マスカラ市場：カテゴリー別、製品タイプ別、流通チャネル別：世界の機会分析と産業予測、2023～2032年

マスカラ市場の2022年の市場規模は64億米ドルで、2023～2032年のCAGRは8.3%で、2032年には141億米ドルに達すると推定されます。

マスカラは、まつ毛を濃く、太く、長くすることによって、まつ毛の見た目を良くするように設計された化粧品です。マスカラは通常、アプリケーター付きチューブに入っています。顔料、ワックス、オイル、ポリマーの混合物が含まれています。これらの成分は、まつ毛をコーティングし、色、ボリューム、そしてはっきりとしたまつ毛に仕上げます。まつ毛に塗布することで、よりドラマティックではっきりとした印象を与えます。目元を強調し、天然からドラマチックまで、幅広いルックを演出するために、メイクアップ・ルーティンの一部として一般的に使用されています。マスカラの処方は様々で、ボリュームアップ、長さ出し、ウォータープルーフ、カールなどのオプションがあり、特定のまつ毛効果を得るためにブラシの形やサイズも異なります。

マスカラ市場は、カテゴリー、製品タイプ、流通チャネル、地域に区分されます。カテゴリー別では、通常タイプとウォータープルーフ/ウォーターレジスタントタイプに二分されます。製品タイプ別では、ボリュームアップ、ロングニング、カーリングに分けられます。流通チャネル別では、オフラインチャネルとeコマースに分類されます。地域別では、北米、欧州、アジア太平洋、ラテンアメリカ、中東・アフリカに分析されます。

マスカラ市場の情勢は、進化する化粧品・ファッション業界の動向からポジティブな影響を受けています。有名人やソーシャルメディアからの影響、ファッション動向の変化は、消費者の嗜好や行動を大きく形成します。例えば、有名人による推薦や、自然なまつげやドラマチックなまつげを好むような新しい動向の出現は、消費者を特定のマスカラ製品に引き付けています。さらに、インスタグラムやユーチューブなどのプラットフォームにおける美容インフルエンサーやオンライン・チュートリアルの普及は、動向の拡散を増幅し、マスカラの選択に直接影響を与えています。その結果、マスカラブランドは機敏さを維持し、製品、処方、マーケティングアプローチを常に革新して、適切さを保ち、美容動向の変化から生じる機会を捉えています。前述の要因がマスカラの需要を押し上げています。

さらに、継続的な技術の進歩がマスカラ市場の拡大を大きく後押ししています。新しい処方、アプリケーター、そして消費者に強化された利点を提供することを目的とした製品の特徴が、市場の成長を後押ししています。メーカー各社は研究開発に多大なリソースを割いており、その結果、長持ちするマスカラ、にじみにくい処方、防水機能、ボリュームアップ、長さ出し、カール、デフィニションといった特定のまつ毛のニーズに合わせた革新的なブラシデザインなどが生み出されています。さらに、成分技術の飛躍的な進歩により、まつ毛の健康を促進する栄養とコンディショニング特性を持つマスカラの処方が可能になりました。例えば、まつ毛1本1本を耐水性のチューブで包み込み、長時間の装着を可能にしたチューブマスカラの登場は、この業界における注目すべき技術革新です。こうした技術の進歩は、優れた性能と利便性を求める消費者に応えるものです。また、各ブランドが技術革新と製品の卓越性によって他社との差別化を図っているため、マスカラ市場全体の拡大と競合にも拍車をかけています。

しかし、マスカラには通常、顔料、防腐剤、香料、結合剤など様々な成分が含まれており、中にはアレルギー反応を引き起こしたり、敏感な人に刺激を与える可能性のあるものもあります。パラベン、ホルムアルデヒド放出防腐剤、香料化合物などの成分は、特定の人々にとってアレルゲンまたは刺激物として認識されています。さらに、マスカラの処方には、アクリレート系ポリマーやその他の合成化合物が配合されていることが多く、特に敏感な皮膚や目を持つ人の間で不快感や副作用を引き起こす可能性があります。その結果、アレルギー反応や刺激を経験した消費者は、マスカラの使用に消極的になるか、あるいは積極的に低アレルギー性や敏感肌用処方の代替品を求めるようになり、市場での選択肢が狭まる。さらに、特定の成分、特に健康への影響に議論の余地があったり不確かだったりする成分の安全性に関する懸念は、消費者の認識を形成し、マスカラ製品の購入をためらわせる一因となるため、市場拡大の妨げとなります。

マスカラ市場の重大な抑制要因は、まつげエクステンションやつけまつげなど、まつげを強化する代替方法の人気が高まっていることです。マスカラは便利で費用対効果の高い、まつ毛の見た目を向上させるソリューションを提供するが、一部の消費者は、まつ毛エクステンションやつけまつ毛によって提供される、より半永久的または劇的なオプションのためにマスカラを使用します。まつげエクステンションは、接着剤を使用して個々のまつげに合成繊維または天然繊維を装着するもので、適切なメンテナンスで数週間持続する、より長く豊かなまつげの外観を作り出します。さらに、つけまつげは、まつげのボリュームと長さを一時的にアップさせるために、接着剤を使用してまつげの生え際に沿ってつけられた合成または天然のまつげの一時的なストリップまたは個々のクラスターです。これらの代用品は、マスカラだけに頼ることなく、希望するまつ毛の外観を実現するためのカスタマイズ可能な選択肢を消費者に記載しています。その結果、マスカラ市場は、特に、より長持ちする、あるいは劇的な効果を求める消費者の間で、こうした代替方法との競合に直面しています。

