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オーツ麦タンパク質の世界市場- 2023年～2030年

Global Oat Protein Market - 2023-2030
出版日: | 発行: DataM Intelligence | ページ情報: 英文 102 Pages | 納期: 約2営業日

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オーツ麦タンパク質の世界市場- 2023年～2030年
出版日: 2023年07月07日
発行: DataM Intelligence
ページ情報: 英文 102 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 概要
  • 目次
概要

市場概要

オーツ麦タンパク質の世界市場は、2022年に5,250万米ドルに達し、2030年には7,460万米ドルに達し、有利な成長が予測されています。予測期間2023-2030年のCAGRは4.5%です。

菜食主義者やベジタリアンのライフスタイルの増加が、オーツ麦タンパク質を含む植物性タンパク質の需要増加に寄与しています。このような食生活を送る消費者は、自分の食生活に合ったタンパク質源を求めており、オーツ麦タンパク質は、その栄養プロファイルとアレルゲンに優しい性質により、魅力的な選択肢として浮上しています。オーツ麦タンパク質は植物性であるため、この動向から恩恵を受け、動物性プロテインの代替品として需要が伸びています。

オーツ麦タンパク質は、プロテインバー、シェイク、植物性ミルク代替品、ベーカリー製品、肉代替品など、幅広い飲食品に応用されています。メーカー各社は、栄養価を高め、食感や機能性を向上させるためにオーツ麦プロテインを取り入れています。オーツ麦タンパク質の多用途性と他の原料との混合性の高さが、業界におけるオーツ麦タンパク質の利用拡大に寄与しています。

市場力学

オーツ麦タンパク質のアレルゲンフリーと非遺伝子組み換えの特性が市場成長を促進

食物アレルギーや不耐症はますます蔓延しており、アレルゲンフリーの食品に対する需要が高まっています。例えば、Food Allergy Research &Educationによると、食物アレルギーは3,200万人のアメリカ人に影響を及ぼしており、そのうち18歳未満の子供は560万人です。グルテン、乳製品、大豆、ナッツなどの一般的なアレルゲンを含まないオーツ麦タンパク質は、特定の食事制限やアレルギーを持つ消費者にアピールします。アレルゲンを含まないオーツ麦タンパク質製品が入手可能になれば、この需要に応えることができ、潜在的な消費者層が拡大します。

消費者は、より健康的で自然であると認識されるクリーンラベル製品を求めるようになってきています。オーツ麦タンパク質は、特に非遺伝子組み換えオーツ麦を原料とする場合、このクリーン・ラベルの動向によく合致します。非遺伝子組み換えという属性は、オーツ麦タンパク質の生産に使用されるオーツ麦が遺伝子組み換えでないことを消費者に保証し、より自然で持続可能な食品を選択したいという消費者の嗜好に応えるものです。

植物性タンパク質への関心の高まりが市場成長を牽引

消費者の食生活パターンには大きな変化があり、植物ベースの食生活を採用したり、食事に植物ベースの食品を多く取り入れたりする人が増えています。例えば、欧州委員会の報告によると、欧州の植物性食品市場は過去2年間に全体で49%という驚異的な伸びを示し、売上高は36億ユーロに達しました。オーツ麦タンパク質は植物由来であるため、植物性食生活を実践している人々の嗜好に合致し、市場成長の原動力となっています。

消費者は健康志向を強めており、飽和脂肪酸やコレステロールが少なく、必須栄養素をバランスよく含むタンパク源を求めています。オーツ麦タンパク質を含む植物性タンパク質は、一般に動物性タンパク質に代わる健康的な選択肢として認識されています。オーツ麦タンパク質は、高タンパク質含有量、食物繊維、必須アミノ酸など、その良好な栄養プロファイルが評価され、市場成長に寄与しています。

他の植物性タンパク質との競合がオーツ麦タンパク質の市場成長を抑制している

植物性プロテインの市場競争は激しくなっており、消費者には幅広い選択肢があります。オーツ麦タンパク質のほかにも、大豆、エンドウ豆、米、麻など、人気の高い植物性タンパク質があります。多様な植物性タンパク源が入手可能であることは、消費者に多様な選択肢を提供し、オーツ麦タンパク質の市場シェアと成長に影響を与える可能性があります。

