Product Code: CMI6556
Global Female Urination Devices Market is estimated to be valued at USD 9,636.4 Mn in 2025 and is expected to reach USD 17,615.7 Mn by 2032, growing at a compound annual growth rate (CAGR) of 9.0% from 2025 to 2032.
Report Coverage |
Report Details |
Base Year: |
2024 |
Market Size in 2025: |
USD 9,636.4 Mn |
Historical Data for: |
2020 To 2024 |
Forecast Period: |
2025 To 2032 |
Forecast Period 2025 to 2032 CAGR: |
9.00% |
2032 Value Projection: |
USD 17,615.7 Mn |
Figure. Global Female Urination Devices Market Share (%), By Region 2025

Female urination devices, also known as FUDs or she-wees, are designed to help women urinate while standing up. These products aim to address the sometimes difficult hygiene and mobility issues that women face during activities like camping, sports, or festivals. Allowing women to urinate in a way that is more familiar for men has utility in many situations. Devices range from standalone funnel products to collapsible cups that assemble for use. As more women participate in previously male-dominated spaces and activities, the female urination device market provides practical solutions. With continued innovation in designs and acceptance of gender equality, this market has seen steady growth and is expected to expand further to empower women in all areas of life.
Market Dynamics:
The female urination devices market is driven by the growing participation of women in outdoor activities and adventures. As social attitudes shift toward equality, more women are engaging in sports, hiking, camping, and other pursuits previously dominated by men. Since it can be difficult for women to find private, clean restrooms in many outdoor settings, FUDs address a real consumer need. However, some social conservatism remains a restraint as these products challenge traditional gender norms. Market players must emphasize dignity, discretion, and hygiene to change perceptions. Rising awareness among younger generations presents an opportunity to frame FUDs as promoting inclusion rather than taboo topics. Innovation in compact, easy-to-use designs will also drive the market growth by appealing to busy, active female lifestyles.
Key Features of the Study:
- This report provides an in-depth analysis of the global female urination devices market, and provides market size (US$ Million) and Compound Annual Growth Rate (CAGR %) for the forecast period (2025-2032), considering 2024 as the base year
- It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global female urination devices market based on the following parameters such as company highlights, products portfolio, key highlights, financial performance, and strategies
- The key companies covered as a part of this study include PeeBuddy, GoGirl, Whiz Freedom, LadyP, SheWee, P-Mate, Tinkle Belle, Feminal, Travelmate, Pibella, Freshette, and URINELLE
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global female urination devices market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global female urination devices market
Detailed Segmentation:
- By Product Type:
- By Material:
- By Distribution Channel:
- Pharmacies
- E-commerce
- Others (Supermarkets, etc.)
- By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East
- Africa
- Company Profiles:
- PeeBuddy
- GoGirl
- Whiz Freedom
- LadyP
- SheWee
- P-Mate
- Tinkle Belle
- Feminal
- Travelmate
- Pibella
- Freshette
- URINELLE
Table of Contents:
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Global Female Urination Devices Market, By Product Type
- Global Female Urination Devices Market, By Material
- Global Female Urination Devices Market, By Distribution Channel
- Global Female Urination Devices Market, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Opportunities
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Merger and Acquisition Scenario
4. Global Female Urination Devices Market - Impact of Coronavirus (COVID-19) Pandemic
- COVID-19 Epidemiology
- Supply Side and Demand Side Analysis
- Economic Impact
5. Global Female Urination Devices Market, By Product Type, 2020-2032, (US$ Million)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Disposable
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Reusable
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
6. Global Female Urination Devices Market, By Material, 2020-2032, (US$ Million)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Silicone
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Plastic
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Paper
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
7. Global Female Urination Devices Market, By Distribution Channel, 2020-2032, (US$ Million)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Pharmacies
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- E-commerce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
8. Global Female Urination Devices Market, By Region, 2020-2032, (US$ Million)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Million)
- Market Size and Forecast, and Y-o-Y Growth, By Material, 2020-2032, (US$ Million)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Million)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Million)
- Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Million)
- Market Size and Forecast, and Y-o-Y Growth, By Material, 2020-2032, (US$ Million)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Million)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Million)
- U.K.
- Germany
- Italy
- France
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Million)
- Market Size and Forecast, and Y-o-Y Growth, By Material, 2020-2032, (US$ Million)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Million)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Million)
- China
- Japan
- India
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Million)
- Market Size and Forecast, and Y-o-Y Growth, By Material, 2020-2032, (US$ Million)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Million)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Million)
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- Middle East
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Million)
- Market Size and Forecast, and Y-o-Y Growth, By Material, 2020-2032, (US$ Million)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Million)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Million)
- GCC
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Million)
- Market Size and Forecast, and Y-o-Y Growth, By Material, 2020-2032, (US$ Million)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Million)
- Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2020-2032, (US$ Million)
- North Africa
- Central Africa
- South Africa
9. Competitive Landscape
- PeeBuddy
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- GoGirl
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Whiz Freedom
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- LadyP
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- SheWee
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- P-Mate
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Tinkle Belle
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Feminal
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Travelmate
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Pibella
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Freshette
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- URINELLE
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
10. Section
- Research Methodology
- About us