活性炭サプリメントの世界市場 2023年～2030年

概要

活性炭サプリメントの世界市場は、2022年に55億4,000万米ドルに達し、2023-2030年の予測期間にCAGR 5.89％で成長し、2030年には87億5,000万米ドルに達すると予測されています。有機食品を消費する動向の増加が、予測期間中の市場成長を後押ししています。

活性炭は天然の解毒剤として販売されています。消費者の体内の解毒や有害物質の除去に対する関心が高まっており、活性炭サプリメントの需要を促進しています。一部の消費者は、歯のホワイトニングや口腔内の解毒など、口腔衛生目的で活性炭サプリメントを使用しています。活性炭はいくつかの歯磨き粉や口腔ケア製品に含まれています。

2022年にCDCが発表したデータによると、世界では9人に1人の子供が下痢性疾患で死亡しており、下痢は5歳未満の子供の死亡原因の第2位となっています。毎日2,195人の子供が下痢で死亡しています。世界全体では、毎年約801,000人の子供たちが下痢で亡くなっています。活性炭サプリメントは、世界的に活性炭サプリメント市場の成長を後押しするのに役立ちます下痢性疾患を制御するのに役立ちます。

活性炭サプリメントはしばしば解毒と浄化に関連しています。消費者は、体内の毒素や不純物を吸着する可能性のあるこれらの製品に惹かれています。この動向は、より健康的なライフスタイルと幸福への願望と一致しています。活性炭のサプリメントは、ガスや膨満感といった消化器系の不快症状を緩和するためによく使われています。サプリメントは消化管内の余分なガスや毒素を吸着し、胃腸の問題を緩和すると考えられています。

力学

解毒物質に対する消費者の需要の高まり

解毒は消化器の健康と密接な関係があります。活性炭サプリメントは、消化器官内の余分なガスや毒素を吸着することで、ガス、膨満感、消化不良などの消化器官の不快症状を緩和するのに役立つと考えられています。多くの消費者は、健康に対する自然でホリスティックなアプローチを好み、活性炭サプリメントはこの好みに合致しています。ココナッツの殻や木材など、天然由来の活性炭は、合成のデトックス製品に代わる、より自然なものとして認識されています。

2022年にwhole foods誌に掲載されたデータによると、活性炭は解毒プロセスと肝臓の健康に有益です。デトックスは健康とウェルネスの顕著なトレンドとなっており、多くの消費者が体内の毒素や不純物を取り除く方法を求めています。活性炭サプリメントはしばしば自然で効果的な解毒手段として販売され、体内を浄化したい消費者を引き付けています。

活性炭サプリメントの健康効果に関する消費者の意識の高まり

消費者の健康志向が高まるにつれ、健康をサポートするための自然療法や代替療法を求める傾向が強まっています。ココナッツの殻や木材のような天然資源に由来する活性炭サプリメントは、さまざまな健康上の懸念に対する自然な解決策として認識されています。消費者は、体内の毒素、不純物、余分な物質を吸着し、全体的な健康と解毒を促進する可能性があるとして、これらのサプリメントに魅力を感じています。

活性炭サプリメントは、アルコールや毒素を吸着して二日酔いの症状を軽減する治療薬として販売されています。このような効果が期待できることから、消費者は二日酔いを軽減する自然な方法を求めています。活性炭は、歯を白くしたり汚れを落としたりする効果があるため、歯磨き粉やマウスウォッシュなどのオーラルケア製品に使われています。従来のオーラルケア製品に代わる自然なものを求める消費者は、このような利点をますます認識するようになっています。

限られた製品認知度

活性炭サプリメントの製造業者や小売業者は、認知度が低いために市場機会を逃しています。これらの製品から利益を得ることができる潜在的な消費者に到達するのに苦労しています。認知度が低い場合、活性炭サプリメントの用途、利点、安全な使用方法について消費者を教育することは困難です。そのためには、マーケティング努力、消費者教育キャンペーン、製品の価値に関する明確なコミュニケーションが必要です。

製品の認知度が低いと、認知度が高く消費者の信頼が厚いその他の栄養補助食品と比較して、活性炭サプリメントは競争上不利な立場に置かれます。認知度の低い製品は、市場での普及率が遅いことが多いです。消費者が活性炭サプリメントに慣れ親しみ、健康法の一環として検討するには時間がかかります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 解毒物質に対する消費者の需要の高まり
    • 活性炭サプリメントの健康効果に関する消費者の意識の高まり
  • 抑制要因
    • 限られた製品認知度
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 形状別

• カプセル
• 錠剤
• 粉末
• その他

第8章 機能別

• 解毒
• 鼓腸
• 下痢止め
• その他

第9章 流通チャネル別

• 薬局・ドラッグストア
• スーパーマーケット/ハイパーマーケット
• eコマース
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • ロシア
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• Nykaa E-Retail Pvt. Ltd.
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• Schizandu Organics
• Country Life, LLC.
• SimplySuplements
• Nature'sWay
• Amy Myres MD
• Holland and Barrett
• Swamson Premium
• Schizandu Organics
• True Veda

第13章 付録

Overview

Global Activated Charcoal Supplements Market reached US$ 5.54 billion in 2022 and is expected to reach US$ 8.75 billion by 2030, growing with a CAGR of 5.89% during the forecast period 2023-2030. An increase in the trend of consuming organic food helps to boost market growth over the forecast period.

