電解質飲料の世界市場-2023年～2030年

市場概要

電解質飲料の世界市場は、2022年に337億米ドルで成長し、2030年には500億米ドルに達すると予測されています。予測期間2023-2030年のCAGRは5.7%です。

消費者が全体的な健康と幸福のために最適な水分補給レベルを維持することの重要性を認識するにつれて、電解質飲料を含む水分補給飲料が人気を集めています。病気や脱水などの状況下で水分と電解質のバランスを回復させるために設計された補水液は、処方と効果を改善しながら開発されています。電解質飲料は、ナトリウム、カリウム、マグネシウムなどの電解質を特定の組み合わせで配合し、さまざまな個人や特定の活動のニーズに合わせて調整されます。

電解質飲料の全体的な需要は、健康とウェルネスに対する意識の高まり、スポーツやフィットネス活動への参加の増加、運動中の水分補給と電解質の補給の必要性などの要因によって増加しています。電解質飲料は、体内の水分バランスを維持する能力があるとして、ますます販売されるようになっています。電解質飲料は、電解質を補給するだけでなく、体液の保持と水分補給を助け、体全体の機能をサポートする飲料として販売促進されています。

市場力学

フィットネスへの関心の高まりが電解質飲料市場の成長を牽引

スポーツ、フィットネス、エクササイズ活動への個人の参加が顕著に増加しています。人々は、全体的な健康と幸福のために定期的に体を動かすことの重要性をより認識するようになっています。WHOによると、低所得国では男性の12％、女性の24％が十分に体を動かしていないのに対し、高所得国では男性の26％、女性の35％が十分に体を動かしていないといわれています。

身体活動、特に激しい運動や長時間の運動は、発汗と体液の喪失につながります。ナトリウム、カリウム、マグネシウムなどの電解質は、体内の適切な水分補給と電解質バランスの維持に不可欠です。電解質飲料は、これらの電解質を補給し、最適な水分補給を確保するための便利で効率的な方法を提供し、それによって運動のパフォーマンスと回復を高める。したがって、スポーツやフィットネスへの関心の高まりが、水分補給をサポートし、運動中に失われる電解質を補給するために特別に処方された電解質飲料の需要を促進しています。

水分補給重視の高まりが電解質飲料市場成長の重要な促進要因

米国地質調査所によると、水は人間の脳の73％、肺の83％、心臓の73％、筋肉の79％、骨の31％、腎臓の79％を占めています。したがって、全体的な健康と幸福のために適切な水分補給が重要であるという認識が、ここにきて高まっています。消費者は、身体機能の維持、代謝のサポート、認知機能の促進、身体能力の向上における水分補給の役割をますます認識するようになっています。

定期的な身体活動、スポーツ、フィットネスでは、発汗によって水分が失われます。運動中の適切な水分補給は、パフォーマンス、持久力、回復にとって極めて重要です。電解質飲料は、運動中に失われる水分と必須電解質を補給するために特別に処方されています。したがって、水分補給が重視されるようになったことで、電解質飲料のような効果的に水分を補給できる飲料の需要が高まっています。

価格敏感が電解質飲料市場の成長を妨げる可能性

電解質飲料は、水分、電解質（ナトリウム、カリウム、マグネシウムなど）、時には炭水化物、ビタミン、抗酸化物質などの追加成分をバランスよく配合するよう処方されます。電解質飲料は、こうした特定成分の配合や調達によって製造コストが高くなり、その結果、小売価格が高くなる可能性があります。

価格に敏感な消費者は、電解質飲料の代わりに、普通の水やスポーツドリンクのような低価格の飲料を選ぶかもしれないです。より手ごろな価格で同様の水分補給効果が得られると消費者が認識した場合、電解質飲料を見送る可能性があり、市場成長に影響を与えます。

COVID-19影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需給の変化）、政府の取り組み（政府機関による市場、セクター、業界を活性化させる取り組み）、メーカーの戦略的取り組み（COVID問題を緩和するためにメーカーが行った取り組み）が含まれます。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • フィットネスへの関心の高まりが電解質飲料の市場成長を牽引
    • 水分補給重視の高まりが電解質飲料市場成長の重要な促進要因
  • 抑制要因
    • 価格敏感性が電解質飲料市場の成長を妨げる可能性
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 製品別

