トマトケチャップ市場レポート：タイプ、包装、流通チャネル、用途、地域別、2024～2032年

世界のトマトケチャップ市場規模は2023年に196億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに257億米ドルに達し、2024～2032年の間に3％の成長率（CAGR）を示すと予測しています。コンビニエンス・フードに対する消費者需要の増加、料理の急速なグローバリゼーション、ブランド・ロイヤルティの高まりと戦略的マーケティング・イニシアティブ、サプライ・チェーン・マネジメントにおける最近の技術進歩、消費者の支出能力の増大などが、市場を推進している主要要因の一部です。

トマトケチャップは、主に完熟トマト、砂糖、酢、各種調味料から作られる調味料です。その製造プロセスでは、トマトを洗浄、選別、粉砕してピューレを得、次いで調理、混合、低温殺菌を行い、日持ちと安全性を確保します。トマトケチャップは、ハンバーガー、ホットドッグ、フライドポテト、サンドイッチ、グリルした肉、卵、パスタ、ソースなどに広く使われています。優れた風味、長い保存期間、保存のしやすさ、さまざまな料理への適合性、ビーガンやグルテンフリーなどさまざまな食嗜好への適合性を提供する、費用対効果が高く、多用途でおいしい製品です。

世界のードトマトケチャップ

健康志向の高まりから、低糖質でオーガニックなトマトケチャップへの需要が高まっており、市場の成長を後押ししています。さらに、より良い在庫管理と流通を可能にし、ケチャップが最適な状態で消費者に届くことを保証するサプライチェーン管理における最近の技術進歩も、成長を促す要因として作用しています。さらに、特に新興経済諸国では支出能力が高まっており、人口の大部分がブランド品や高級品を購入できるようになっていることも、市場の成長に寄与しています。これに加えて、料理実験の新たな動向によるグルメ・レシピでの製品利用の広がりが、市場成長の触媒となっています。さらに、ケチャップを食卓の調味料や料理の材料として使用するホテルやレストランなどの外食産業が急速に普及していることも、市場の成長を後押ししています。

トマトケチャップ市場傾向/促進要因

コンビニエンス・フードに対する消費者の需要の高まり

コンビニエンス・フードに対する消費者の需要の高まりは、トマトケチャップ市場の成長を牽引する顕著な要因です。人々は、ファストフード店、調理済み食品（RTE）、宅配食品など、手早く手間のかからない食事の選択肢をますます求めるようになっています。トマトケチャップは、こうした食の選択肢によく合う調味料であり、風味を高め、親しみやすさを提供しています。さらに、コンビニエンス・フードの普及は、都市化や共働き世帯の増加によって拍車がかかり、時間が限られた資源であることが多いです。さらに、ファストフード・チェーンではケチャップがデフォルトの調味料として提供されることが多く、消費者の行動にケチャップの使用が定着しています。これに伴い、メーカー各社は、外出先の消費者向けに使いやすいケチャップ・パックやスクイーズ・ボトルを製造することで、新たなコンビニエンス・フードの傾向を利用し、利便性に対する包括的な需要との相乗効果を図っています。

料理の急速なグローバリゼーション

料理の急速なグローバリゼーションは、トマトケチャップ市場成長の主要な促進要因です。デジタル技術の出現と料理の伝統の前例のない混交により、国と国との垣根はどんどん低くなっています。これに伴い、ハンバーガー、フライドポテト、ホットドッグからなる欧米のファーストフード文化が多様な地域に浸透し、トマトケチャップの普及をもたらしました。さらに、この世界の動向は、メディアや、レシピや食の動向がオンラインで簡単に共有されることによって、さらに増幅されています。テレビ番組、食べ物のブログ、ソーシャル・メディア・プラットフォームはますます世界の味覚に貢献し、郷土料理とそれに付随する調味料が世界中で人気を博しています。さらに、トマトケチャップ・メーカーは、ケチャップの本質的な特徴を維持しながら、地域特有の嗜好に応えるために地域特有の風味を作り出すことで、この動向を活用しています。

