的なニーズが原動力となっています。
ステージレンタルの市場は、イベントプランナーが忘れられない体験を生み出すステージの最先端のセットアップやデザインを常に探し求める結果、拡大しています。直接体験したいというニーズは世界的に高まっており、イベント用ステージ・レンタルビジネスが繁栄する好位置にあることを意味します。イベントの主催者は、ライブ・エンターテイメントのダイナミックな性質と、個性的で興味深いプレゼンテーションの需要から、さまざまなステージ構成を試すことが奨励されています。
急速に変化する消費者動向
世界のイベント用ステージ・レンタル市場は、顧客の嗜好やイベント動向の急速な変化によって大きな制約を受けています。イベントでの体験に対する顧客の期待は常に変化しており、顧客は新しく刺激的なアレンジを求めています。ステージのデザイン、技術的な統合、そしてイベント全体の演出における革新は、こうした素早い展開に対応するために必要なものばかりです。
レンタル会社が新しい動向を予測し、必要な調整を行うことは難しく、現在のステージ在庫が陳腐化する危険性があります。レンタル会社もイベントプランナーも、変化する顧客ニーズに対応するのはハードルが高いです。時流に乗り遅れないためには、継続的な研究開発費が必要となり、運営コストがかさみます。
輸送・保管のための施設が限られている
大型で複雑な構造のステージを保管・移動する物流上の難しさは、イベント用ステージ・レンタルビジネスにとって大きな障壁となっています。イベントステージは重量があるため、特殊な取り扱い、保管、輸送設備が必要となります。様々なデザインのステージに対応し、イベントとイベントの間に最高の状態を保つことを保証するために、レンタル事業者は車両や倉庫のフリートに対して必要な投資を行う必要があります。
舞台レンタル会社の成長能力と経営効果は、保管と輸送のためのインフラが不十分なために制約を受ける可能性があります。さらに、レンタル事業者の全体的な営業支出は、これらの施設の維持・保全にかかるコストによって増大します。また、保管スペースが不十分だと、幅広い在庫を維持することが難しくなるため、顧客に提供できるステージの選択肢の幅が狭まる可能性もあります。
Overview
Global Event Stage Rental Market reached US$ 127.1 billion in 2023 and is expected to reach US$ 166.1 billion by 2031, growing with a CAGR of 3.4% during the forecast period 2024-2031.
Businesses are increasingly acknowledging the strategic importance of events for marketing, branding and engaging with consumers. In various industries, events are becoming widely utilized as highly effective tools to establish connections with target customers, highlight products and augment overall brand visibility. The need for expertly created and branded stages that complement the corporate message and improve the entire event experience is fueled by this emphasis on events.
The continuous rise in the number and type of events hosted globally is the main factor driving the market for event stage rentals. Events like weddings, concerts, trade shows, business conferences and music festivals are creating an increasing need for event stages. The growing event sector is fueled by the cultural and social value of live experiences and in-person connections, which in turn drives the demand for flexible and well-equipped stages.
North America is among the growing regions in the global event stage rental market covering more than 1/3rd of the market. The performing arts, cinema and music industries are all flourishing in North America. Throughout the year, big cities hold a ton of entertainment events including concerts and festivals. The region has a constant need for well-thought-out, technologically advanced stages since the entertainment sector demands to provide audiences with great experiences.
Dynamics
Growth of Brand Activations and Corporate Events
The market for event stage rentals is significantly driven by the rise in corporate events and brand activations occurring globally. Businesses are realizing more and more how important live events are for establishing memorable brand experiences, encouraging consumer interaction and raising brand recognition. Product launches, conferences, trade exhibitions and other business get-togethers that call for specially made and expertly planned stages fall under this trend.
The market is growing because of the business sector's emphasis on producing memorable presentations and experiences, which increases demand for specialized and varied stages. The driving is particularly noticeable in sectors like technology, fashion and automobile, where businesses want to stand out from the competition by creating unique experiences.
Increasing Demand in Live Entertainment Events
The global event stage rental market is being driven by a growing demand for live entertainment experiences. Live events are widely appreciated in cultures and communities across the world. Concerts, music festivals, plays and business gatherings are a few of these occasions. The desire for adaptable and aesthetically pleasing stages that might improve the entire experience for guests is driven by this ongoing need.
The market for stage rentals is expanding as a result of event planners' constant search for cutting-edge setups and designs for their stages that will produce unforgettable experiences. The demand for in-person experiences is rising globally, which means that the event stage rental business is well-positioned to prosper. Organizers of events are encouraged to experiment with different stage configurations because of the dynamic nature of live entertainment and the demand for distinctive and interesting presentations.
Rapidly Changing Consumer Trends
The global event stage rental market is significantly constrained by the rapid change in customer tastes and event trends. Expectations from customers about their experiences at events are always changing and they want new and exciting arrangements. Innovation in stage design, technological integration and overall event presentation are all necessary to keep up with these quick developments.
It may be difficult for rental firms to anticipate new trends and make necessary adjustments, running the danger of their current stage inventory becoming obsolete. Both rental companies and event planners have hurdles in meeting the changing needs of their clientele. Keeping up with the current trends requires ongoing research and development expenditures, which raises operating costs.
