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表紙：レモネードの世界市場：2023年～2030年
市場調査レポート
商品コード
1316246

レモネードの世界市場：2023年～2030年

Global Lemonade Market - 2023-2030

出版日
ページ情報
英文 190 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
レモネードの世界市場：2023年～2030年
出版日: 2023年07月27日
発行: DataM Intelligence
ページ情報: 英文 190 Pages
納期: 即日から翌営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 目次
概要

市場概要

レモネードの世界市場は、2022年に51億米ドルに達し、2030年には87億米ドルに達すると予測され、予測期間2023-2030年のCAGRは6.9%で成長する見込みです。

レモネードは柑橘類飲料のカテゴリーに属し、レモン、ライム、オレンジなどの柑橘類を使った飲料が含まれます。柑橘系飲料は、ピリッとした爽やかな風味で人気があり、柑橘系の味を求める消費者に好まれています。レモネード市場では、天然香料と甘味料に対する需要が高まっています。消費者は、人工添加物や高フルクトース・コーン・シロップよりも、本物のレモン果汁のような天然素材や、蜂蜜やステビアのような天然甘味料を使った製品を好みます。この動向は、よりナチュラルでクリーン・ラベルの製品を求める幅広い消費者シフトと一致しています。

レモネード市場は、柑橘系飲料、レモン果汁、清涼飲料、天然フレーバー、甘味料、レディ・トゥ・ドリンク・レモネード、濃縮レモネード、レモネード製造、フレーバー・バリエーションなど、いくつかの主要動向に影響を受けています。コップ1杯の水に48グラムのレモン果汁を絞ると、ビタミンCを１日摂取量の21%摂取できます。

市場力学

フレーバーの革新と多様性がレモネード産業を促進すると予想される

消費者の嗜好は絶えず進化しており、多様でユニークな味覚体験を求める。レモネード市場におけるフレーバー・イノベーションは、従来のレモネード以外の新しく刺激的なフレーバー・オプションを導入することで、こうした嗜好の変化に対応します。これは、異なる味覚を求める消費者を引き付け、維持するのに役立ちます。

レモネードに多様なフレーバーやバリエーションを導入することで、メーカーはさまざまな層をターゲットにすることができます。例えば、フルーツを使ったフレーバーは若い消費者にアピールし、ハーブや植物性のフレーバーは健康志向の消費者を惹きつけるかもしれません。特定の味覚や嗜好に対応することで、風味の革新は消費者層を拡大し、市場シェアを拡大するのに役立ちます。

プレミアム・アーティザナルセグメントがチャンスを生み出す

消費者は、飲料を含む様々な製品カテゴリーにおいて、高品質でプレミアムな製品を求めるようになっています。プレミアム・レモネードやアーティザナルレモネード製品は、原材料、味、職人技、総合的な体験の点で優れていると自らを位置づけることで、この需要に応えています。このセグメントにより、消費者はより高度で満足のいくレモネード体験を満喫することができます。

プレミアム・レモネードやアーティザナルレモネードのセグメントは、レモネード・ブランドが主流製品や大量生産製品と差別化する機会を提供します。

レモネードの季節需要が市場成長の妨げに

レモネードは、消費者がのどの渇きを癒すために爽やかな飲料を求める温暖な気候や夏の時期によく連想されます。その結果、レモネードの需要はこうした季節に高くなる傾向があります。需要の季節変動はレモネード・メーカーに課題をもたらす可能性があり、寒い時期や天候が冷たい飲料を飲むのに適していない時期には売上が減少することがあります。

寒い時期や閑散期には、消費者はコーヒーや紅茶のような温かい飲料など、涼しい気候でより魅力的な他の飲料に切り替えるかもしれません。代替飲料が幅広く入手できるため、こうした時期にはレモネードの需要が減少し、市場が抑制される可能性があります。