さらに、まつげエクステンション技術の進歩や高品質のつけまつげの入手可能性により、マスカラブランドの競争はさらに激化しており、消費者の関心と市場シェアを維持するために製品の革新と差別化を余儀なくされています。

さらに、環境に優しい材料を使ったマスカラ製品への需要が近年高まっています。リサイクル可能、生分解性、詰め替え可能といった持続可能な包装の選択肢は、消費者が環境への影響を最小限に抑えることを優先するにつれ、ますます人気が高まっています。マスカラブランドは、持続可能性の原則を反映した包装で製品を提供することで、他社との差別化を図り、環境意識の高い消費者を引き込むことができます。さらに、革新的な包装ソリューションへの投資と、サプライ・チェーン全体にわたる持続可能な実践の統合により、マスカラブランドは、拡大する環境意識の高い消費者層と共鳴する機会があります。

利害関係者にとっての主要メリット

• 当レポートでは、2022～2032年にかけてのマスカラ市場分析の市場セグメント、現在の動向、推定・動向分析、力学を定量的に分析し、マスカラ市場の有力な機会を明らかにします。
• 市場促進要因、市場抑制要因、市場機会に関連する情報とともに市場調査を記載しています。
• ポーターのファイブフォース分析では、利害関係者が利益重視のビジネス決定を下し、サプライヤーとバイヤーのネットワークを強化できるよう、バイヤーとサプライヤーの潜在力を明らかにします。
• マスカラ市場のセグメンテーションを詳細に分析することで、市場機会を見極めることができます。
• 各地域の主要国は、世界市場への収益貢献度に応じてマッピングされています。
• 市場参入企業のポジショニングはベンチマーキングを容易にし、市場参入企業の現在のポジションを明確に理解することができます。
• 本レポートには、地域と世界のマスカラ市場動向、主要企業、市場セグメント、用途セグメント、市場成長戦略の分析が含まれています。

本レポートで可能なカスタマイズ（追加費用とスケジュールがあります。）

• 消費者の購買行動分析
• 技術動向分析
• クライアントの関心に応じた企業プロファイルの追加
• 国別または地域別追加分析-市場規模と予測
• 平均販売価格分析/価格帯分析
• ブランドシェア分析
• クリスクロスセグメント分析-市場規模と予測
• 企業プロファイルの拡大リスト
• 過去の市場データ

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 市場概要

• 市場の定義と範囲
• 主要調査結果
  • 影響要因
  • 主要投資機会
• ポーターのファイブフォース分析
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• バリューチェーン分析

第4章 マスカラ市場：カテゴリー別

• 概要
• レギュラー
• 防水または耐水

第5章 マスカラ市場：製品タイプ別

• 概要
• ボリュームアップ
• 長さ出し
• カール

第6章 マスカラ市場：流通チャネル別

• 概要
• オフラインチャネル
• eコマース

第7章 マスカラ市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 英国
  • ドイツ
  • フランス
  • イタリア
  • スペイン
  • ロシア
  • その他
• アジア太平洋
  • 中国
  • 日本
  • インド
  • オーストラリア
  • マレーシア
  • タイ
  • インドネシア
  • その他
• ラテンアメリカ
  • ブラジル
  • アルゼンチン
  • その他のラテンアメリカ
• 中東・アフリカ
  • アラブ首長国連邦
  • 南アフリカ
  • サウジアラビア
  • その他の中東・アフリカ

第8章 競合情勢

• イントロダクション
• 主要成功戦略
• 主要10社の製品マッピング
• 競合ダッシュボード
• 競合ヒートマップ
• 主要企業のポジショニング、2022年

第9章 企業プロファイル

• L'Oreal Group
• The Estee Lauder Companies Inc.
• Coty Inc
• Shiseido Company, Limited
• he Procter & Gamble Company（P&G）
• Revlon, Inc
• Chanel S.A
• LVMH Moet Hennessy Louis Vuitton SE
• Kose Corporation
• Avon Products, Inc

