顧客ロイヤルティと乗り換え（2024年）：ライブラリ調製キット

当レポートでは、NGSライブラリ調製用消耗品のロイヤルティとスイッチングについて、当社は世界のライフサイエンティスト217名を対象に、ライブラリ調製用キットの使用状況、ライブラリ調製用サプライヤーの使用状況と認識、サプライヤーに対するロイヤルティ、およびサプライヤーを乗り換える要因について質問する調査を実施しました。購入検討、再購入の可能性、販売促進の可能性などの取引行動や、より高く深いレベルのロイヤルティや関連など、ロイヤルティとスイッチングの最も重要な要素を検証しています。

対象企業

目次

• 調査の概要と目的
• エグゼクティブサマリー
• 人口統計
• ライブラリ調製の現在のワークフロー
• サプライヤーの認識
• 顧客ロイヤルティ
• スイッチングの促進要因
• 調査手法
• お問い合わせ
• 付録

Find out how loyal your customers are, compared with those of other suppliers, how to drive loyalty, and how to prevent switching!

To help suppliers better understand loyalty and switching for NGS library prep consumables and develop strategies to retain current customers while winning over new customers, we designed a study that asked 217 global life scientists about their usage of library prep kits, usage and perceptions of library prep suppliers, loyalty to suppliers, and drivers of switching suppliers. The outcome is our newest report, 2024 Customer Loyalty and Switching: Library Prep Kits.

This report examines some of the most important elements of loyalty and switching, including transactional behaviors like purchase consideration, repurchase likelihood, and likelihood to promote, as well as feelings of loyalty and related emotions that represent a higher and deeper level of loyalty.

Specific analyses in the report include:

• Supplier scorecards that provide snapshots of key loyalty metrics for 29 different library prep suppliers.
• A brief comparison of loyalty and switching within nucleic acid extraction, which is based on a previous report on this topic, 2023 Customer Loyalty and Switching: Nucleic Acid Extraction.

Objectives:

• Understand familiarity with library prep kit suppliers and likelihood to recommend.
• Measure loyalty to suppliers and reasons for loyalty.
• Gauge likelihood to switch suppliers and what factors drive switching.
• Understand how suppliers are performing against leaders in the market.

Companies Mentioned:

Table of Contents

• Study Overview and Objectives
• Executive Summary
• Demographics
• Current Workflows for Library Prep
• Perceptions of Suppliers
• Customer Loyalty
• Switching Drivers
• Methodology
• About Us
• Appendix