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市場調査レポート
商品コード
1359935
世界の人間栄養市場-2023年~2030年Global Human Nutrition Market - 2023-2030 |
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カスタマイズ可能
適宜更新あり
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世界の人間栄養市場-2023年~2030年 |
出版日: 2023年10月11日
発行: DataM Intelligence
ページ情報: 英文 212 Pages
納期: 即日から翌営業日
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世界の人間栄養市場は2022年に1,074億米ドルに達し、2030年には1,872億米ドルに達すると予測され、予測期間2023-2030年のCAGRは7.2%で成長します。
同市場は、健康に対する意識の高まりと健康増進の追求に大きな影響を受けています。消費者は、心臓の健康、消化器系の健康、体重管理、認知機能など、特定の健康問題に対処する製品を積極的に求めています。その結果、市場はオーダーメイドの栄養ソリューションで応えています。
消費者は、座りっぱなしの生活を送ることによる悪影響をますます意識するようになっています。この点で、植物化学物質、機能性食品、栄養補助食品、栄養補助食品、免疫を促進するサプリメントに対する需要が増加しており、これが世界の人間栄養市場の成長にプラスの影響を与えています。
同様に、北米は人間栄養市場を独占しており、1/3以上の最大市場シェアを獲得しています。国際食品情報協議会(International Food Information Council)によると、米国人の半数以上(52%)は、味覚的な理由から動物性タンパク質よりも緑黄色野菜を好みます。この正当性は、環境(13%)、動物保護(11%)、食品(10%)への懸念といった他の理由よりも高いです。
医療専門家は、疾病の予防と管理における栄養の重要な役割を認識しつつあります。この認識により、栄養療法が医療行為に取り入れられるようになり、市場の拡大にさらに貢献しています。政府や非営利団体も、栄養補助食品の提供を伴う公衆衛生キャンペーンを通じて、栄養不良との闘いに積極的に関与しています。
国連人道問題調整事務所によると、2023年には、世界の児童人口のうち約165万人、新たに入国した世帯の子ども7万人、難民の子ども6万人が重度の栄養不良に陥ると予測されています。そのうち41万4,000人は極度の飢餓状態にあるとみられます。
また、急性栄養失調は、避難民や難民の約1万6,000人を含む、約27万人の妊産婦に影響を及ぼすと予想されています。これらの数字は、IPCの2021年急性栄養失調(AMN)報告書から小幅な増加を示しており、栄養状況は全般的に悪化傾向にあります。
人間栄養市場の成長は、全般的な健康増進における適切な栄養摂取の基本的意義に関する消費者の意識の高まりに強く影響されています。このような意識の高まりは、食生活や栄養摂取量を向上させるための積極的な対策を採用する動機付けとなっており、その結果、多様な栄養製品やサービスに対する需要の急増に拍車をかけています。
YouTubeやInstagramなどの様々なオンラインチャンネルには、食生活の相談に乗り、レシピを紹介し、栄養製品を推薦する多数のインフルエンサーや専門家が登場し、栄養関連の貴重な知識を広く多様な視聴者に効果的に広めています。
栄養製品の領域で消費者の安全を守るためには、規制当局の監視を強化することが不可欠です。規制当局は、入手可能なサプリメントや機能性食品の種類が増えるにつれて、汚染されている可能性のある品目、誤ったラベル表示のある品目、または申告されていないアレルギーを含む品目に関連する可能性のあるリスクを低減する義務を負っています。
食生活に取り入れる品目に関して、消費者はより注意深く、選り好みをするようになっています。消費者は現在、製品ラベルに透明性と正確な情報を求めています。その結果、規制当局は、誤解を招くような表示や欺瞞的な販売慣行を抑制することを目的として、表示や広告に対してより厳しい規制を課すことで、説明責任に対するこの需要に応えています。
各国の政府は、市場において多くの規制を設けています。例えばオーストラリアでは、栄養補助食品や補完医薬品を含む治療用医薬品の表示と販売促進を治療用品管理局(TGA)が規制しています。製造業者は、製品の品質、安全性、有効性を証明する書類を提出することが義務付けられています。
消費者の懐疑心は、相反する栄養指導、欺瞞的なマーケティング上の主張、製品の安全性に対する懸念など、様々な原因から生じています。情報が氾濫する時代にあって、消費者は、何が健康的な食生活を構成し、どのサプリメントが真の効果をもたらすかについて、矛盾したアドバイスに定期的に遭遇します。このような矛盾した情報の洪水は、消費者が栄養に関して選択する際の疑念や躊躇を助長します。
誤った情報はこの問題をさらに悪化させます。情報飽和の時代には、栄養製品に関する誤った、または欺瞞的な主張が、オンラインプラットフォームやソーシャルメディア上で拡散しています。消費者は、怪しげな証言、根拠のない健康上の主張、科学的根拠のない推薦に頻繁に遭遇します。このような事例は、消費者を惑わし、不案内な決断をさせる可能性があります。
Global Human Nutrition Market reached US$ 107.4 billion in 2022 and is expected to reach US$ 187.2 billion by 2030, growing with a CAGR of 7.2% during the forecast period 2023-2030.