LIST OF TABLES

• TABLE 01. GLOBAL MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 02. MASCARA MARKET FOR REGULAR, BY REGION, 2022-2032 ($MILLION)
• TABLE 03. MASCARA MARKET FOR WATERPROOF OR WATER-RESISTANT, BY REGION, 2022-2032 ($MILLION)
• TABLE 04. GLOBAL MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 05. MASCARA MARKET FOR VOLUMIZING, BY REGION, 2022-2032 ($MILLION)
• TABLE 06. MASCARA MARKET FOR LENGTHENING, BY REGION, 2022-2032 ($MILLION)
• TABLE 07. MASCARA MARKET FOR CURLING, BY REGION, 2022-2032 ($MILLION)
• TABLE 08. GLOBAL MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 09. MASCARA MARKET FOR OFFLINE CHANNEL, BY REGION, 2022-2032 ($MILLION)
• TABLE 10. MASCARA MARKET FOR E-COMMERCE, BY REGION, 2022-2032 ($MILLION)
• TABLE 11. MASCARA MARKET, BY REGION, 2022-2032 ($MILLION)
• TABLE 12. NORTH AMERICA MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 13. NORTH AMERICA MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 14. NORTH AMERICA MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 15. NORTH AMERICA MASCARA MARKET, BY COUNTRY, 2022-2032 ($MILLION)
• TABLE 16. U.S. MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 17. U.S. MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 18. U.S. MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 19. CANADA MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 20. CANADA MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 21. CANADA MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 22. MEXICO MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 23. MEXICO MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 24. MEXICO MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 25. EUROPE MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 26. EUROPE MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 27. EUROPE MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 28. EUROPE MASCARA MARKET, BY COUNTRY, 2022-2032 ($MILLION)
• TABLE 29. UK MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 30. UK MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 31. UK MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 32. GERMANY MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 33. GERMANY MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 34. GERMANY MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 35. FRANCE MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 36. FRANCE MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 37. FRANCE MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 38. ITALY MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 39. ITALY MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 40. ITALY MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 41. SPAIN MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 42. SPAIN MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 43. SPAIN MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 44. RUSSIA MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 45. RUSSIA MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 46. RUSSIA MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 47. REST OF EUROPE MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 48. REST OF EUROPE MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 49. REST OF EUROPE MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 50. ASIA-PACIFIC MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 51. ASIA-PACIFIC MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 52. ASIA-PACIFIC MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 53. ASIA-PACIFIC MASCARA MARKET, BY COUNTRY, 2022-2032 ($MILLION)
• TABLE 54. CHINA MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 55. CHINA MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 56. CHINA MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 57. JAPAN MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 58. JAPAN MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 59. JAPAN MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 60. INDIA MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 61. INDIA MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 62. INDIA MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 63. AUSTRALIA MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 64. AUSTRALIA MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 65. AUSTRALIA MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 66. MALAYSIA MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 67. MALAYSIA MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 68. MALAYSIA MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 69. THAILAND MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 70. THAILAND MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 71. THAILAND MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 72. INDONESIA MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 73. INDONESIA MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 74. INDONESIA MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 75. REST OF ASIA-PACIFIC MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 76. REST OF ASIA-PACIFIC MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 77. REST OF ASIA-PACIFIC MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 78. LATIN AMERICA MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 79. LATIN AMERICA MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 80. LATIN AMERICA MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 81. LATIN AMERICA MASCARA MARKET, BY COUNTRY, 2022-2032 ($MILLION)
• TABLE 82. BRAZIL MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 83. BRAZIL MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 84. BRAZIL MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 85. ARGENTINA MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 86. ARGENTINA MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 87. ARGENTINA MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 88. REST OF LATIN AMERICA MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 89. REST OF LATIN AMERICA MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 90. REST OF LATIN AMERICA MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 91. MIDDLE EAST AND AFRICA MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 92. MIDDLE EAST AND AFRICA MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 93. MIDDLE EAST AND AFRICA MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 94. MIDDLE EAST AND AFRICA MASCARA MARKET, BY COUNTRY, 2022-2032 ($MILLION)
• TABLE 95. UAE MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 96. UAE MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 97. UAE MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 98. SOUTH AFRICA MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 99. SOUTH AFRICA MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 100. SOUTH AFRICA MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 101. SAUDI ARABIA MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 102. SAUDI ARABIA MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 103. SAUDI ARABIA MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 104. REST OF MIDDLE EAST AND AFRICA MASCARA MARKET, BY CATEGORY, 2022-2032 ($MILLION)
• TABLE 105. REST OF MIDDLE EAST AND AFRICA MASCARA MARKET, BY PRODUCT TYPE, 2022-2032 ($MILLION)
• TABLE 106. REST OF MIDDLE EAST AND AFRICA MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022-2032 ($MILLION)
• TABLE 107. L'OREAL GROUP: KEY EXECUTIVES
• TABLE 108. L'OREAL GROUP: COMPANY SNAPSHOT
• TABLE 109. L'OREAL GROUP: PRODUCT SEGMENTS
• TABLE 110. L'OREAL GROUP: SERVICE SEGMENTS
• TABLE 111. L'OREAL GROUP: PRODUCT PORTFOLIO
• TABLE 112. L'OREAL GROUP: KEY STRATERGIES
• TABLE 113. THE ESTEE LAUDER COMPANIES INC.: KEY EXECUTIVES
• TABLE 114. THE ESTEE LAUDER COMPANIES INC.: COMPANY SNAPSHOT
• TABLE 115. THE ESTEE LAUDER COMPANIES INC.: PRODUCT SEGMENTS
• TABLE 116. THE ESTEE LAUDER COMPANIES INC.: SERVICE SEGMENTS
• TABLE 117. THE ESTEE LAUDER COMPANIES INC.: PRODUCT PORTFOLIO
• TABLE 118. THE ESTEE LAUDER COMPANIES INC.: KEY STRATERGIES
• TABLE 119. COTY INC: KEY EXECUTIVES
• TABLE 120. COTY INC: COMPANY SNAPSHOT
• TABLE 121. COTY INC: PRODUCT SEGMENTS
• TABLE 122. COTY INC: SERVICE SEGMENTS
• TABLE 123. COTY INC: PRODUCT PORTFOLIO
• TABLE 124. COTY INC: KEY STRATERGIES
• TABLE 125. SHISEIDO COMPANY, LIMITED: KEY EXECUTIVES
• TABLE 126. SHISEIDO COMPANY, LIMITED: COMPANY SNAPSHOT
• TABLE 127. SHISEIDO COMPANY, LIMITED: PRODUCT SEGMENTS
• TABLE 128. SHISEIDO COMPANY, LIMITED: SERVICE SEGMENTS
• TABLE 129. SHISEIDO COMPANY, LIMITED: PRODUCT PORTFOLIO
• TABLE 130. SHISEIDO COMPANY, LIMITED: KEY STRATERGIES
• TABLE 131. HE PROCTER & GAMBLE COMPANY (P&G): KEY EXECUTIVES
• TABLE 132. HE PROCTER & GAMBLE COMPANY (P&G): COMPANY SNAPSHOT
• TABLE 133. HE PROCTER & GAMBLE COMPANY (P&G): PRODUCT SEGMENTS
• TABLE 134. HE PROCTER & GAMBLE COMPANY (P&G): SERVICE SEGMENTS
• TABLE 135. HE PROCTER & GAMBLE COMPANY (P&G): PRODUCT PORTFOLIO
• TABLE 136. HE PROCTER & GAMBLE COMPANY (P&G): KEY STRATERGIES
• TABLE 137. REVLON, INC: KEY EXECUTIVES
• TABLE 138. REVLON, INC: COMPANY SNAPSHOT
• TABLE 139. REVLON, INC: PRODUCT SEGMENTS
• TABLE 140. REVLON, INC: SERVICE SEGMENTS
• TABLE 141. REVLON, INC: PRODUCT PORTFOLIO
• TABLE 142. REVLON, INC: KEY STRATERGIES
• TABLE 143. CHANEL S.A: KEY EXECUTIVES
• TABLE 144. CHANEL S.A: COMPANY SNAPSHOT
• TABLE 145. CHANEL S.A: PRODUCT SEGMENTS
• TABLE 146. CHANEL S.A: SERVICE SEGMENTS
• TABLE 147. CHANEL S.A: PRODUCT PORTFOLIO
• TABLE 148. CHANEL S.A: KEY STRATERGIES
• TABLE 149. LVMH MOET HENNESSY LOUIS VUITTON SE: KEY EXECUTIVES
• TABLE 150. LVMH MOET HENNESSY LOUIS VUITTON SE: COMPANY SNAPSHOT
• TABLE 151. LVMH MOET HENNESSY LOUIS VUITTON SE: PRODUCT SEGMENTS
• TABLE 152. LVMH MOET HENNESSY LOUIS VUITTON SE: SERVICE SEGMENTS
• TABLE 153. LVMH MOET HENNESSY LOUIS VUITTON SE: PRODUCT PORTFOLIO
• TABLE 154. LVMH MOET HENNESSY LOUIS VUITTON SE: KEY STRATERGIES
• TABLE 155. KOSE CORPORATION: KEY EXECUTIVES
• TABLE 156. KOSE CORPORATION: COMPANY SNAPSHOT
• TABLE 157. KOSE CORPORATION: PRODUCT SEGMENTS
• TABLE 158. KOSE CORPORATION: SERVICE SEGMENTS
• TABLE 159. KOSE CORPORATION: PRODUCT PORTFOLIO
• TABLE 160. KOSE CORPORATION: KEY STRATERGIES
• TABLE 161. AVON PRODUCTS, INC: KEY EXECUTIVES
• TABLE 162. AVON PRODUCTS, INC: COMPANY SNAPSHOT
• TABLE 163. AVON PRODUCTS, INC: PRODUCT SEGMENTS
• TABLE 164. AVON PRODUCTS, INC: SERVICE SEGMENTS
• TABLE 165. AVON PRODUCTS, INC: PRODUCT PORTFOLIO
• TABLE 166. AVON PRODUCTS, INC: KEY STRATERGIES

