MICE産業、タイプ別：2023年～2032年の機会分析と産業予測

2021年のMICE産業規模は3,458億米ドル、2031年には21億3,040万米ドルに達すると推定され、2022年から2031年までのCAGRは15.2％を記録します。

MICE産業は、専門的、ビジネス的、文化的、学術的なさまざまな目的を達成するために開催される会議、カンファレンス、展示会、その他関連イベントの運営と提供を手がける主催者とサプライヤーで構成されています。

MICE産業の活動は、企業、都市、デスティネーション、その他の対象領域の将来の成長に重要な役割を果たします。MICEイベントのオーガナイザーは、ショーディスプレイ、誘導サイン、バナー、キオスク/展示スペース、イベント写真、AV/技術プロダクション、イベントマーケティングやスポンサーシップ管理、団体航空券のフルフィルメント、イベント会場でのロジスティクスや人材派遣、サプライヤー管理、バーチャルミーティング、リスク管理サービスなどのクリエイティブなサービスも提供しています。

トラベル＆ツーリズムには、レジャーツーリズム、ビジネスツーリズム、メディカルツーリズムなどが含まれます。旅行・観光産業の成長を促進する要因としては、ライフスタイルの変化、観光振興の高まり、交通機関の利便性向上などが挙げられ、MICE産業の成長を後押しすると予想されます。さらに、技術の進歩により、オンライン・ポータルを通じてホテルや交通機関の予約に簡単にアクセスできるようになり、市場の成長をさらに後押ししています。旅行・観光産業の継続的な発展と、ホスピタリティやインフラなど様々なセグメントと政府のイニシアティブとの統合は、世界の旅行・観光産業の成長を加速させ、ひいてはMICE産業の成長を補完しています。

経済状況の改善と可処分所得の増加は、市場の成長を促進する重要な要因です。2009年の欧州と中国の経済危機以降、世界経済は足踏み状態に陥った。しかし、危機からの力強い回復により、特に新興経済諸国では高い経済成長を遂げ、中間所得層の可処分所得が増加し、結果として中間所得層人口が増加しています。

加えて、北米とアジア太平洋地域の個人の可処分所得は高い成長率を示しており、都市部の中・高所得層の消費傾向が必需品からプレミアム商品・サービスへとシフトしているため、市場の主要促進要因となっています。この動向は、アドベンチャー・ツーリズム産業に好影響を与えると同時に、様々なセグメントにわたる数多くのアドベンチャー・アクティビティにおけるサービス提供を強化しています。

MICE産業の継続的な成長を支えるには、官民の旅行・観光産業への投資が必要です。世界中の多くの観光地は、コンベンション＆ミーティングの需要増と、この産業の潜在的な経済効果に鑑み、インフラ整備に多額の投資を行っています。キャパシティを拡大し、現在のインフラを維持・改善するための構造物や施設を建設するための投資にますます焦点が当てられています。

しかし、インド、中国、サウジアラビア、アラブ首長国連邦などの国々は、長年にわたって力強い経済成長とビジネス旅行の顕著な発展を目の当たりにしてきました。そのため、これらの国々は、企業や政府関係の旅行者の需要に応えるため、道路、空港、より良いホテルなどのインフラ整備に力を入れています。例えば、シンガポールのチャンギ空港グループは、ターミナル5建設のためのマスターアーキテクト入札を開始しました。この新ターミナルは3本の滑走路で構成される予定です。これらすべての要因が、市場に潜在的な成長機会をもたらすと期待されています。

市場分析によると、MICE産業はイベントタイプと地域に区分されます。イベントタイプ別では、市場はミーティング、インセンティブ、コンベンション、展示会に分けられます。地域別では、北米（米国、北米（米国、カナダ、メキシコ）、欧州（ドイツ、英国、スペイン、フランス、イタリア、その他欧州地域）、アジア太平洋（中国、インド、シンガポール、タイ、インドネシア、オーストラリア、ニュージーランド、日本、マレーシア、韓国、ベトナム、香港、台湾、その他アジア太平洋地域）、ラテンアメリカ（ブラジル、その他ラテンアメリカ地域）、中東（アラブ首長国連邦、その他中東地域）、アフリカ（ガーナ、ケニア、ナミビア、ルワンダ、その他アフリカ地域））。MICE業界のプレーヤーは、収益性を高め、市場での地位を向上させるために、買収、事業拡大、パートナーシップ、コラボレーション、製品発売を主な発展戦略として採用しています。

MICE業界のプレーヤーは、収益性を高め、MICE業界での地位を向上させるために、買収、事業拡大、パートナーシップ、コラボレーション、製品発売などの戦略を主な発展戦略として採用しています。