異なる植物性タンパク質は、それぞれ異なる味覚と食感を持っています。消費者の好みや味覚の嗜好は様々であり、オーツ麦タンパク質以外の植物性タンパク質の味や食感を好む人もいます。このような代替植物性タンパク質への嗜好は、市場シェアの競合を招き、市場におけるオーツ麦タンパク質の成長を抑制する可能性があります。

COVID-19影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需給の変化）、政府の取り組み（政府機関による市場、セクター、産業を活性化させる取り組み）、メーカーの戦略的取り組み（COVID問題を緩和するためにメーカーが行ったことをここで取り上げる）が含まれます。

COVID-19の影響

パンデミックの間、消費者が免疫システムを強化し、より健康的なライフスタイルを取り入れようとしたため、健康的で植物由来の食品への関心が高まっていました。オーツ麦タンパク質は植物性であり、必須栄養素の優れた供給源であるため、結果として需要が増加した可能性があります。しかし、COVID-19は、封鎖措置、渡航制限、労働力不足により、世界のサプライチェーンに混乱をもたらしました。これらの混乱はオーツ麦タンパク質製品の調達、生産、流通に影響を及ぼし、一時的な欠品や遅延につながる可能性があっています。

AIの影響

AIは、アミノ酸プロファイル、消化率、機能的特性、栄養組成、食品用途などの様々な側面を最適化することにより、オーツ麦タンパク質市場に大きな影響を与えることができます。AIはオーツ麦タンパク質のアミノ酸プロファイルの分析と最適化に活用できます。AIは、オーツ麦タンパク質の栄養組成を分析し、特定の栄養要件を満たすように最適化するのに役立ちます。

AIは、オーツ麦タンパク質のヒト消化器系における挙動を予測することにより、オーツ麦タンパク質の消化率の評価に貢献することができます。AIは、乳化、起泡、ゲル化などのオーツ麦タンパク質の機能的特性の研究を支援することができます。機械学習アルゴリズムは、タンパク質の構造と組成、加工条件、および成分の相互作用に関するデータを分析して、食品配合物における食感や安定性の向上など、特定の用途向けにオーツ麦タンパク質の機能特性を最適化することができます。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • オーツ麦タンパク質のアレルゲンフリーと非遺伝子組み換えの特性
      • 植物性タンパク質への関心の高まり
    • 抑制要因
      • 他の植物性タンパク質との競合
    • 機会
      • 市場拡大と製品開拓
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析

第6章 COVID-19分析

第7章 剤形別

  • 分離物
  • 濃縮物

第8章 用途別

  • 食品
  • 飲料
  • パーソナルケア/化粧品
  • その他

第9章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東およびアフリカ

競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第10章 企業プロファイル

  • Tate & Lyle PLC
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • Oy Karl Fazer AB
  • Givaudan
  • Lantmannen
  • Croda International PLC
  • Harke Group
  • Lonza Group
  • Oat Tech, Inc.
  • Provital Group
  • Shaanxi Pioneer Biotech Co., Ltd

第11章 付録

目次
Product Code: FB6498

Market Overview

The Global Oat Protein Market reached US$ 52.5 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 74.6 million by 2030. The market is growing at a CAGR of 4.5% during the forecast period 2023-2030.

The rise of vegan and vegetarian lifestyles has contributed to the increased demand for plant-based proteins, including oat protein. Consumers following these diets seek protein sources that align with their dietary choices, and oat protein has emerged as an appealing option due to its nutritional profile and allergen-friendly nature. Oat protein, being plant-based, has benefited from this trend and witnessed growing demand as a viable alternative to animal-based proteins.

Oat protein has found application in a wide range of food and beverage products, including protein bars, shakes, plant-based milk alternatives, bakery items, and meat substitutes. Manufacturers are incorporating oat protein to enhance the nutritional profile and improve the texture and functionality of these products. The versatility of oat protein and its ability to blend well with other ingredients have contributed to its expanding usage in the industry.