LIST OF FIGURES

• FIGURE 01. MASCARA MARKET, 2022-2032
• FIGURE 02. SEGMENTATION OF MASCARA MARKET,2022-2032
• FIGURE 03. TOP IMPACTING FACTORS IN MASCARA MARKET
• FIGURE 04. TOP INVESTMENT POCKETS IN MASCARA MARKET (2023-2032)
• FIGURE 05. BARGAINING POWER OF SUPPLIERS
• FIGURE 06. BARGAINING POWER OF BUYERS
• FIGURE 07. THREAT OF SUBSTITUTION
• FIGURE 08. THREAT OF SUBSTITUTION
• FIGURE 09. COMPETITIVE RIVALRY
• FIGURE 10. GLOBAL MASCARA MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
• FIGURE 11. MASCARA MARKET, BY CATEGORY, 2022 AND 2032(%)
• FIGURE 12. COMPARATIVE SHARE ANALYSIS OF MASCARA MARKET FOR REGULAR, BY COUNTRY 2022 AND 2032(%)
• FIGURE 13. COMPARATIVE SHARE ANALYSIS OF MASCARA MARKET FOR WATERPROOF OR WATER-RESISTANT, BY COUNTRY 2022 AND 2032(%)
• FIGURE 14. MASCARA MARKET, BY PRODUCT TYPE, 2022 AND 2032(%)
• FIGURE 15. COMPARATIVE SHARE ANALYSIS OF MASCARA MARKET FOR VOLUMIZING, BY COUNTRY 2022 AND 2032(%)
• FIGURE 16. COMPARATIVE SHARE ANALYSIS OF MASCARA MARKET FOR LENGTHENING, BY COUNTRY 2022 AND 2032(%)
• FIGURE 17. COMPARATIVE SHARE ANALYSIS OF MASCARA MARKET FOR CURLING, BY COUNTRY 2022 AND 2032(%)
• FIGURE 18. MASCARA MARKET, BY DISTRIBUTION CHANNEL, 2022 AND 2032(%)
• FIGURE 19. COMPARATIVE SHARE ANALYSIS OF MASCARA MARKET FOR OFFLINE CHANNEL, BY COUNTRY 2022 AND 2032(%)
• FIGURE 20. COMPARATIVE SHARE ANALYSIS OF MASCARA MARKET FOR E-COMMERCE, BY COUNTRY 2022 AND 2032(%)
• FIGURE 21. MASCARA MARKET BY REGION, 2022 AND 2032(%)
• FIGURE 22. U.S. MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 23. CANADA MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 24. MEXICO MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 25. UK MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 26. GERMANY MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 27. FRANCE MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 28. ITALY MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 29. SPAIN MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 30. RUSSIA MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 31. REST OF EUROPE MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 32. CHINA MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 33. JAPAN MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 34. INDIA MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 35. AUSTRALIA MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 36. MALAYSIA MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 37. THAILAND MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 38. INDONESIA MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 39. REST OF ASIA-PACIFIC MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 40. BRAZIL MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 41. ARGENTINA MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 42. REST OF LATIN AMERICA MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 43. UAE MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 44. SOUTH AFRICA MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 45. SAUDI ARABIA MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 46. REST OF MIDDLE EAST AND AFRICA MASCARA MARKET, 2022-2032 ($MILLION)
• FIGURE 47. TOP WINNING STRATEGIES, BY YEAR
• FIGURE 48. TOP WINNING STRATEGIES, BY DEVELOPMENT
• FIGURE 49. TOP WINNING STRATEGIES, BY COMPANY
• FIGURE 50. PRODUCT MAPPING OF TOP 10 PLAYERS
• FIGURE 51. COMPETITIVE DASHBOARD
• FIGURE 52. COMPETITIVE HEATMAP: MASCARA MARKET
• FIGURE 53. TOP PLAYER POSITIONING, 2022