利害関係者にとっての主なメリット

• 当レポートでは、イベントタイプ別マウス産業（会議、インセンティブ、コンベンション、展示会）：世界の市場機会分析・業界予測2017-2028年市場分析2021年から2031年までの市場セグメント、現在の動向、推定・動態を定量分析し、優勢なマウス産業（会議、インセンティブ、コンベンション、展示会）：世界の市場機会分析・業界予測2017-2028年市場機会を明らかにします。
• 市場促進要因、市場抑制要因、市場機会に関連する情報とともに市場調査を提供します。
• ポーターのファイブフォース分析では、利害関係者が利益重視のビジネス決定を下し、サプライヤーとバイヤーのネットワークを強化できるよう、バイヤーとサプライヤーの潜在力を明らかにしています。
• イベントタイプ（会議、報奨、コンベンション、展示会）別のマウス産業の詳細分析：世界の機会分析と業界予測2017-2028年市場内訳は、一般的な市場機会を決定するのに役立ちます。
• 各地域の主要国は、世界市場への収益貢献度に応じてマッピングされています。
• 市場プレイヤーのポジショニングはベンチマーキングを容易にし、市場プレイヤーの現在のポジションを明確に理解することができます。
• 当レポートでは、イベントタイプ（会議、報奨、コンベンション、展示会）別の地域別および世界のマウス産業の分析：世界の機会分析と2017-2028年の業界予測市場動向、主要企業、市場セグメント、応用分野、市場成長戦略などを掲載しています。

本レポートで可能なカスタマイズ（追加費用とスケジュールが必要です。）

• セナリオ分析と成長動向比較
• 製品/セグメント別のプレーヤーの市場シェア分析
• 規制ガイドライン
• 戦略的提言
• お客様のご希望に沿った追加企業プロファイル
• 国別または地域別の追加分析-市場規模と予測
• ブランドシェア分析
• クリスクロス・セグメント分析-市場規模と予測
• 企業プロファイルの拡張リスト
• 過去の市場データ
• 主要プレーヤーの詳細（所在地、連絡先、サプライヤー／ベンダーネットワークなどを含む、エクセル形式）
• 世界／地域／国別レベルでのプレーヤーの市場シェア分析
• SWOT分析
• 市場規模および予測

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 市場概要

• 市場の定義と範囲
• 主な調査結果
  • 影響要因
  • 主な投資機会
• ポーターのファイブフォース分析
• 市場力学
  • 促進要因
    • 旅行・観光産業の急成長
    • ビジネスの世界化の進展
    • 中小企業の急増
    • 可処分所得の増加
  • 抑制要因
    • MICEイベントに伴う高い運営コスト
    • 地政学的・社会的不確実性の増大
  • 機会
    • 技術の進歩
    • インフラ投資
• 世界のMICE産業に影響を与える要因
• 楽観的シナリオ
• 保守的シナリオ
• 最も可能性の高いシナリオ

第4章 MICE産業：イベントタイプ別

• 概要
• ミーティング
• インセンティブ
• コンベンション
• 展示会

第5章 MICE産業：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • スペイン
  • フランス
  • イタリア
  • その他
• アジア太平洋
  • 中国
  • インド
  • シンガポール
  • タイ
  • インドネシア
  • オーストラリア
  • ニュージーランド
  • 日本
  • マレーシア
  • 韓国
  • ベトナム
  • 香港
  • 台湾
  • その他
• ラテンアメリカ・中東・アフリカ
  • ブラジル
  • その他
• 中東
  • UAE
  • その他の中東
• アフリカ
  • 南アフリカ
  • ナイジェリア
  • ガーナ
  • ケニア
  • ナミビア
  • ルワンダ
  • その他のアフリカ

第6章 競合情勢

• イントロダクション
• 主要成功戦略
• 主要10社の製品マッピング
• 競合ダッシュボード
• 競合ヒートマップ
• 主要企業のポジショニング、2021年

第7章 企業プロファイル

• 360 Destination Group
• ACCESS Destination Services
• ATPI Ltd.
• BCD Group International BV
• BI WORLDWIDE
• CWT
• FCM Travel
• Conference Care Ltd.
• Creative Group, Inc.
• CSI DMC
• IBTM World
• ITA Group
• Maritz
• Meetings and Incentives Worldwide, Inc
• One10, LLC
• The Freeman Company, LLC
• The Interpublic Group of Companies, Inc.