COVID-19分析

COVID-19の流行は、購買パターンや消費嗜好の変化など、消費者行動に大きな変化をもたらしました。人々が自宅で過ごす時間を増やし、安らぎや慣れ親しんだ体験を求めるようになったため、自宅で楽しめるレモネードのようなパッケージ飲料の需要が高まっています。戸締まりや社会的距離を置くための措置で、レストラン、カフェ、その他の外食施設が閉鎖されたり、営業が制限されたりしたことは、レモネードの消費に直接的な影響を与えました。外食の選択肢が減ったことで、消費者はレモネードの消費を外食から家庭消費にシフトしたのかもしれません。

目次

第1章 調査手法と調査範囲

第2章 市場の定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場への影響要因
    • 促進要因
    • 抑制要因
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析

第6章 COVID-19分析

第7章 タイプ別

  • クラウディレモネード
  • ピンクレモネード
  • クリアレモネード

第8章 製品タイプ別

  • アルコール
  • ノンアルコール
  • 炭酸入り
  • 炭酸なし
  • その他

第9章 包装タイプ別

  • ボトル
  • パウチ
  • 缶
  • その他

第10章 流通チャネル別

  • スーパーマーケット・ハイパーマーケット
  • コンビニエンスストア
  • オンラインストア
  • その他

第11章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第12章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第13章 企業プロファイル

  • The Coca-Cola Company.
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • PepsiCo.
  • Mike's Hard Lemonade.
  • Arizona Beverages.
  • The Kraft Heinz Company.
  • Hydro One Beverages.
  • Bud Light Lime.
  • Heineken
  • Hurbert Lemonade
  • Bacardi Silver Lemonade

第14章 付録

目次
Product Code: FB6525

Market Overview

The Global Lemonade Market reached US$ 5.1 billion in 2022 and is expected to reach US$ 8.7 billion by 2030 and is expected to grow with a CAGR of 6.9% during the forecast period 2023-2030.

Lemonade falls into the category of citrus beverages, which include drinks made with citrus fruits such as lemons, limes, and oranges. Citrus beverages are popular for their tangy and refreshing flavor profiles, making them a preferred choice for consumers seeking a citrusy taste experience. There is a growing demand for natural flavors and sweeteners in the lemonade market. Consumers prefer products that are made with natural ingredients, such as real lemon juice, and natural sweeteners like honey or stevia, rather than artificial additives or high-fructose corn syrup. This trend aligns with the broader consumer shift towards more natural and clean-label products.

The lemonade market is influenced by several key trends that revolve around citrus beverages, lemon juice, refreshing drinks, natural flavors, sweeteners, ready-to-drink lemonade, lemonade concentrate, lemonade manufacturing, and flavor variations. Squeezing the juice of a 48-gram lemon into a glass of water will provide you with 21% of the DV of vitamin C.

Market Dynamics

Flavor Innovation and Variety is Expected to Foster the Lemonade Industry

Consumer preferences are continuously evolving, and they seek variety and unique taste experiences. Flavor innovation in the lemonade market addresses these changing preferences by introducing new and exciting flavor options beyond the traditional lemonade. This helps to attract and retain consumers who are looking for different taste sensations.

The introduction of diverse flavors and variations in lemonade enables manufacturers to target different demographic segments. For example, fruit-infused flavors may appeal to younger consumers, while herbal or botanical flavors may attract health-conscious individuals. By catering to specific tastes and preferences, flavor innovation helps expand the consumer base and increase market share.

The Premium and Artisanal Segment is Creating Opportunities

Consumers are increasingly seeking high-quality, premium offerings across various product categories, including beverages. Premium and artisanal lemonade products cater to this demand by positioning themselves as superior in terms of ingredients, taste, craftsmanship, and overall experience. This segment allows consumers to indulge in a more elevated and satisfying lemonade experience.

The premium and artisanal segments provide an opportunity for lemonade brands to differentiate themselves from mainstream and mass-produced products.

The Seasonal Demand for Lemonade is Hampering the Market Growth

Lemonade is often associated with warm weather and summer months when consumers seek refreshing beverages to quench their thirst. Consequently, the demand for lemonade tends to be higher during these seasons. Seasonal fluctuations in demand can pose challenges for lemonade manufacturers, as they may experience a decline in sales during colder months or periods when weather conditions are not conducive to consuming chilled beverages.

