ヴィーガン向け菓子類の世界市場-2023年～2030年

市場概要

ヴィーガン向け菓子類の世界市場は2022年に19億米ドルに達し、2030年には45億米ドルに達するなど、有利な成長が予測されています。予測期間2023-2030年のCAGRは11.5%です。

ヴィーガン向け菓子類市場は、従来の菓子製品に代わる植物由来の代替品を選ぶ消費者が増えていることから、近年着実な立ち上がりを見せています。菜食主義の台頭、動物福祉に対する関心の高まり、持続可能で倫理的な消費への関心の高まりといった要因が市場の成長を後押ししています。その結果、メーカー各社はこうした消費者層の拡大に対応するため、革新的でおいしいヴィーガン向け菓子類を幅広く投入しています。

ヴィーガン向け菓子類の需要は、先進国、新興経済諸国を含むさまざまな国々で拡大しています。このようなヴィーガンライフスタイルの普及は、植物ベースの食生活の人気の高まりと相まって、世界規模での市場の成長を牽引しています。

市場力学

多様な製品群の入手可能性が市場成長を牽引

ヴィーガン向け菓子類市場では、多様な製品群によってメーカーが様々な消費者層に対応できるようになっています。消費者によって味の好み、食事制限、ライフスタイルの選択は異なります。チョコレート、キャンディ、グミ、クッキー、ケーキなど多様なヴィーガン向け菓子類を提供することで、メーカーはさまざまな消費者層の特定のニーズや嗜好にも対応しています。これにより、より幅広い消費者が適切なヴィーガン向け菓子類を見つけることができるようになり、市場の成長を促進しています。

例えば、2020年2月、スイスに本社を置く有名なチョコレートメーカー、Barry Callebautは、「プラントクラフト（Plant Craft）」と呼ばれる革新的な製品ラインを発表しました。この新ラインは、植物由来の選択肢を求める傾向が強まっているミレニアル世代や100年世代の嗜好に応えるために特別に開発されました。Plant Craftは、チョコレート、ナッツ、ココア、フィリングなど多様な製品を取り揃えており、どれも植物由来の嗜好品に対する需要の高まりに応えるべく慎重に作られています。

ヴィーガン向け菓子類の技術進歩が市場成長を牽引

技術の進歩により、メーカーは従来の菓子類の味、食感、外観を忠実に模倣したヴィーガン向け菓子類を開発できるようになっています。革新的な技術と配合により、同様の贅沢な体験をもたらす植物由来の代替品を作り出すことができます。このような製品品質の向上は、ヴィーガン向け菓子類と非ヴィーガン向け菓子類との間に感じられる味や食感の違いを克服し、消費者層の拡大と市場成長の促進につながっています。

例えば、2022年8月31日、Nestleは人気のKitKatの植物性バージョンを発表し、欧州15カ国で販売されるようになりました。この拡大は、2021年に英国やその他の国々で行われた試験的な成功の後にもたらされたもので、そこではヴィーガ向けンKitKatに対する消費者の大きな需要が観察され、確認されました。

限られた原材料の入手可能性が市場の成長を妨げる

原材料の入手可能性が限られていることは、ヴィーガン向け菓子類市場の拡張性と拡大を妨げる可能性があります。メーカーが増大する需要を満たすのに十分な量の原材料を入手できない場合、生産能力の限界に直面する可能性があります。この制約により、新商品ラインの導入、新市場への進出、より大規模な顧客基盤への対応が制限される可能性があります。原材料の入手可能性が限られていることは、市場全体の成長性を阻害する可能性があります。

原材料の入手可能性が限られていることは、メーカーにとってサプライチェーンの課題とコスト増につながる可能性があります。ヴィーガン向け菓子類に使用される特定の植物性原料の供給が制限されると、メーカーはこれらの原料の十分な量の調達が困難になる可能性があります。その結果、調達コストが上昇し、サプライチェーンが混乱する可能性があり、最終製品の価格が上昇する可能性があります。価格の上昇は、ヴィーガン向け菓子類の値ごろ感と競争力を低下させ、市場での需要に影響を与える可能性があります。

COVID-19の影響分析

COVID-19パンデミックは世界のヴィーガン向け菓子類市場に大きな影響を与え、市場や消費者行動の様々な側面に影響を与えました。移動の制限、封鎖措置、物流の課題は原材料、包装材料、完成品の輸送と入手に影響を与えました。このようなサプライチェーンの混乱は、一時的な品不足、生産の遅れ、メーカーのコスト増につながり、市場全体に影響を与えました。

しかし、パンデミックは消費者の行動や嗜好に変化をもたらしました。人々の健康志向が高まり、免疫力を高めることに重点を置くようになったため、ヴィーガン向け菓子類を含む植物由来の食事への関心が高まっています。パンデミックは、健康的なライフスタイルの重要性や、食生活と健康との関連性についての意識を高めました。このような消費者の嗜好の変化は、消費者がより健康的で持続可能な選択肢を求めるようになり、ヴィーガン向け菓子類市場にチャンスをもたらしました。

