市場調査レポート
商品コード
1166554
ペン型シェーバーの世界市場-2022-2029Global Shaving Pen Market - 2022-2029 |
● お客様のご希望に応じて、既存データの加工や未掲載情報(例:国別セグメント)の追加などの対応が可能です。 詳細はお問い合わせください。
ペン型シェーバーの世界市場-2022-2029 |
出版日: 2022年11月30日
発行: DataM Intelligence
ページ情報: 英文 170 Pages
納期: 約2営業日
|
ヘアスタイルのトレンドの高まりが市場成長を牽引
多くの場合、人は自分のユニークさや創造性を表現したいと思うものです。ペン型シェーバーを使えば、短時間で、怪我をすることなく、ユニークなスタイルに仕上げることができます。ペン型シェーバーの簡単な交換オプションは、市場の成長を促進します。ヘアスタイリングは、ペン型シェーバーのようなヘアスタイリング製品および機器を使用することによって、個人を魅力的にします。ソーシャルメディアのインフルエンサーは、新しい美の基準を設定し、そのフォロワーに大きな影響を与えています。今や、髪の調子が悪い日は選択肢に入らない空間となっており、世界のヘアスタイリング市場の大幅な成長を後押ししています。消費者の嗜好がうるさい道具から離れるにつれて、メーカーはペン型シェーバーのような効率的な道具を製造しています。
消費者のヘアスタイリングに対する需要の増加、ペン型シェーバーの革新的なデザイン、使いやすさなどが、予測期間中の市場成長を促進する原動力となっています。可処分所得の急増と生活水準の向上により、消費者はペン型シェーバーのような正確で取り扱いの簡単なシェービング器具を購入することができます。ペン型シェーバーの市場成長を急増させた革新的な新製品を発売したのは、市場の主要なキープレイヤーたちです。ファッショントレンドとヘアスタイリングのトレンドの増加は、市場の成長を推進しています。消費者はリールを作るためにYouTubeやInstagramのようなソーシャルメディアサイトに向かっているので、予測期間中にファッションの需要が増加しています。ペン型シェーバーは、顔や髪の輪郭を正確に描き、複雑なヘアタトゥーを作り、ヘアスタイルや眉の形を整えるのに適しています。そのユニークな機能は、消費者の購買意欲をそそります。オンライン販売プラットフォームで簡単に製品を入手できるため、製品の売上を伸ばすのに役立っています。
Shaving pen is the most innovative shaving tool ideal for precisely outlining facial hair, styling, or creating complex hair tattoos and designs. The thin blade makes it possible to make smooth and precise moves and shape hair in almost any way imaginable. Shaving pens are durable, rust-proof, easy to sanitize, and convenient. Shaving pens are available in different materials such as stainless steel, plastic and others. It is mostly used for styling, such as hair styling, eyebrow styling, tattooing, beard styling and others. Increasing consumer awareness about hair care and styling drives the growth of the shaving pen market.
The global shaving pen markets were valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 6.56% during the forecast period (2022-2029).
Market Dynamics: Increasing trend of hairstyling drives the market growth
Most of the time, people want to express their uniqueness and creativity. With a shaving pen, one can do a unique style in less time and without injury. Easy replacement options for shaving pens drive market growth. Hair styling makes an individual attractive by using hair styling products and equipment like a shaving pen. Social media influencers are setting new beauty standards, impacting their followers significantly. It is now a space where bad hair days are not an option, driving significant growth in the global hair styling market. As consumers' preferences shift away from noisy tools, manufacturers produce efficient tools like shaving pens.
Some of the driving factors that drive market growth, such as increased consumers demand the hair styling, innovative design of shaving pens, and easy use, drive market growth in the forecast period. A surge in disposable income and an increase in living standards allow consumers to buy accurate and easy-handling shaving instruments like shaving pens. Major Key players in the market launched new innovative products that surged the market growth of shaving pens. Increasing fashion trends and hair styling trend drives the market growth. Consumers are moving towards social media sites like YouTube and Instagram to make reels, so the demand for fashion is increased in the forecast period. Shaving pens are ideal for precisely outlining the face and hair, creating complex hair tattoos, hairstyling and eyebrow shaping. Its unique features attract consumers to buy the product. Easy availability of products on online sales platforms helps to increase product sales.
Market Segmentation: Hairstyling segment accounted for the highest share in global shaving pen market
The hairstyling industry has wide scope for shaving pens. Target customers, especially millennial, desire more stylish and attractive looks. The hairstyling industry calls for creative and artistic professionals to cater to its target customers' needs and requirements; to cater to such specific needs, hairstylist demand hairstyling tools such as shaving pens. Shaving pen shaving is easy and convenient for the hairstylist to develop the desired hairstyle for its target customers. Shaving pen facilitates styling of hair in various styles and looks. Shaving pen helps in styling and aligning one's eyebrow in a much more specific manner. In the hair styling industry, men's occupied the largest market share. Previously, demand was limited to hair styling products for women, but now, men are also showing strong interest in hair styling products. It is the result of changes in fashion ideologies across the world. Shaving pen has wide scope for hair styling in the forecast year.
Geographical Penetration: North America is the dominating region during the forecast period
Some factors include growing consumers spending powers, increasing consciousness about a look, availability of the good quality of the products and more. The rising spending on personal grooming in developed countries like the United States and Canada drives the market growth. The region's growing population of young people, an increasing number of working women, and a higher standard of living drive the market growth. The increasing trend of hair grooming in the United States helps to grow the advanced features of products like shaving pens. Also, global players in the region are expanding their footprint and exploring new shaving pens products to increase their sales. Growing consumer awareness about beauty and personal care products is expected to grow the market in the region.
There are only a few established participants in the industry and local manufacturers; hence, the market is consolidated. Some major market players are Ecomlad, Inc., Pearl Box Co., Think Tipsy, and F.H.U. Magia Monika Klinikowska, Pearl Box Co., Koninklijke Philips N.V., and Weiss Barber Supply among others. Key players promote their products on social media websites such as Facebook, Twitter and youtube. Some of the major key players sell their products on their websites. Some of the major key players are launching campaigns to stay competitive in the market. For instance, in December 2021, the Bombay shaving company launched a shave for good grooming campaign. The brand has taken its mobile saloons to unlikely locations, far removed from swanky malls and typical premium establishments in Delhi/N.C.R., providing free makeovers to people who typically do not have access to world-class grooming experiences. Some major key players launched new products in the market to increase the company's sales. For instance, Nykaa launched a new shaving pen in the market named LetsShave Beard Pen Styler & Trimmer for Men. It is a manual trimmer for a man that makes personal grooming gentle, easy and affordable. It is made from a stainless steel single blade fine edge quickly and painlessly removes unwanted hair on the body areas such as the nose, arms, chest, underarms and even sensitive areas. The unique blade has a fine edge for gentle trimming and less irritation with a clean, smooth feel, especially on more gentle and sensitive areas of the body.
COVID-19 Impact: Negative impact on the global shaving pen market
The global shaving pen market had a difficult time because of the unprecedented COVID-19 worldwide. Because of the global pandemic, there was less demand for hair products. According to South China morning, the coronavirus has created supply disruptions affecting buyers and sellers of hair products from India to China, North Korea, and the United States. Due to supply chain disruption, the market also lost its investors. Beauty salons and parlors were closed for an extended period due to stringent government regulations; as a result, sales of hair styling products decreased. Furthermore, because people were stuck at home and there weren't many social events, demand for these products decreased.
The global shaving pen market report would provide an access to approximately 64 market data tables, 64 figures and 170 pages.