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表紙：インターネット検索ポータルの世界市場-2023年～2030年
市場調査レポート
商品コード
1352158

インターネット検索ポータルの世界市場-2023年～2030年

Global Internet Search Portals Market - 2023-2030
出版日: | 発行: DataM Intelligence | ページ情報: 英文 203 Pages | 納期: 約2営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.36円
インターネット検索ポータルの世界市場-2023年～2030年
出版日: 2023年09月27日
発行: DataM Intelligence
ページ情報: 英文 203 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 概要
  • 目次
概要

概要

世界のインターネット検索ポータル市場は、2022年に2,221億米ドルに達し、2030年には4,423億米ドルに達すると予測され、予測期間2023-2030年のCAGRは15.3%で成長します。

世界中でより多くの人々がインターネットにアクセスするようになるにつれ、検索サービスへの需要が高まっています。スマートフォンと手頃なデータプランの普及が、インターネット利用をさらに加速させています。企業や団体がオンライン上で存在感を示すことも増えています。eコマース・プラットフォームの成長により、オンラインショッピングが増加し、消費者は検索エンジンを使って、良いレビューのある商品を探し、他の商品の価格を比較してから購入を決定します。

インターネットには、様々な形態、記事、動画、ポッドキャストなど、様々なコンテンツが溢れています。今日、コンテンツ制作者やパブリッシャーは検索エンジンに依存しています。Digital News Reportによると、2020年には、韓国ではオンラインニュースポータルに約77％のニュース消費者がアクセスできますが、他の36カ国の平均アクセス率は約30％です。

2023年から2030年の予測期間中、世界のインターネット検索ポータル市場はアジア太平洋地域が最も高い成長率を示すと予想されています。同地域ではインターネットの普及率が著しく伸びており、毎年数百万人の新規ユーザーがオンラインに接続しています。企業は、多様な消費者層向けのさまざまな検索ポータルを含むオンライン・チャネルに広告予算を配分する傾向が強まっています。

ダイナミクス

モバイルインターネットの利用拡大

スマートフォンの普及により、ユーザーがインターネットにアクセスすることがより便利になり、モバイルデバイスはいつでもどこからでも検索を行うことができる日常生活に欠かせないものとなっています。インターネット検索ポータルは、Webサイトをモバイル機器向けに最適化することで、モバイル動向を取り入れています。多くのポータルサイトは、検索機能を強化した専用のモバイルアプリを提供しています。

世界広告研究センターは、世界のモバイルユーザー39億人のうち51％にあたる20億人がすでにスマートフォンを使ってインターネットにアクセスしていると推定しています。アメリカの成人が1日に470分もデジタル・コンテンツに触れているという事実は、携帯電話とインターネットが、コミュニケーション、情報アクセス、娯楽、生産性という点で、日常生活において重要であることを示しています。

企業間のパートナーシップの拡大

コラボレーションにより、企業はパートナー企業の補完的な機能やツールを統合することで、サービス提供の幅を広げることができます。例えば、インターネット検索ポータルが地図サービスと提携することで、位置情報に基づいた検索結果を提供し、ユーザー体験を向上させることができます。例えば、地域のeコマース・プラットフォームと提携することで、インターネット検索ポータルが特定の地域で支持を得ることができます。

例えば、2023年9月5日、中東と北アフリカで提供される最大のオンライン旅行サイトWegoと英国の国営観光局VisitBritainとの提携により、英国への予約が25%増加し、このキャンペーンにより、サウジアラビア、UAE、カタール、クウェートから英国への予約が大幅に増加し、同期間の旅客数も27%増加しました。ニューカッスルやマンチェスターといった目的地では、顕著な検索数の増加が見られました。

技術進歩

検索ポータル内の音声起動デバイスや音声認識デバイスの普及に伴う技術の継続的な発展により、ユーザーは音声コマンドを使って情報を検索できるため、検索がより便利で利用しやすくなっています。スマートフォンの普及は、モバイルに最適化された検索ポータルの開発を後押ししています。応答性デザインやモバイルアプリ、プログレッシブWebアプリは、ユーザーがモバイルデバイスから検索ポータルにシームレスにアクセスできるようにし、ユーザー・エンゲージメントの向上に貢献しています。

例えば、インド準備銀行は2023年8月17日、銀行やその他の金融機関が保有する未回収の資金や預金を個人や機関が検索し、請求できるようにすることを目的とした一元化されたWebポータルを立ち上げました。このポータルは、個人や機関が自分の詳細を入力し、自分の所有物である可能性のある未回収の資金や預金がないかどうかを確認できる、ユーザーフレンドリーで効率的な検索メカニズムを提供しています。

偏った情報や古い情報

オンラインで入手できる膨大な量の情報。最も重要で信頼できる情報を見つけるために検索結果を閲覧することは、ユーザーにとって困難なことです。検索結果には、不正確な情報や古い情報、偏った情報が含まれている可能性があります。検索エンジンはアルゴリズムに基づいてコンテンツの優先順位を決めるため、必ずしも結果の正確性や中立性が保証されるとは限りません。

検索ポータルは、すべてのWebページをインデックスしているわけではありません。あるいはインターネット上のコンテンツ。検索エンジンからアクセスできないWebサイトもあり、検索結果にずれが生じる可能性があります。検索エンジンは、検索結果のパーソナライズや広告のターゲティングのために、検索クエリや位置情報などのユーザーデータを収集します。検索アルゴリズムは、インターネット上に存在する偏見を不注意に反映する可能性があります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • モバイルインターネットの利用拡大
      • 企業間のパートナーシップの拡大
      • 技術進歩
    • 抑制要因
      • 偏った情報や古い情報
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • ロシア・ウクライナ戦争の影響分析
  • DMIの見解

第6章 COVID-19分析

第7章 Webサイト別

  • 運営サイト
  • インターネット検索サイト
  • その他

第8章 流通チャネル別

  • オンライン
  • オフライン

第9章 用途別

  • 個人用
  • 業務用
  • その他

第10章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • ロシア
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋
  • 中東・アフリカ

第11章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第12章 企業プロファイル

  • Google
    • 企業概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な動向
  • Baidu Inc.
  • Naspers
  • Yandex N.V.
  • Sogou, Inc.
  • Mail.Ru Group.
  • Softbank Group Crop
  • Yahoo, Inc.
  • Ask
  • Bing

第13章 付録

目次
Product Code: ICT6919

Overview

Global Internet Search Portals Market reached US$ 222.1 billion in 2022 and is expected to reach US$ 442.3 billion by 2030, growing with a CAGR of 15.3% during the forecast period 2023-2030.

As more people around the world gain access to the internet, the demand for search services grows. The proliferation of smartphones and affordable data plans has further accelerated internet usage. Businesses and organizations are increasingly establishing an online presence. The growth in e-commerce platforms led to an increase in online shopping, consumers use search engines to find which products have good reviews and compare other product's prices before making purchase decisions.

The Internet is flooded with various content that includes various forms, articles, videos and podcasts. Noweverdays content creators and publishers rely on search engines. In 2020, according to Digital News Report, online news portals are accessible to approximately 77% of news consumers in South Korea, while the average access rate in 36 other countries stands at around 30%.

Asia-Pacific is expected to have the highest growth rate in the global internet search portals market during the forecast period 2023-2030. The region has witnessed significant growth in internet penetration, with millions of new users coming online each year and this expanding user base provides a larger audience for search portals. Businesses are increasingly allocating their advertising budgets to online channels which include various search portals for diverse consumer bases.

Dynamics

Growing Mobile Internet Utilization

The growth of smartphones made it more convenient for users to access the internet, mobile device nowever day is an integral part of daily life that allows users to performs search anytime from anywhere. Internet search portals adopt mobile trends by optimizing websites for mobile devices. Many portals offer dedicated mobile apps which provides enhanced search capabilities.

The World Advertising Research Centre estimates that 2 billion people i.e., 51% of the 3.9 billion mobile users in the world, already use smartphones to access the internet. The fact that American adults spend 470 minutes a day interacting with digital content depicts that cellphone and the internet are important in daily life in terms of communication, information access, entertainment and productivity.

Rising Partnerships Between Companies

Collaboration allows companies to broaden their service offerings by integrating complementary features or tools from partner companies. An internet search portal may collaborate with a mapping service to provide location-based search results, enhancing the user experience and this can lead to increased user engagement and revenue growth. For instance, partnering with a local e-commerce platform can help an internet search portal gain traction in a specific region.

For instance, on 5 September 2023, the partnership between Wego, the largest online travel websites offered in Middle East and North Africa and VisitBritain, Britain's national tourism agency, resulted in a 25% increase in bookings to Great Britain and this campaign led to a significant rise in bookings from Saudi Arabia, UAE, Qatar and Kuwait to Britain, along with a 27% increase in passenger numbers during the same period. Notable increases in searches were seen for destinations like Newcastle and Manchester.

Technology Advancement

The continuous development in technology with the proliferation of voice-activated devices and voice recognition devices within search portals. Users can search for information using voice commands and that makes search more convenient and accessible. The widespread use of smartphones has driven the development of mobile-optimized search portals. Responsive design, mobile apps and progressive web apps ensure that users can access search portals seamlessly on their mobile devices, contributing to increased user engagement.

For instance, on 17 August 2023, the Reserve Bank of India launched a centralized web portal aimed at helping individuals and institutions search for and claim unclaimed funds and deposits held by banks and other financial institutions. The portal provides a user-friendly and efficient search mechanism where individuals and institutions can input their details to check for any unclaimed funds or deposits that may belong to them.

Biased or Outdated Information

The huge quantity of information that is available online. Browsing through search results to discover the most important and trustworthy information can be challenging for users. Search results may include inaccurate, outdated or biased information. Search engines prioritize content based on algorithms, which may not always guarantee the accuracy or neutrality of results.

Search portals do not index all web pages. Or content on the internet. Some websites may not be accessible through search engines, leading to gaps in search results. Search engines collect user data, such as search queries and location, to personalize results and target ads and this raises privacy concerns, as users' online activities are tracked and stored. Search algorithms may inadvertently reflect biases present on the internet.

Segment Analysis

The global internet search portals market is segmented based websites, distribution channel, application and region.

Rising Adoption of Operating Websites

Operating websites is expected to be the dominant segment with about 1/3rd of the market in 2022. Continuous improvement and innovation in search algorithms to provide more accurate and relevant search results is crucial. Search engines that consistently deliver high-quality results attract more users. A seamless and efficient user experience, both on desktop and mobile devices, encourages user retention and engagement.

For instance, on 31 August 2023, the department launched a website dedicated to the All-domain Anomaly Resolution Office to inform the public about AARO's mission that investigate and resolve unidentified anomalous phenomena and this website will share declassified information, including photos and videos, of resolved Unidentified Aerial Phenomena cases.

In compliance with Section 1673 of the National Defense Authorization Act for Fiscal Year 2023, AARO will introduce a secure reporting tool on the website and this tool will allow current and former U.S. government employees, service members or contractors with direct knowledge of government programs or activities to report incidents directly to AARO.

Geographical Penetration

High Speed Internet and Consumer Internet in North America

North America is among the growing regions in the global internet search portals market covering more than 1/3rd of the market during the forecast period. As more people acquire access to the internet, search portal user bases keep expanding and this expansion has been facilitated by the growing use of mobile devices and high-speed internet. The growth of online advertisement spending by businesses boosts the revenue of the search portals.

For instance, on 1 September 2021, Apollo Global Management completed its $5 billion acquisition of Yahoo from Verizon. Under the deal, Verizon retains a 10% stake in the newly rebranded company. Yahoo CEO Guru Gowrappan will continue to lead the firm. Apollo is expected to invest in Yahoo's growth and development, aiming to position it as a standalone consumer internet and digital media leader.

Competitive Landscape

The major global players in the market include: Google, Baidu Inc., Naspers, Yandex N.V., Sogou, Inc., Mail.Ru Group., Softbank Group Crop, Yahoo, Inc., Ask and Bing.

COVID-19 Impact Analysis

Lockdowns and restrictions in place, people turned to the internet for information, entertainment and shopping more than ever before. Internet search portals experienced a surge in traffic as users sought information related to COVID-19, such as symptoms, prevention and vaccine updates. The pandemic led to shifts in search trends. People searched for topics related to remote work, online learning, health and hygiene and local businesses' operating hours and safety measures.

As physical stores closed or operated with limitations, e-commerce businesses saw a significant increase in demand. Internet search portals played a crucial role in connecting consumers with online retailers and facilitating online shopping. Search portals were instrumental in connecting users with remote work tools, video conferencing platforms and collaboration software. Businesses and individuals searched for solutions to adapt to remote work environments.

Advertisers adjusted their strategies due to changing consumer behavior. Some industries reduced ad spending, while others increased efforts to reach consumers online. Internet search portals had to adapt to shifting advertising budgets. Search portals faced challenges in combatting the spread of COVID-19-related misinformation and disinformation and they implemented measures to promote reliable sources and fact-check information.

AI Impact

AI-driven algorithms have enhanced the accuracy and relevance of search results. Machine learning models can understand user intent, context and semantics to provide more precise answers to queries. NLP technologies enable search engines to understand and process natural language queries and this has made voice search and conversational search more accessible and accurate.

AI analyzes user behavior and preferences to personalize search results and this helps users find information, products and services tailored to their interests and past interactions then AI recommends products according to search history of the consumers. AI-powered voice assistants like Siri, Google Assistant and Alexa use voice recognition and natural language understanding to provide spoken responses to queries. Voice search has become more popular with the advent of AI.

For instance, on 31 August 2023, Google introduced an experimental version of its search engine called "Search Generative Experience" that integrates artificial intelligence answers directly into search results. Unlike traditional search results with blue links, SGE displays novel answers generated by Google's large language model in a green or blue box on the search page. SGE is available to a limited number of users in the U.S. through Google's Search Labs program, accessible via the Chrome desktop web browser or Google apps.

Russia- Ukraine War Impact

During times of geopolitical conflict, people tend to turn to the internet to stay informed about the latest news and developments. Internet search portals experience increased traffic related to news articles, reports and updates about the conflict. People may use search engines to find information about humanitarian efforts, relief organizations and ways to support those affected by the war and this includes searches related to donations, refugee assistance and volunteer opportunities.

Geopolitical conflicts often lead to the spread of misinformation and disinformation online. Internet search portals need to implement measures to combat false information and prioritize credible sources in search results. The conflict can disrupt travel plans and lead to concerns about safety for travelers. People may use search portals to find information about travel advisories, border crossings and safety precautions in affected regions.

By Website

  • Operating Websites
  • Internet Search Websites
  • Others

By Distribution Channel

  • Online
  • Offline

By Application

  • Personal
  • Commercial
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • In 2023, Google, an American multinational technology company and Baidu, a Chinese multinational technology company, both announced that they would integrate their own AI competitors of OpenAI's ChatGPT into their search engines.
  • On 13 December 2022, Neeva, a privacy-focused and ad-free web search engine launched in Canada, offering an alternative to Google that prioritizes user privacy and transparency. Founded by former Google executives Sridhar Ramaswamy and Vivek Raghunathan, Neeva aims to provide users with a search experience free from tracking, advertisements and affiliate links commonly found in traditional search engines.
  • On 5 March 2021, Brave, the creators of an open-source web browser, are set to launch Brave Search, a privacy-focused alternative search engine and this move follows Brave's acquisition of Tailcat, a search engine formed by the former Cliqz team. Brave Search is positioned as the "first private alternative to Google Search and Google Chrome on both mobile and desktop," as it offers both a search engine and browser on these platforms.

Why Purchase the Report?

  • To visualize the global internet search portals market segmentation based on websites, distribution channel, application and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of internet search portals market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global internet search portals market report would provide approximately 61 tables, 56 figures and 203 pages..

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Website
  • 3.2. Snippet by Distribution Channel
  • 3.3. Snippet by Application
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Growing Mobile Internet Utilization
      • 4.1.1.2. Rising Partnerships Between Companies
      • 4.1.1.3. Technology Advancement
    • 4.1.2. Restraints
      • 4.1.2.1. Biased or Outdated Information
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia-Ukraine War Impact Analysis
  • 5.6. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Website

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Website
    • 7.1.2. Market Attractiveness Index, By Website
  • 7.2. Operating Websites*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Internet Search Websites
  • 7.4. Others

8. By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 8.1.2. Market Attractiveness Index, By Distribution Channel
  • 8.2. Online*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Offline

9. By Application

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.1.2. Market Attractiveness Index, By Application
  • 9.2. Personal*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Commercial
  • 9.4. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Website
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Website
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Russia
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Website
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Website
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Website
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Google*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Baidu Inc.
  • 12.3. Naspers
  • 12.4. Yandex N.V.
  • 12.5. Sogou, Inc.
  • 12.6. Mail.Ru Group.
  • 12.7. Softbank Group Crop
  • 12.8. Yahoo, Inc.
  • 12.9. Ask
  • 12.10. Bing

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us