トマトケチャップの世界市場-2023年～2030年

市場概要

トマトケチャップの世界市場は2022年に185億米ドルに達し、2023-2030年の予測期間中にCAGR 4.8%で成長し、2030年には269億米ドルに達すると予測されています。多くの料理やインスタント食品の調味料としてのトマトケチャップ需要の高まり、菜食主義者の増加などが、世界のトマトケチャップの成長を牽引しています。

オンライン小売チャネルの増加、主要企業によるプロモーション活動の活発化が市場成長を促進します。有名人やインフルエンサーによる様々なプロモーション活動や製品発売は、市場にプラスの影響を与えています。例えば、2022年にはエリザベス女王が新しいトマトケチャップブランドを立ち上げ、調味料市場に参入しました。このケチャップは王室のサンドリンガム農園で栽培された原料を使用しており、高級品となっています。

調味料に含まれる成分や抗酸化物質、グルテンフリー、減塩ケチャップなどによる有機ケチャップの人気の高まりが、市場を活性化すると予想されます。労働人口の増加と厳しいスケジュールにより、手軽に入手できるインスタント食品の利用が増加しており、トマトケチャップなどの調味料の需要を積極的に押し上げています。

市場力学

パッケージング業界の先進化がトマトケチャップ市場の成長を牽引すると推定されます。

食品包装は製品開発全般において重要な役割を果たしています。食品包装業界は、ケチャップやテーブルソースの賞味期限を延ばすのに役立っている材料や包装のハンドリングという点で、大きな変革期を迎えています。パウチから詰め替え可能でリサイクル可能なボトル素材へと大規模な変化を遂げています。

スクイーズパック、ボトル、パウチ、その他の小型サッシュなど、さまざまな包装形態があります。食品加工産業への投資が増加し、天然素材を使用した高品質の商品への需要が高まっています。トマトケチャップ市場の製造、販売、包装では、持続可能性だけでなく、天然包装材料や資源の活用に重点を置くことが効果的に重要な役割を果たしています。

インスタント食品への需要の高まりと新製品の発売がトマトケチャップ市場の成長を促進します。

インスタント食品の人気を牽引している主な要因は利便性です。多忙なライフスタイルに伴い、労働人口は時間がかからず調理が簡単な調理済み食品を好みます。消費者のライフスタイルの変化、都市化の進展、所得の増加、食習慣の変化により、こうした食品の人気は非常に高まっています。

トマトソースやケチャップとともに消費されるインスタント食品やファストフードは、これらの製品に対するニーズを高めています。さらに、有機ケチャップの需要が増加しているのは、有機糖が体内の糖調節を助けるからです。有機調味料にはポリフェノールなどの抗酸化物質が多数含まれており、ガンや心臓発作などの心血管疾患のリスクを軽減します。

健康意識の高まりがトマトケチャップ市場の成長を抑制。

生活習慣病の蔓延に伴い、人々の健康意識は高まっています。いくつかの食品において、トマトケチャップは風味増強剤や増粘剤として使用されています。トマトケチャップと組み合わせた食品は様々な健康問題を引き起こします。甘味料が使われているため、カロリーが高く、脂肪が多いからです。さらに、トマトケチャップ自体にも砂糖、塩、香辛料、酸味料、その他の保存料が多量に含まれています。

ケチャップの化学保存料である安息香酸ナトリウムを極端に摂取すると、吐き気、嘔吐、腹痛などの副作用があります。加えて、市場にはさまざまなケチャップ代替品が存在し、他の調味料の人気が高まっていることも、市場縮小の一因となっています。食品の安全性に関する政府による厳しい規則や規制も、世界のトマトケチャップ市場の成長を妨げています。

COVID-19影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需給の変化）、政府の取り組み（政府機関による市場、セクター、業界を活性化させる取り組み）、メーカーの戦略的取り組み（COVID問題を緩和するためにメーカーが行った取り組み）が含まれます。

目次

第1章 調査手法と調査範囲

第2章 市場の定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 市場への影響要因
  • 促進要因
  • 抑制要因
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 製品別

• レギュラー
• フレーバー入り

第8章 包装別

• ボトル
• パウチ

第9章 流通チャネル別

• オフライン
• オンライン

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• Nestle S.A.
  • 企業概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な動向
• The Kraft Heinz Company
• Unilever
• Del Monte Foods, Inc
• Conagra Brands, Inc
• General Mills, Inc
• Campbell Soup Company
• Kagome
• Premier Foods plc
• Lee Kum Kee

第13章 付録

Market Overview

Global Tomato Ketchup Market reached US$ 18.5 billion in 2022 and is expected to reach US$ 26.9 billion by 2030 growing with a CAGR of 4.8% during the forecast period 2023-2030. The rising demand for tomato ketchup as a condiment to many dishes and ready-to-eat foods, and rising vegan diet drive the growth of global tomato ketchup.

The rising online retail channels, and increasing promotional activities by key market players drive the market growth. The various promotional activities, and product launches by celebrities, and influencers are positively affecting the market. For instance, in 2022, Queen Elizabeth entered the condiments market, launching a new tomato ketchup brand. This ketchup is made with ingredients grown on the family's Sandringham Estate, making it a premium product.

Increasing popularity of organic ketchup due to constituent elements in condiments and antioxidants, gluten-free, and low-sodium ketchup is expected to fuel the market. The use of readily available and convenient food products has increased due to the growing working population and demanding schedules, positively boosting the demand for condiments such as tomato ketchup.

