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表紙：ホステルの世界市場：2023年～2030年
市場調査レポート
商品コード
1390163

ホステルの世界市場：2023年～2030年

Global Hostel Market - 2023-2030
出版日: | 発行: DataM Intelligence | ページ情報: 英文 203 Pages | 納期: 約2営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
ホステルの世界市場：2023年～2030年
出版日: 2023年12月05日
発行: DataM Intelligence
ページ情報: 英文 203 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 概要
  • 目次
概要

概要

世界のホステル市場は2022年に41億米ドルに達し、2030年までには89億米ドルに達すると予測され、予測期間の2023年から2030年のCAGRは10.2%で成長する見込みです。

ホステル市場は世界の旅行・ホスピタリティ産業の牽引役です。予算重視の旅行者に、手頃な価格でありながら社交的で没入感のある宿泊オプションを提供し、一人旅の冒険家からグループや家族連れまで幅広い旅行者にアピールしています。ホステルは、探検や文化交流を促進する世界の観光事情に欠かせない存在となっています。

その拡大は各地域の経済成長につながり、雇用創出や地元企業の発展に寄与しています。また、デジタルプラットフォームの台頭により、ホステルの予約がより身近になり、国際観光がさらに促進されています。持続可能性とユニークな体験への注目が高まる中、ホステルは世界の旅行市場を形成する上で極めて重要な役割を果たし続けています。

アジア太平洋はホステル市場を独占し、最大のシェアを占めています。多様な観光地があり、コストパフォーマンスが高く、豊かな文化体験ができるため、バックパッカーや予算重視の旅行者を惹きつけています。アジア太平洋地域の急速な都市化、海外旅行の増加、広範なホステルネットワークは、世界のホステル市場におけるリーダーシップに貢献しており、アジア太平洋地域が格安宿泊施設と多様な文化探索の極めて重要な拠点であることを示しています。

ダイナミクス

一人旅の動向の高まり

ホステル市場は、世界の一人旅の増加に牽引されると予想されます。ホステル市場は、世界的に高まる一人旅の動向に牽引され、大きな成長を遂げています。Solo Traveler Worldによると、アメリカ人の25％（8,300万人）が一人旅を検討しており、2022年の16％から増加しています。この変化は、パンデミック後に失われた旅行の機会を取り戻したいという願望によるものです。注目すべきは、一人旅の70％が自信のない目的地への団体ツアーを選び、66％がロジスティクスとプランニングをツアーマネージャーに頼っていることです。

40％以上がユニークな冒険をするために団体ツアーを選び、41％が一人旅の安全を優先しています。 Googleのデータによると、パンデミック後の一人旅は761.15％増と著しい伸びを示しています。特に55歳以上の女性の85％が一人旅を続けています。一人旅の急増により、少人数のツアーグループの予約が25％増加しており、マキナック島、ノバスコシア、ウェストバージニア、チャールストン、サバンナといった目的地は、安全でユニークな体験ができ、価格も手ごろなため、一人旅の間で人気を集めています。

バックパッカーの動向と旅行者層の変化

ホステル市場は、旅行動向の高まりによって大きく成長しています。The Broke Backpackersのレポートによると、年間約4,500万件のバックパッカー旅行が行われており、バックパッカーの2/3は20歳から25歳の年齢層で、バックパッカーコミュニティに参加する高齢の旅行者が増加しています。さらに、ホステルの宿泊客の80％以上がミレニアル世代で、女性の一人旅は2015年から2019年にかけて88％増加しています。

バックパッカーは自分たちを普通の旅行者とは一線を画し、文化体験や語学学習を重視し、人里離れた冒険を受け入れると考えます。ほとんどのバックパッカーは今でもホステルに滞在しており、80％がホステル生活を経験しています。世界のホステルの30％以上はアジアにあり、タイとベトナムが最も多いです。欧州は依然として人気の旅行先で、南米の人気も高まっています。バックパッカーは予算重視の傾向も強まっており、44％がホテル、28％が家族や友人の家、21％がAirbnbを利用しています。

課題と誤解

ホステル市場は、ホステルにまつわる誤解による制限に遭遇する可能性があります。安全性、衛生面、排他性、特に若いバックパッカー向けであることについての認識不足は、潜在的なゲストがホステルでの宿泊を検討する意欲をそぐ可能性があります。このような誤解は、ホステルが提供する費用対効果に優れ、社交的で多様なサービスの恩恵を受けられる可能性のある人々の意欲をそぎ、ホステル業界の成長を妨げる可能性があります。

ホステル市場を拡大し、その可能性を最大限に引き出すためには、こうした神話を否定し、ホステルに対する認識を向上させ、より幅広い旅行者を惹きつけることが不可欠です。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • 一人旅の動向の高まり
      • バックパッカーの動向と旅行者層の変化
    • 抑制要因
      • 課題と誤解
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析

第6章 COVID-19分析

第7章 宿泊施設別

  • 個室
  • 相部屋
  • ファミリールーム
  • スイートルーム
  • その他

第8章 予約チャネル別

  • オンライン予約
  • 直接予約

第9章 観光別

  • 国内
  • 海外

第10章 消費者志向別

  • 男性
  • 女性
  • 子ども

第11章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第12章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第13章 企業プロファイル

  • Wombat's The City Hostel
    • 会社概要
    • 宿泊施設のポートフォリオと概要
    • 財務概要
    • 主な発展
  • Generator Hostels LTD
  • Mad Monkey Hostels
  • Selina Hostels
  • a&o Hostels
  • Zostel
  • Nomad Hostel
  • The Hosteller
  • Onefam Hostels
  • St Christopher's Inns Backpackers Hostels

第14章 付録

目次
Product Code: FMCG7490

Overview

Global Hostel Market reached US$ 4.1 billion in 2022 and is expected to reach US$ 8.9 billion by 2030, growing with a CAGR of 10.2% during the forecast period 2023-2030.

The hostel market is a driving force in the global travel and hospitality industry. It provides budget-conscious travelers with affordable yet social and immersive accommodation options, appealing to a wide range of tourists, from solo adventurers to groups and families. Hostels have become an essential part of the global tourism landscape which facilitating exploration and cultural exchange.

The expansion has led to economic growth in various regions, contributing to job creation and the development of local businesses. Also, the rise of digital platforms has made booking hostels more accessible, further promoting international tourism. With an increased focus on sustainability and unique experiences, hostels continue to play a pivotal role in shaping the globally travel market.

The Asia-Pacific dominates the hostel market, holding the largest share . With its diverse tourist destinations, cost-effectiveness and rich cultural experiences, which draw backpackers and budget-conscious travelers. The region's rapid urbanization, growth in international travel and extensive hostel network contribute to its leadership in the global hostel market, showcasing Asia-Pacific as a pivotal hub for budget accommodation and diverse cultural exploration.

Dynamics

Rising Solo Travel Trend

The hostel market is expected to be driven with the growing solo traveling globally. As The hostel market is experiencing significant growth, driven by the rising trend of solo travel globally. According to Solo Traveler World, 25% of Americans (83 million people) are considering solo trips, up from 16% in 2022. The shift is due to the desire to make up for lost travel opportunities post-pandemic. Notably, 70% of solo travelers opt for group tours to destinations they're less confident about, with 66% relying on tour managers for logistics and planning.

Over 40% choose group tours for access to unique adventures and 41% prioritize safety while traveling alone. Google data shows a remarkable 761.15% increase in post-pandemic solo travel. Especially, 85% of women aged 55 + continue to travel solo. The surge in solo travel has led to a 25% increase in bookings for small tour groups, with destinations like Mackinac Island, Nova Scotia, West Virginia, Charleston and Savannah gaining popularity among solo travelers, offering safety, unique experiences and affordability.

Growing Backpacking Trends and Changing Traveler Demographics

The hostel market is witnessing growth, significantly driven by growing travelling trends. As per The Broke Backpackers report, with around 45 million backpacking trips are taken annually and 2/3 of backpackers falling in the 20-25 age group and a rising number of older travelers joining the backpacking community. Moreover, over 80% of hostel guests are millennials and solo female travelers have increased by 88% from 2015 to 2019.

Backpackers see themselves as distinct from regular tourists, valuing cultural experiences, language learning and embracing off-the-beaten-path adventures. Most backpackers still stay in hostels, with 80% having experienced hostel life. Over 30% of the world's hostels are in Asia, with Thailand and Vietnam having the most hostels. Europe remains a popular destination and South America is rising in popularity. Backpackers are also becoming more budget-conscious, with 44% staying in hotels, 28% at family or friends' places and 21% using Airbnb.

Challenges and Misconceptions

The hostel market may encounter limitations due to misconceptions surrounding hostels. Lack of awarness regarding safety, hygiene and exclusivity, particularly catering only to young backpackers, can discourage potential guests from exploring hostel accommodations. The misconceptions potentially hinder the hostel industry's growth by dissuading individuals who could otherwise benefit from the cost-effective, sociable and diverse offerings provided by hostels.

To expand the hostel market and unlock its full potential, it is imperative to debunk these myths and improve the perception of hostels to attract a wider spectrum of travelers, ultimately fostering continued growth and development within the hostel market.

Segment Analysis

The global hostel market is segmented based on accommodation, booking channel, tourist, consumer orientation and region.

Shared Dorm Rooms: The Dominant Segment in the Hostel Market

Sharing rooms holds the largest share in the hostel market. As there is growing trend for group and solo travelling, the demand shared dorm room with strangers have increased such as bunk bed rooms, it often turns into a unique and social experience. Hostels create a culture of camaraderie, where travelers from globally come together, share stories and build friendships.

The diverse mix of personalities and backgrounds makes it feel like a big sleepover, fostering an atmosphere of curiosity and little judgment. Despite potential challenges like late-night disruptions, most hostels offer smaller dorm options, allowing travelers to have a more peaceful night's sleep. The sharing room demand is growing among solo travelers as they are cheap and reliable to accommodate.

Geographical Penetration

Asia-Pacific Reigns Supreme in Hostel Market: A Resilient Travel Hub

Asia-Pacific dominates the hostel market as international tourism in the region rebounds remarkably, reaching 54% of pre-pandemic levels by Q1 2023, despite the global average reaching 80% as per United Nations World Tourism Organization (UNWTO). The robust resurgence indicates Asia-Pacific's strong position in the travel industry, making it a pivotal market for hostels.

The region's diverse attractions, cost-effectiveness and cultural richness continue to draw backpackers and budget-conscious travelers, driving demand for hostel accommodations. With a vibrant mix of destinations and growing interest from global tourists, the Asia-Pacific remains at the forefront of the hostel market's growth and resilience.

Competitive Landscape

The major global players in the market include: Wombat's The City Hostel, Generator Hostels LTD, Mad Monkey Hostels, Selina Hostels, a&o Hostels, Zostel, Nomad Hostel, The Hosteller, Onefam Hostels, St Christopher's Inns Backpackers Hostels.

COVID-19 Impact Analysis

The COVID-19 pandemic had a profound impact on the hostel market. Travel restrictions, lockdowns and safety concerns led to a dramatic drop in international and domestic tourism, causing many hostels to temporarily close or operate at reduced capacity. The resulted in severe revenue losses, staff layoffs and financial instability for hostel businesses. Health and hygiene protocols became paramount, necessitating additional investments in sanitation and safety measures.

The pandemic also shifted traveler preferences towards private rooms over shared dormitories, challenging the traditional hostel model. However, hostels adapted by offering private accommodations and implementing rigorous cleaning procedures. As travel rebounds, the hostel industry shows resilience, but full recovery hinges on the pace of global vaccination and the return of international tourism.

Russia-Ukraine War Impact

The Russian offensive in Ukraine has had a significant impact on the hostel market, primarily through its effects on international tourism. The conflict has heightened uncertainty, leading to a disruption in travel across Eastern Europe. Destinations such as the Republic of Moldova, Slovenia, Latvia and Finland have experienced a substantial drop in flight activity, with some countries witnessing a decrease of up to 69% compared to 2019 levels.

While European air traffic has shown a steady recovery, the conflict poses an ongoing threat to the tourism industry's rebound. Russia and Ukraine together represent 3% of global spending on international tourism, with a prolonged conflict potentially resulting in a loss of US$14 billion in global tourism receipts for 2022 as per United Nation World Tourism Organization. As a result, the hostel market, which relies heavily on tourism, is likely to face challenges in this uncertain environment.

By Accommodation

  • Private Room
  • Sharing Room
  • Family Room
  • Suite
  • Other

By Booking Channel

  • Online Booking
  • In-person booking

By Tourist

  • Domestic
  • International

By Consumer Orientation

  • Men
  • Women
  • Children

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Development

  • In September 2023, Feel At Home, a provider of affordable accommodation for international students, expanded its services to cities in Australia to meet the surging demand for ready-to-move-in accommodations. The company originally founded in Ireland in 2017, later expanded to UK and Canada. Feel At Home aims to address the accommodation challenges faced by students studying abroad, offering them clean, safe and budget-friendly options upon their arrival in new destinations.

Why Purchase the Report?

  • To visualize the global hostel market segmentation based on accommodation, booking channel, tourist, consumer orientation and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of hostel market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players

The global hostel market report would provide approximately 69 tables, 66 figures and 203 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet By Accommodation
  • 3.2. Snippet by Tourist
  • 3.3. Snippet by Booking Channel
  • 3.4. Snippet by Consumer Orientation
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Rising Solo Travel Trend
      • 4.1.1.2. Growing Backpacking Trends and Changing Traveler Demographics
    • 4.1.2. Restraints
      • 4.1.2.1. Challenges and Misconceptions
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Accommodation

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
    • 7.1.2. Market Attractiveness Index, By Accommodation
  • 7.2. Private Room*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Sharing Room
  • 7.4. Family Room
  • 7.5. Suite
  • 7.6. Other

8. By Booking Channel

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking Channel
    • 8.1.2. Market Attractiveness Index, By Booking Channel
  • 8.2. Online Booking*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. In-person booking

9. By Tourist

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourist
    • 9.1.2. Market Attractiveness Index, By Tourist
  • 9.2. Domestic*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. International

10. By Consumer Orientation

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Orientation
    • 10.1.2. Market Attractiveness Index, By Consumer Orientation
  • 10.2. Men*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Women
  • 10.4. Children

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking Channel
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourist
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Orientation
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking Channel
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourist
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Orientation
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. UK
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking Channel
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourist
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Orientation
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking Channel
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourist
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Orientation
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking Channel
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourist
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumer Orientation

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Wombat's The City Hostel*
    • 13.1.1. Company Overview
    • 13.1.2. Accommodation Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. Generator Hostels LTD
  • 13.3. Mad Monkey Hostels
  • 13.4. Selina Hostels
  • 13.5. a&o Hostels
  • 13.6. Zostel
  • 13.7. Nomad Hostel
  • 13.8. The Hosteller
  • 13.9. Onefam Hostels
  • 13.10. St Christopher's Inns Backpackers Hostels

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us