The market is heavily influenced by the growing consciousness about health and the pursuit of enhanced well-being. Consumers actively seek out products that address specific health concerns, such as heart health, digestive wellness, weight management, and cognitive function. Consequently, the market responds with tailored nutritional solutions.
Consumers are increasingly becoming more conscious of the adverse effects of leading a sedentary life. In this regard, the demand for phytochemicals, functional foods, dietary supplements, nutraceuticals, and supplements that promote immunity has increased, which has positively impacted the growth of the worldwide human nutrition market.
Similarly, North America dominates the human nutrition market, capturing the largest market share of over 1/3rd. According to the International Food Information Council, for reasons of taste, more than half (52%) of Americans prefer greens over animal protein. This justification rates higher than others, such as concerns about the environment (13%), animal protection (11%) and food (10%).
The healthcare professionals are increasingly acknowledging the crucial role of nutrition in preventing and managing diseases. This recognition has led to the incorporation of nutrition therapy into medical practices, further contributing to market expansion. Governments and nonprofit groups are also actively involved in the fight against malnutrition through public health campaigns, frequently involving the provision of dietary supplements.
Approximately 1.65 million children in the citizen populace, 70,000 children from newly arrived households, and 60,000 million refugee children are anticipated to be severely malnourished in 2023, according to the United Nations Office for the Coordination of Humanitarian Affairs. Of them, 414,000 are likely to be extremely starved.
Acute malnutrition is also anticipated to affect about 270,000 pregnant and nursing women, including roughly 16,000 within the population of displaced people and refugees. These numbers show a modest increase from the IPC's 2021 Acute Malnutrition (AMN) report, and there is a general tendency of deterioration in the nutritional situation.
The growth of the human nutrition market is strongly influenced by the upward trajectory of consumer awareness regarding the fundamental significance of proper nutrition in advancing overall health and wellness. This heightened consciousness is motivating individuals to adopt proactive measures to enhance their dietary habits and nutritional intake, consequently spurring a surge in demand for a diverse array of nutritional products and services.
Various online channels, such as YouTube and Instagram, feature a multitude of influencers and experts who provide dietary counsel, share recipes, and endorse nutritional products, effectively disseminating valuable nutrition-related knowledge to a broad and diverse audience.
The heightened regulatory scrutiny is imperative to uphold consumer safety in the realm of nutrition products. Regulatory organisations are obligated to reduce possible risks connected with items that could be contaminated, mislabeled, or include undeclared allergies as the variety of supplements and functional foods accessible increases.
In terms of the items they include in their diets, consumers are becoming more watchful and picky. They now expect transparency and accurate information on product labels. Consequently, regulatory agencies are responding to this demand for accountability by imposing more stringent regulations on labeling and advertising, aiming to curtail misleading claims and deceptive marketing practices.
Governments from various countries restrict with many regulations in the market. In Australia, for instance, the Therapeutic Goods Administration (TGA) regulates the labelling and promotion of therapeutic goods, which include dietary supplements and complementary medications. Manufacturers are required to provide documentation of product quality, safety, and effectiveness.
Consumer skepticism originates from various sources, including conflicting nutritional guidance, deceptive marketing assertions, and concerns over product safety. In an era of plenty information, consumers regularly encounter contradictory advice on what constitutes a healthy diet and which supplements provide genuine benefits. This barrage of conflicting information fosters doubt and hesitancy when consumers make choices regarding nutrition.
Misinformation exacerbates the issue further. In an age of information saturation, erroneous or deceptive claims regarding nutrition products proliferate across online platforms and social media. Consumers frequently encounter dubious testimonials, unsubstantiated health assertions, and endorsements devoid of scientific basis. These instances can mislead consumers, leading them to make uninformed decisions.