Activated charcoal is marketed as a natural detoxifying agent. Consumers are increasingly interested in detoxifying their bodies and removing harmful substances, which has fueled the demand for activated charcoal supplements. Some consumers use activated charcoal supplements for oral health purposes, such as teeth whitening and detoxifying the mouth. Activated charcoal is included in some toothpaste and oral care products.

According to the data given by the CDC in 2022, globally, 1 in 9 children died from diarrheal diseases making diarrhea the second leading cause of death among children under the age of 5. Daily 2,195 children die from diarrhea daily. Globally around 801000 children die from diarrhea every year. Activated charcoal supplements help to control diarrheal diseases which helps to boost market growth of the activated charcoal supplements market globally.

Activated charcoal supplements are often associated with detoxification and cleansing. Consumers are drawn to these products for their potential to adsorb toxins and impurities from the body. This trend aligns with the desire for a healthier lifestyle and well-being. Activated charcoal supplements are frequently used to alleviate symptoms of digestive discomfort, such as gas and bloating. The supplements are believed to adsorb excess gas and toxins in the digestive tract, providing relief from gastrointestinal issues.

Dynamics

Rising Consumers Demand For Detoxifying Substances

Detoxification is closely linked to digestive health. Activated charcoal supplements are believed to help alleviate symptoms of digestive discomfort, such as gas, bloating, and indigestion, by adsorbing excess gas and toxins in the digestive system. Many consumers prefer natural and holistic approaches to health, and activated charcoal supplements align with this preference. They are derived from natural sources, such as coconut shells or wood, and are perceived as a more natural alternative to synthetic detox products.

According to the data published in whole foods magazine in 2022, activated charcoal is beneficial for the detoxification process and for liver health. Detoxification has become a prominent health and wellness trend, with many consumers seeking ways to rid their bodies of toxins and impurities. Activated charcoal supplements are often marketed as a natural and effective means of detoxification, drawing consumers who want to cleanse their systems.

Increase in the Consumer's Awareness Regarding Health Benefits of Activated Charcoal Supplements

As consumers become more health-conscious, they are increasingly seeking natural and alternative remedies to support their well-being. Activated charcoal supplements, derived from natural sources like coconut shells or wood, are perceived as a natural solution for various health concerns. Consumers are attracted to these supplements for their potential to adsorb toxins, impurities, and excess substances from the body, promoting overall health and detoxification.

Activated charcoal supplements are marketed as a remedy for reducing the severity of hangover symptoms by adsorbing alcohol and toxins. Awareness of this potential benefit draws consumers to seek natural ways to alleviate hangovers. Activated charcoal is used in oral care products like toothpaste and mouthwash for its potential to whiten teeth and remove stains. Consumers looking for natural alternatives to traditional oral care products are increasingly aware of these benefits.

Limited Product Awareness

Manufacturers and retailers of activated charcoal supplements miss out on market opportunities due to limited awareness. They struggle to reach potential consumers who could benefit from these products. Educating consumers about the uses, benefits, and safe usage of activated charcoal supplements is challenging when awareness is low. This requires marketing efforts, consumer education campaigns, and clear communication about the product's value.

Limited product awareness puts activated charcoal supplements at a competitive disadvantage compared to other dietary supplements that have higher recognition and consumer trust. Products with low awareness often experience slower adoption rates in the market. It takes longer for consumers to become familiar with activated charcoal supplements and consider them as part of their wellness regimen.

Segment Analysis

The global activated charcoal supplements market is segmented based on form, function, distribution channel, and region.

Increase in the Consumer's Demand for Activated Charcoal Supplements Capsules Due to its Convenience

On the basis of form activated charcoal supplements market is segmented as capsules, tablets, powder, and others. The capsules activated charcoal supplements segment accounted for 1/3rd of the market share of the global activated charcoal supplements market. Capsules are easy to consume an increase in the consumer demand for the capsule helps to boost segment growth over the forecast period. Capsules are portable and do not require measuring or mixing which adds to their appeal for on-the-go individuals.

Capsules provide a precise dosage of activated charcoal, ensuring that consumers receive a consistent amount with each intake. This precision is especially important for individuals seeking specific health benefits. Activated charcoal has a distinct taste and odor, which some consumers find unpleasant. Capsules offer a way to encapsulate the charcoal, minimizing taste and odor concerns and improving overall palatability.

