伝統医学の世界市場：製品別、形態別、適応疾患別、流通チャネル別、地域別

世界の伝統医学市場は、2025年には2,138億1,000万米ドルと推定され、2032年までには3,593億7,000万米ドルに達すると予測され、2025年から2032年までの年間平均成長率（CAGR）は7.7%で成長する見込みです。

図.伝統医学の世界市場シェア（%）、地域別（2025年）

伝統医学とは、植物、動物、鉱物ベースの医薬品、精神的療法、手技、エクササイズを取り入れた健康法、アプローチ、知識、信念を指し、病気の治療、診断、予防、健康維持のために単独または組み合わせて適用されます。伝統医学とは、異なる文化に固有の理論、信念、経験に基づく知識、技術、実践の総体であり、説明可能か否かを問わず、健康維持や身体的・精神的疾患の予防、診断、改善、治療に用いられます。伝統医学には長い歴史があり、アジアやアフリカの国々では、今でも伝統医学に大きく依存しています。世界保健機関（WHO）2021年によると、ガーナ、マリ、ナイジェリア、ザンビアでは、高熱を出した子どもの60％以上が漢方薬を第一選択治療としています。世界の伝統医学市場は、現代薬に代わる天然ハーブの治療オプションに対する需要の高まりにより、大きな成長が見込まれています。

市場力学：

世界の伝統医学市場の成長は、ハーブ薬やホメオパシー薬に対する意識の高まりと、それらの潜在的な健康効果に牽引されています。副作用が少ないことから、アロパシー薬よりも伝統的な治療を好む傾向が高まっており、市場の成長を後押ししています。伝統療法を促進し、各国の主流ヘルスケアシステムに組み込むことを目的とした政府の様々な取り組みが、新たな機会を生み出しています。しかし、伝統医学の有効性と安全性を検証する科学的証拠の欠如、製品の標準化の難しさ、規制の枠組みの厳しさなどが、広く受け入れられることを抑制する課題となっています。開業医がデジタル技術を採用することで、品質管理やモニタリングが可能になり、こうした問題を解決することができます。これにより、伝統医学産業の拡大がさらに加速すると思われます。

本調査の主な特徴

• 本レポートでは、世界の伝統医学市場を詳細に分析し、2024年を基準年とした予測期間（2025年～2032年）の市場規模および複合年間成長率（CAGR %）を掲載しています。
• また、さまざまなセグメントにわたる潜在的な収益機会を解明し、この市場の魅力的な投資提案マトリクスについて解説しています。
• また、市場促進要因、抑制要因、機会、新製品の上市や承認、市場動向、地域別の展望、主要企業が採用する競争戦略などに関する重要な考察も提供しています。
• 企業ハイライト、製品ポートフォリオ、主要なハイライト、財務実績、戦略などのパラメータに基づいて、世界の伝統医学市場の主要企業をプロファイルしています。
• このレポートからの洞察は、マーケティング担当者や企業の経営陣が、将来の製品の発売、タイプのアップグレード、市場拡大、マーケティング戦術に関する情報に基づいた意思決定を行うことを可能にします。
• 世界の伝統医学市場レポートは、投資家、サプライヤー、製品メーカー、流通業者、新規参入者、財務アナリストなど、この業界の様々な利害関係者に対応しています。
• 利害関係者は、世界の伝統医学市場の分析に使用される様々な戦略マトリックスを通じて意思決定が容易になります。