Limited Facilities for Transportation and Storage
The logistical difficulty of storing and moving big and frequently complex stage constructions is a significant barrier for the event stage rental business. Because event stages can be heavy, specific handling, storing and transportation facilities are needed. To accommodate a variety of stage designs and guarantee that they stay in top shape between events, rental businesses need to make the necessary investments in fleets of vehicles and storage.
The capacity for growth and operational effectiveness of stage rental companies may be constrained by inadequate infrastructure for storage and transportation. Moreover, rental organizations' overall operating expenditures are increased by the cost of maintaining and safeguarding these facilities. Insufficient storage space might also limit the range of stage alternatives that can be provided to customers by making it more difficult to maintain a broad inventory.
The global event stage rental market is segmented based on type, material, rental duration, type of events and region.
Increasing Demand for Indoor Stages in the Rental Industry
The Indoor Stages segment is among the growing regions in the global event stage rental market covering more than 1/3rd of the market. The need for sophisticated and adaptable indoor stage sets has been fuelled by the expansion of indoor stages, which is a major driving element in the global event stage rental sector. Indoor events include corporate conferences, trade fairs and exhibits.
Because businesses and event planners see indoor venues' controlled environments as perfect for presentations and performances, there is a greater demand for indoor stages, which in turn fuels the expansion of the rental industry. The popularity of indoor stages has been greatly influenced by technological improvements. For indoor events, integrating state-of-the-art lighting schemes, special effects and audio-visual technology has become commonplace.
Growing Demand for Stage Rental Services in North America
North America has been a dominant force in the global event stage rental market. The demand for stage rental services has been greatly boosted by North America's thriving and diverse event industry, which includes a wide range of concerts, festivals, corporate events and trade shows. The region has been a major driver of growth in the global event stage rental market.
A constant need for top-notch and cutting-edge stage sets is guaranteed by the cultural relevance of live events in North America, which includes renowned business conferences and large music festivals like Coachella. Event-stage rental businesses have the chance to prosper and make investments in state-of-the-art machinery and services due to this ongoing demand.
For Instance, in 2023, PEAK Event Services, based in Woburn, Massachusetts, has successfully acquired Events Unlimited in Saugerties, New York. The collaboration presents exciting opportunities for innovation and expansion of our services, intending to set new standards for excellence in the event industry. Our reach will extend not only within the Catskill Mountains area but also into Albany and other parts of New York.
For Instance, in 2023, CES Power, a prominent power and temperature control rental company in United States, has acquired Infinite Power, a competitor known for its services in the mid-Atlantic states. The acquisition encompasses not only Infinite Power but also its affiliated companies, including Showcall and MHA Audio, specialists in audio-visual and broadcast services, as well as Checkmate Global, a company specializing in event security.
The COVID-19 pandemic has significantly changed the live entertainment and events surroundings and had a significant influence on the globally event stage rental sector. Numerous events, including conferences, weddings, festivals and concerts, were either canceled or postponed as a result of the widespread use of lockdowns, social distancing measures and prohibitions on big gatherings.
Because public health and safety must come first, the basic foundation of live events was undermined and as a result, demand for event stage rental services dropped. The pandemic presented previously uncommon challenges for event staging businesses. Many companies had to make quick adjustments to survive after seeing a dramatic drop in bookings, which resulted in revenue losses.
Financial difficulties beset some, while others expanded into virtual event offerings. Furthermore, supply networks were thrown off balance by the epidemic, which led to delays in the manufacture and delivery of stage supplies and equipment. It was difficult for companies in the event stage rental industry to organize and carry out events efficiently due to the pandemic's fluid length and changing character.
The market for renting out event stages started to improve over time as standards loosened in certain regions. But the business was still having to deal with shifting consumer behavior, persistent public safety concerns and evolving legislation. As hybrid and virtual events gained popularity organizations that rent out event stages had to modify their offerings to meet these changing demands.
The global event stage rental business may be impacted in many ways by the Russia-Ukraine war, should it intensify or raise geopolitical tensions. To begin with, increased geopolitical unpredictability might lead to economic instability, which would influence people's and companies' desire to spend money on entertainment and events. Financial uncertainty may cause event organizers to reduce or postpone their plans, which might result in a decline in the demand for event stage rental services.
The second significant problem that the event stage rental sector may face is interruptions in the supply chain. The war may impede the shipping and manufacturing of supplies required for building stages and other associated machinery. Event organizers and rental businesses may face logistical issues if there are delays in the supply chain that impact the timely delivery of stages for events.
The impact of travel restrictions and safety concerns resulting from the war may cause international events to be canceled or scaled back, which will influence the need for elaborate stage sets. To reduce the hazards involved with big gatherings, event planners may choose to host smaller, more intimate events or use virtual alternatives.
The major global players in the market include Crossfire Pro AV Rentals, Rentforevent, Party Rent, Ultimate Events, StageRentals, GeoEvent, Upstage Crew Services, Inc., AV Vegas, AAA Party Rental and Sunbelt Rentals, Inc.
The global event stage rental market report would provide approximately 70 tables, 74 figures and 185 Pages.
Target Audience 2024
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