The mascara market was valued at $6.4 billion in 2022, and is estimated to reach $14.1 billion by 2032, growing at a CAGR of 8.3% from 2023 to 2032.

Mascara is a cosmetic product designed to enhance the appearance of eyelashes by darkening, thickening, and lengthening them. It is typically housed in a tube with an applicator wand. It contains a mixture of pigments, waxes, oils, and polymers. These ingredients work together to coat the lashes, providing color, volume, and definition. It is applied to the lashes, creating a more dramatic and defined look. It is commonly used as part of a makeup routine to accentuate the eyes and create a wide range of looks, from natural to dramatic. Mascara formulations vary, including volumizing, lengthening, waterproof, and curling options, with different brush shapes and sizes to achieve specific lash effects.

The mascara market is segmented into category, product type, distribution channel, and region. By category, it is bifurcated into regular and waterproof/water-resistant. By product type, it is divided into volumizing, lengthening, and curling. By distribution channel, it is categorized into offline channel and e-commerce. By region, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and MEA.

The market landscape of the mascara market is positively influenced by the evolving trends of cosmetic and fashion industry. Influences from celebrities, social media, and change in fashion trends significantly shape consumer preferences and behaviors. For instance, endorsements by celebrities or the emergence of new trends, such as the preference for either natural or dramatic lashes, have attracted consumers towards specific mascara products. Moreover, the proliferation of beauty influencers and online tutorials on platforms such as Instagram and YouTube amplify trend dissemination, directly influencing mascara choices. Consequently, mascara brands are remaining agile, consistently innovating their products, formulations, and marketing approaches to remain pertinent and seize opportunities which arise from shift in beauty trends. The aforementioned factors have boosted the demand for mascara.

Furthermore, the continuous technological advancements have significantly driven the mascara market expansion. The availability of new formulations, applicators, and features in the product, which aims to deliver enhanced benefits to consumers, has boosted market growth. Manufacturers devote substantial resources to R&D, resulting in mascaras that have improved longevity, smudge-proof formulas, waterproof capabilities, and innovative brush designs tailored to specific lash needs such as volumizing, lengthening, curling, or defining. In addition, breakthroughs in ingredient technology have enabled the formulation of mascaras with nourishing and conditioning properties, promoting lash health. For instance, the advent of tubing mascaras, which encase each lash in water-resistant tubes for prolonged wear, stands as a noteworthy innovation in the industry. These technological advancements cater to consumers seeking superior performance and convenience. It has also fueled the overall expansion and competitiveness of the mascara market, as brands are engaged to set themselves apart through innovation and product excellence.

However, mascara typically comprises various components such as pigments, preservatives, fragrances, and binding agents, some of which have the potential to trigger allergic reactions or irritation in susceptible individuals. Ingredients such as parabens, formaldehyde-releasing preservatives, and fragrance compounds are recognized as allergens or irritants for certain people. Moreover, mascara formulations often feature acrylate-based polymers and other synthetic compounds, which may cause discomfort or adverse reactions, particularly among those with sensitive skin or eyes. Consequently, consumers experiencing allergic reactions or irritation exhibit reluctance to use mascara or may actively seek hypoallergenic or sensitive formula alternatives, constraining their options in the market. In addition, apprehensions regarding the safety of specific ingredients, particularly those with controversial or uncertain health implications, can shape consumer perceptions and contribute to hesitancy in purchasing mascara products, thereby hindering market expansion.

The significant restraint on the mascara market is the growing popularity of alternative eyelash enhancement methods such as eyelash extensions and false lashes. While mascara offers a convenient and cost-effective solution for enhancing lash appearance, some consumers use it for more semi-permanent or dramatic options provided by eyelash extensions or false lashes. Eyelash extensions involve attaching synthetic or natural fibers to individual lashes using an adhesive, creating the appearance of longer, fuller lashes that can last several weeks with proper maintenance. Moreover, false lashes are temporary strips or individual clusters of synthetic or natural lashes applied along the lash line using adhesive for a temporary boost in lash volume and length. These alternatives provide consumers with customizable options for achieving desired lash looks without relying solely on mascara. As a result, the mascara market faces competition from these alternative methods, particularly among consumers seeking more long-lasting or dramatic results.