During colder months or off-peak seasons, consumers may switch to other beverage options, such as hot beverages like coffee or tea, which are more appealing in cooler weather. The availability of a wide range of beverage alternatives can lead to a decline in demand for lemonade during these periods, thus restraining the market.

COVID-19 Analysis

The COVID-19 pandemic has led to significant changes in consumer behavior, including shifts in purchasing patterns and consumption preferences. As people spent more time at home and sought comforting and familiar experiences, there was an increased demand for packaged beverages like lemonade that could be enjoyed at home. The closure or limited operations of restaurants, cafes, and other food service establishments during lockdowns and social distancing measures had a direct impact on the consumption of lemonade. With reduced dine-in options, consumers may have shifted their lemonade consumption from food service establishments to home consumption.

Segment Analysis

The global lemonade market is segmented based on type, product type, packaging type, distribution channel, and region.

By Type, the Cloudy Lemonade Segment is Estimated to Have Significant Growth During the Forecast Period

Cloudy lemonade is often associated with a more authentic and natural lemonade experience. It retains the pulp and sediment from the lemon juice, giving it a cloudy appearance and a more rustic feel. This authenticity and natural appeal can resonate with consumers who prefer beverages that are closer to homemade or traditional preparations.

Cloudy lemonade tends to have a more robust and tangy flavor compared to clear lemonade. The presence of lemon pulp adds texture and depth to the beverage, providing a more satisfying taste experience for consumers. The unique flavor profile and textured mouthfeel can make cloudy lemonade a preferred choice for those seeking a bolder lemonade flavor.

Geographical Analysis

Asia Pacific is the Fastest Growing Market in the Lemonade Market

The Asia Pacific region is home to a large and growing population, providing a substantial consumer base for various products, including lemonade. The sheer size of the population presents significant market potential.

Rapid urbanization and westernization in many countries within the Asia Pacific region have led to changes in consumer habits and preferences. According to FAO, World lime production reached an all-time high in 2019, with just over 20 million tons sourced, with the leading producing countries being India, Mexico, and China, which together produced almost 45% of all the world's lime. As more consumers are exposed to international brands and global food and beverage trends, the demand for lemonade and other Western-style beverages is on the rise.

Competitive Landscape

The major global players in the market include: The Coca-Cola Company, PepsiCo., Mike's Hard Lemonade, Arizona Beverages, The Kraft Heinz Company, Hydro One Beverages, Bud Light Lime, Heineken, Hurbert Lemonade, and Bacardi Silver Lemonade.

Why Purchase the Report?

  • To visualize the global lemonade market segmentation based on type, product type, packaging type, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of lemonade market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global Lemonade market report would provide approximately 69 tables, 71 figures, and 190 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Type
  • 3.2. Market Snippet, by Product Type
  • 3.3. Market Snippet, by Packaging Type
  • 3.4. Market Snippet, by Distribution Channel
  • 3.5. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Cloudy Lemonade*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Pink Lemonade
  • 7.4. Clear Lemonade

8. By Product Type

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 8.1.2. Market Attractiveness Index, By Product Type
  • 8.2. Alcoholic*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Non-Alcoholic
  • 8.4. Carbonated
  • 8.5. Un-Carbonated
  • 8.6. Others

9. By Packaging Type

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
    • 9.1.2. Market Attractiveness Index, By Packaging Type
  • 9.2. Bottles*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Pouches
  • 9.4. Cans
  • 9.5. Others

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2. Market Attractiveness Index, By Distribution Channel
  • 10.2. Supermarkets/Hypermarkets*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Convenience Stores
  • 10.4. Online Stores
  • 10.5. Others

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America*
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. The U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. The U.K.
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. The Coca-Cola Company.
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. PepsiCo.
  • 13.3. Mike's Hard Lemonade.
  • 13.4. Arizona Beverages.
  • 13.5. The Kraft Heinz Company.
  • 13.6. Hydro One Beverages.
  • 13.7. Bud Light Lime.
  • 13.8. Heineken
  • 13.9. Hurbert Lemonade
  • 13.10. Bacardi Silver Lemonade

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us