Market Dynamics

Allergen-Free and Non-GMO Attributes of Oat Protein are Driving the Market Growth

Food allergies and intolerances are becoming more prevalent, and there is a growing demand for allergen-free food products. For instance, according to Food Allergy Research & Education, Food allergies affect 32 million Americans, including 5.6 million children under the age of 18. Oat protein, being naturally free from common allergens such as gluten, dairy, soy, and nuts, appeals to consumers with specific dietary restrictions or allergies. The availability of allergen-free oat protein products caters to this demand and expands the potential consumer base.

Consumers are increasingly seeking clean-label products, which are perceived as healthier and more natural. Oat protein, especially when sourced from non-GMO oats, aligns well with this clean-label trend. The non-GMO attribute assures consumers that the oats used in the production of oat protein are not genetically modified, meeting their preference for more natural and sustainable food choices.

Growing Interest in Plant-Based Protein is Driving the Market Growth

There is a significant shift in consumer dietary patterns, with more people adopting plant-based diets or incorporating more plant-based foods into their meals. For instance, the European Commission reports that the market for plant-based foods in Europe saw an astonishing 49% growth overall during the preceding two years, with sales of EUR 3.6 billion. Oat protein, being derived from plants, aligns with the preferences of individuals following plant-based diets, driving its market growth.

Consumers are becoming more health-conscious and seeking protein sources that offer a balance of essential nutrients while being lower in saturated fats and cholesterol. Plant-based proteins, including oat protein, are generally recognized as healthier alternatives to animal-based proteins. Oat protein is valued for its favorable nutritional profile, including its high protein content, fiber, and essential amino acids, contributing to its market growth.

Competition from Other Plant-Based Proteins is Restraining the Market Growth of Oat Proteins Market

The market for plant-based proteins has become highly competitive, with a wide range of options available to consumers. In addition to oat protein, there are other popular plant-based proteins such as soy, pea, rice, and hemp. The availability of diverse plant-based protein sources provides consumers with a variety of choices, which can potentially impact the market share and growth of oat protein.

Different plant-based proteins have distinct taste profiles and textures. Consumer preferences and taste preferences vary, and some individuals may prefer the taste and texture of plant-based proteins other than oat protein. This preference for alternative plant-based proteins can result in competition for market share and restrain the growth of oat protein in the market.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

COVID-19 Impact

During the pandemic, there was a growing interest in healthy and plant-based food options as consumers sought to strengthen their immune systems and adopt healthier lifestyles. Oat protein, being plant-based and a good source of essential nutrients, may have experienced increased demand as a result. However, COVID-19 led to disruptions in global supply chains due to lockdown measures, travel restrictions, and labor shortages. These disruptions could have affected the sourcing, production, and distribution of oat protein products, potentially leading to temporary shortages or delays.

AI Impact

AI can have a significant impact on the oat protein market by optimizing various aspects such as amino acid profile, digestibility, functional properties, nutritional composition, and food applications. AI can be utilized to analyze and optimize the amino acid profile of oat protein. AI can aid in analyzing the nutritional composition of oat protein and optimizing it to meet specific nutritional requirements.

AI can contribute to assessing the digestibility of oat protein by predicting its behavior in the human digestive system. AI can assist in studying the functional properties of oat protein, such as emulsification, foaming, and gelation. Machine learning algorithms can analyze data on protein structure and composition, processing conditions, and ingredient interactions to optimize the functional properties of oat protein for specific applications, such as improving texture or stability in food formulations.

Segment Analysis

The global oat protein market is segmented based on form, application, and region.

High Amount of Protein Content in Oat Protein Concentrate boosts the segment growth

Depending upon the form, the oat protein market is divided into concentrates and isolates.

In 2022, oat concentrates had the highest share in the oat protein market. Oat protein concentrate typically contains a higher protein content compared to other oat protein products, such as oat protein isolate or oat flour. Oat protein concentrates typically have a protein concentration of 60 to 70%. It is produced by removing a portion of the non-protein components from whole oat flour, resulting in a higher concentration of protein. This higher protein content makes OPC attractive to manufacturers looking to fortify their products with plant-based protein.

