シリアルの世界市場-2023年～2030年

市場概要

世界のシリアル市場は、2022年に403億米ドルに達し、2030年には530億米ドルに達する好成長が予測されています。予測期間2023-2030年のCAGRは3.5%です。

シリアルは穀物から作られる人気のある朝食食品であり、しばしば牛乳やヨーグルトと一緒に消費されます。シリアル加工には、生の全粒穀物を食用シリアルに変える一連の工程が含まれます。シリアルには、フレーク状、パフ状、グラノーラ状、その他の食感形状など、様々な形状があります。シリアルは通常、小麦、トウモロコシ、オート麦、米などの生の全粒穀物から作られます。

栄養強化シリアルは、栄養価を高めるためにビタミンやミネラルが豊富に含まれています。味を良くするために、砂糖、ドライフルーツ、ナッツ、その他の調味料が加えられていることもあります。より健康的な食品オプションに対する消費者の需要は、シリアル市場の重要な動向となっています。植物ベースの食生活の人気の高まりもシリアル市場に影響を与えています。

市場力学

健康的で栄養価の高い食品に対する需要の高まりが、シリアル市場の成長を牽引

健康的な食生活の重要性とその全体的な健康への影響に対する消費者の意識の高まりが、シリアルを含む栄養価の高い食品オプションへの需要を促進しています。特に全粒穀物から作られるシリアルは、必須栄養素、食物繊維、ビタミン、ミネラルの豊富な供給源です。

例えば、強化シリアルは1カップ（4g）中に40mgの鉄分を含んでおり、これは1日当たりの摂取価値の100%に相当します。穀物は1日に必要なたんぱく質の50％以上を供給し、6～12％のたんぱく質を含みますが、一般的にリジンが不足しています。したがって、健康的で栄養価の高い食品に対する需要の高まりが、シリアル業界の市場成長を牽引しています。

シリアルに含まれる砂糖と添加物に関する健康懸念の高まりが、シリアル市場の成長を妨げる可能性

一部のシリアルに含まれる高水準の加糖と人工添加物は、体重管理、糖尿病、その他の関連する健康状態など、健康全般への影響に対する懸念につながっています。その結果、一部の消費者はシリアルの消費を減らしたり、より健康的な代替品に切り替えたりしています。栄養士は、1食あたり10g以上の砂糖を含む穀物を避けるよう消費者にアドバイスしています。しかし、平均的なシリアルの箱には、100g（1人前）あたり、19.8gの砂糖が含まれています。したがって、シリアルに含まれる砂糖や添加物に対する健康上の懸念の高まりは、シリアル業界の市場成長を抑制する可能性があります。

COVID-19影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需給の変化）、政府の取り組み（政府機関による市場、セクター、業界を活性化させる取り組み）、メーカーの戦略的取り組み（COVID問題を緩和するためにメーカーが行ったことをここで取り上げる）が含まれます。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
  • 抑制要因
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 製品タイプ別

• ホットシリアル
• RTEシリアル
• その他

第8章 原料別

• 大麦
• トウモロコシ
• 米
• 小麦
• オーツ麦
• その他

第9章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第10章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第11章 企業プロファイル

• Doehler Group
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• The Kellogg Company
• General Mills, Inc.
• Abbott Nutrition
• Nestle S.A.
• Alara Whole Foods Ltd.
• Bobs Red Mill Natural Food Inc
• Bagrrys India Ltd.
• Marico Limited
• Carman's Fine Foods

第12章 付録

Market Overview

The Global Cereals Market reached US$ 40.3 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 53 billion by 2030. The market is growing at a CAGR of 3.5% during the forecast period 2023-2030.

Cereals are a popular breakfast food made from cereal grains and often consumed with milk or yogurt. Cereal processing includes a series of steps involved in transforming raw whole grains into edible cereals. Cereals come in various forms, including flakes, puffs, granola, and other textured shapes. Cereals are typically made from raw whole grains such as wheat, corn, oats, or rice.

Fortified cereals are rich in vitamins and minerals to enhance their nutritional value. To enhance taste, they may also contain added sugar, dried fruits, nuts, or other flavorings. Consumer demand for healthier food options has been a significant trend in the cereal market. The rising popularity of plant-based diets has also influenced the cereal market.

Market Dynamics

Growing Demand for Healthy and Nutritious Food is Driving the Market Growth of the Cereal Market

Increasing consumer awareness of the importance of a healthy diet and its impact on overall well-being drives the demand for nutritious food options, including cereals. Cereals, particularly those made from whole grains, are a rich source of essential nutrients, dietary fiber, vitamins, and minerals.

For instance, Fortified cereal contains 40 mg of iron in 1 cup (40 grams), which is 100% of the Daily Value. Grains supply more than 50% of the daily requirement for protein and include 6-12% protein, typically lysine-deficient. Hence, the growing demand for healthy and nutritious food is driving the market growth of the cereal industry.