Furthermore, advancements in eyelash extension techniques and the availability of high-quality false lashes have further intensified competition for mascara brands, compelling them to innovate and differentiate their products to maintain consumer interest and market share.

Moreover, the demand for mascara products made with eco-friendly materials has increased in recent years. Sustainable packaging choices such as recyclable, biodegradable, or refillable options are becoming increasingly popular as consumers prioritize minimizing their environmental impact. Mascara brands are able to set themselves apart and draw in environmentally conscious consumers by providing products in packaging that reflects their sustainability principles. In addition, through investment in innovative packaging solutions and integration of sustainable practices across the supply chain, mascara brands have the chance to resonate with an expanding demographic of eco-aware consumers.

Competitive analysis and profiles of the major players in the mascara market, such as L'Oreal Group, Estee Lauder Companies, Coty Inc, Shiseido Company, Limited, The Procter & Gamble Company (P&G), Revlon, Inc, Chanel S.A, LVMH Moet Hennessy Louis Vuitton SE, and Kose Corporation are provided in this report.

Key Benefits for Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the mascara market analysis from 2022 to 2032 to identify the prevailing mascara market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the mascara market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global mascara market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

• Quarterly Update and* (only available with a corporate license, on listed price)
• 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
• Free Upcoming Version on the Purchase of Five and Enterprise User License.
• 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
• 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
• Free data Pack on the Five and Enterprise User License. (Excel version of the report)
• Free Updated report if the report is 6-12 months old or older.
• 24-hour priority response*
• Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)

• Consumer Buying Behavior Analysis
• Technology Trend Analysis
• Additional company profiles with specific to client's interest
• Additional country or region analysis- market size and forecast
• Average Selling Price Analysis / Price Point Analysis
• Brands Share Analysis
• Criss-cross segment analysis- market size and forecast
• Expanded list for Company Profiles
• Historic market data

Key Market Segments

By Category

• Regular
• Waterproof or Water-resistant

By Product Type

• Volumizing
• Lengthening
• Curling

By Distribution Channel

• Offline Channel
• E-Commerce

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • Malaysia
  • Thailand
  • Indonesia
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America
• Middle East and Africa
  • UAE
  • South Africa
  • Saudi Arabia
  • Rest of Middle East And Africa

Key Market Players:

• L'Oreal Group
• The Estee Lauder Companies Inc.
• Coty Inc
• Shiseido Company, Limited
• he Procter & Gamble Company (P&G)
• Revlon, Inc
• Chanel S.A
• LVMH Moet Hennessy Louis Vuitton SE
• Kose Corporation
• Avon Products, Inc

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION

• 1.1. Report description
• 1.2. Key market segments
• 1.3. Key benefits to the stakeholders
• 1.4. Research methodology
  • 1.4.1. Primary research
  • 1.4.2. Secondary research
  • 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

• 2.1. CXO perspective

CHAPTER 3: MARKET OVERVIEW

• 3.1. Market definition and scope
• 3.2. Key findings
  • 3.2.1. Top impacting factors
  • 3.2.2. Top investment pockets
• 3.3. Porter's five forces analysis
• 3.4. Market dynamics
  • 3.4.1. Drivers
  • 3.4.2. Restraints
  • 3.4.3. Opportunities
• 3.5. Value Chain Analysis

CHAPTER 4: MASCARA MARKET, BY CATEGORY

• 4.1. Overview
  • 4.1.1. Market size and forecast
• 4.2. Regular
  • 4.2.1. Key market trends, growth factors and opportunities
  • 4.2.2. Market size and forecast, by region
  • 4.2.3. Market share analysis by country
• 4.3. Waterproof or Water-resistant
  • 4.3.1. Key market trends, growth factors and opportunities
  • 4.3.2. Market size and forecast, by region
  • 4.3.3. Market share analysis by country

CHAPTER 5: MASCARA MARKET, BY PRODUCT TYPE

• 5.1. Overview
  • 5.1.1. Market size and forecast
• 5.2. Volumizing
  • 5.2.1. Key market trends, growth factors and opportunities
  • 5.2.2. Market size and forecast, by region
  • 5.2.3. Market share analysis by country
• 5.3. Lengthening
  • 5.3.1. Key market trends, growth factors and opportunities
  • 5.3.2. Market size and forecast, by region
  • 5.3.3. Market share analysis by country
• 5.4. Curling
  • 5.4.1. Key market trends, growth factors and opportunities
  • 5.4.2. Market size and forecast, by region
  • 5.4.3. Market share analysis by country

CHAPTER 6: MASCARA MARKET, BY DISTRIBUTION CHANNEL

• 6.1. Overview
  • 6.1.1. Market size and forecast
• 6.2. Offline Channel
  • 6.2.1. Key market trends, growth factors and opportunities
  • 6.2.2. Market size and forecast, by region
  • 6.2.3. Market share analysis by country
• 6.3. E-Commerce
  • 6.3.1. Key market trends, growth factors and opportunities
  • 6.3.2. Market size and forecast, by region
  • 6.3.3. Market share analysis by country