LIST OF TABLES

• TABLE 01. GLOBAL MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 02. MICE INDUSTRY FOR MEETINGS, BY REGION, 2021-2031 ($BILLION)
• TABLE 03. MICE INDUSTRY FOR INCENTIVES, BY REGION, 2021-2031 ($BILLION)
• TABLE 04. MICE INDUSTRY FOR CONVENTIONS, BY REGION, 2021-2031 ($BILLION)
• TABLE 05. MICE INDUSTRY FOR EXHIBITIONS, BY REGION, 2021-2031 ($BILLION)
• TABLE 06. MICE INDUSTRY, BY REGION, 2021-2031 ($BILLION)
• TABLE 07. NORTH AMERICA MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 08. NORTH AMERICA MICE INDUSTRY, BY COUNTRY, 2021-2031 ($BILLION)
• TABLE 09. U.S. MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 10. CANADA MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 11. MEXICO MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 12. EUROPE MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 13. EUROPE MICE INDUSTRY, BY COUNTRY, 2021-2031 ($BILLION)
• TABLE 14. GERMANY MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 15. UK MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 16. SPAIN MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 17. FRANCE MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 18. ITALY MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 19. REST OF EUROPE MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 20. ASIA-PACIFIC MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 21. ASIA-PACIFIC MICE INDUSTRY, BY COUNTRY, 2021-2031 ($BILLION)
• TABLE 22. CHINA MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 23. INDIA MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 24. SINGAPORE MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 25. THAILAND MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 26. INDONESIA MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 27. AUSTRALIA MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 28. NEW ZEALAND MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 29. JAPAN MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 30. MALAYSIA MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 31. SOUTH KOREA MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 32. VIET NAM MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 33. HONG KONG MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 34. TAIWAN MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 35. REST OF ASIA-PACIFIC MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 36. LAMEA MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 37. LAMEA MICE INDUSTRY, BY COUNTRY, 2021-2031 ($BILLION)
• TABLE 38. BRAZIL MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 39. REST OF LAMEA MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 40. MIDDLE EAST MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 41. MIDDLE EAST MICE INDUSTRY, BY COUNTRY, 2021-2031 ($BILLION)
• TABLE 42. UAE MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 43. REST OF MIDDLE EAST MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 44. AFRICA MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 45. AFRICA MICE INDUSTRY, BY COUNTRY, 2021-2031 ($BILLION)
• TABLE 46. SOUTH AFRICA MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 47. NIGERIA MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 48. GHANA MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 49. KENYA MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 50. NAMIBIA MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 51. RWANDA MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 52. REST OF AFRICA MICE INDUSTRY, BY EVENT TYPE, 2021-2031 ($BILLION)
• TABLE 53. 360 DESTINATION GROUP: KEY EXECUTIVES
• TABLE 54. 360 DESTINATION GROUP: COMPANY SNAPSHOT
• TABLE 55. 360 DESTINATION GROUP: SERVICE SEGMENTS
• TABLE 56. 360 DESTINATION GROUP: PRODUCT PORTFOLIO