目次

第1章 調査目的と前提条件

• 調査目的
• 前提条件
• 略語

第2章 市場の展望

• レポートの説明
  • 市場の定義と範囲
• エグゼクティブサマリー
• Coherent Opportunity Map（COM）

第3章 市場力学、規制、動向分析

• 市場力学
• 主なハイライト
• 規制シナリオ
• 最近の動向
• PEST分析
• PORTERの分析
• 合併、買収、提携

第4章 世界の伝統医学市場 - コロナウイルス（COVID-19）の影響

• COVID-19疫学
• 供給側と需要側の分析
• 経済への影響

第5章 世界の伝統医学市場、製品別、2020年～2032年

• 漢方薬
• アーユルヴェーダ医学
• ウナニ医学
• 代替医療
• ホメオパシー医学
• その他（シッダ医学、マッサージ療法など）

第6章 世界の伝統医学市場、形態別、2020年～2032年

• カプセル・錠剤
• 粉末・顆粒
• 液体抽出物
• シロップ
• クリーム・軟膏
• その他（特許・独自開発医薬品など）

第7章 世界の伝統医学市場、適応疾患別、2020年～2032年

• 心臓疾患
• 骨と関節の疾患
• 婦人科疾患
• 神経疾患・精神疾患
• 消化器疾患
• その他（呼吸器、皮膚、視覚、歯科など）

第8章 世界の伝統医学市場、流通チャネル別、2020年～2032年

• 病院・薬局
• オンライン薬局
• 専門店
• 直接販売

第9章 世界の伝統医学市場、地域別、2020年～2032年

• 北米
• 欧州
• アジア太平洋
• ラテンアメリカ
• 中東
• アフリカ

第10章 競合情勢

• 企業プロファイル
  • Guizhou Yifang Pharmaceutical Co., Ltd.
  • Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd
  • Tasly Holding Group Co., Ltd.
  • Kotobuki Seiyaku Co., Ltd.
  • Herbalife Nutrition
  • Imperial Ginseng Products Ltd.
  • Hammurapi Pharma GmbH
  • Zydus Nutriva
  • Hawaii Pharma, LLC
  • VitaHealth Australia
  • Amrita Ayurvedic Pharmaceutical
  • The Himalaya Drug Company
  • Dabur
  • Kotaro Pharmaceuticals Company
  • Charak Pharma
  • Fortis Healthcare
  • Baidyanath Ayurved

第11章 セクション

• 参考文献
• 調査手法
• 出版社について

Global Traditional Medicine Market is estimated to be valued at USD 213.81 Bn in 2025 and is expected to reach USD 359.37 Bn by 2032, growing at a compound annual growth rate (CAGR) of 7.7% from 2025 to 2032.

Figure. Global Traditional Medicine Market Share (%), By Region 2025

Traditional medicine refers to health practices, approaches, knowledge and beliefs incorporating plant, animal and mineral based medicines, spiritual therapies, manual techniques and exercises, applied singularly or in combination to treat, diagnose and prevent illnesses or maintain well-being. It is the sum total of the knowledge, skills, and practices based on the theories, beliefs, and experiences indigenous to different cultures, whether explicable or not, used in the maintenance of health as well as in the prevention, diagnosis, improvement or treatment of physical and mental illness. Traditional medicine has a long history and people still heavily rely on it in some Asian and African countries. According to the World Health Organization (WHO), 2021, In Ghana, Mali, Nigeria and Zambia, herbal medicines are the first line treatment for more than 60% of children with high fever. The global traditional medicine market is expected to witness significant growth, owing to rising demand for natural, herbal alternative treatment options to modern medicines.

Market Dynamics:

Global traditional medicine market growth is driven by rising awareness about herbal and homeopathic medicines along with their potential health benefits. Growing preference for traditional treatments over allopathic medicines due to lesser side effects is boosting the market growth. Various government initiatives aimed at promoting traditional therapies and integrating them into mainstream healthcare systems in different countries are creating new opportunities. However, lack of scientific evidence validating efficacy and safety of traditional medicines, difficulty in standardization of products, and tight regulatory frameworks are some challenges restraining wider acceptance. Adoption of digital technologies by practitioners can help to address these issues by enabling quality control and monitoring. This will further fuel the traditional medicine industry expansion.

