消費者向け文具小売の世界市場-2023-2030

市場概要

世界の消費者向け文具小売市場は、予測期間中（2023-2030年）CAGR3.1%で成長しています。

消費者向け文房具小売業とは、ペン、鉛筆、ノート、封筒など、紙ベースの製品を販売する市場セグメントを指します。この市場は非常に細分化されており、実店舗、オンラインショップ、専門業者など様々な業者が顧客獲得を競い合っています。本ブリーフでは、消費者向け文房具小売市場の主要動向、課題、機会について考察します。

消費者向け文具小売市場の主な促進要因の一つは、筆記具や事務用品に対する需要の高まりです。学生や社会人、企業の増加に伴い、文房具のニーズも高まっています。この動向は、信頼性やパーソナル性が低いとされるデジタル製品よりも、紙ベースの製品が好まれるようになったことで、さらに強まっています。

市場力学

筆記具・事務用品の需要拡大が同製品の需要を押し上げる

筆記用具や事務用品に対する需要の高まりは、消費者向け文具小売市場の主要な促進要因の一つです。この需要には、日常的にこれらの製品を必要とする学生や専門家、企業の数の増加など、いくつかの要因があります。また、多くの人が、信頼性やパーソナル性が低いとされるデジタル製品よりも、紙ベースの製品を好んで使用しています。

筆記具や事務用品の需要が高まるにつれて、これらの製品を供給する小売業者の需要も高まっており、このため、実店舗、オンラインショップ、専門業者など、さまざまな業者が顧客獲得のために競争しています。小売業者は、ペン、鉛筆、ノート、封筒などの関連商品を幅広く取り揃え、さまざまな消費者のニーズに応えています。

中国をはじめとするアジア諸国からの低価格の輸入品別競合の脅威の高まり

消費者向け文具小売市場の成長は、中国やその他のアジア諸国からの低価格の輸入品によって、いくつかの点で妨げられてきました。

第一に、こうした低価格の輸入品が市場に溢れ、安価な製品の供給過剰を生み出していることです。その結果、多くの地元メーカーが廃業に追い込まれ、地元で生産された文房具が市場に出回る機会が限られています。

第二に、これらの輸入品の品質が低いことが多く、文房具全般に対してネガティブなイメージを持たれています。消費者は、中国や他のアジア諸国の低品質な製品でネガティブな経験をした場合、文房具製品の購入に消極的になり、消費者向け文房具小売市場の成長に影響を与える可能性があります。

COVID-19影響度分析

COVID-19分析では、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（パンデミック時やCOVID前シナリオとの比較による価格変動を含む）、需要-供給スペクトラム（取引制限や封鎖、その後の問題による需要と供給のシフト）、政府の取り組み（政府機関による市場、セクター、産業の活性化に関する取り組み）、メーカーの戦略的取り組み（COVID問題を軽減するためのメーカーの取り組み）についても解説しています。

目次

第1章 調査手法とスコープ

• 調査手法
• 調査目的および調査範囲について

第2章 市場の定義と概要

第3章 エグゼクティブサマリー

• 製品別市場内訳
• 流通チャネル別市場内訳
• エンドユーザー別市場内訳
• 地域別市場内訳

第4章 市場力学

• 市場影響要因
  • 促進要因
    • 筆記具・事務用品の需要拡大が同製品の需要を押し上げる
  • 抑制要因
    • 中国をはじめとするアジア諸国からの低価格な輸入品別競合の脅威の高まり
  • 機会
  • 影響度分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格アナリシス
• レギュラトリー・アナリシス

第6章 COVID-19の分析

• COVID-19の市場分析について
  • COVID-19の市場シナリオの前に
  • 現在のCOVID-19の市場シナリオ
  • COVID-19以降または将来シナリオ
• COVIDの中での価格ダイナミクス-19
• 需給スペクトル
• パンデミック時の市場に関連する政府の取り組み
• メーカーの戦略的な取り組み
• 結論

第7章 製品別

• 筆記用具
• 紙製品
• 机上整理
• アート＆クラフト用品
• その他

第8章 流通チャネル別

• eコマース
• スーパーマーケット＆ハイパーマーケット
• スペシャリティストア
• その他

第9章 エンドユーザー別

• 学生
• オフィスワーカー
• クリエイティブ
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • ロシア
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ地域

第11章 競合情勢について

• 競合シナリオ
• 市況分析・シェア分析
• M&A分析

第12章 企業プロファイル

• ITC Limited
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な展開
• Staples
• Office Depot
• Ryman
• Muji
• WHSmith
• Smiggle
• Paper Mate
• Zebra Stationery
• Royal Talens

第13章 付録

Market Overview

The global consumer stationery retailing market reached US$ XX million in 2022 and is projected to witness lucrative growth by reaching up to US$ XX million by 2030. The market is growing at a CAGR of 3.1% during the forecast period (2023-2030).

Consumer stationery retailing refers to the market segment that deals with selling paper-based products, such as pens, pencils, notebooks, envelopes and other related items. The market is highly fragmented, with a variety of brick-and-mortar stores, online retailers and specialist suppliers competing for customers. In this brief, we will examine the key trends, challenges and opportunities in the consumer stationery retailing market

One of the key drivers of the consumer stationery retailing market is the growing demand for writing and office supplies. As the number of students, professionals and businesses increases, the need for stationery products also rises. The trend is further bolstered by the growing preference for paper-based products over digital alternatives, which are seen as less reliable and personal.

Market Dynamics

Growing demand for writing and office supplies boosts the product's demand

The growing demand for writing and office supplies is one of the key drivers of the consumer stationery retailing market. The demand is fueled by several factors, including a growing number of students, professionals and businesses requiring these products for everyday use. Additionally, many people prefer paper-based products over digital alternatives, which are seen as less reliable and personal.

As the demand for writing and office supplies increases, so does the demand for retailers who can supply these products; this has led to the market's growth, with a variety of brick-and-mortar stores, online retailers and specialist suppliers competing for customers. Retailers can offer a wide range of products, including pens, pencils, notebooks, envelopes and other related items, to meet the needs of different consumers.

The rising threat of competition from low-cost imports from China and other Asian countries

The growth of the consumer stationery retailing market has been hindered by low-cost imports from China and other Asian countries in several ways.

Firstly, these low-cost imports flood the market, creating an oversupply of cheap products; this makes it difficult for local manufacturers to compete, as they cannot match the low prices of these imported goods. As a result, many local manufacturers have been forced out of business, which limits the availability of locally-produced stationery products in the market.

Secondly, the quality of these imported products is often low, which has created a negative perception of stationery products in general. Consumers may be reluctant to purchase stationery products if they have had negative experiences with low-quality products from China and other Asian countries; this impacts the growth of the consumer stationery retailing market.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global consumer stationery retailing market is segmented by product, distribution channel, end-user and region.

The rising popularity of specialty writing instruments among students and professionals boots the segmental growth

Writing instruments, a type segment of global consumer stationery retailing, is expected to hold a significant share of the global market. Writing instruments are a staple product in the consumer stationery retailing market and demand for them remains strong. Writing instruments include pens, pencils, markers, highlighters and similar products used for writing or drawing.

A variety of factors drive the demand for writing instruments. For one, writing instruments are essential tools for students, professionals and anyone who needs to write or draw regularly. As a result, there is a steady demand for these products from consumers across different age groups.

Geographical Analysis

North America rules the market as a result of an increasing shift towards online and mobile purchasing, with a booming e-commerce sector

North America's consumer stationery retailing market is a well-established industry comprising a wide range of products, including writing instruments, paper products, office supplies and art supplies.

In recent years, the North American market has shifted towards online and mobile purchasing, with e-commerce becoming an increasingly popular option for consumers; this has led to the emergence of new online retailers and the expansion of existing brick-and-mortar stores into the digital space.

The COVID-19 pandemic has also impacted the North American consumer stationery retailing market, with many consumers turning to online retailers to purchase stationery products while working from home or engaging in remote learning; this has accelerated the shift towards e-commerce in the industry and is likely to have a lasting impact on consumer behavior.

Competitive Landscape

The major global players in the market include Staples, Office Depot, Ryman, Muji, WHSmith, ITC Limited, Smiggle, Paper Mate, Zebra Stationery and Royal Talens.

Why Purchase the Report?

• To visualize the global consumer stationery retailing market segmentation based on product, distribution channel, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of consumer stationery retailing market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global consumer stationery retailing market report would provide approximately 61 tables, 61 figures and 198 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging art supplying Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

• 3.1. Market Snippet by Product
• 3.2. Market Snippet by Distribution Channel
• 3.3. Market Snippet by End-User
• 3.4. Market Snippet by Region

4. Market Dynamics

• 4.1. Market Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Growing demand for writing and office supplies boosts the product's demand
    • 4.1.1.2. XX
  • 4.1.2. Restraints
    • 4.1.2.1. The rising threat of competition from low-cost imports from China and other Asian countries
    • 4.1.2.2. XX
  • 4.1.3. Opportunity
    • 4.1.3.1. XX
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Forces Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19 on the Market
  • 6.1.1. Before COVID-19 Market Scenario
  • 6.1.2. Present COVID-19 Market Scenario
  • 6.1.3. After COVID-19 or Future Scenario
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Product

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 7.1.2. Market Attractiveness Index, By Product
• 7.2. Writing Instruments *
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Paper Products
• 7.4. Desk Organization
• 7.5. Art & Craft Supplies
• 7.6. Others

8. By Distribution Channel

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.1.2. Market Attractiveness Index, By Distribution Channel
• 8.2. E-Commerce *
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Supermarket & Hypermarket
• 8.4. Specialty Stores
• 8.5. Others

9. By End-User

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 9.1.2. Market Attractiveness Index, By End-User
• 9.2. Students *
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Office Workers
• 9.4. Creatives
• 9.5. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.5.1. U.S.
    • 10.2.5.2. Canada
    • 10.2.5.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. UK
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Russia
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. ITC Limited *
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. Staples
• 12.3. Office Depot
• 12.4. Ryman
• 12.5. Muji
• 12.6. WHSmith
• 12.7. Smiggle
• 12.8. Paper Mate
• 12.9. Zebra Stationery
• 12.10. Royal Talens

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us