• TABLE 57. 360 DESTINATION GROUP: KEY STRATERGIES
• TABLE 58. ACCESS DESTINATION SERVICES: KEY EXECUTIVES
• TABLE 59. ACCESS DESTINATION SERVICES: COMPANY SNAPSHOT
• TABLE 60. ACCESS DESTINATION SERVICES: SERVICE SEGMENTS
• TABLE 61. ACCESS DESTINATION SERVICES: PRODUCT PORTFOLIO
• TABLE 62. ACCESS DESTINATION SERVICES: KEY STRATERGIES
• TABLE 63. ATPI LTD.: KEY EXECUTIVES
• TABLE 64. ATPI LTD.: COMPANY SNAPSHOT
• TABLE 65. ATPI LTD.: SERVICE SEGMENTS
• TABLE 66. ATPI LTD.: PRODUCT PORTFOLIO
• TABLE 67. ATPI LTD.: KEY STRATERGIES
• TABLE 68. BCD GROUP INTERNATIONAL BV: KEY EXECUTIVES
• TABLE 69. BCD GROUP INTERNATIONAL BV: COMPANY SNAPSHOT
• TABLE 70. BCD GROUP INTERNATIONAL BV: SERVICE SEGMENTS
• TABLE 71. BCD GROUP INTERNATIONAL BV: PRODUCT PORTFOLIO
• TABLE 72. BCD GROUP INTERNATIONAL BV: KEY STRATERGIES
• TABLE 73. BI WORLDWIDE: KEY EXECUTIVES
• TABLE 74. BI WORLDWIDE: COMPANY SNAPSHOT
• TABLE 75. BI WORLDWIDE: SERVICE SEGMENTS
• TABLE 76. BI WORLDWIDE: PRODUCT PORTFOLIO
• TABLE 77. BI WORLDWIDE: KEY STRATERGIES
• TABLE 78. CWT: KEY EXECUTIVES
• TABLE 79. CWT: COMPANY SNAPSHOT
• TABLE 80. CWT: SERVICE SEGMENTS
• TABLE 81. CWT: PRODUCT PORTFOLIO
• TABLE 82. CWT: KEY STRATERGIES
• TABLE 83. FCM TRAVEL: KEY EXECUTIVES
• TABLE 84. FCM TRAVEL: COMPANY SNAPSHOT
• TABLE 85. FCM TRAVEL: SERVICE SEGMENTS
• TABLE 86. FCM TRAVEL: PRODUCT PORTFOLIO
• TABLE 87. FCM TRAVEL: KEY STRATERGIES
• TABLE 88. CONFERENCE CARE LTD.: KEY EXECUTIVES
• TABLE 89. CONFERENCE CARE LTD.: COMPANY SNAPSHOT
• TABLE 90. CONFERENCE CARE LTD.: SERVICE SEGMENTS
• TABLE 91. CONFERENCE CARE LTD.: PRODUCT PORTFOLIO
• TABLE 92. CREATIVE GROUP, INC.: KEY EXECUTIVES
• TABLE 93. CREATIVE GROUP, INC.: COMPANY SNAPSHOT
• TABLE 94. CREATIVE GROUP, INC.: SERVICE SEGMENTS
• TABLE 95. CREATIVE GROUP, INC.: PRODUCT PORTFOLIO
• TABLE 96. CREATIVE GROUP, INC.: KEY STRATERGIES
• TABLE 97. CSI DMC: KEY EXECUTIVES
• TABLE 98. CSI DMC: COMPANY SNAPSHOT
• TABLE 99. CSI DMC: SERVICE SEGMENTS
• TABLE 100. CSI DMC: PRODUCT PORTFOLIO
• TABLE 101. IBTM WORLD: KEY EXECUTIVES
• TABLE 102. IBTM WORLD: COMPANY SNAPSHOT
• TABLE 103. IBTM WORLD: SERVICE SEGMENTS
• TABLE 104. IBTM WORLD: PRODUCT PORTFOLIO
• TABLE 105. IBTM WORLD: KEY STRATERGIES
• TABLE 106. ITA GROUP: KEY EXECUTIVES
• TABLE 107. ITA GROUP: COMPANY SNAPSHOT
• TABLE 108. ITA GROUP: SERVICE SEGMENTS
• TABLE 109. ITA GROUP: PRODUCT PORTFOLIO
• TABLE 110. ITA GROUP: KEY STRATERGIES
• TABLE 111. MARITZ: KEY EXECUTIVES
• TABLE 112. MARITZ: COMPANY SNAPSHOT
• TABLE 113. MARITZ: SERVICE SEGMENTS
• TABLE 114. MARITZ: PRODUCT PORTFOLIO
• TABLE 115. MARITZ: KEY STRATERGIES
• TABLE 116. MEETINGS AND INCENTIVES WORLDWIDE, INC: KEY EXECUTIVES
• TABLE 117. MEETINGS AND INCENTIVES WORLDWIDE, INC: COMPANY SNAPSHOT
• TABLE 118. MEETINGS AND INCENTIVES WORLDWIDE, INC: SERVICE SEGMENTS
• TABLE 119. MEETINGS AND INCENTIVES WORLDWIDE, INC: PRODUCT PORTFOLIO
• TABLE 120. MEETINGS AND INCENTIVES WORLDWIDE, INC: KEY STRATERGIES
• TABLE 121. ONE10, LLC: KEY EXECUTIVES
• TABLE 122. ONE10, LLC: COMPANY SNAPSHOT
• TABLE 123. ONE10, LLC: SERVICE SEGMENTS
• TABLE 124. ONE10, LLC: PRODUCT PORTFOLIO
• TABLE 125. THE FREEMAN COMPANY, LLC: KEY EXECUTIVES
• TABLE 126. THE FREEMAN COMPANY, LLC: COMPANY SNAPSHOT
• TABLE 127. THE FREEMAN COMPANY, LLC: SERVICE SEGMENTS
• TABLE 128. THE FREEMAN COMPANY, LLC: PRODUCT PORTFOLIO
• TABLE 129. THE FREEMAN COMPANY, LLC: KEY STRATERGIES
• TABLE 130. THE INTERPUBLIC GROUP OF COMPANIES, INC.: KEY EXECUTIVES
• TABLE 131. THE INTERPUBLIC GROUP OF COMPANIES, INC.: COMPANY SNAPSHOT
• TABLE 132. THE INTERPUBLIC GROUP OF COMPANIES, INC.: SERVICE SEGMENTS
• TABLE 133. THE INTERPUBLIC GROUP OF COMPANIES, INC.: PRODUCT PORTFOLIO
• TABLE 134. THE INTERPUBLIC GROUP OF COMPANIES, INC.: KEY STRATERGIES

