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市場調査レポート
商品コード
1390165
ポータブルクーラーの世界市場-2023年~2030年Global Portable Coolers Market - 2023-2030 |
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カスタマイズ可能
適宜更新あり
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ポータブルクーラーの世界市場-2023年~2030年 |
出版日: 2023年12月05日
発行: DataM Intelligence
ページ情報: 英文 189 Pages
納期: 即日から翌営業日
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ポータブルクーラーの世界市場は2022年に14億米ドルに達し、2023-2030年の予測期間中にCAGR 8.9%で成長し、2030年には28億米ドルに達すると予測されています。
世界のポータブルクーラー市場は、いくつかの重要な要因によって力強い成長を遂げています。まず、アウトドアレクリエーション、キャンプ、テールゲーティング、旅行など、さまざまな分野でポータブル冷却ソリューションの需要が高まっています。消費者は、飲食品や飲料を冷やしておくことに利便性と汎用性を求めており、市場の拡大を牽引しています。
効率的なコンプレッサーや断熱材などの冷却技術の進歩により、ポータブルクーラーはより効果的でエネルギー効率が高くなり、人気をさらに高めています。さらに、アウトドア活動への関心の高まりと、新鮮で冷たい食料品への欲求が、ポータブルクーラーの採用を増加させています。
アジア太平洋は、特にモルディブ、シンガポール、マレーシア、インドネシアといった国々で湿度が高いため、ポータブルクーラー市場を独占しています。温暖な海域と豊富な降雨量が湿度の高い環境をもたらしており、携帯クーラーは飲食品を新鮮に保つために不可欠です。この地域の湿度に対する文化的適応力とハイキングやキャンプなどのアウトドア活動の活発化がポータブルクーラーの需要を押し上げ、アジア太平洋を最大の市場シェアホルダーにしています。
アウトドア活動の拡大がポータブルクーラー市場を牽引しています。アウトドアの参加者は増加の一途をたどり、2022年には1億6,810万人の参加者を記録し、米国人口のかなりの部分がアウトドア活動に従事しています。アウトドア愛好家の急増は、ポータブルクーラーの広大な市場を意味し、人々は大自然を楽しみながら飲食品を新鮮で安全に保つことを求める。
また、黒人、ヒスパニック系、LGBTQIA+コミュニティなど、より多様な層がアウトドア活動に参加していることも報告書では強調されています。この多様性は、ポータブルクーラー市場における消費者の嗜好や要求の変化を反映しており、各社はより幅広い層に対応できるよう製品を改良しています。さらに、キャンプや釣りといった人気の高い選択肢を含め、2022年にはアウトドア・アクティビティ・カテゴリーの80%が成長を遂げることから、アウトドア愛好家の特定のニーズを満たすことができる高品質のポータブルクーラーに対する需要が高まっています。
ポータブルクーラー市場は、技術の進歩によって成長を遂げています。温度制御やアプリ接続などの機能を備えたスマートクーラーは、便利な冷却ソリューションを提供します。断熱性とエネルギー効率の向上は冷却の長持ちに貢献し、幅広い消費者層にアピールします。さらに、持続可能な素材と電源の統合は、環境に優しい動向と一致し、環境意識の高いバイヤーを引き付けています。テクノロジーとイノベーションの融合がポータブルクーラー市場を拡大し、多様な消費者ニーズに応えています。
イグルーのトレイルメイト・クーラーは、25クォートと50クォートのモデルがあり、信頼性の高いポータブル冷却ソリューションを求めるアウトドア愛好家向けに設計されています。このクーラーは頑丈なブロー成型構造で、アドベンチャーギアの耐久性を高めています。また、1.5インチの発泡断熱材を使用した壁により、優れた保冷性を確保し、断熱技術の進歩が期待されます。このクーラーは、アウトドア用品、キャンプ、ハイキング、レクリエーショナル・ビークル業界を対象としており、革新的で効率的な飲食品保管ソリューションの機会を生み出しています。
ポータブルクーラーのコストは、いくつかの点で市場に大きな影響を与えます。トップ・ブランドの高品質モデルは、優れた性能と耐久性を提供する一方で、その割高な価格設定は、予算に敏感な消費者の足を引っ張る可能性があります。これは、市場へのアクセスや潜在的な売上を制限する可能性があります。これに対し、一部のメーカーはより手頃な価格のオプションを導入し、より幅広い層に市場を拡大しています。
しかし、価格設定のジレンマは、各ブランドの技術革新とコスト効率の高い高性能クーラーの開発を後押しし、健全な競争と市場の成長を促すこともあります。消費者の嗜好、予算への配慮、品質と価格のバランスは、ポータブルクーラー市場のダイナミクスを形成する上で極めて重要な役割を果たしており、さまざまな市場セグメントに対応する多様な製品の必要性を浮き彫りにしています。
Global Portable Coolers Market reached US$ 1.4 billion in 2022 and is expected to reach US$ 2.8 billion by 2030, growing with a CAGR of 8.9% during the forecast period 2023-2030.
The global portable cooler market is experiencing robust growth driven by several key factors. Firstly, there is an increasing demand for portable cooling solutions across various sectors, including outdoor recreation, camping, tailgating and travel. Consumers are seeking convenience and versatility in keeping their food and beverages cold, driving the market's expansion.
Advancements in cooling technology, such as efficient compressors and insulation, have made portable coolers more effective and energy-efficient, further boosting their popularity. Moreover, the rising interest in outdoor activities and the desire for fresh and cold provisions have increased the adoption of portable coolers.
The Asia-Pacific dominates the portable cooler market due to its high humidity levels, especially in countries like the Maldives, Singapore, Malaysia and Indonesia. The warm ocean waters and abundant rainfall contribute to a humid environment where portable coolers are essential for keeping food and beverages fresh. The region's cultural adaptation to humidity and the growing outdoor activities like hiking and camping drive the demand for portable coolers, making Asia-Pacific the largest market share holder.
