Product Code: A156718
The global live events industry market was valued at $652.6 billion in 2022, and is projected to reach $1.2 trillion by 2032, growing at a CAGR of 5.9% from 2023 to 2032.The "live events industry" encompasses a wide-ranging sector engaged in the preparation, coordination, and implementation of numerous live gatherings worldwide. It provides its services for a variety of purposes, including corporate functions, social gatherings, cultural exhibitions, sporting competitions, and more. The primary players in this industry consist of corporate entities, public institutions, NGOs, and similar entities.
The global live events industry market is analyzed based on type, revenue source, age group, and region. By type, the market is divided into music concerts, festivals, sports, exhibitions & conferences, corporate events & seminar and others. As per revenue source, the market is divided into ticket sale, sponsorship, and others. Depending on age group, it is classified into below 20 years, 21-40 years, and above 40 years. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and the rest of Europe), Asia-Pacific (Japan, China, Australia, India, Singapore, and the rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa, and the rest of LAMEA).
The impact of the COVID-19 outbreak had a negative effect on the growth of the global live events industry market. The restrictions and lockdown resulted in the halting of organization of events and functions, gradually impacting the overall growth of the live events industry. However, a recovery of the events industry market is expected in the near future owing to the rise in demand for event services from various sectors starting from entertainment to corporate on a global scale.
The primary driving force behind the expansion of the live events industry market is the substantial increase in global event sponsorships. Prominent players from various industries have made significant investments in events, such as sporting competitions and concerts, as a strategic approach to promote and create awareness about their products and services. As an effort of sponsoring these events, companies aim to leverage the wide reach and engaged audience that such gatherings attract, which ultimately results in improved brand visibility, increased customer engagement, and potential business growth opportunities. This surge in sponsorships highlights the pivotal role events play in the modern business landscape, positioning them as a key driver of market growth and competitiveness. Event sponsorship has become a critical strategic investment for businesses who seek enhanced brand visibility and targeted marketing opportunities. Companies extend financial support to events or organizations through sponsorships, thereby gaining a valuable platform to promote their products to a wide consumer audience. This strategic approach effectively enhances product acceptance among different group of customers. Moreover, the potential for tax deductions on sponsorship expenses serves as an added incentive for businesses to capitalize on these opportunities, which helps to optimize their returns on marketing investments. In addition, event sponsorship offers a wide range of benefits that facilitate the achievement of marketing, branding, and financial objectives for businesses. It also fosters brand loyalty and allows companies to better understand and cater to consumer preferences. Furthermore, events serve as effective tools to captivate the interest of both existing and potential customers, which thus leaves a positive impression that contributes to heightened brand loyalty.
Event organization involves substantial expenditure which consists of various cost factors that contribute to the overall operational outlay. These expenses comprise on-site fees, venue costs, food and catering expenditures, event rentals, entertainment expenses, and production costs. On-site expenses refer to charges levied by the event venue, which can significantly impact the overall budget of an event. The venue costs comprise multiple components such as security deposits, room rentals, insurance coverage, and parking fees. The food and catering component encompasses the expenses associated with furnishing beverages, meals, and server wages, in addition to other relevant costs. Furthermore, a notable outlay in event management pertains to production expenditures, which consists of the strategic coordination and administration of various logistical elements, as well as endeavors to attract attendees. Thus, these expenditures collectively impose a substantial financial burden on event organizers, posing a significant obstacle to the expansion of the global event industry market.
Online booking, phone calls, emails, and video conferences have made event planning cost-effective and easily accessible. This shift has expanded the customer base through creative digital means. Smartphones, desktop apps, and mobile apps have streamlined event organization, which thus makes it more efficient and manageable. Webinars and video conferences offer seamless event experiences and create lucrative opportunities for market expansion in forthcoming years. Technology has enabled event managers to handle logistics, registration, and ticketing processes with ease, which enhances attendee experiences and satisfaction throughout the event. Real-time communication tools improve team coordination and help in reduction of errors. Data analytics allows for better customer engagement and personalization, which significantly allows the companies to increase their brand loyalty. The trend of online events is expected to grow, and it presents businesses with opportunities to reach global audiences and foster international collaborations, thus boosting the market growth.