LIST OF FIGURES

• FIGURE 01. MICE INDUSTRY, 2021-2031
• FIGURE 02. SEGMENTATION OF MICE INDUSTRY,2021-2031
• FIGURE 03. TOP IMPACTING FACTORS IN MICE INDUSTRY
• FIGURE 04. TOP INVESTMENT POCKETS IN MICE INDUSTRY (2022-2031)
• FIGURE 05. MODERATE BARGAINING POWER OF SUPPLIERS
• FIGURE 06. MODERATE THREAT OF NEW ENTRANTS
• FIGURE 07. LOW THREAT OF SUBSTITUTES
• FIGURE 08. HIGH INTENSITY OF RIVALRY
• FIGURE 09. LOW BARGAINING POWER OF BUYERS
• FIGURE 10. GLOBAL MICE INDUSTRY:DRIVERS, RESTRAINTS AND OPPORTUNITIES
• FIGURE 11. MICE INDUSTRY, BY EVENT TYPE, 2021 AND 2031(%)
• FIGURE 12. COMPARATIVE SHARE ANALYSIS OF MICE INDUSTRY FOR MEETINGS, BY COUNTRY 2021 AND 2031(%)
• FIGURE 13. COMPARATIVE SHARE ANALYSIS OF MICE INDUSTRY FOR INCENTIVES, BY COUNTRY 2021 AND 2031(%)
• FIGURE 14. COMPARATIVE SHARE ANALYSIS OF MICE INDUSTRY FOR CONVENTIONS, BY COUNTRY 2021 AND 2031(%)
• FIGURE 15. COMPARATIVE SHARE ANALYSIS OF MICE INDUSTRY FOR EXHIBITIONS, BY COUNTRY 2021 AND 2031(%)
• FIGURE 16. MICE INDUSTRY BY REGION, 2021 AND 2031(%)
• FIGURE 17. U.S. MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 18. CANADA MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 19. MEXICO MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 20. GERMANY MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 21. UK MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 22. SPAIN MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 23. FRANCE MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 24. ITALY MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 25. REST OF EUROPE MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 26. CHINA MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 27. INDIA MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 28. SINGAPORE MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 29. THAILAND MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 30. INDONESIA MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 31. AUSTRALIA MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 32. NEW ZEALAND MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 33. JAPAN MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 34. MALAYSIA MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 35. SOUTH KOREA MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 36. VIET NAM MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 37. HONG KONG MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 38. TAIWAN MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 39. REST OF ASIA-PACIFIC MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 40. BRAZIL MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 41. REST OF LAMEA MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 42. UAE MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 43. REST OF MIDDLE EAST MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 44. SOUTH AFRICA MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 45. NIGERIA MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 46. GHANA MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 47. KENYA MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 48. NAMIBIA MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 49. RWANDA MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 50. REST OF AFRICA MICE INDUSTRY, 2021-2031 ($BILLION)
• FIGURE 51. TOP WINNING STRATEGIES, BY YEAR (2019-2023)
• FIGURE 52. TOP WINNING STRATEGIES, BY DEVELOPMENT (2019-2023)
• FIGURE 53. TOP WINNING STRATEGIES, BY COMPANY (2019-2023)
• FIGURE 54. PRODUCT MAPPING OF TOP 10 PLAYERS
• FIGURE 55. COMPETITIVE DASHBOARD
• FIGURE 56. COMPETITIVE HEATMAP: MICE INDUSTRY
• FIGURE 57. TOP PLAYER POSITIONING, 2021
• FIGURE 58. THE INTERPUBLIC GROUP OF COMPANIES, INC.: NET SALES, 2020-2022 ($MILLION)
• FIGURE 59. THE INTERPUBLIC GROUP OF COMPANIES, INC.: REVENUE SHARE BY SEGMENT, 2022 (%)
• FIGURE 60. THE INTERPUBLIC GROUP OF COMPANIES, INC.: REVENUE SHARE BY REGION, 2022 (%)

The MICE industry size was $345.8 billion in 2021 and is estimated to reach $2,130.4 million by 2031, registering a CAGR of 15.2% from 2022 to 2031.

The MICE industry consists of organizers and suppliers that deal in the management and delivery of meetings, conferences, exhibitions, and other related events held to achieve a range of professional, business, cultural, or academic objectives.

The activities of the MICE industry play a key role in the future growth for businesses, cities, destinations, and other covered spectrums. Organizers of MICE events also provide other creative services that include show displays, directional signage, banners, kiosks/exhibit space, event photography, and AV/technical production, and event marketing and sponsorship management, group air fulfillment, on-site event logistics and staffing, supplier management, virtual meetings, and risk management services.

Travel & tourism includes leisure tourism, business tourism, medical tourism, and others. The factors that promote the growth of the travel & tourism industry include changes in lifestyle, rise in tourism promotion, increase in accessibility of transport facilities, and others, which are expected to fuel the growth of the MICE industry. Furthermore, technological advancements have given rise to easy access to hotel & transport booking through online portals, which further boost the market growth. Continuous development in the travel & tourism industry and integration of various segments, such as hospitality & infrastructure with government initiatives, accelerate the growth of the global travel & tourism industry, which, in turn, supplements the growth of the MICE industry.

Improvement in economic condition and growth in disposable income are significant factors that propel the growth of the market. After the 2009 economic crisis in Europe and China, the world economy has witnessed a standstill. However, strong recovery from the crisis results in high economic growth, especially in developing economies, and has led to increase in disposable income among the middle-income groups, consequentially adding to the middle-class population.

In addition, disposable income of individuals in North America and Asia-Pacific has witnessed a high growth rate, thus acting as a major driver for the market, as medium & high-income consumers in urban areas are shifting their consumption trend from essential to premium goods & services. This trend favors the adventure tourism industry as well as enhances the service offering in numerous adventure activities across various segments.

Public and private travel & tourism investment is necessary to support the ongoing growth of the MICE industry. Many destinations around the world have invested heavily in infrastructure development resulting from greater demand for conventions & meetings and in view of the industry's potential economic benefits. There is an increased focus on investment to build structures and facilities to expand capacity and maintain & improve current infrastructure.

However, countries, such as India, China, Saudi Arabia, the UAE, and others, have witnessed a strong economic growth and notable development in business travel over the years. Thus, these countries focus on infrastructural development of roads, airports, and better hotels to cater to the demand from corporate and government travelers. For instance, Singapore's Changi Airport Group launched a Master Architect tender for the construction of Terminal 5. This new terminal is projected to consist of a three-runway system. All these factors are expected to provide potential growth opportunities for the market.

According to the market analysis, the MICE industry is segmented into event type, and region. On the basis of event type, the market is divided into meetings, incentives, conventions, and exhibitions. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, Spain, France, Italy, and Rest of Europe), Asia-Pacific (China, India, Singapore, Thailand, Indonesia, Australia, New Zealand, Japan, Malaysia, South Korea, Vietnam, Hong Kong, Taiwan, and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America), Middle East (UAE and Rest Of Middle East), and Africa (South Africa, Nigeria, Ghana, Kenya, Namibia, Rwanda, and Rest Of Africa). The players in the MICE industry have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the market.