The global human nutrition market is segmented based on Type, distribution channel, application, end-user and region.
The athletes segment held 34.1% in the global market share. Athletes seek nutrition products that can elevate their performance levels, encompassing aspects such as increased endurance, greater strength, and improved post-exercise recovery. They have a high demand for supplements that provide the essential nutrients necessary to maximize their training and competitive outcomes.
Professional athletes frequently incorporate branched-chain amino acid (BCAA) supplements into their regimen to facilitate muscle recovery and diminish post-workout muscle soreness. The pursuit of muscle growth and efficient muscle repair drives athletes to prioritize protein intake. This demographic exhibits a strong demand for supplements and amino acids to meet their protein needs optimally.
Whey protein supplements enjoy widespread popularity among athletes due to their rapid absorption rate and rich amino acid profile, which contributes to muscle protein synthesis. In May 2023, Leading nutraceutical business Pure Nutrition has introduced its new sports nutrition line, which includes powders for whey blend, muscle gainer, creatine, BCAA, pre-workout and EAA.
Athletes, particularly those engaged in high-impact sports, seek nutrition products that promote joint health and mitigate injuries related to connective tissues. Supplements containing glucosamine and chondroitin are commonly utilized by athletes to uphold joint functionality and reduce the risk of injuries.
In specific sports with weight categories, some athletes necessitate nutrition products that facilitate weight management while preserving muscle mass and performance capabilities. Meal replacement shakes and weight management supplements are instrumental in aiding athletes in achieving these dual objectives.
The North America human nutrition market held the largest market share of 38.3% in 2022 in the human nutrition market analysis. North America has witnessed a substantial upsurge in health and wellness consciousness among its populace. For example, U.S., where the adoption of dietary supplements reached a remarkable 77% among the populace in 2022, underscoring the robust consumer appetite for nutritional offerings. North American enterprises have consistently led the charge in fostering innovation within the nutrition industry. Pioneering strides in research, development, and manufacturing have culminated in the creation of avant-garde products attuned to the evolving preferences of consumers.
The emergence of personalized nutrition solutions is gaining traction in North America. Firms harness technology and genetic insights to furnish tailored nutritional guidance and products. For instance, nutrigenomics leverages an individual's genetic makeup to proffer personalized dietary recommendations. North America's diverse populace encompasses individuals with multifarious dietary inclinations, lifestyles, and health prerequisites. This diversity has engendered a dynamic and adaptable market that caters to a wide spectrum of nutritional needs.
The major global players in the market include: Medifast Inc., Bayer AG, Abbott, DuPont, Amway, Nature's Bounty Co., GSK plc., Nestle S.A, RiceBran Technologies, and Mead Johnson & Company, LLC.
The COVID-19 pandemic has wrought significant changes in the landscape of the human nutrition market. One notable impact has been a heightened awareness of health and immunity among consumers. This awareness has driven increased demand for nutritional products, particularly supplements rich in vitamins, minerals, and immune-supporting ingredients, as individuals actively seek ways to fortify their immune systems. Another transformational aspect has been the surge in e-commerce within the human nutrition market. Lockdowns and social distancing measures prompted consumers to turn to online platforms for convenient and contactless shopping, leading to a notable increase in e-commerce sales.
The war has severely disrupted agricultural supply chains and the production of food within the region. Ukraine, often recognized as the "breadbasket of Europe," plays a pivotal role as a major exporter of agricultural staples such as wheat, corn, and sunflower oil. The conflict has hindered essential processes like planting, harvesting, and the transportation of these critical commodities, resulting in elevated food prices domestically and internationally. Consequently, consumers in affected areas have been grappling with increased expenses for basic foods and cooking oils, thereby affecting their ability to access nutritious and reasonably priced diets.
Additionally, the geopolitical tensions and economic sanctions arising from the conflict have injected uncertainty into global trade, subsequently affecting the human nutrition market on a global scale. Businesses involved in the import and export of nutrition-related products have encountered logistical complications in terms of shipping and distribution. Moreover, the economic pressures experienced by both Russia and Ukraine have cast a shadow on consumer purchasing power, potentially diminishing the demand for premium nutrition items and dietary supplements.
The global Human Nutrition Market Report would provide approximately 69 tables, 73 figures and 212 Pages.
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