• アイソトニック
• ハイポトニック
• ハイパートニック

第8章 包装別

• ペットボトル
• 缶
• その他

第9章 流通チャネル別

• スーパーマーケット／ハイパーマーケット
• コンビニエンスストア
• ネット販売
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• PepsiCo
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• Coca Cola Company
• The Kraft Heinz Company
• PURE Sports Nutrition
• The Vita Coco Company
• Kent Corporation
• Accolade Wines
• Abbott Laboratories
• NOOMA
• Drinkwel, LLC

第13章 付録

Market Overview

The Global Electrolyte Drinks Market US$ 33.7 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 50.0 billion by 2030. The market is growing at a CAGR of 5.7% during the forecast period 2023-2030.

Hydration beverages, including electrolyte drinks, are gaining traction as consumers recognize the importance of maintaining optimal hydration levels for overall health and well-being. Rehydration solutions, designed to restore fluid and electrolyte balance in situations such as illness or dehydration, are being developed with improved formulations and effectiveness. Electrolyte drinks are formulated with specific combinations of electrolytes such as sodium, potassium, and magnesium, tailored to meet the needs of different individuals and specific activities.

The overall demand for electrolyte drinks is increasing due to factors such as rising health and wellness awareness, growing participation in sports and fitness activities, and the need for hydration and replenishment of electrolytes during exercise. Electrolyte drinks are increasingly being marketed for their ability to maintain fluid balance in the body. They are promoted as beverages that not only replenish electrolytes but also aid in fluid retention and hydration, supporting overall body functions.

Market Dynamics

Increasing Interest in Physical Fitness is Driving the Market Growth of Electrolyte Drinks

There has been a notable rise in the participation of individuals in sports, fitness, and exercise activities. People are becoming more aware of the importance of regular physical activity for overall health and well-being. According to WHO, Compared to 12% of men and 24% of women in low-income nations, 26% of men and 35% of women in high-income countries were not physically active enough.

Physical activity, especially intense workouts or prolonged exercise, leads to sweating and fluid loss. Electrolytes, such as sodium, potassium, and magnesium, are essential for maintaining proper hydration and electrolyte balance in the body. Electrolyte drinks provide a convenient and efficient way to replenish these electrolytes and ensure optimal hydration, thereby enhancing exercise performance and recovery. Hence, The increased interest in sports and fitness drives the demand for electrolyte drinks, which are specifically formulated to support hydration and replenish electrolytes lost during exercise.

Growing Emphasis on Hydration is a Significant Driver for the Market Growth of Electrolyte Drinks

According to the United States Geological Survey, water makes up 73% of the human brain 83% of the lungs, 73% of the heart, 79% of muscles, 31% of bones, and 79% of kidneys. Hence, there here is a growing awareness of the importance of proper hydration for overall health and well-being. Consumers are increasingly recognizing the role of hydration in maintaining bodily functions, supporting metabolism, promoting cognitive function, and enhancing physical performance.

Regular physical activity, sports, and fitness routines lead to fluid loss through sweating. Proper hydration during exercise is crucial for performance, endurance, and recovery. Electrolyte drinks are specifically formulated to replenish fluids and essential electrolytes lost during physical activity. Hence, the increased emphasis on hydration drives the demand for beverages that can effectively hydrate the body, such as electrolyte drinks.

Price-sensitive Can Hamper the Growth of the Electrolyte Drinks Market

Electrolyte drinks are formulated to contain a balanced combination of fluids, electrolytes (such as sodium, potassium, and magnesium), and sometimes additional ingredients like carbohydrates, vitamins, or antioxidants. Formulating and sourcing these specific ingredients can contribute to the higher production costs of electrolyte drinks, resulting in a higher retail price.

Price-sensitive consumers may opt for cheaper alternatives such as plain water or other lower-priced beverages like sports drinks instead of electrolyte drinks. In case consumers perceive that they can achieve similar hydration benefits through more affordable options, they may choose to forgo electrolyte drinks, impacting the market growth.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global electrolyte drinks market is segmented based on product, packaging, distribution channel, and region.

Rehydration Strategies and Energy Replenishment of Isotonic Electrolyte Drinks

In 2022, based on product, the isotonic electrolyte drinks segment held the highest share in the electrolyte drinks market. Isotonic drinks are formulated to have a similar concentration of electrolytes and other solutes as the body's fluids. Isotonic drinks have a similar water, salt, and carbohydrate concentration (6-8%) to blood. This similarity allows for rapid absorption and hydration, making isotonic drinks highly effective for rehydration purposes.

Isotonic drinks contain a balanced combination of electrolytes such as sodium, potassium, magnesium, and calcium. This electrolyte composition helps restore the body's electrolyte balance, which is essential for proper muscle function, nerve transmission, and overall hydration. Isotonic drinks often contain carbohydrates in the form of sugars or glucose. These carbohydrates provide a quick source of energy, making isotonic drinks suitable for athletes and individuals participating in endurance activities.

Geographical Analysis

The Popularity of Sports and Fitness Activities in the Asia-Pacific Region

There has been a notable increase in health and fitness awareness in the Asia-Pacific region, driven by factors such as changing lifestyles, a growing middle-class population, and the influence of Western trends. As people become more conscious of their well-being, the demand for electrolyte drinks as a hydration and performance-enhancing beverage has risen.

The Asia-Pacific region has witnessed a surge in sports participation, fitness activities, and interest in competitive sports. For instance, the Ministry of Youth Affairs and Sports India receives a Budget allocation of Rs. 3397.32 crore for FY 2023-24, with an increase of 11% over FY 2022-23. This has led to s a higher demand for electrolyte drinks among athletes, fitness enthusiasts, and individuals engaged in sports and physical activities.

Competitive Landscape

The major global players in the market include: PepsiCo, Coca-Cola Company, The Kraft Heinz Company, PURE Sports Nutrition, The Vita Coco Company, Kent Corporation, Accolade Wines, Abbott Laboratories, NOOMA, and Drinkwel, LLC.

Why Purchase the Report?

• To visualize the global electrolyte drinks market segmentation based on product, packaging, distribution channel, and region as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of electrolyte drinks market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Electrolyte Drinks Market Report Would Provide Approximately 61 Tables, 59 Figures and 102 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Product
• 3.2. Snippet by Packaging
• 3.3. Snippet by Distribution Channel
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Increasing Interest in Physical Fitness is Driving the Market Growth of Electrolyte Drinks
    • 4.1.1.2. Growing Emphasis on Hydration is a Significant Driver for the Market Growth of Electrolyte Drinks
  • 4.1.2. Restraints
    • 4.1.2.1. Price-Sensitivity Can Hamper the Growth of the Electrolyte Drinks Market
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before Covid-19
  • 6.1.2. Scenario During Covid-19
  • 6.1.3. Scenario Post COVID-19
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Product

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 7.1.2. Market Attractiveness Index, By Product
• 7.2. Isotonic*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Hypotonic
• 7.4. Hypertonic

8. By Packaging

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 8.1.2. Market Attractiveness Index, By Packaging
• 8.2. PET Bottles*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Cans
• 8.4. Others

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2. Market Attractiveness Index, By Distribution Channel
• 9.2. Supermarket/Hypermarket*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Convenience Stores
• 9.4. Online Sales
• 9.5. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. The U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. The UK
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Spain
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.5.1. China
    • 10.5.5.2. India
    • 10.5.5.3. Japan
    • 10.5.5.4. Australia
    • 10.5.5.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. PepsiCo*
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. Coca Cola Company
• 12.3. The Kraft Heinz Company
• 12.4. PURE Sports Nutrition
• 12.5. The Vita Coco Company
• 12.6. Kent Corporation
• 12.7. Accolade Wines
• 12.8. Abbott Laboratories
• 12.9. NOOMA
• 12.10. Drinkwel, LLC

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us