The players in the MICE industry have adopted strategies such as acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the MICE industry.

Some of the key players profiled in the MICE industry analysis include Maritz, BI Worldwide, Ltd., ITA Group, Inc, One10, LLC, Meetings and Incentives Worldwide, Inc. (M&IW), Creative Group, Inc., ACCESS Destination Service, 360 Destination Group, CSI DMC, Carlson Wagonlit Travel, IBTM, BCD Group, Cievents, ATPI Ltd, Conference Care Ltd, the Freeman Company, and the Interpublic Group of Companies, Inc.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the mice industry by event type (meeting, incentive, conventions, and exhibitions): global opportunity analysis and industry forecast 2017-2028 market analysis from 2021 to 2031 to identify the prevailing mice industry by event type (meeting, incentive, conventions, and exhibitions): global opportunity analysis and industry forecast 2017-2028 market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the mice industry by event type (meeting, incentive, conventions, and exhibitions): global opportunity analysis and industry forecast 2017-2028 market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global mice industry by event type (meeting, incentive, conventions, and exhibitions): global opportunity analysis and industry forecast 2017-2028 market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

• Quarterly Update and* (only available with a corporate license, on listed price)
• 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
• Free Upcoming Version on the Purchase of Five and Enterprise User License.
• 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
• 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
• Free data Pack on the Five and Enterprise User License. (Excel version of the report)
• Free Updated report if the report is 6-12 months old or older.
• 24-hour priority response*
• Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)

• Senario Analysis & Growth Trend Comparision
• Market share analysis of players by products/segments
• Regulatory Guidelines
• Strategic Recommedations
• Additional company profiles with specific to client's interest
• Additional country or region analysis- market size and forecast
• Brands Share Analysis
• Criss-cross segment analysis- market size and forecast
• Expanded list for Company Profiles
• Historic market data
• Key player details (including location, contact details, supplier/vendor network etc. in excel format)
• Market share analysis of players at global/region/country level
• SWOT Analysis
• Volume Market Size and Forecast

Key Market Segments

By Event Type

• Exhibitions
• Meetings
• Incentives
• Conventions

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific
  • China
  • India
  • Singapore
  • Thailand
  • Indonesia
  • Australia
  • New Zealand
  • Japan
  • Malaysia
  • South Korea
  • Viet Nam
  • Hong Kong
  • Taiwan
  • Rest of Asia-Pacific
• LAMEA
  • Brazil
  • Rest of LAMEA
• Middle East
  • UAE
  • Rest Of Middle East
• Africa
  • South Africa
  • Nigeria
  • Ghana
  • Kenya
  • Namibia
  • Rwanda
  • Rest Of Africa

Key Market Players:

• BCD Group International BV
• ATPI Ltd.
• The Interpublic Group of Companies, Inc.
• Meetings and Incentives Worldwide, Inc
• Maritz
• CWT
• Conference Care Ltd.
• One10, LLC
• CSI DMC
• Creative Group, Inc.
• IBTM World
• BI WORLDWIDE
• ITA Group
• 360 Destination Group
• FCM Travel
• ACCESS Destination Services
• The Freeman Company, LLC

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION

• 1.1. Report description
• 1.2. Key market segments
• 1.3. Key benefits to the stakeholders
• 1.4. Research methodology
  • 1.4.1. Primary research
  • 1.4.2. Secondary research
  • 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

• 2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

• 3.1. Market definition and scope
• 3.2. Key findings
  • 3.2.1. Top impacting factors
  • 3.2.2. Top investment pockets
• 3.3. Porter's five forces analysis
  • 3.3.1. Moderate bargaining power of suppliers
  • 3.3.2. Moderate threat of new entrants
  • 3.3.3. Low threat of substitutes
  • 3.3.4. High intensity of rivalry
  • 3.3.5. Low bargaining power of buyers
• 3.4. Market dynamics
  • 3.4.1. Drivers
    • 3.4.1.1. Rapid growth in the travel & tourism industry
    • 3.4.1.2. Increase in the globalization of businesses
    • 3.4.1.3. Rapid increase in SMEs
    • 3.4.1.4. Rise in disposable income
  • 3.4.2. Restraints
    • 3.4.2.1. The high operational cost associated with MICE events
    • 3.4.2.2. Growth in geopolitical and social uncertainties
  • 3.4.3. Opportunities
    • 3.4.3.1. Technological advancements
    • 3.4.3.2. Infrastructural investment
• 3.5. Factors impacting the global MICE industry
• 3.6. Optimistic Scenario
• 3.7. Conservative Scenario
• 3.8. Most Likely Scenario

CHAPTER 4: MICE INDUSTRY, BY EVENT TYPE

• 4.1. Overview
  • 4.1.1. Market size and forecast
• 4.2. Meetings
  • 4.2.1. Key market trends, growth factors and opportunities
  • 4.2.2. Market size and forecast, by region
  • 4.2.3. Market share analysis by country
• 4.3. Incentives
  • 4.3.1. Key market trends, growth factors and opportunities
  • 4.3.2. Market size and forecast, by region
  • 4.3.3. Market share analysis by country
• 4.4. Conventions
  • 4.4.1. Key market trends, growth factors and opportunities
  • 4.4.2. Market size and forecast, by region
  • 4.4.3. Market share analysis by country
• 4.5. Exhibitions
  • 4.5.1. Key market trends, growth factors and opportunities
  • 4.5.2. Market size and forecast, by region
  • 4.5.3. Market share analysis by country