An increase in product launches by the major key players helps to boost market growth over the forecast period. For instance, Bionova launched activated charcoal capsules for internal detoxification. 1 pack of bottles contains 90 capsules. These tablets help to boost digestive health, and cholesterol management, and also enhance detoxification.

Geographical Penetration

North America Accounted For the Largest Share in the Market

North America accounted for 1/3rd share of global activated charcoal supplements due to the increase in the consumer's demand for natural supplements to cure their diseases. The United States and Canada are major shareholding countries in the region due to the increase in the disposable income of the consumers.

According to the data given by Medline Plus in 2023, on average adults in the United States have acute diarrhea once a year, and young children have it an average of twice a year. Activated charcoal supplements have antidiarrheal properties which help to boost regional growth of the activated charcoal supplements in the region.

North America has a well-developed health and wellness culture, with a high level of consumer awareness about dietary supplements and their potential benefits. Consumers in this region are proactive about their health and often seek natural and alternative remedies, including activated charcoal supplements. There is a growing emphasis on clean living and wellness in North America, with consumers seeking products that are perceived as natural, clean, and free from artificial additives.

Competitive Landscape

The major global players in the market include: Nykaa E-Retail Pvt. Ltd., Schizandu Organics, Country Life, LLC., SimplySuplements, Nature'sWay, Amy Myres MD, Holland and Barrett, Swamson Premium, Schizandu Organics and True Veda.

COVID-19 Impact Analysis:

The pandemic heightened awareness about health and wellness, leading many consumers to become more health-conscious. Activated charcoal supplements were marketed as detoxifying agents and immune system boosters, which attracted consumers looking for ways to support their health during the pandemic.

Activated charcoal supplements were sometimes positioned as immune system support products due to their potential to remove toxins from the body. This aligns with the increased demand for immunity-boosting products during the pandemic. With lockdowns and restrictions in place, e-commerce became the primary channel for purchasing supplements. Many consumers turned to E-Commerce to buy activated charcoal supplements, driving e-commerce growth in the supplement industry.

Russia-Ukraine War Impact Analysis

The conflict disrupts supply chains in the region, it affects the production and distribution of activated charcoal supplements. Ukraine is a significant producer of activated charcoal, and disruptions to its production or transportation lead to shortages and increased prices. Supply disruptions and geopolitical instability result in higher production costs, including transportation and raw material costs.

During times of geopolitical tension, countries impose export restrictions on certain products, including pharmaceuticals and dietary supplements. If activated charcoal or its ingredients are subject to export restrictions, it limits the availability of these supplements in international markets. Geopolitical conflicts impact consumer sentiment and confidence. In times of uncertainty or fear, consumers change their spending habits and prioritize essential goods over dietary supplements. This shift in consumer behavior led to decreased demand for activated charcoal supplements.

By Form

• Capsules
• Tablets
• Powder
• Others

By Function

• Detoxification
• Anti-Bloating
• Antidiarrheal
• Others

By Distribution Channel

• Pharmacies & Drug Stores
• Supermarket/Hypermarket
• E-Commerce
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On July 27, 2022, Cymbiotika, a leading nutritional supplement brand launched reformulated activated charcoal which helps to support the digestive system. Consumption of these tablets helps to improve the digestive system and gut health of the consumers. It is good for various health issues such as the digestive system, immune function, and gut health.

Why Purchase the Report?

• To visualize the global activated charcoal supplements market segmentation based on form, function, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of activated charcoal supplements market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global activated charcoal supplements market report would provide approximately 61 tables, 60 figures and 190 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Form
• 3.2. Snippet by Function
• 3.3. Snippet by Distribution Channel
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Rising Consumers Demand for Detoxifying Substances
    • 4.1.1.2. Increase in the Consumer's Awareness Regarding Health Benefits of Activated Charcoal Supplements
  • 4.1.2. Restraints
    • 4.1.2.1. Limited Product Awareness
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Form

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 7.1.2. Market Attractiveness Index, By Form
• 7.2. Capsules *
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Tablets
• 7.4. Powder
• 7.5. Others

8. By Function

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
  • 8.1.2. Market Attractiveness Index, By Function
• 8.2. Detoxification*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Anti-Bloating
• 8.4. Antidiarrheal
• 8.5. Others

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2. Market Attractiveness Index, By Distribution Channel
• 9.2. Pharmacies & Drug Stores*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Supermarket/Hypermarket
• 9.4. E-Commerce
• 9.5. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. UK
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Russia
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. Nykaa E-Retail Pvt. Ltd.*
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. Schizandu Organics
• 12.3. Country Life, LLC.
• 12.4. SimplySuplements
• 12.5. Nature'sWay
• 12.6. Amy Myres MD
• 12.7. Holland and Barrett
• 12.8. Swamson Premium
• 12.9. Schizandu Organics
• 12.10. True Veda

LIST NOT EXHAUSTIVE.

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us