Market Dynamics

Advancements in the Packaging Industry are Estimated to Drive the Tomato Ketchup Market Growth.

Food packaging plays a vital role in overall product development. The food packaging industry is undergoing a massive transformation in terms of material and packaging handling that has helped increase the shelf life of ketchup and table sauces. It has undergone a massive change from pouches to refillable and recyclable bottle materials.

The various packaging variables, like squeeze packs, bottles, pouches, and other small sachets, are available in different formats. The increasing investments in the food processing industry drive up demand for high-quality goods with the use of natural ingredients. The focus on sustainability, as well as natural packaging materials and utilization of resources, effectively plays a crucial role in the tomato ketchup market's manufacturing, sales, and packaging.

Rising Demand for Ready-to-Eat Foods and New Product Launches Drive the Tomato Ketchup Market Growth.

Convenience is the primary factor driving the popularity of ready-to-eat foods. With busy lifestyles, the working population prefers ready-to-eat foods that consume less time and are easy to prepare. The changing consumer lifestyles, rise in urbanization, increased income, and change in eating habits have led to an immense increase in the popularity of these foods.

The ready-to-eat and fast foods consumed with tomato sauce and ketchup increase the need for these products. Furthermore, the demand for organic ketchup is increasing because organic sugars aid in sugar regulation in the body. Organic condiments contain numerous antioxidants, such as polyphenols, which reduce the risk of cardiovascular diseases such as cancer and heart attack.

The Growing Health Awareness Restrains the Tomato Ketchup Market Growth.

The health consciousness among people is rising with the growing prevalence of lifestyle diseases. In several food products, tomato ketchup is used as a flavor enhancer and thickening agent. The foods paired with tomato ketchup lead to various health issues. This is because of their high calories and fats because of the use of sweeteners. In addition, the tomato ketchup itself has high amounts of sugar, salt, spices, acidifiers, and other preservatives.

The extreme consumption of sodium benzoate, a chemical preservative in ketchup, can have side effects, including nausea, vomiting, and abdominal pain. In addition, the presence of various ketchup alternatives in the market and the increasing popularity of other condiments also contribute to the market's decline. The strict rules and regulations by the government about food safety also hinder the global tomato ketchup market growth.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global tomato ketchup market is segmented based on product, packaging, distribution channel, and region.

In the Global Tomato Ketchup Market, the Regular Segment Holds the Largest Market Share.

The global tomato ketchup market has been segmented by product into regular and flavored. In the tomato ketchup market analysis report, the regular segment held the largest tomato ketchup market share of 58.8% in 2022. The high sustainability of these regular ketchups is driving the segment's growth.

The growing health concerns among consumers have increased the demand for low-calorie, low-fat tomato processed products, which, in turn, are stimulating the growth of the market. The high functional property and sustainability of regular ketchup will boost its market growth, it is also used as a base for other sauces.

Geographical Analysis

The North America Region Held the Largest Tomato Ketchup Market Share.

The global tomato ketchup market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The North American tomato ketchup market held the largest market share of 38.6% in 2022 in the tomato ketchup market analysis. The increasing awareness regarding the health benefits of consuming tomato ketchup in this region is driving the market.

The change in consumer preferences in this region from sauces and condiments to ketchup is driving the region's market growth. It is estimated that approximately 97% of households in U.S. consume ketchup. Moreover, the rising consumption of fast-food products in the U.S. and Canada led to significant growth in the market.

Competitive Landscape

The major global players in the market include Nestle S.A., The Kraft Heinz Company, Unilever, Del Monte Foods Inc, Conagra Brands Inc, General Mills Inc, Campbell Soup Company, Kagome, Premier Foods plc, and Lee Kum Kee.

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 Impact:

The unprecedented COVID-19 pandemic in 2020 profoundly affected the food industry. COVID-19 has considerably impacted the global food supply chain phases involving tomato ketchup production, processing, distribution, and consumption due to lockdowns and restrictions imposed by various governments.

Everything has changed due to the COVID-19 epidemic. It has influenced practically every industry, whether positively or negatively. The COVID-19 pandemic's effects on world economic conditions have had an influence. They could impact interest rates, foreign exchange rates, commodities and energy prices, and the efficient operation of financial and capital markets.

Why Purchase the Report?

• To visualize the global tomato ketchup market segmentation based on product, packaging, distribution channel, and region and understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of tomato ketchup market-level with all segments.
• The PDF report includes a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The Global Tomato Ketchup Market report would provide approximately 61 tables, 54 figures and 165 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

• 3.1. Market Snippet, by Product
• 3.2. Market Snippet, by Packaging
• 3.3. Market Snippet, by Distribution Channel
• 3.4. Market Snippet, by Region

4. Market Dynamics

• 4.1. Market Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During the Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Product

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 7.1.2. Market Attractiveness Index, By Product
• 7.2. Regular
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Flavored

8. By Packaging

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 8.1.2. Market Attractiveness Index, By Packaging
• 8.2. Bottle
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Pouch

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2. Market Attractiveness Index, By Distribution Channel
• 9.2. Offline
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Online

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. The U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. The U.K.
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Spain
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. Nestle S.A.
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. The Kraft Heinz Company
• 12.3. Unilever
• 12.4. Del Monte Foods, Inc
• 12.5. Conagra Brands, Inc
• 12.6. General Mills, Inc
• 12.7. Campbell Soup Company
• 12.8. Kagome
• 12.9. Premier Foods plc
• 12.10. Lee Kum Kee

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us