CHAPTER 5: MICE INDUSTRY, BY REGION

• 5.1. Overview
  • 5.1.1. Market size and forecast By Region
• 5.2. North America
  • 5.2.1. Key market trends, growth factors and opportunities
  • 5.2.2. Market size and forecast, by Event Type
  • 5.2.3. Market size and forecast, by country
    • 5.2.3.1. U.S.
    • 5.2.3.1.1. Market size and forecast, by Event Type
    • 5.2.3.2. Canada
    • 5.2.3.2.1. Market size and forecast, by Event Type
    • 5.2.3.3. Mexico
    • 5.2.3.3.1. Market size and forecast, by Event Type
• 5.3. Europe
  • 5.3.1. Key market trends, growth factors and opportunities
  • 5.3.2. Market size and forecast, by Event Type
  • 5.3.3. Market size and forecast, by country
    • 5.3.3.1. Germany
    • 5.3.3.1.1. Market size and forecast, by Event Type
    • 5.3.3.2. UK
    • 5.3.3.2.1. Market size and forecast, by Event Type
    • 5.3.3.3. Spain
    • 5.3.3.3.1. Market size and forecast, by Event Type
    • 5.3.3.4. France
    • 5.3.3.4.1. Market size and forecast, by Event Type
    • 5.3.3.5. Italy
    • 5.3.3.5.1. Market size and forecast, by Event Type
    • 5.3.3.6. Rest of Europe
    • 5.3.3.6.1. Market size and forecast, by Event Type
• 5.4. Asia-Pacific
  • 5.4.1. Key market trends, growth factors and opportunities
  • 5.4.2. Market size and forecast, by Event Type
  • 5.4.3. Market size and forecast, by country
    • 5.4.3.1. China
    • 5.4.3.1.1. Market size and forecast, by Event Type
    • 5.4.3.2. India
    • 5.4.3.2.1. Market size and forecast, by Event Type
    • 5.4.3.3. Singapore
    • 5.4.3.3.1. Market size and forecast, by Event Type
    • 5.4.3.4. Thailand
    • 5.4.3.4.1. Market size and forecast, by Event Type
    • 5.4.3.5. Indonesia
    • 5.4.3.5.1. Market size and forecast, by Event Type
    • 5.4.3.6. Australia
    • 5.4.3.6.1. Market size and forecast, by Event Type
    • 5.4.3.7. New Zealand
    • 5.4.3.7.1. Market size and forecast, by Event Type
    • 5.4.3.8. Japan
    • 5.4.3.8.1. Market size and forecast, by Event Type
    • 5.4.3.9. Malaysia
    • 5.4.3.9.1. Market size and forecast, by Event Type
    • 5.4.3.10. South Korea
    • 5.4.3.10.1. Market size and forecast, by Event Type
    • 5.4.3.11. Viet Nam
    • 5.4.3.11.1. Market size and forecast, by Event Type
    • 5.4.3.12. Hong Kong
    • 5.4.3.12.1. Market size and forecast, by Event Type
    • 5.4.3.13. Taiwan
    • 5.4.3.13.1. Market size and forecast, by Event Type
    • 5.4.3.14. Rest of Asia-Pacific
    • 5.4.3.14.1. Market size and forecast, by Event Type
• 5.5. LAMEA
  • 5.5.1. Key market trends, growth factors and opportunities
  • 5.5.2. Market size and forecast, by Event Type
  • 5.5.3. Market size and forecast, by country
    • 5.5.3.1. Brazil
    • 5.5.3.1.1. Market size and forecast, by Event Type
    • 5.5.3.2. Rest of LAMEA
    • 5.5.3.2.1. Market size and forecast, by Event Type
• 5.6. Middle East
  • 5.6.1. Key market trends, growth factors and opportunities
  • 5.6.2. Market size and forecast, by Event Type
  • 5.6.3. Market size and forecast, by country
    • 5.6.3.1. UAE
    • 5.6.3.1.1. Market size and forecast, by Event Type
    • 5.6.3.2. Rest Of Middle East
    • 5.6.3.2.1. Market size and forecast, by Event Type
• 5.7. Africa
  • 5.7.1. Key market trends, growth factors and opportunities
  • 5.7.2. Market size and forecast, by Event Type
  • 5.7.3. Market size and forecast, by country
    • 5.7.3.1. South Africa
    • 5.7.3.1.1. Market size and forecast, by Event Type
    • 5.7.3.2. Nigeria
    • 5.7.3.2.1. Market size and forecast, by Event Type
    • 5.7.3.3. Ghana
    • 5.7.3.3.1. Market size and forecast, by Event Type
    • 5.7.3.4. Kenya
    • 5.7.3.4.1. Market size and forecast, by Event Type
    • 5.7.3.5. Namibia
    • 5.7.3.5.1. Market size and forecast, by Event Type
    • 5.7.3.6. Rwanda
    • 5.7.3.6.1. Market size and forecast, by Event Type
    • 5.7.3.7. Rest Of Africa
    • 5.7.3.7.1. Market size and forecast, by Event Type