CHAPTER 7: MASCARA MARKET, BY REGION

• 7.1. Overview
  • 7.1.1. Market size and forecast By Region
• 7.2. North America
  • 7.2.1. Key market trends, growth factors and opportunities
  • 7.2.2. Market size and forecast, by Category
  • 7.2.3. Market size and forecast, by Product Type
  • 7.2.4. Market size and forecast, by Distribution Channel
  • 7.2.5. Market size and forecast, by country
    • 7.2.5.1. U.S.
    • 7.2.5.1.1. Market size and forecast, by Category
    • 7.2.5.1.2. Market size and forecast, by Product Type
    • 7.2.5.1.3. Market size and forecast, by Distribution Channel
    • 7.2.5.2. Canada
    • 7.2.5.2.1. Market size and forecast, by Category
    • 7.2.5.2.2. Market size and forecast, by Product Type
    • 7.2.5.2.3. Market size and forecast, by Distribution Channel
    • 7.2.5.3. Mexico
    • 7.2.5.3.1. Market size and forecast, by Category
    • 7.2.5.3.2. Market size and forecast, by Product Type
    • 7.2.5.3.3. Market size and forecast, by Distribution Channel
• 7.3. Europe
  • 7.3.1. Key market trends, growth factors and opportunities
  • 7.3.2. Market size and forecast, by Category
  • 7.3.3. Market size and forecast, by Product Type
  • 7.3.4. Market size and forecast, by Distribution Channel
  • 7.3.5. Market size and forecast, by country
    • 7.3.5.1. UK
    • 7.3.5.1.1. Market size and forecast, by Category
    • 7.3.5.1.2. Market size and forecast, by Product Type
    • 7.3.5.1.3. Market size and forecast, by Distribution Channel
    • 7.3.5.2. Germany
    • 7.3.5.2.1. Market size and forecast, by Category
    • 7.3.5.2.2. Market size and forecast, by Product Type
    • 7.3.5.2.3. Market size and forecast, by Distribution Channel
    • 7.3.5.3. France
    • 7.3.5.3.1. Market size and forecast, by Category
    • 7.3.5.3.2. Market size and forecast, by Product Type
    • 7.3.5.3.3. Market size and forecast, by Distribution Channel
    • 7.3.5.4. Italy
    • 7.3.5.4.1. Market size and forecast, by Category
    • 7.3.5.4.2. Market size and forecast, by Product Type
    • 7.3.5.4.3. Market size and forecast, by Distribution Channel
    • 7.3.5.5. Spain
    • 7.3.5.5.1. Market size and forecast, by Category
    • 7.3.5.5.2. Market size and forecast, by Product Type
    • 7.3.5.5.3. Market size and forecast, by Distribution Channel
    • 7.3.5.6. Russia
    • 7.3.5.6.1. Market size and forecast, by Category
    • 7.3.5.6.2. Market size and forecast, by Product Type
    • 7.3.5.6.3. Market size and forecast, by Distribution Channel
    • 7.3.5.7. Rest of Europe
    • 7.3.5.7.1. Market size and forecast, by Category
    • 7.3.5.7.2. Market size and forecast, by Product Type
    • 7.3.5.7.3. Market size and forecast, by Distribution Channel
• 7.4. Asia-Pacific
  • 7.4.1. Key market trends, growth factors and opportunities
  • 7.4.2. Market size and forecast, by Category
  • 7.4.3. Market size and forecast, by Product Type
  • 7.4.4. Market size and forecast, by Distribution Channel
  • 7.4.5. Market size and forecast, by country
    • 7.4.5.1. China
    • 7.4.5.1.1. Market size and forecast, by Category
    • 7.4.5.1.2. Market size and forecast, by Product Type
    • 7.4.5.1.3. Market size and forecast, by Distribution Channel
    • 7.4.5.2. Japan
    • 7.4.5.2.1. Market size and forecast, by Category
    • 7.4.5.2.2. Market size and forecast, by Product Type
    • 7.4.5.2.3. Market size and forecast, by Distribution Channel
    • 7.4.5.3. India
    • 7.4.5.3.1. Market size and forecast, by Category
    • 7.4.5.3.2. Market size and forecast, by Product Type
    • 7.4.5.3.3. Market size and forecast, by Distribution Channel
    • 7.4.5.4. Australia
    • 7.4.5.4.1. Market size and forecast, by Category
    • 7.4.5.4.2. Market size and forecast, by Product Type
    • 7.4.5.4.3. Market size and forecast, by Distribution Channel
    • 7.4.5.5. Malaysia
    • 7.4.5.5.1. Market size and forecast, by Category
    • 7.4.5.5.2. Market size and forecast, by Product Type
    • 7.4.5.5.3. Market size and forecast, by Distribution Channel
    • 7.4.5.6. Thailand
    • 7.4.5.6.1. Market size and forecast, by Category
    • 7.4.5.6.2. Market size and forecast, by Product Type
    • 7.4.5.6.3. Market size and forecast, by Distribution Channel
    • 7.4.5.7. Indonesia
    • 7.4.5.7.1. Market size and forecast, by Category
    • 7.4.5.7.2. Market size and forecast, by Product Type
    • 7.4.5.7.3. Market size and forecast, by Distribution Channel
    • 7.4.5.8. Rest of Asia-Pacific
    • 7.4.5.8.1. Market size and forecast, by Category
    • 7.4.5.8.2. Market size and forecast, by Product Type
    • 7.4.5.8.3. Market size and forecast, by Distribution Channel
• 7.5. Latin America
  • 7.5.1. Key market trends, growth factors and opportunities
  • 7.5.2. Market size and forecast, by Category
  • 7.5.3. Market size and forecast, by Product Type
  • 7.5.4. Market size and forecast, by Distribution Channel
  • 7.5.5. Market size and forecast, by country
    • 7.5.5.1. Brazil
    • 7.5.5.1.1. Market size and forecast, by Category
    • 7.5.5.1.2. Market size and forecast, by Product Type
    • 7.5.5.1.3. Market size and forecast, by Distribution Channel
    • 7.5.5.2. Argentina
    • 7.5.5.2.1. Market size and forecast, by Category
    • 7.5.5.2.2. Market size and forecast, by Product Type
    • 7.5.5.2.3. Market size and forecast, by Distribution Channel
    • 7.5.5.3. Rest of Latin America
    • 7.5.5.3.1. Market size and forecast, by Category
    • 7.5.5.3.2. Market size and forecast, by Product Type
    • 7.5.5.3.3. Market size and forecast, by Distribution Channel
• 7.6. Middle East and Africa
  • 7.6.1. Key market trends, growth factors and opportunities
  • 7.6.2. Market size and forecast, by Category
  • 7.6.3. Market size and forecast, by Product Type
  • 7.6.4. Market size and forecast, by Distribution Channel
  • 7.6.5. Market size and forecast, by country
    • 7.6.5.1. UAE
    • 7.6.5.1.1. Market size and forecast, by Category
    • 7.6.5.1.2. Market size and forecast, by Product Type
    • 7.6.5.1.3. Market size and forecast, by Distribution Channel
    • 7.6.5.2. South Africa
    • 7.6.5.2.1. Market size and forecast, by Category
    • 7.6.5.2.2. Market size and forecast, by Product Type
    • 7.6.5.2.3. Market size and forecast, by Distribution Channel
    • 7.6.5.3. Saudi Arabia
    • 7.6.5.3.1. Market size and forecast, by Category
    • 7.6.5.3.2. Market size and forecast, by Product Type
    • 7.6.5.3.3. Market size and forecast, by Distribution Channel
    • 7.6.5.4. Rest of Middle East And Africa
    • 7.6.5.4.1. Market size and forecast, by Category
    • 7.6.5.4.2. Market size and forecast, by Product Type
    • 7.6.5.4.3. Market size and forecast, by Distribution Channel