Key features of the study:

• This report provides in-depth analysis of the global traditional medicine market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global traditional medicine market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Guizhou Yifang Pharmaceutical Co., Ltd., Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd, Tasly Holding Group Co., Ltd., Kotobuki Seiyaku Co., Ltd., Herbalife Nutrition, Imperial Ginseng Products Ltd., Hammurapi Pharma GmbH, Zydus Nutriva, Hawaii Pharma, LLC, VitaHealth Australia, Amrita Ayurvedic Pharmaceutical, The Himalaya Drug Company, Dabur, Kotaro Pharmaceuticals Company, Charak Pharma, Fortis Healthcare, and Baidyanath Ayurved
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global traditional medicine market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global traditional medicine market

Global Traditional Medicine Market Detailed Segmentation:

• By Product
  • Herbal Medicine
  • Ayurvedic Medicine
  • Unani Medicine
  • Alternative Medicine
  • Homeopathy Medicine
  • Others (Siddha Medicine, Massage Therapy and Others)
• By Form
  • Capsules and Tablets
  • Powders and Granules
  • Liquid Extracts
  • Syrups
  • Creams and Ointment
  • Others (Patents & Proprietary Medicines and Others)
• By Disease Indication
  • Cardiac Disorders
  • Bone and Joint Disorders
  • Gynecological Disorders
  • Neurological and Mental Disorders
  • Digestive Disorders
  • Others (Respiratory, Skin, Vision, Dental, etc.)
• By Distribution Channel
  • Hospital and Retail Pharmacies
  • Online Pharmacies
  • Specialty Stores
  • Direct Sales
• By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
• Company Profiles
  • Guizhou Yifang Pharmaceutical Co., Ltd.
  • Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd
  • Tasly Holding Group Co., Ltd.
  • Kotobuki Seiyaku Co., Ltd.
  • Herbalife Nutrition
  • Imperial Ginseng Products Ltd.
  • Hammurapi Pharma GmbH
  • Zydus Nutriva
  • Hawaii Pharma, LLC
  • VitaHealth Australia
  • Amrita Ayurvedic Pharmaceutical
  • The Himalaya Drug Company
  • Dabur
  • Kotaro Pharmaceuticals Company
  • Charak Pharma
  • Fortis Healthcare
  • Baidyanath Ayurved

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Traditional Medicine Market, By Product
  • Global Traditional Medicine Market, By Form
  • Global Traditional Medicine Market, By Disease Indication
  • Global Traditional Medicine Market, By Distribution Channel
  • Global Traditional Medicine Market, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Increasing preference for herbal medicines
  • Lack of scientific evidence and clinical trials
  • Emerging markets in developing countries
• Key Highlights
• Regulatory Scenario
• Recent Trends
• PEST Analysis
• PORTER's Analysis
• Mergers, Acquisitions, and Collaborations

4. Global Traditional Medicine Market- Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Traditional Medicine Market, By Product, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Herbal Medicine
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Ayurvedic Medicine
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Unani Medicine
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Alternative Medicine
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Homeopathy Medicine
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Others (Siddha Medicine, Massage Therapy and Others)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

6. Global Traditional Medicine Market, By Form, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Capsules and Tablets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Powders and Granules
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Liquid Extracts
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Syrups
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Creams and Ointment
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Others (Patents & Proprietary Medicines and Others)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

7. Global Traditional Medicine Market, By Disease Indication, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Cardiac Disorders
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Bone and Joint Disorders
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Gynecological Disorders
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Neurological and Mental Disorders
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Digestive Disorders
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Others (Respiratory, Skin, Vision, Dental, etc.)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

8. Global Traditional Medicine Market, By Distribution Channel, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Hospital and Retail Pharmacies
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Online Pharmacies
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Specialty Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Direct Sales
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

9. Global Traditional Medicine Market, By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 -2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2020-2032, (US$ Bn)
    • North Africa
    • Central Africa
    • South Africa

10. Competitive Landscape

• Company Profile
  • Guizhou Yifang Pharmaceutical Co., Ltd.
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
  • Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd
  • Tasly Holding Group Co., Ltd.
  • Kotobuki Seiyaku Co., Ltd.
  • Herbalife Nutrition
  • Imperial Ginseng Products Ltd.
  • Hammurapi Pharma GmbH
  • Zydus Nutriva
  • Hawaii Pharma, LLC
  • VitaHealth Australia
  • Amrita Ayurvedic Pharmaceutical
  • The Himalaya Drug Company
  • Dabur
  • Kotaro Pharmaceuticals Company
  • Charak Pharma
  • Fortis Healthcare
  • Baidyanath Ayurved
  • Analyst Views

11. Section

• References
• Research Methodology
• About us