高まるブランド・ロイヤルティと戦略的マーケティング・イニシアチブ

ブランド・ロイヤルティと戦略的マーケティング・イニシアチブは、トマトケチャップ市場の成長に大きな影響を与えています。ブランド・ロイヤルティは、消費者との感情的なつながりを作り出したり、ブランドを信頼できる高品質の選択肢として位置づけたりする効果的なマーケティング・キャンペーンを通じて構築されることが多いです。この他にも、企業は広告やスポンサーシップ、さらには地域イベントなどに多額の投資を行い、ブランドを消費者の頭の片隅に置いておくようにしています。さらに、デジタルマーケティングの登場により、対象を絞ったキャンペーンが可能になり、理想的な顧客に効果的にリーチできるようになりました。さらに、革新的な包装デザインの採用、有名人やインフルエンサーとのコラボレーション、期間限定のプロモーションなどは、顧客を惹きつけ、ブランド・ロイヤルティを維持するために企業が用いる戦術の一部です。こうした戦略的なマーケティング活動を通じて、トマトケチャップ・ブランドは顧客を維持するだけでなく、新たな消費者を引き付け、市場を牽引しています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のトマトケチャップ市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：タイプ別

• フレーバー
• レギュラー
• その他

第7章 市場内訳：包装別

• ポーチ
• ボトル
• その他

第8章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• オンラインストア
• その他

第9章 市場内訳：用途別

• 家庭用
• 商業用
• その他

第10章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第11章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第14章 価格分析

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Bolton Group S.r.l.
  • Campbell Soup Company
  • Conagra Brands Inc.
  • Del Monte Food Inc.
  • General Mills Inc.
  • Lee Kum Kee Company Limited
  • Nestle S.A.
  • Premier Foods Plc
  • Sky Valley & Organicville（Litehouse Inc.）
  • Tate & Lyle Plc
  • The Kraft Heinz Company
  • Unilever Plc

List of Figures

• Figure 1: Global: Tomato Ketchup Market: Major Drivers and Challenges
• Figure 2: Global: Tomato Ketchup Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Tomato Ketchup Market: Breakup by Type (in %), 2023
• Figure 4: Global: Tomato Ketchup Market: Breakup by Packaging (in %), 2023
• Figure 5: Global: Tomato Ketchup Market: Breakup by Distribution Channel (in %), 2023
• Figure 6: Global: Tomato Ketchup Market: Breakup by Application (in %), 2023
• Figure 7: Global: Tomato Ketchup Market: Breakup by Region (in %), 2023
• Figure 8: Global: Tomato Ketchup Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 9: Global: Tomato Ketchup (Flavored) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 10: Global: Tomato Ketchup (Flavored) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 11: Global: Tomato Ketchup (Regular) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Tomato Ketchup (Regular) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Tomato Ketchup (Other Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Tomato Ketchup (Other Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Tomato Ketchup (Pouch) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Tomato Ketchup (Pouch) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Tomato Ketchup (Bottle) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Tomato Ketchup (Bottle) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Tomato Ketchup (Other Packagings) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Tomato Ketchup (Other Packagings) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Tomato Ketchup (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: Global: Tomato Ketchup (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: Global: Tomato Ketchup (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: Global: Tomato Ketchup (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 25: Global: Tomato Ketchup (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 26: Global: Tomato Ketchup (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 27: Global: Tomato Ketchup (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 28: Global: Tomato Ketchup (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 29: Global: Tomato Ketchup (Household) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: Global: Tomato Ketchup (Household) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 31: Global: Tomato Ketchup (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: Global: Tomato Ketchup (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: Global: Tomato Ketchup (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: Global: Tomato Ketchup (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: North America: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: North America: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: United States: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: United States: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: Canada: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: Canada: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: Asia Pacific: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 42: Asia Pacific: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 43: China: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 44: China: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: Japan: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 46: Japan: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 47: India: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 48: India: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 49: South Korea: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 50: South Korea: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 51: Australia: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 52: Australia: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 53: Indonesia: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 54: Indonesia: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 55: Others: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 56: Others: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 57: Europe: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 58: Europe: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 59: Germany: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 60: Germany: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 61: France: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 62: France: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 63: United Kingdom: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 64: United Kingdom: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 65: Italy: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 66: Italy: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 67: Spain: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 68: Spain: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 69: Russia: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 70: Russia: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 71: Others: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 72: Others: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 73: Latin America: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 74: Latin America: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 75: Brazil: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 76: Brazil: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 77: Mexico: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 78: Mexico: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 79: Others: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 80: Others: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 81: Middle East and Africa: Tomato Ketchup Market: Sales Value (in Million US$), 2018 & 2023
• Figure 82: Middle East and Africa: Tomato Ketchup Market: Breakup by Country (in %), 2023
• Figure 83: Middle East and Africa: Tomato Ketchup Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 84: Global: Tomato Ketchup Industry: SWOT Analysis
• Figure 85: Global: Tomato Ketchup Industry: Value Chain Analysis
• Figure 86: Global: Tomato Ketchup Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Tomato Ketchup Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Tomato Ketchup Market Forecast: Breakup by Type (in Million US$), 2024-2032
• Table 3: Global: Tomato Ketchup Market Forecast: Breakup by Packaging (in Million US$), 2024-2032
• Table 4: Global: Tomato Ketchup Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 5: Global: Tomato Ketchup Market Forecast: Breakup by Application (in Million US$), 2024-2032
• Table 6: Global: Tomato Ketchup Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 7: Global: Tomato Ketchup Market Structure
• Table 8: Global: Tomato Ketchup Market: Key Players