人工知能の影響分析

人工知能（AI）は、需要予測、在庫レベルの最適化、物流の合理化により、ヴィーガン向け菓子類のサプライチェーンを最適化することができます。過去の売上実績データ、市場動向、外部要因を分析することで、AIアルゴリズムは正確な需要予測を作成し、製造業者や流通業者が生産、調達、流通に関して十分な情報に基づいた意思決定を行えるよう支援することができます。

AIを活用したデータ分析は、消費者の行動、嗜好、購買パターンの分析にも利用できます。このデータは、ヴィーガン向け菓子類企業がマーケティング戦略を調整し、パーソナライズされた推奨製品を開発し、特定の消費者層をより効果的にターゲットにするのに役立ちます。AIはまた、ソーシャルメディアやオンラインレビューを分析して貴重な消費者インサイトを収集し、企業が製品やマーケティングキャンペーンを改善できるようにすることもできます。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 多様な製品群の入手可能性が市場成長の促進
  • 抑制要因
    • 入手可能な原材料が限られていることが市場成長の妨げ
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 製品タイプ別

• チョコレート
• 砂糖
• 粉

第8章 流通チャネル別

• オンライン
• オフライン

第9章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第10章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第11章 企業プロファイル

• Taza Chocolate
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• Alter Eco
• Endorfin Foods
• Freedom Confectionery
• Creative Natural Products, Inc.
• Goodio
• Dylan"s Candy Bar
• Mondelez International
• Endangered Species Chocolate,LLC
• VeganFirst

第12章 付録

Market Overview

The Global Vegan Confectionery Market reached US$ 1.9 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 4.5 billion by 2030. The market is growing at a CAGR of 11.5% during the forecast period 2023-2030.

The market for vegan confectionery is witnessing a steady rise in recent years, with a growing number of consumers opting for plant-based alternatives to traditional confectionery products. Factors such as the rise in veganism, increasing concerns about animal welfare, and a greater focus on sustainable and ethical consumption are fueling the market's growth. As a result, manufacturers are introducing a wide range of innovative and delicious vegan confectionery products to cater to this expanding consumer base.

The demand for vegan confectionery is growing across different countries, including both developed and emerging economies. This widespread adoption of vegan lifestyles, coupled with the increasing popularity of plant-based diets, is driving the market's growth on a global scale.

Market Dynamics

Availability of Diverse Product Range Drives the Market Growth

A diverse product range is allowing manufacturers to cater to various consumer segments within the vegan confectionery market. Different consumers have different flavor preferences, dietary restrictions, and lifestyle choices. By offering a diverse array of vegan confectionery products, such as chocolates, candies, gummies, cookies, and cakes, manufacturers are also meeting the specific needs and preferences of different consumer segments. This is ensuring that a broader range of consumers can find suitable vegan confectionery options, driving the market growth.

For instance, in February 2020, Barry Callebaut, a renowned chocolate manufacturer based in Switzerland, unveiled its innovative product line called 'Plant Craft.' This new line was specifically developed to cater to the preferences of millennials and centennials, who are increasingly seeking plant-based options. 'Plant Craft' offers a diverse range of products, including chocolate, nuts, cocoa, and fillings, all carefully crafted to meet the growing demand for plant-based indulgence.

Technological Advancements in Vegan Confectionery Drive the Market Growth

Technological advancements enable manufacturers to develop vegan confectionery products that closely mimic the taste, texture, and appearance of traditional confectionery. Innovative techniques and formulations allow for the creation of plant-based alternatives that deliver a similar indulgent experience. This advancement in product quality is helping overcome any perceived taste and texture differences between vegan and non-vegan confectionery, thereby expanding the consumer base and driving the market growth.

For instance, on August 31, 2022, Nestle introduced a plant-based version of its popular KitKat, making it available in 15 European countries. This expansion came after a successful trial that took place in the UK and other countries in 2021, where significant consumer demand for a vegan KitKat was observed and confirmed.

The Limited Availability of Raw Materials Hampers the Market Growth

The limited availability of raw materials can hinder the scalability and expansion of the vegan confectionery market. If manufacturers are unable to access a sufficient quantity of raw materials to meet growing demand, they may face limitations in their production capacity. This constraint can restrict their ability to introduce new product lines, expand into new markets, or cater to larger customer bases. The limited availability of raw materials may thereby impede the overall market growth potential.

The limited availability of raw materials can lead to supply chain challenges and increased costs for manufacturers. When the supply of specific plant-based ingredients used in vegan confectionery becomes limited, manufacturers may face difficulties in sourcing an adequate quantity of these ingredients. This can result in higher procurement costs and potential disruptions in the supply chain, which can lead to increased prices for the final products. Higher prices can reduce the affordability and competitiveness of vegan confectionery products, impacting their demand in the market.

COVID-19 Impact Analysis

The COVID-19 pandemic had a significant impact on the global vegan confectionery market and affected various aspects of the market and consumer behavior. Restrictions on movement, lockdown measures, and logistical challenges have affected the transportation and availability of raw materials, packaging materials, and finished products. This disruption in the supply chain has led to temporary shortages, delays in production, and increased costs for manufacturers, thereby impacting the overall market.