Oat protein concentrate is a versatile ingredient that can be used in a wide range of food and beverage applications. It can be incorporated into various products, including protein bars, shakes, baked goods, cereals, and meat alternatives. Its versatility and compatibility with different formulations make it a preferred choice for manufacturers. For instance, in February 2022, Lantmannen Foods, launched PrOatein, a oat protein concentrate. PrOatein is clean-label, contains 55% oat protein concentrate, and is high in essential amino acids.

Geographical Analysis

Increasing Awareness of Oat Protein Benefits in the North American Region

In 2023, North America held a significant share of the oat protein market. In 2021, 578220 tons of oats are produced in the US. The awareness and understanding of the benefits associated with oat protein have been growing in North America. Oat protein is known to be a good source of essential amino acids, dietary fiber, and other nutrients. As consumers become more aware of these advantages, the demand for oat protein products has increased.

North America has a well-established market for health and wellness products, including protein supplements, functional foods, and beverages. Oat protein, with its nutritional benefits and versatility, has found a place in these markets. It is commonly used in protein bars, shakes, plant-based milk alternatives, and other health-oriented products.

Competitive Landscape

The major global players include: Tate & Lyle PLC, Oy Karl Fazer AB, Givaudan, Lantmannen, Croda International PLC, Harke Group, Lonza Group, Oat Tech, Inc., Provital Group and Shaanxi Pioneer Biotech Co., Ltd.

Why Purchase the Report?

  • To visualize the oat protein market segmentation based on form, application, and region and understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of oat protein market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.

The Global Oat Protein Market Report Would Provide Approximately 51 Tables, 47 Figures And 102 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Form
  • 3.2. Snippet by Application
  • 3.3. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Allergen-Free and Non-GMO Attributes of Oat Protein
      • 4.1.1.2. Growing Interest in Plant-Based Protein
    • 4.1.2. Restraints
      • 4.1.2.1. Competition from Other Plant-Based Proteins
    • 4.1.3. Opportunity
      • 4.1.3.1. Market Expansion and Product Development
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Form

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 7.1.2. Market Attractiveness Index, By Form
  • 7.2. Isolates*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Concentrates

8. By Application

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 8.1.2. Market Attractiveness Index, By Application
  • 8.2. Food*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Beverage
  • 8.4. Personal Care/Cosmetics
  • 8.5. Others

9. By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key Region-Specific Dynamics
    • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.2.5.1. The U.S.
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. Europe
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.3.5.1. Germany
      • 9.3.5.2. The U.K.
      • 9.3.5.3. France
      • 9.3.5.4. Italy
      • 9.3.5.5. Spain
      • 9.3.5.6. Rest of Europe
  • 9.4. South America
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.4.5.1. Brazil
      • 9.4.5.2. Argentina
      • 9.4.5.3. Rest of South America
  • 9.5. Asia-Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.5.5.1. China
      • 9.5.5.2. India
      • 9.5.5.3. Japan
      • 9.5.5.4. Australia
      • 9.5.5.5. Rest of Asia-Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
    • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 9.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

Competitive Landscape

  • 9.7. Competitive Scenario
  • 9.8. Market Positioning/Share Analysis
  • 9.9. Mergers and Acquisitions Analysis

10. Company Profiles

  • 10.1. Tate & Lyle PLC*
    • 10.1.1. Company Overview
    • 10.1.2. Product Portfolio and Description
    • 10.1.3. Financial Overview
    • 10.1.4. Key Developments
  • 10.2. Oy Karl Fazer AB
  • 10.3. Givaudan
  • 10.4. Lantmannen
  • 10.5. Croda International PLC
  • 10.6. Harke Group
  • 10.7. Lonza Group
  • 10.8. Oat Tech, Inc.
  • 10.9. Provital Group
  • 10.10. Shaanxi Pioneer Biotech Co., Ltd

LIST NOT EXHAUSTIVE

11. Appendix

  • 11.1. About Us and Services
  • 11.2. Contact Us