The global tomato ketchup market size reached US$ 19.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 25.7 Billion by 2032, exhibiting a growth rate (CAGR) of 3% during 2024-2032. The increasing consumer demand for convenience food, rapid globalization of cuisines, growing brand loyalty and strategic marketing initiatives, recent technological advancements in supply chain management, and growing expenditure capacities of consumers are some of the major factors propelling the market.

Tomato ketchup refers to a condiment derived primarily from ripe tomatoes, sugar, vinegar, and various seasonings. Its manufacturing process involves washing, sorting, and crushing tomatoes to obtain a puree, followed by cooking, mixing, and pasteurization to ensure longevity and safety. Tomato ketchup is widely used in burgers, hot dogs, fries, sandwiches, grilled meats, eggs, pasta, and sauces. It is a cost-effective, versatile, and delicious product that offers excellent flavor, long shelf life, ease of storage, compatibility with different cuisines, and suitability for various dietary preferences, such as vegan or gluten-free.

Global Tomato Ketchup Market

The growing demand for low-sugar and organic tomato ketchup, owing to the heightened health consciousness among individuals, is propelling the market growth. Furthermore, the recent technological advancements in supply chain management, which enable better inventory control and distribution, ensuring that ketchup reaches consumers in optimal condition, are acting as another growth-inducing factor. Additionally, the growing expenditure capacities, especially in emerging economies, which allow a larger portion of the population to purchase branded and premium products, are contributing to the market growth. Besides this, the widespread product utilization in gourmet recipes due to emerging trends of culinary experimentation is catalyzing the market growth. Moreover, the rapid proliferation of food service outlets, including hotels and restaurants, that are using ketchup as a table condiment and an ingredient in culinary preparations is favoring the market growth.

Tomato Ketchup Market Trends/Drivers:

The increasing consumer demand for convenience foods

The escalating consumer demand for convenience foods is a prominent driver in the growth of the tomato ketchup market. People are increasingly looking for quick and hassle-free dining options, such as fast food outlets, ready-to-eat (RTE) meals, and home-delivered foods. Tomato ketchup is often the go-to condiment to accompany these food choices, enhancing flavor and providing a sense of familiarity. Furthermore, the proliferation of convenience foods is fueled by urbanization and the growth in dual-income households, where time is often a limited resource. Moreover, fast-food chains often offer ketchup as the default condiment, which ingrains its use in consumer behavior. Along with this, manufacturers are capitalizing on the emerging convenience food trend by producing easy-to-use ketchup packets and squeeze bottles designed for on-the-go consumers, thereby synergizing with the overarching demand for convenience.

The rapid globalization of cuisines

The rapid globalization of cuisines is a major driver for the tomato ketchup market growth. Barriers between countries are continuously diminishing owing to the advent of digital technology and the unprecedented mixing of culinary traditions. In line with this, Western fast-food culture, comprising burgers, fries, and hot dogs, has permeated diverse geographies, bringing with it the widespread adoption of tomato ketchup. Additionally, this globalization effect is further amplified by media and the ease with which recipes and food trends are shared online. Television shows, food blogs, and social media platforms are increasingly contributing to the global palate, making regional dishes and their accompanying condiments popular across the globe. Furthermore, tomato ketchup manufacturers are capitalizing on this trend by creating region-specific flavors to cater to localized tastes while maintaining the ketchup's essential characteristics.

The growing brand loyalty and strategic marketing initiatives

Brand loyalty and strategic marketing initiatives are significantly impacting the tomato ketchup market growth. Brand loyalty is often built through effective marketing campaigns that create an emotional connection with the consumer or position the brand as a trusted, high-quality option. Besides this, companies invest substantially in advertising, sponsorships, and even community events to keep their brand at the forefront of consumers' minds. In addition, the advent of digital marketing allows for highly targeted campaigns that reach the ideal customers effectively. Moreover, the incorporation of innovative packaging designs, collaborations with celebrities or influencers, and limited-time promotions are some of the tactics used by companies to engage customers and maintain brand loyalty. Through these well-strategized marketing efforts, tomato ketchup brands not only retain their customers but also attract new consumers, thus driving the market forward.

Tomato Ketchup Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global tomato ketchup market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type, packaging, distribution channel, and application.

Breakup by Type:

Flavored

Regular

Others

Regular dominates the market

The report has provided a detailed breakup and analysis of the market based on type. This includes flavored, regular, and others. According to the report, regular represented the largest segment.

Regular tomato ketchup is an incredibly versatile condiment that pairs well with a wide variety of foods. It can be used as a dip, a topping, a marinade, or an ingredient in various recipes owing to its sweet and tangy flavor profile that appeals to a diverse range of taste preferences, including both children and adults. In addition, its taste complements a wide array of dishes, including burgers, fries, hot dogs, and eggs. Additionally, regular tomato ketchup is widely available in various packaging formats that are easy to use and portable, such as bottles, squeeze containers, and single-serve packets. Besides this, it is a common ingredient in many recipes, such as barbecue sauces, salad dressings, and meatloaf. Moreover, several consumers prefer regular tomato ketchup because it is perceived as a healthier choice compared to its alternatives.

Breakup by Packaging:

Pouch

Bottle

Others

Bottle hold the largest share in the market

A detailed breakup and analysis of the market based on packaging has also been provided in the report. This includes pouch, bottle, and others. According to the report, bottle represented the largest segment.

Bottles are convenient for dispensing ketchup, as they offer precise control over the amount of ketchup that is poured, making it easy for consumers to use just the right amount. Additionally, they provide ample surface area for labeling, branding, and product information, which makes it easier for consumers to identify their preferred ketchup brand and variant on store shelves. Besides this, consumers are familiar with using and handling ketchup bottles, which can contribute to their preference for this packaging. Furthermore, ketchup is a condiment that can be sensitive to light and air exposure, which can lead to spoilage or flavor degradation. Bottles, especially those made of glass, provide better protection against these factors compared to other packaging types, such as pouches or jars.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Online Stores

Others

Supermarkets and hypermarkets hold the largest share in the market

A detailed breakup and analysis of the market based on distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets offer a diverse range of products, including various brands, flavors, and sizes of tomato ketchup. This extensive product assortment caters to a broad spectrum of consumer preferences, allowing shoppers to choose the ketchup product that best suits their needs. Furthermore, they provide consumers with a one-stop shopping experience where they can purchase not only ketchup but also other grocery items, condiments, and related products in a single visit. This convenience encourages consumers to buy ketchup while doing their regular grocery shopping. Additionally, supermarkets and hypermarkets have the purchasing power to negotiate competitive pricing with ketchup manufacturers and suppliers, which they pass on to consumers, making it an attractive destination for cost-conscious shoppers. Moreover, they frequently run promotions, discounts, and special offers on ketchup products, which can influence purchasing decisions.

Breakup by Application:

Household

Commercial

Others

A detailed breakup and analysis of the market based on application has also been provided in the report. This includes household, commercial, and others.

Tomato ketchup is an incredibly versatile condiment that is widely used in households for burgers, hot dogs, fries, sandwiches, and more. Its broad appeal makes it a staple in many households, as it can be enjoyed by individuals of all ages. Furthermore, it is considered a family-friendly condiment, making it a common choice for households with children. Its mild and slightly sweet flavor profile appeals to kids and adults alike.

Tomato ketchup is widely used in commercial spaces, such as restaurants, fast-food chains, cafeterias, and other eateries. It is a staple condiment in the food service industry and can be used on a wide range of dishes, such as fries, burgers, and hot dogs. The sheer volume of food served in the commercial food service sector drives substantial demand for ketchup. Besides this, fast-food chains, in particular, are large-scale users of ketchup due to their high customer traffic and the popularity of ketchup as a condiment for their menu items.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest tomato ketchup market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

Ketchup has long been a staple condiment in North American cuisine, and it is commonly used on a wide variety of foods, including burgers, hot dogs, fries, and more. This cultural preference for ketchup has driven high levels of consumption in the region. Furthermore, the region hosts some of the most well-established and iconic ketchup brands, which have a long history and strong brand recognition, contributing to their dominance in the market. Besides this, North America has a thriving food service industry, including fast-food chains, restaurants, and diners, which use ketchup extensively as a condiment. Apart from this, ketchup is used in various culinary applications beyond traditional condiment use. It serves as a base for sauces, marinades, and dressings in North American cuisine, further increasing its consumption. Moreover, top ketchup brands in North America have invested heavily in marketing and advertising campaigns, contributing to their brand visibility and consumer loyalty.

Competitive Landscape:

Leading companies are continuously innovating to offer new flavors, variants, and healthier options to cater to changing consumer tastes. This includes introducing organic, low-sugar, and no-sugar-added ketchup products to meet health-conscious consumer demands. Furthermore, they are focusing on sustainability initiatives, such as reducing plastic packaging, using recyclable materials, and implementing environmentally friendly production processes. They are also working on reducing food waste through packaging innovations, such as squeeze pouches and upside-down bottles. Besides this, several key producers are investing in marketing and branding activities, such as advertising campaigns, promotions, and partnerships with food-related events or organizations, to maintain and strengthen their market presence. Additionally, they are focusing on reducing sodium content and eliminating artificial additives from their ketchup products to meet rising consumer demand for healthier products.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Bolton Group S.r.l.

Campbell Soup Company

Conagra Brands Inc

Del Monte Food Inc.

General Mills Inc.

Lee Kum Kee Company Limited

Nestle S.A.

Premier Foods plc

Sky Valley & Organicville (Litehouse Inc.)

Tate & Lyle plc

The Kraft Heinz Company

Unilever Plc

Recent Developments:

In November 2021, The Kraft Heinz Company launched a new tomato ketchup, called the Marz Edition Ketchup, which is made from tomatoes growing in Martian soil conditions.

In August 2023, Campbell Soup Company announced its plan to acquire tomato sauce group Sovos Brands Inc. in a deal valued at $2.7 Billion.

In November 2021, Hunt's, a brand of Conagra Brands Inc., launched a limited edition Hunt's Uranus Ketchup.

Key Benefits for Stakeholders:

IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the tomato ketchup market from 2018-2032.

The research report provides the latest information on the market drivers, challenges, and opportunities in the global tomato ketchup market.

The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.

Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the tomato ketchup industry and its attractiveness.

Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

• 1. What was the size of the global tomato ketchup market in 2023?
• 2. What is the expected growth rate of the global tomato ketchup market during 2024-2032?
• 3. What are the key factors driving the global tomato ketchup market?
• 4. What has been the impact of COVID-19 on the global tomato ketchup market?
• 5. What is the breakup of the global tomato ketchup market based on the type?
• 6. What is the breakup of the global tomato ketchup market based on the packaging?
• 7. What is the breakup of the global tomato ketchup market based on the distribution channel?
• 8. What are the key regions in the global tomato ketchup market?
• 9. Who are the key players/companies in the global tomato ketchup market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Tomato Ketchup Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Flavored
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Regular
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Others
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Packaging

• 7.1 Pouch
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Bottle
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Others
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Convenience Stores
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Online Stores
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Others
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by Application

• 9.1 Household
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Commercial
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Others
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Bolton Group S.r.l.
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
    • 15.3.1.3 Financials
  • 15.3.2 Campbell Soup Company
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
    • 15.3.2.3 Financials
    • 15.3.2.4 SWOT Analysis
  • 15.3.3 Conagra Brands Inc.
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
    • 15.3.3.3 Financials
    • 15.3.3.4 SWOT Analysis
  • 15.3.4 Del Monte Food Inc.
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
  • 15.3.5 General Mills Inc.
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
    • 15.3.5.3 Financials
    • 15.3.5.4 SWOT Analysis
  • 15.3.6 Lee Kum Kee Company Limited
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
  • 15.3.7 Nestle S.A.
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
    • 15.3.7.3 Financials
    • 15.3.7.4 SWOT Analysis
  • 15.3.8 Premier Foods Plc
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
    • 15.3.8.3 Financials
    • 15.3.8.4 SWOT Analysis
  • 15.3.9 Sky Valley & Organicville (Litehouse Inc.)
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
  • 15.3.10 Tate & Lyle Plc
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
    • 15.3.10.3 Financials
    • 15.3.10.4 SWOT Analysis
  • 15.3.11 The Kraft Heinz Company
    • 15.3.11.1 Company Overview
    • 15.3.11.2 Product Portfolio
    • 15.3.11.3 Financials
    • 15.3.11.4 SWOT Analysis
  • 15.3.12 Unilever Plc
    • 15.3.12.1 Company Overview
    • 15.3.12.2 Product Portfolio
    • 15.3.12.3 Financials