Rising Health Concerns About Sugar and Additives Present in Cereals can Hamper the Growth of the Cereal Market.

High levels of added sugars and artificial additives in some cereals have led to concerns about their impact on overall health, including weight management, diabetes, and other related health conditions. As a result, some consumers are reducing their consumption of cereals or switching to healthier alternatives. Nutritionists advise consumers to avoid grains that contain more than 10 grams of sugar per serving. But for every 100 grams of cereal (one serving), the average cereal box typically includes 19.8 grams of sugar. Hence, rising health concerns about sugar and additives in cereals can restrain the cereal industry's market growth.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The Global Cereal Market is segmented based on product type, ingredient, and region.

Convenience, Variety, and Taste of Ready-to-Eat Cereals

Based on product type, the cereal market is divided into hot cereal, ready-to-eat cereal, and others.

In 2022, Ready-to-eat cereals gained a significant market share in the cereal industry due it's convenience, variety, and taste. Ready-to-eat grains are designed to be consumed without additional cooking or preparation. They are pre-packaged and can be eaten directly from the box or with milk or yogurt.

This convenience has made them extremely popular among consumers seeking quick and easy breakfast options. Ready-to-eat cereals come in various flavors, textures, and types to cater to consumer preferences. Manufacturers offer an extensive selection, including traditional flakes, granola, puffed grains, clusters, and more.

Geographical Analysis

Growing Consumption of Cereals by Large-size Population in the Asia-Pacific Region

The Asia Pacific region has a large population, including highly populous countries like China and India. The area's high population density and dietary preferences contribute to substantial cereal consumption. For instance, according to Statista, About 232 million metric tonnes of cereal were available in India in the fiscal year 2022. Cereals, such as rice and wheat, are staple foods in many Asian countries, forming the basis of their diets. Favorable climatic conditions, fertile lands, and advanced agricultural practices have enabled the cultivation of cereals on a large scale. The region's agricultural productivity plays a crucial role in meeting domestic demands and supporting export markets.

Competitive Landscape

The major global players in the market include: Dohler Group, The Kellogg Company, General Mills, Inc., Abbott Nutrition, Nestle S.A., Alara Whole Foods Ltd., Bobs Red Mill Natural Food Inc, Bagrrys India Ltd., Marico Limited, Carman's Fine Foods.

Why Purchase the Report?

• To visualize the Global Cereals Market segmentation based on product type, ingredient and region and understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of cereal market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Cereals Market Report Would Provide Approximately 53 Tables, 50 Figures And 102 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Product Type
• 3.2. Snippet by Category
• 3.3. Snippet by Distribution Channel
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID-19
  • 6.1.2. Scenario During COVID-19
  • 6.1.3. Scenario Post COVID-19
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During the Pandemic
• 6.5. Manufacturers' Strategic Initiatives
• 6.6. Conclusion

7. By Product Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 7.1.2. Market Attractiveness Index, By Product Type
• 7.2. Hot Cereals*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Ready to Eat Cereals
• 7.4. Others

8. By Ingredient

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 8.1.2. Market Attractiveness Index, By Ingredient
• 8.2. Barley*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Corn
• 8.4. Rice
• 8.5. Wheat
• 8.6. Oat
• 8.7. Others

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America
  • 9.2.1. Introduction
  • 9.2.2. Key Region-Specific Dynamics
  • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.2.5.1. The U.S.
    • 9.2.5.2. Canada
    • 9.2.5.3. Mexico
• 9.3. Europe
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.3.5.1. Germany
    • 9.3.5.2. The UK
    • 9.3.5.3. France
    • 9.3.5.4. Italy
    • 9.3.5.5. Spain
    • 9.3.5.6. Rest of Europe
• 9.4. South America
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.4.5.1. Brazil
    • 9.4.5.2. Argentina
    • 9.4.5.3. Rest of South America
• 9.5. Asia-Pacific
  • 9.5.1. Introduction
  • 9.5.2. Key Region-Specific Dynamics
  • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.5.5.1. China
    • 9.5.5.2. India
    • 9.5.5.3. Japan
    • 9.5.5.4. Australia
    • 9.5.5.5. Rest of Asia-Pacific
• 9.6. Middle East and Africa
  • 9.6.1. Introduction
  • 9.6.2. Key Region-Specific Dynamics
  • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. Doehler Group*
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. The Kellogg Company
• 11.3. General Mills, Inc.
• 11.4. Abbott Nutrition
• 11.5. Nestle S.A.
• 11.6. Alara Whole Foods Ltd.
• 11.7. Bobs Red Mill Natural Food Inc
• 11.8. Bagrrys India Ltd.
• 11.9. Marico Limited
• 11.10. Carman's Fine Foods

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us