The major players operating in the global events industry market are Live Nation Entertainment, Inc., Bassett Events, Cvent Holding Corp., Eventbrite, Inc., BCD Group International BV, CL Events, Entertaining Asia, GL Events, Anschutz Entertainment Group, and SXSW, LLC.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the live events industry market analysis from 2022 to 2032 to identify the prevailing live events industry market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the live events industry market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global live events industry market trends, key players, market segments, application areas, and market growth strategies.
Additional benefits you will get with this purchase are:
- Quarterly Update and* (only available with a corporate license, on listed price)
- 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
- Free Upcoming Version on the Purchase of Five and Enterprise User License.
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- 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
- Free data Pack on the Five and Enterprise User License. (Excel version of the report)
- Free Updated report if the report is 6-12 months old or older.
- 24-hour priority response*
- Free Industry updates and white papers.
Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)
- Product Life Cycles
- Average Consumer Expenditure
- Regulatory Guidelines
- Historic market data
Key Market Segments
By Event Type
- Exhibitions and conferences
- Corporate Events and Seminars
- Others
- Music Concerts
- Festivals
- Sports
By Revenue Source
- Ticket Sale
- Sponsorship
- Others
By Age Group
- Below 20 Years
- 21-40 Years
- Above 40 Years
By Region
- North America
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- Japan
- China
- Australia
- India
- Singapore
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players:
- Live Nation Entertainment, Inc.
- Bassett Events
- Eventbrite, Inc.
- BCD Group International BV
- Anschutz Entertainment Group
- GL Events Group
- SXSW, LLC
- Cvent Holding Corp.
- Entertaining Asia
- CL Events
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter's five forces analysis
- 3.3.1. High bargaining power of suppliers
- 3.3.2. High threat of new entrants
- 3.3.3. High threat of substitutes
- 3.3.4. High intensity of rivalry
- 3.3.5. Moderate bargaining power of buyers
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Increase in sponsorship of events
- 3.4.1.2. Rise in interest among youth in entrepreneur & business seminars
- 3.4.1.3. Increased demand for social experiences
- 3.4.2. Restraints
- 3.4.2.1. High operational cost involved in organizing events
- 3.4.2.2. Entry barriers due to presence of existing giant players
- 3.4.3. Opportunities
- 3.4.3.1. Technological Advancements
CHAPTER 4: LIVE EVENTS INDUSTRY MARKET, BY EVENT TYPE
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Music Concerts
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. Festivals
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
- 4.4. Sports
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country
- 4.5. Exhibitions and conferences
- 4.5.1. Key market trends, growth factors and opportunities
- 4.5.2. Market size and forecast, by region
- 4.5.3. Market share analysis by country
- 4.6. Corporate Events and Seminars
- 4.6.1. Key market trends, growth factors and opportunities
- 4.6.2. Market size and forecast, by region
- 4.6.3. Market share analysis by country
- 4.7. Others
- 4.7.1. Key market trends, growth factors and opportunities
- 4.7.2. Market size and forecast, by region
- 4.7.3. Market share analysis by country
CHAPTER 5: LIVE EVENTS INDUSTRY MARKET, BY REVENUE SOURCE
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. Ticket Sale
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Sponsorship
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
- 5.4. Others
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
CHAPTER 6: LIVE EVENTS INDUSTRY MARKET, BY AGE GROUP
- 6.1. Overview
- 6.1.1. Market size and forecast
- 6.2. Below 20 Years
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
- 6.3. 21-40 Years
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
- 6.4. Above 40 Years
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country
CHAPTER 7: LIVE EVENTS INDUSTRY MARKET, BY REGION
- 7.1. Overview
- 7.1.1. Market size and forecast By Region
- 7.2. North America
- 7.2.1. Key market trends, growth factors and opportunities
- 7.2.2. Market size and forecast, by Event Type
- 7.2.3. Market size and forecast, by Revenue Source
- 7.2.4. Market size and forecast, by Age Group
- 7.2.5. Market size and forecast, by country
- 7.2.5.1. U.S.