CHAPTER 6: COMPETITIVE LANDSCAPE

• 6.1. Introduction
• 6.2. Top winning strategies
• 6.3. Product mapping of top 10 player
• 6.4. Competitive dashboard
• 6.5. Competitive heatmap
• 6.6. Top player positioning, 2021

CHAPTER 7: COMPANY PROFILES

• 7.1. 360 Destination Group
  • 7.1.1. Company overview
  • 7.1.2. Key executives
  • 7.1.3. Company snapshot
  • 7.1.4. Operating business segments
  • 7.1.5. Product portfolio
  • 7.1.6. Key strategic moves and developments
• 7.2. ACCESS Destination Services
  • 7.2.1. Company overview
  • 7.2.2. Key executives
  • 7.2.3. Company snapshot
  • 7.2.4. Operating business segments
  • 7.2.5. Product portfolio
  • 7.2.6. Key strategic moves and developments
• 7.3. ATPI Ltd.
  • 7.3.1. Company overview
  • 7.3.2. Key executives
  • 7.3.3. Company snapshot
  • 7.3.4. Operating business segments
  • 7.3.5. Product portfolio
  • 7.3.6. Key strategic moves and developments
• 7.4. BCD Group International BV
  • 7.4.1. Company overview
  • 7.4.2. Key executives
  • 7.4.3. Company snapshot
  • 7.4.4. Operating business segments
  • 7.4.5. Product portfolio
  • 7.4.6. Key strategic moves and developments
• 7.5. BI WORLDWIDE
  • 7.5.1. Company overview
  • 7.5.2. Key executives
  • 7.5.3. Company snapshot
  • 7.5.4. Operating business segments
  • 7.5.5. Product portfolio
  • 7.5.6. Key strategic moves and developments
• 7.6. CWT
  • 7.6.1. Company overview
  • 7.6.2. Key executives
  • 7.6.3. Company snapshot
  • 7.6.4. Operating business segments
  • 7.6.5. Product portfolio
  • 7.6.6. Key strategic moves and developments
• 7.7. FCM Travel
  • 7.7.1. Company overview
  • 7.7.2. Key executives
  • 7.7.3. Company snapshot
  • 7.7.4. Operating business segments
  • 7.7.5. Product portfolio
  • 7.7.6. Key strategic moves and developments
• 7.8. Conference Care Ltd.
  • 7.8.1. Company overview
  • 7.8.2. Key executives
  • 7.8.3. Company snapshot
  • 7.8.4. Operating business segments
  • 7.8.5. Product portfolio
• 7.9. Creative Group, Inc.
  • 7.9.1. Company overview
  • 7.9.2. Key executives
  • 7.9.3. Company snapshot
  • 7.9.4. Operating business segments
  • 7.9.5. Product portfolio
  • 7.9.6. Key strategic moves and developments
• 7.10. CSI DMC
  • 7.10.1. Company overview
  • 7.10.2. Key executives
  • 7.10.3. Company snapshot
  • 7.10.4. Operating business segments
  • 7.10.5. Product portfolio
• 7.11. IBTM World
  • 7.11.1. Company overview
  • 7.11.2. Key executives
  • 7.11.3. Company snapshot
  • 7.11.4. Operating business segments
  • 7.11.5. Product portfolio
  • 7.11.6. Key strategic moves and developments
• 7.12. ITA Group
  • 7.12.1. Company overview
  • 7.12.2. Key executives
  • 7.12.3. Company snapshot
  • 7.12.4. Operating business segments
  • 7.12.5. Product portfolio
  • 7.12.6. Key strategic moves and developments
• 7.13. Maritz
  • 7.13.1. Company overview
  • 7.13.2. Key executives
  • 7.13.3. Company snapshot
  • 7.13.4. Operating business segments
  • 7.13.5. Product portfolio
  • 7.13.6. Key strategic moves and developments
• 7.14. Meetings and Incentives Worldwide, Inc
  • 7.14.1. Company overview
  • 7.14.2. Key executives
  • 7.14.3. Company snapshot
  • 7.14.4. Operating business segments
  • 7.14.5. Product portfolio
  • 7.14.6. Key strategic moves and developments
• 7.15. One10, LLC
  • 7.15.1. Company overview
  • 7.15.2. Key executives
  • 7.15.3. Company snapshot
  • 7.15.4. Operating business segments
  • 7.15.5. Product portfolio
• 7.16. The Freeman Company, LLC
  • 7.16.1. Company overview
  • 7.16.2. Key executives
  • 7.16.3. Company snapshot
  • 7.16.4. Operating business segments
  • 7.16.5. Product portfolio
  • 7.16.6. Key strategic moves and developments
• 7.17. The Interpublic Group of Companies, Inc.
  • 7.17.1. Company overview
  • 7.17.2. Key executives
  • 7.17.3. Company snapshot
  • 7.17.4. Operating business segments
  • 7.17.5. Product portfolio
  • 7.17.6. Business performance
  • 7.17.7. Key strategic moves and developments