The growing outdoor activities are excepted to drive the portable cooler market. As outdoor participation continues to grow, reaching a record 168.1 million participants in 2022, a substantial portion of U.S. population is engaging in outdoor activities, as per Outdoor Participation Trends report. The surge in outdoor enthusiasts represents a vast market for portable coolers, as people seek to keep their food and beverages fresh and safe while enjoying the great outdoors.
Also the report highlights that more diverse demographics, including Black, Hispanic and LGBTQIA + communities, are participating in outdoor activities. The diversity reflects changing consumer preferences and requirements within the portable cooler market, as companies adapt their products to cater to a broader audience. Moreover, with 80% of outdoor activity categories experiencing growth in 2022, including popular choices like camping and fishing, there is an increased demand for high-quality portable coolers that can meet the specific needs of outdoor enthusiasts.
The portable cooler market is experiencing growth through technological advancements. Smart coolers with features like temperature control and app connectivity offer convenient cooling solutions. Improved insulation and energy efficiency contribute to longer-lasting cooling, appealing to a broader consumer base. Furthermore, the integration of sustainable materials and power sources aligns with eco-friendly trends, attracting environmentally conscious buyers. The convergence of technology and innovation is expanding the portable cooler market, catering to diverse consumer need
The Igloo Trailmate Coolers, featuring 25-Quart and 50-Quart models, are designed for outdoor enthusiasts seeking reliable and portable cooling solutions. The coolers are built with heavy-duty blow-molded construction, enhancing durability for adventure gear. Its 1.5-inch foam-insulated walls ensure exceptional ice retention, offering potential advancements in insulation technologies for the industry. The coolers cater to outdoor equipment, camping, hiking and recreational vehicle industries, creating opportunities for innovative and efficient food and beverage storage solutions.
The cost of portable coolers significantly affects the market in several ways. While high-quality models from top brands offer superior performance and durability, their premium pricing can deter budget-conscious consumers. The can limit market accessibility and potential sales. In response, some manufacturers are introducing more affordable options, expanding the market to a wider demographic.
However, the pricing dilemma can also push brands to innovate and develop cost-effective, high-performance coolers, thereby encouraging healthy competition and market growth. Consumer preferences, budget considerations and the balance between quality and price play pivotal roles in shaping the portable cooler market's dynamics, highlighting the need for a diverse range of offerings to cater to various market segments.
The global portable cooler market is segmented based on product, application, distribution channel and region.
Hard-sided coolers hold the largest share in the portable cooler market due to their several advantages. Firstly, they come in a wide range of sizes, from 20 to 350 liters, making them suitable for various camping needs. Its lasting power is exceptional, keeping items colder for extended periods, crucial for longer trips. Durability is another plus, as they can withstand rough handling and resist animal tampering with better seals.
Most importantly, hard-sided coolers are often equipped with wheels, making them easier to transport over greater distances. Yeti's Tundra 45 is renowned as the gold standard of hard-sided coolers. Yeti's Tundra series, designed for camping, fishing and outdoor adventures, boasts exceptional ice retention and bear-resistant features. The Tundra 45, with 45 quarts of capacity, showcases top-notch durability and robust construction, featuring a Coldlock gasket, T-Rex lid latches and a Neverfail Hinge System. The cooler offers ease of use with various carrying options and efficient drainage.
The Asia-Pacific holds the largest share in the portable cooler market due to the high humidity levels prevalent in many countries. The topography and equatorial locations of countries like the Maldives, Singapore, Malaysia, Indonesia and others create consistently high humidity levels throughout the year. The warm ocean waters and abundant rainfall in these regions contribute to an environment where humidity thrives.
In these humid climates, portable coolers play a crucial role in keeping food and beverages at a safe temperature for extended periods, making them a popular and necessary product in the Asia-Pacific market. The people in these countries have adapted to their humid surroundings, integrating humidity into their way of life, architecture and also the growing outdoor activities trends such as hiking and camping driving the portable cooler demand in the region.
The COVID-19 pandemic had a significant impact on the portable cooler market. With lockdowns and restrictions in place, many people turned to outdoor activities, picnics and small gatherings as safer alternatives to indoor socializing. The shift in lifestyle led to increased demand for portable coolers to store and transport food and beverages. However, the pandemic also disrupted supply chains, leading to shortages and delays in cooler production.
Manufacturers had to adapt to new safety regulations, affecting production efficiency. Also, the economic uncertainties caused by the pandemic made some consumers more budget-conscious, influencing their cooler purchasing decisions. Overall, the portable cooler market experienced both increased demand and operational challenges due to the pandemic, reshaping consumer preferences and supply chain dynamics.
The war in Ukraine has sent ripples through the global economy, including the portable cooler market. With disruptions in supply chains and soaring commodity prices due to the conflict, portable cooler manufacturers are facing challenges in sourcing materials and components, potentially leading to increased production costs. The elevated costs may, in turn, affect pricing and accessibility for consumers.
Furthermore, economic uncertainty stemming from the war can influence consumer spending patterns, with some individuals becoming more budget-conscious and hesitant to invest in non-essential items like portable coolers. Market volatility and shifting investor sentiments also add an additional layer of complexity to the industry, impacting the financial well-being of manufacturers and the market's overall stability.
The major global players in the market include: Yeti Coolers, RTIC Coolers, Coleman Coolers, Igloo Coolers orca Coolers, Pelican Coolers, Engel Coolers, Dometic Coolers, Evakool Coolers, Waeco Coolers.
The global portable cooler market report would provide approximately 61 tables, 58 figures and 189 Pages.
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