- 7.2.5.1.1. Market size and forecast, by Event Type
- 7.2.5.1.2. Market size and forecast, by Revenue Source
- 7.2.5.1.3. Market size and forecast, by Age Group
- 7.2.5.2. Canada
- 7.2.5.2.1. Market size and forecast, by Event Type
- 7.2.5.2.2. Market size and forecast, by Revenue Source
- 7.2.5.2.3. Market size and forecast, by Age Group
- 7.2.5.3. Mexico
- 7.2.5.3.1. Market size and forecast, by Event Type
- 7.2.5.3.2. Market size and forecast, by Revenue Source
- 7.2.5.3.3. Market size and forecast, by Age Group
- 7.3. Europe
- 7.3.1. Key market trends, growth factors and opportunities
- 7.3.2. Market size and forecast, by Event Type
- 7.3.3. Market size and forecast, by Revenue Source
- 7.3.4. Market size and forecast, by Age Group
- 7.3.5. Market size and forecast, by country
- 7.3.5.1. Germany
- 7.3.5.1.1. Market size and forecast, by Event Type
- 7.3.5.1.2. Market size and forecast, by Revenue Source
- 7.3.5.1.3. Market size and forecast, by Age Group
- 7.3.5.2. France
- 7.3.5.2.1. Market size and forecast, by Event Type
- 7.3.5.2.2. Market size and forecast, by Revenue Source
- 7.3.5.2.3. Market size and forecast, by Age Group
- 7.3.5.3. UK
- 7.3.5.3.1. Market size and forecast, by Event Type
- 7.3.5.3.2. Market size and forecast, by Revenue Source
- 7.3.5.3.3. Market size and forecast, by Age Group
- 7.3.5.4. Italy
- 7.3.5.4.1. Market size and forecast, by Event Type
- 7.3.5.4.2. Market size and forecast, by Revenue Source
- 7.3.5.4.3. Market size and forecast, by Age Group
- 7.3.5.5. Spain
- 7.3.5.5.1. Market size and forecast, by Event Type
- 7.3.5.5.2. Market size and forecast, by Revenue Source
- 7.3.5.5.3. Market size and forecast, by Age Group
- 7.3.5.6. Rest of Europe
- 7.3.5.6.1. Market size and forecast, by Event Type
- 7.3.5.6.2. Market size and forecast, by Revenue Source
- 7.3.5.6.3. Market size and forecast, by Age Group
- 7.4. Asia-Pacific
- 7.4.1. Key market trends, growth factors and opportunities
- 7.4.2. Market size and forecast, by Event Type
- 7.4.3. Market size and forecast, by Revenue Source
- 7.4.4. Market size and forecast, by Age Group
- 7.4.5. Market size and forecast, by country
- 7.4.5.1. Japan
- 7.4.5.1.1. Market size and forecast, by Event Type
- 7.4.5.1.2. Market size and forecast, by Revenue Source
- 7.4.5.1.3. Market size and forecast, by Age Group
- 7.4.5.2. China
- 7.4.5.2.1. Market size and forecast, by Event Type
- 7.4.5.2.2. Market size and forecast, by Revenue Source
- 7.4.5.2.3. Market size and forecast, by Age Group
- 7.4.5.3. Australia
- 7.4.5.3.1. Market size and forecast, by Event Type
- 7.4.5.3.2. Market size and forecast, by Revenue Source
- 7.4.5.3.3. Market size and forecast, by Age Group
- 7.4.5.4. India
- 7.4.5.4.1. Market size and forecast, by Event Type
- 7.4.5.4.2. Market size and forecast, by Revenue Source
- 7.4.5.4.3. Market size and forecast, by Age Group
- 7.4.5.5. Singapore
- 7.4.5.5.1. Market size and forecast, by Event Type
- 7.4.5.5.2. Market size and forecast, by Revenue Source
- 7.4.5.5.3. Market size and forecast, by Age Group
- 7.4.5.6. Rest of Asia-Pacific
- 7.4.5.6.1. Market size and forecast, by Event Type