However, the pandemic has caused changes in consumer behavior and preferences. As people have become more health-conscious and focused on boosting their immunity, there has been a growing interest in plant-based diets, including vegan confectionery. The pandemic has raised awareness about the importance of a healthy lifestyle and the link between diet and well-being. This shift in consumer preferences has created opportunities for the vegan confectionery market, as consumers seek healthier and more sustainable options.

Artificial Intelligence Impact Analysis

Artificial Intelligence (AI) can optimize the vegan confectionery supply chain by predicting demand, optimizing inventory levels, and streamlining logistics. By analyzing historical sales data, market trends, and external factors, AI algorithms can generate accurate demand forecasts, helping manufacturers and distributors make informed decisions regarding production, procurement, and distribution.

AI-driven data analytics can be used to analyze consumer behavior, preferences, and purchase patterns. This data can help vegan confectionery companies tailor their marketing strategies, develop personalized product recommendations, and target specific consumer segments more effectively. AI can also analyze social media and online reviews to gather valuable consumer insights, enabling companies to improve their products and marketing campaigns.

Segment Analysis

The global vegan confectionery market is segmented based on product type, distribution channel, and region.

Increasing Veganism Among Consumers and the Availability of Various Chocolates

The chocolate segment is dominating the global vegan confectionery market with the highest share due to its widespread popularity and consumer preference. Chocolate has a strong presence in the market and enjoys a large and loyal consumer base, contributing to its dominance. Manufacturers are also responding to the growing demand for vegan options by introducing a diverse range of vegan chocolate products, catering to various tastes and preferences.

For instance, In January 2020, Cadbury, a renowned brand under MondelA"z International, embraced the rising popularity of plant-based alternatives by introducing its plant-based milk chocolate as part of its Veganuary Campaign. This campaign, aimed at encouraging individuals to adopt a vegan lifestyle during the month of January, served as the perfect platform for Cadbury to unveil its new offering.

Geographical Analysis

Increasing Adoption of Plant-Based Diets and Availability of Vegan Confectionery Products

The North America region dominates the global probiotic yogurt market. the region has a large and growing consumer market that is increasingly adopting plant-based diets and seeking vegan alternatives. This rising consumer demand is creating a favorable market environment for vegan confectionery products, driving their popularity and market share in North America.

North America boasts a well-established market infrastructure and distribution network, which is allowing for easy accessibility and availability of vegan confectionery products. Supermarkets, specialty stores, and online platforms across the region are offering a wide range of vegan confectionery options, making it convenient for consumers to find and purchase these products. This extensive market reach and accessibility are contributing to North America's dominance in the global vegan confectionery market.

Competitive Landscape

The major global vegan confectionery market players include: Taza Chocolate, Alter Eco, Endorfin., Freedom Confectionery, Creative Natural Products, Inc., Goodio, Dylan"s Candy Bar, Mondelez International, Endangered Species Chocolate, LLC, and VeganFirst.

Why Purchase the Report?

• To visualize the global vegan confectionery market segmentation based on product type, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of vegan confectionery market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global vegan confectionery market report would provide approximately 53 tables, 46 figures, and 99 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Product Type
• 3.2. Snippet by Distribution Channel
• 3.3. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Availability of diverse product range drives the market growth
  • 4.1.2. Restraints
    • 4.1.2.1. The limited availability of raw materials hampers the market growth
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porters Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID-19
  • 6.1.2. Scenario During COVID-19
  • 6.1.3. Scenario Post COVID-19
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Product Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 7.1.2. Market Attractiveness Index, By Product Type
• 7.2. Chocolate*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Sugar
• 7.4. Flour

8. By Distribution Channel

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.1.2. Market Attractiveness Index, By Distribution Channel
• 8.2. Online*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Offline

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America
  • 9.2.1. Introduction
  • 9.2.2. Key Region-Specific Dynamics
  • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.2.5.1. U.S.
    • 9.2.5.2. Canada
    • 9.2.5.3. Mexico
• 9.3. Europe
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.3.5.1. Germany
    • 9.3.5.2. UK
    • 9.3.5.3. France
    • 9.3.5.4. Italy
    • 9.3.5.5. Spain
    • 9.3.5.6. Rest of Europe
• 9.4. South America
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.4.5.1. Brazil
    • 9.4.5.2. Argentina
    • 9.4.5.3. Rest of South America
• 9.5. Asia-Pacific
  • 9.5.1. Introduction
  • 9.5.2. Key Region-Specific Dynamics
  • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.5.5.1. China
    • 9.5.5.2. India
    • 9.5.5.3. Japan
    • 9.5.5.4. Australia
    • 9.5.5.5. Rest of Asia-Pacific
• 9.6. Middle East and Africa
  • 9.6.1. Introduction
  • 9.6.2. Key Region-Specific Dynamics
  • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. Taza Chocolate*
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. Alter Eco
• 11.3. Endorfin Foods
• 11.4. Freedom Confectionery
• 11.5. Creative Natural Products, Inc.
• 11.6. Goodio
• 11.7. Dylan"s Candy Bar
• 11.8. Mondelez International
• 11.9. Endangered Species Chocolate,LLC
• 11.10. VeganFirst

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us