CHAPTER 8: COMPETITIVE LANDSCAPE

• 8.1. Introduction
• 8.2. Top winning strategies
• 8.3. Product mapping of top 10 player
• 8.4. Competitive dashboard
• 8.5. Competitive heatmap
• 8.6. Top player positioning, 2022

CHAPTER 9: COMPANY PROFILES

• 9.1. L'Oreal Group
  • 9.1.1. Company overview
  • 9.1.2. Key executives
  • 9.1.3. Company snapshot
  • 9.1.4. Operating business segments
  • 9.1.5. Product portfolio
  • 9.1.6. Business performance
  • 9.1.7. Key strategic moves and developments
• 9.2. The Estee Lauder Companies Inc.
  • 9.2.1. Company overview
  • 9.2.2. Key executives
  • 9.2.3. Company snapshot
  • 9.2.4. Operating business segments
  • 9.2.5. Product portfolio
  • 9.2.6. Business performance
  • 9.2.7. Key strategic moves and developments
• 9.3. Coty Inc
  • 9.3.1. Company overview
  • 9.3.2. Key executives
  • 9.3.3. Company snapshot
  • 9.3.4. Operating business segments
  • 9.3.5. Product portfolio
  • 9.3.6. Business performance
  • 9.3.7. Key strategic moves and developments
• 9.4. Shiseido Company, Limited
  • 9.4.1. Company overview
  • 9.4.2. Key executives
  • 9.4.3. Company snapshot
  • 9.4.4. Operating business segments
  • 9.4.5. Product portfolio
  • 9.4.6. Business performance
  • 9.4.7. Key strategic moves and developments
• 9.5. he Procter & Gamble Company (P&G)
  • 9.5.1. Company overview
  • 9.5.2. Key executives
  • 9.5.3. Company snapshot
  • 9.5.4. Operating business segments
  • 9.5.5. Product portfolio
  • 9.5.6. Business performance
  • 9.5.7. Key strategic moves and developments
• 9.6. Revlon, Inc
  • 9.6.1. Company overview
  • 9.6.2. Key executives
  • 9.6.3. Company snapshot
  • 9.6.4. Operating business segments
  • 9.6.5. Product portfolio
  • 9.6.6. Business performance
  • 9.6.7. Key strategic moves and developments
• 9.7. Chanel S.A
  • 9.7.1. Company overview
  • 9.7.2. Key executives
  • 9.7.3. Company snapshot
  • 9.7.4. Operating business segments
  • 9.7.5. Product portfolio
  • 9.7.6. Business performance
  • 9.7.7. Key strategic moves and developments
• 9.8. LVMH Moet Hennessy Louis Vuitton SE
  • 9.8.1. Company overview
  • 9.8.2. Key executives
  • 9.8.3. Company snapshot
  • 9.8.4. Operating business segments
  • 9.8.5. Product portfolio
  • 9.8.6. Business performance
  • 9.8.7. Key strategic moves and developments
• 9.9. Kose Corporation
  • 9.9.1. Company overview
  • 9.9.2. Key executives
  • 9.9.3. Company snapshot
  • 9.9.4. Operating business segments
  • 9.9.5. Product portfolio
  • 9.9.6. Business performance
  • 9.9.7. Key strategic moves and developments
• 9.10. Avon Products, Inc
  • 9.10.1. Company overview
  • 9.10.2. Key executives
  • 9.10.3. Company snapshot
  • 9.10.4. Operating business segments
  • 9.10.5. Product portfolio
  • 9.10.6. Business performance
  • 9.10.7. Key strategic moves and developments