- 7.4.5.6.2. Market size and forecast, by Revenue Source
- 7.4.5.6.3. Market size and forecast, by Age Group
- 7.5. LAMEA
- 7.5.1. Key market trends, growth factors and opportunities
- 7.5.2. Market size and forecast, by Event Type
- 7.5.3. Market size and forecast, by Revenue Source
- 7.5.4. Market size and forecast, by Age Group
- 7.5.5. Market size and forecast, by country
- 7.5.5.1. Brazil
- 7.5.5.1.1. Market size and forecast, by Event Type
- 7.5.5.1.2. Market size and forecast, by Revenue Source
- 7.5.5.1.3. Market size and forecast, by Age Group
- 7.5.5.2. Argentina
- 7.5.5.2.1. Market size and forecast, by Event Type
- 7.5.5.2.2. Market size and forecast, by Revenue Source
- 7.5.5.2.3. Market size and forecast, by Age Group
- 7.5.5.3. Saudi Arabia
- 7.5.5.3.1. Market size and forecast, by Event Type
- 7.5.5.3.2. Market size and forecast, by Revenue Source
- 7.5.5.3.3. Market size and forecast, by Age Group
- 7.5.5.4. South Africa
- 7.5.5.4.1. Market size and forecast, by Event Type
- 7.5.5.4.2. Market size and forecast, by Revenue Source
- 7.5.5.4.3. Market size and forecast, by Age Group
- 7.5.5.5. Rest of LAMEA
- 7.5.5.5.1. Market size and forecast, by Event Type
- 7.5.5.5.2. Market size and forecast, by Revenue Source
- 7.5.5.5.3. Market size and forecast, by Age Group
CHAPTER 8: COMPETITIVE LANDSCAPE
- 8.1. Introduction
- 8.2. Top winning strategies
- 8.3. Product mapping of top 10 player
- 8.4. Competitive dashboard
- 8.5. Competitive heatmap
- 8.6. Top player positioning, 2022
CHAPTER 9: COMPANY PROFILES
- 9.1. Live Nation Entertainment, Inc.
- 9.1.1. Company overview
- 9.1.2. Key executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.1.6. Business performance
- 9.1.7. Key strategic moves and developments
- 9.2. Bassett Events
- 9.2.1. Company overview
- 9.2.2. Key executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.3. Cvent Holding Corp.
- 9.3.1. Company overview
- 9.3.2. Key executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.3.6. Business performance
- 9.3.7. Key strategic moves and developments
- 9.4. Eventbrite, Inc.
- 9.4.1. Company overview
- 9.4.2. Key executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.4.6. Business performance
- 9.4.7. Key strategic moves and developments
- 9.5. BCD Group International BV
- 9.5.1. Company overview
- 9.5.2. Key executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.5.6. Key strategic moves and developments
- 9.6. CL Events
- 9.6.1. Company overview
- 9.6.2. Key executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.7. Entertaining Asia
- 9.7.1. Company overview
- 9.7.2. Key executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.8. GL Events Group
- 9.8.1. Company overview
- 9.8.2. Key executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.8.6. Business performance
- 9.9. Anschutz Entertainment Group
- 9.9.1. Company overview
- 9.9.2. Key executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.9.6. Key strategic moves and developments
- 9.10. SXSW, LLC
- 9.10.1. Company overview
- 9.10.2. Key executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio