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表紙：POP（店頭）包装の世界市場-2023年～2030年
市場調査レポート
商品コード
1382511

POP（店頭）包装の世界市場-2023年～2030年

Global Point of Purchase Packaging Market - 2023-2030

出版日
ページ情報
英文 195 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.82円
POP（店頭）包装の世界市場-2023年～2030年
出版日: 2023年11月17日
発行: DataM Intelligence
ページ情報: 英文 195 Pages
納期: 即日から翌営業日
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  • 概要
  • 目次
概要

概要

世界のPOP（店頭）包装市場は、2022年に140億米ドルとなり、2023年～2030年の予測期間中にCAGR5.8％で成長し、2030年までに219億米ドルに達すると予測されています。

世界のPOP（店頭）包装業界は、販売時点におけるブランドの認知度向上と顧客エンゲージメントの重視の高まりにより、急速に拡大しています。小売店舗に注意深く配置されたPOPパッケージは、消費者の注目を集め、衝動買いを促し、商品情報を効果的に伝えます。企業は、消費者の購買決定に影響を与えるPOPパッケージの重要性を理解しています。魅力的で視覚に訴えるPOPディスプレイは、製品の利点をうまく伝え、ブランドエンゲージメントを促進します。

アジア太平洋諸国、特に中国、インド、東南アジア諸国のような新興経済国は、驚異的な経済成長と都市化を経験しています。この拡大により、購買力の高い中間層が増加し、消費者製品の需要が高まり、その結果、製品の視認性を向上させる魅力的なPOPパッケージの需要が高まっています。そのため、アジア太平洋地域は世界市場シェアのおよそ3分の1を占めています。

ダイナミクス

小売対応包装（RRP）

小売対応包装またはRetail Ready Packaging（RRP）は、製品の陳列を最適化し、ブランドの視認性を高め、サプライチェーンの効率を高め、消費者のショッピング体験に好影響を与えることで、世界のPOP包装業界を牽引しています。

小売対応包装（RRP）は、小売店の棚で目立たせ、消費者の注意を引き、魅力的な商品の配置を開発することを目的としています。視認性の向上は、販売時点における購買決定に影響を与え、売上と収入を増加させる上で極めて重要です。RRPは、小売店の棚に簡単に補充できるように設計されており、店員の在庫管理を容易にします。効率的な補充は、顧客が容易に商品を入手できることを保証し、素晴らしいショッピング体験に貢献し、売上を増加させる可能性があります。

ブランドの可視性と差別化

顧客の認識、購買決定、市場競争力全体に直接的な影響を与えるため、ブランドの可視性と差別化は、世界のPOP（店頭）パッケージ業界における主要な成長促進要因となっています。

効果的なPOPパッケージは、混雑した小売環境において消費者の注目を集めることで、ブランドの認知度を高める。ブランドは、人目を引くデザイン、鮮やかな色合い、一風変わったパッケージ構造を用いることで、目立ち、潜在的な買い物客の興味を刺激することができます。消費者は、記憶に残る特徴的なPOPパッケージデザインを認識し、想起します。消費者は購買を決定する際、その企業のパッケージを思い出す可能性が高く、リピート購入やブランドロイヤルティに貢献します。

既存の包装システムとの互換性の限界

現在運用されている小売包装システムには、確立されたプロセスとインフラがあります。既存の手順と互換性のない新しいPOP包装のイントロダクションは、こうしたオペレーションを混乱させ、加盟店やメーカーはその変更に抵抗せざるを得なくなります。互換性がない場合、統合のために現在のシステムにさらなる調整が必要となり、導入の複雑さが増します。この複雑さのため、企業は革新的なPOPパッケージングソリューションへの投資をためらい、市場の成長が鈍化する可能性があります。

既存の包装システムを新しいPOP包装と互換性を持たせるには、設備の改造や交換が必要になることが多いです。それに伴う支出は多額になる可能性があり、特に経営資源が限られている小規模企業にとっては抑止力として働きます。

技術統合とデジタル化

世界のPOP（店頭）包装市場は、技術統合とデジタル化によって大きく変革されました。POPパッケージにテクノロジーを取り入れることで、顧客を惹きつけ、ブランドの認知度を高め、市場競争力全体を高める新たな機会が生まれます。

POPにインタラクティブディスプレイや拡張現実（AR）技術を用いることで、魅力的で没入感のある体験が可能になります。消費者はデジタルでモノと対話し、それが自分の生活にどのようにフィットするかをイメージし、追加の製品情報を得ることができます。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • 小売対応包装（RRP）
      • ブランドの可視性と差別化
    • 抑制要因
      • 既存の包装システムとの互換性の限界
    • 機会
      • 技術統合とデジタル化
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • ロシア・ウクライナ戦争の影響分析
  • DMI意見

第6章 COVID-19分析

第7章 材料別

  • ガラス
  • 紙
  • プラスチック
  • 金属
  • その他

第8章 製品別

  • カウンターディスプレイ
  • フロアディスプレイ
  • 無重力ディスプレイ
  • パレット陳列
  • サイドキックディスプレイ
  • ダンプビンディスプレイ
  • その他

第9章 エンドユーザー別

  • 食品・飲料
  • パーソナルケアと化粧品
  • 医薬品
  • 自動車
  • 電気・電子機器
  • その他

第10章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • ロシア
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋地域
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第11章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第12章 企業プロファイル

  • DS Smith
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • Georgia-Pacific LLC
  • Creative Displays
  • Swisstribe
  • Smurfit Kappa
  • International Paper Company
  • Sonoco Products Company
  • WestRock Company
  • Hawver Display
  • Fencor Packaging Group Limited

第13章 付録

目次
Product Code: PAC7422

Overview

Global Point of Purchase Packaging Market reached US$ 14.0 billion in 2022 and is expected to reach US$ 21.9 billion by 2030, growing with a CAGR of 5.8% during the forecast period 2023-2030.

The global point of purchase (POP) packaging industry is expanding rapidly, driven by a growing emphasis on increasing brand visibility and customer engagement at the point of sale. POP packaging, carefully placed in retail establishments, captures consumer attention, drives impulse purchases and effectively conveys product information. Businesses understand the importance of POP packaging in influencing consumer purchasing decisions. POP displays that are engaging and visually appealing successfully communicate product benefits and drive brand engagement.

APAC countries, particularly rising economies like China, India and Southeast Asian countries, have experienced tremendous economic growth and urbanization. The expansion has resulted in a rising middle class with higher purchasing power, fueling demand for consumer products and, as a result, the requirement for appealing POP packaging to improve product visibility. Therefore, Asia-Pacific accounts for roughly one-third of global market share.

Dynamics

Retail Ready Packaging (RRP)

Retail Ready Packaging (RRP) drives the global point of purchase (POP) packaging industry by optimizing product presentation, increasing brand visibility, boosting supply chain efficiency and favorably influencing the consumer shopping experience.

Retail Ready Packaging is intended to stand out on retail shelves, attracting consumers' attention and developing an appealing arrangement of items. It increased visibility is critical in influencing purchasing decisions at the point of sale, resulting in increased sales and income. RRP is designed for easy filling and replenishing on retail shelves, making inventory management easier for store workers. Efficient restocking ensures that products are easily accessible to customers, which contributes to a great shopping experience and may increase sales.

Brand Visibility and Differentiation

Because of their direct impact on customer perceptions, purchasing decisions and overall market competitiveness, brand visibility and differentiation are major growth drivers in the global point of purchase (POP) packaging industry.

Effective POP packaging increases brand visibility by attracting consumers' attention in a congested retail environment. Brands may stand out and stimulate the interest of potential shoppers by using eye-catching designs, vibrant hues and unusual packaging structures. Consumers recognize and recall memorable and distinctive POP packaging designs. Consumers are more likely to recall a company's packaging when making purchasing decisions, which contributes to repeat purchases and brand loyalty.

Limitations in Compatibility with Existing Packaging Systems

Retail packaging systems in operation currently include well-established processes and infrastructure. The introduction of new POP hpackaging that is incompatible with existing procedures can disrupt these operations, forcing merchants and manufacturers to resist the changes. Incompatibility needs additional adjustments to current systems for integration, increasing implementation complexity. Because of this complexity, companies may be hesitant to invest in innovative POP packaging solutions, slowing market growth.

Making existing packaging systems compatible with new POP packaging frequently necessitates equipment retrofitting or replacement. The accompanying expenditures might be significant, acting as a deterrent for companies, particularly small ones with limited resources.

Technological Integration and Digitalization

The global point of purchase (POP) packaging market has been considerably revolutionized by technological integration and digitalization. The incorporation of technology into POP packaging creates new opportunities for engaging customers, increasing brand visibility and increasing overall market competitiveness.

The use of interactive displays and augmented reality technology into point-of-purchase packaging enables for engaging and immersive experiences. Consumers can digitally interact with things, picture how they fit into their life and gain additional product information, which leads to greater interest and potential purchases.

Segment Analysis

The global point of purchase packaging market is segmented based on material, product, end-user and region.

Food and Beverage End-User Segment Fueling Growth in the Global Point of Purchase (POP) Packaging Market

Because of its specialized packaging needs, customer interaction methods and strong demand for appealing packaging in retail settings, the food and beverage industry are a significant driver of growth in the global point of purchase (POP) packaging market.

Seasonal promotions and marketing initiatives are common in the food and beverage companies. POP packaging is commonly used to promote seasonal products, limited-time deals, discounts and special bundles, hence increasing product visibility and sales during these campaigns. Therefore, the food and beverages end-user segment hold for majority of the total global segmental shares.

Geographical Penetration

The Matured Retail Industry in the Region Supports the Growth of North American Market

North America dominates the global point of purchase (POP) packaging market due to a number of significant variables that contribute to the region's dominance. North America has a sophisticated retail business that includes supermarkets, hypermarkets, convenience stores and specialized retailers. The wide retail network provides a broad platform for the use and demand of point-of-purchase packaging solutions to increase product exposure and sales.

Retail spending and consumer consumption are generally high in the region. Because of this increasing consumption, there is a great demand for appealing and effective point-of-purchase packaging that can capture consumer attention and influence purchasing decisions. Therefore, the matured retail industry contributes to the growth of the North American market, which accounts for majority of the global shares.

COVID-19 Impact Analysis

The epidemic increased public awareness of cleanliness and safety. Consumers desired products that were packaged in a way that minimized contact and contamination. POP packaging with safety features such as tamper-evident closures or contactless dispensing was in high demand.

Online buying increased as a result of lockdowns and limitations. The transition drove the requirement for packaging that was not just appealing in physical locations but also displayed well online. To keep consumer interest, POP packaging required to be visually appealing for online platforms.

Russia-Ukraine War Impact Analysis

Supply disruptions and increased uncertainty can cause raw material price volatility, affecting the entire production cost of POP packaging. Currency fluctuations and increased transportation costs as a result of geopolitical tensions can also contribute to cost excursions.

Political instability can cause market uncertainty, influencing investment decisions by enterprises in the POP packaging sector. Companies may postpone investments, expansion plans or new product releases until the situation is more stable and predictable.

By Material

  • Glass
  • Paper
  • Plastic
  • Metal
  • Others

By Product

  • Counter Display
  • Floor Display
  • Gravity Free Display
  • Pallet Display
  • Sidekick Display
  • Dump Bin Display
  • Others

By End-User

  • Food and Beverages
  • Personal Care and Cosmetics
  • Pharmaceuticals
  • Automotive
  • Electrical and Electronics
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • In June 2023, DS Smith has introduced a new point-of-sale format Wrapped in DD. DS Smith released DD Wrap, a format made from a single piece of cardboard with no perforation on the front side. The design is meant to increase visibility and appeal at the point of sale. The first revolutionary DD Wrap packaging solution was created to hold biscuits, but it can be customized for any other product line.
  • In 2023, Sonoco Products Company, a diversified global packaging leader, announced today that it has completed the acquisition of the remaining equity interest in RTS Packaging, LLC from joint venture partner WestRock and one WestRock paper mill in Chattanooga, Tennessee.
  • In February 2019, OSI Creative, a leading provider of global supply chain managed solutions for point-of-purchase (POP) displays, consumer product packaging and branded merchandise programs, announced that it has completed its previously announced acquisition of the assets of New Dimensions Research Corp. (NDR), a full-service designer and manufacturer of dynamic displays and merchandising for leading consumer brands based on Long Island, New York. The transaction's terms were not disclosed.

Competitive Landscape

major global players in the market include: DS Smith, Georgia-Pacific LLC, Creative Displays, Swisstribe, Smurfit Kappa, International Paper Company, Sonoco Products Company, WestRock Company, Hawver Display and Fencor Packaging Group Limited.

Why Purchase the Report?

  • To visualize the global point of purchase packaging market segmentation based on material, product, end-user and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of point of purchase packaging market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global point of purchase packaging market report would provide approximately 61 tables, 65 figures and 195 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Material
  • 3.2. Snippet by Product
  • 3.3. Snippet by End-User
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Retail Ready Packaging (RRP)
      • 4.1.1.2. Brand Visibility and Differentiation
    • 4.1.2. Restraints
      • 4.1.2.1. Limitations in Compatibility with Existing Packaging Systems
    • 4.1.3. Opportunity
      • 4.1.3.1. Technological Integration and Digitalization
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia-Ukraine War Impact Analysis
  • 5.6. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Material

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 7.1.2. Market Attractiveness Index, By Material
  • 7.2. Glass*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Paper
  • 7.4. Plastic
  • 7.5. Metal
  • 7.6. Others

8. By Product

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 8.1.2. Market Attractiveness Index, By Product
  • 8.2. Counter Display*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Floor Display
  • 8.4. Gravity Free Display
  • 8.5. Pallet Display
  • 8.6. Sidekick Display
  • 8.7. Dump Bin Display
  • 8.8. Others

9. By End-User

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 9.1.2. Market Attractiveness Index, By End-User
  • 9.2. Food and Beverages*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Personal Care and Cosmetics
  • 9.4. Pharmaceuticals
  • 9.5. Automotive
  • 9.6. Electrical and Electronics
  • 9.7. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Russia
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. DS Smith*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Georgia-Pacific LLC
  • 12.3. Creative Displays
  • 12.4. Swisstribe
  • 12.5. Smurfit Kappa
  • 12.6. International Paper Company
  • 12.7. Sonoco Products Company
  • 12.8. WestRock Company
  • 12.9. Hawver Display
  • 12.10. Fencor Packaging Group Limited

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us